effie awards


Effie 2020 Rules of Disqualification

The following will result in disqualification and entry fees will be forfeited:

1. Eligibility

All information about a case (campaign period, results and so on) must refer to the eligible period: 1st of January 2019 – 31st of December 2019/ for Sustained Success: results must date back to January 2017 and must include the current year results – 2019. Any detail that doesn’t fit in the eligible period or in the special circumstances allowed will lead to disqualification. See the Eligibility section for further details & special circumstances.

2. Entry does not meet category definition requirements

Entries are judged based on effectiveness within the entered category.

3. Agency name published in the Entry Form or on the creative materials

EFFIE is an agency-blind competition — do not cite agency names anywhere in the entry form or creative materials. Do not cite your agency name (or any other Agency — Ad Media or other — names) as your reference source. If an agency is the source of your research, reference “Agency Research”, “PR Agency Research,” “Media Agency Research,” etc.

4. Results not referenced

All data presented must reference a specific, verifiable source. This could be advertiser data, agency research or third-party research companies. We reserve the right to verify the accuracy of the data with the source named. Sources must be provided next to each piece of data. Be as specific as possible in documenting all evidence; provide sources of data, research involved and the time period covered. Use the specific name of the company to reference a source except when the source is an agency company (Ad, Media or other agencies). For Agency companies only use the term “Agency Research”. Add as many details as possible to identify the study: dd/mm/yy

5. No adaptations

All creative materials and strategic idea must be locally created in Romania, by Romanian agencies. No adaptations or translations of the global strategic idea/platform are allowed.

6. No pictures or screen grabs or other images of creative elements in your written entry form

Entrants are encouraged to display data via charts & graphs within the limits allowed in each question, but do not include images of your creative or other images, including social media screenshots, in your written entry.

7. Violating Creative Example (Reel, Images) Rules

Entrants must follow all creative rules as outlined in the entry kit. This includes but is not limited to: competitor logos/creative work and results may not be included in the creative examples; time limits must be followed. See full rules, including guidelines on editing and content, in the Creative Requirements section of the entry kit.

8. Directing Judges to External Websites

Entrants are judged solely on the materials presented in their written entry and creative examples (creative reel + images). Entrants are not permitted to direct judges to websites for further information or for further examples of work.

9. Ignoring word limits guidelines & submitting an incomplete Entry Form

Word Limits: Because each entrant has a different story to tell, word limits are kept broad; however, entrants are not required or encouraged to use all provided space. You must fill out every section of the Entry Form – do not leave any blanks. If a question is not applicable, you must state this.

10. Missing Translation.

All non-English creative work must include translation via subtitles or the Translation field on the Creative Examples tab in the Entry Portal.

11. Telling not selling for all submitted video.

No results of any sort must be included in the submitted movies. The movie must describe the executions/explain an idea, without any information about background, results or how the public responded – it doesn’t have to be a case study movie, just a descriptive / demo video of the work, therefore you need to show to the jurors what happened, without trying to sell your campaign. Results (including social metrics), agency names/logos, competitor logos/work, and stock music/images that will cause confusion for jurors with how your work ran in the marketplace may not be included anywhere in the video. See full rules, including guidelines on editing and content, in the Creative Requirements section of the entry kit.

12. Missed Deadline Your entry materials either arrive or are incomplete after the 21st of October 2020.

13. No signatures Your Entrant Information must be signed by both agency and client


CAMPAIGNS PRESCREENING – in order to avoid disqualifications: All entries will be checked by the Effie staff, who will verify the entries taking into consideration the reasons of disqualification and will announce the entrants on all technical errors found in the cases. The cases will be returned to the entrants so that they can adjust the texts before the judging. The final responsibility for the entry accuracy remains with the applicant. To avoid returned cases, please respect all guidelines & reasons of disqualifications.