Effie 2026 Judging
Judging events are held in secure locations led by Effie moderators. Judges are required to sign confidentiality agreements before judging begins. Judges cannot remove materials from the judging session and are individually matched with entries and categories that do not pose a conflict of interest. For example: a judge from the Beverages industry will not judge the Beverages category. Judges are asked to evaluate specific criteria in scoring a case’s overall effectiveness and provide four separate scores analyzing specific attributes of the work.
Round 1 (UPDATES):
Judging Round 1 will be conducted in person over two consecutive days.
A separate online judging room will be available for expat judges.
Judges will review the cases and evaluate them on the same day. The same rules and procedures apply to expat judges as well.
A total of cases will be judged over different categories (there will be a maximum of 2 cases per category). The jury members will know the category of every case, along with all the definitions and rules of each category.
Training is compulsory for all members of the jury.
Round 2
The final judging will take place in person (1 day/all day)
Grand Effie Judging
The jury will consist of 5 independent people + the Effie Jury President. The 5 jurors come from different areas of expertise: research, creative, strategy, marketing/client, Effie WW representative.