DIGENZYM - Heavy Meals Are Joy Killers
Information
Campaign: Heavy Meals Are Joy Killers
Brand: DIGENZYM
Client: Labormed Alvogen
Submitted by: Nurun / Publicis One România
Contributing Agency: United Media
Brand: DIGENZYM
Client: Labormed Alvogen
Submitted by: Nurun / Publicis One România
Contributing Agency: United Media
Background/Objectives
Strategy
Results
Background/objectives:
Digenzym had to face the fierce competition of the digestive market. Our challenge was to reverse the negative sales trend and secure the brand position in the category.
Strategy:
Starting from the emotional relationship of Romanians with food – food is a reason of joy, the strategy was to capitalize on an opportunity that nobody exploited – entertain while informing, by giving an unexpected “face” to food that still attached to its consumers long after the meal was finished.
Results:
Portraying an entertaining “face” of food had an huge impact, helping us achieve overwhelming results and record sales
