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70 awards (including the Grand Effie) were awarded at the Effie 2023 Awards Gala

“Stup by Banca Transilvania” is the Grand Effie, a campaign signed by Leo Burnett Romania + Established.now – for Banca Transilvania

16 agencies were awarded at the 20th edition of the Effie 2023 Gala. In total, 1 Grand Effie, 10 Gold Effie, 15 Silver Effie, and 44 Bronze Effie were awarded. The Grand Effie went to the “STUP by Banca Transilvania” campaign, signed by Leo Burnett + Established.now and developed for Banca Transilvania.

This year’s winning agencies are: Cheil Centrade, Cohn & Jansen Creative Network, Colorbitor Production, DDB Romania, Established.now, Jam Session Agency, Leo Burnett Romania, McCann Bucharest, OMD Romania, Ogilvy & Mather Advertising, Publicis Romania, Red Dots, Saatchi Creative Hub, VMLY&R, V8 and Zenith Romania.

The top 3 agencies with the highest score in the competition are Leo Burnett Romania, followed by Publicis Romania followed by McCann and Jam Session Agency (tied).

The top 3 clients are Banca Transilvania, Hospice Casa Sperantei and OLX Online Services.

Top 3 brands puts Banca Transilvania on the first position, followed by Hospice and Storia.ro.

According to the Romanian Effie Rankings, calculated based on the international Effie Index system, Client of the Year is Banca Transilvania, Brand of the Year is Banca Transilvania and Agency of the Year is Leo Burnett Romania.

The Grand Effie was awarded to “Stup by Banca Transilvania”, signed by Leo Burnett + Established.now for Banca Transilvania.

The Effie 2023 Awards Gala took place live at The Tent/Clublul Diplomatic and was hosted by Iulia Ionescu and Cosmin Stan. 

The Effie 2023 Organizing Committee was composed of: Catalin Albu – Brand Business Director Publicis Romania, Miruna Baias – Head of Strategy Cheil Centrade, Valentin Suciu – CCO & Co-Founder Jam Session Agency, Corina Bratu – Planning Director Leo Burnett Romania, Diana Crasmariu – General Manager Cohn&Jansen Creative Network, Stefan Chiritescu – Chief Strategy Officer McCann Bucharest, Elena Cazan – Brand Director P&G SEE , Anda Robescu – PR Director Editura Curtea Veche, Loredana Ianus – Sustainability & Communication Director GRF+, Diana Pasoi – Senior Brand Manager Ferrero Romania, Razvan Acsente – CMO Tazz.

A detailed list of the winners of the Romanian Effie Awards 2023 can be found below:

Strategic partners: NielsenIq

Creative Partner: Publicis Romania

Official auditor of the judging process: Deloitte

Media Partners: PRO TV, IQads, Smark, Pagina de Media and The Institute

This year, we’re happy to announce 22 finalist agencies in 35 competition categories: ALDA LIVE | Cheil Centrade | Cohn & Jansen Creative Network | Colorbitor Productions | DDB Romania | Dentsu Creative | Jam Session Agency | Leo Burnett | McCann Bucharest | Mercury360 | Minio Studio | Next Advertising | Ogilvy & Mather Advertising SRL | Publicis | Red Dots Agency | Saatchi Creative Hub | Sector 7 Hub | Tribal Romania | v8 | VMLY&R Romania | Zenith Romania.

The 54 finalist brands are: Agentia Impreuna | Alpha Bank | ALWAYS | ARCTIC | Banca Transilvania | BCR | Carrefour | Dăruiește Viață NGO | Durex | eMAG | ENEL | Fashion Days | Ferrero | Flip Romania | GENIUS | George | HOSPICE | Imobiliare.ro | ING | IQAds | Kaufland | KFC | Kozel | LENOR | Linco Patisero | McDonald’s | Mega Image | Morărița | Nemira Publishing House | NN | One Night Gallery | Orange | Pentru Bine | Pepco | Pepsi | Pizza Hut | Profi | RADAR Festival | Raiffeisen Bank | Regina Maria | ROM | Samsung | SOCAR | Spotify | Stranger Things | Storia.ro | Taco Bell | Tazz | URSUS | VIF – The Network to Prevent and Tackle Violence Against Women | Vodafone | We are one | WWF | YOXO.

Find more about the finalists here:

More info:

For all the details about EFFIE 2023: www.effie.ro

| Facebook: https://www.facebook.com/effieromania/
| Linkedin: https://www.linkedin.com/company/effie-romania/
| Instagram: https://www.instagram.com/effie_romania/

The first round of judging will take place from today until May 30th!

We wish all participants the best of luck.

For the EFFIE Awards Romania 2023 anniversary edition, we are pleased to announce CRISTINA VINCENZA SACCÀ as Jury President!

About Cristina Vincenza

Cristina Vincenza Saccà is the SVP for Consumer Marketing & Sponsorship in Europe for Mastercard, the global technology company in the payments industry that unlocks priceless possibilities for all. As the lead for all Advertising, Sponsorship, Media & Digital and Research activity for the European region of the global company, her main objective in her day-to-day life is to elevate and drive engagement with the brand across 40+ countries.

Prior to being part of the MasterCard family, Cristina Vincenza was Head of Membership Rewards for American Express in its Italian branch. She brings to the EFFIE Awards over 20 years of experience working with Marketing teams, Strategic Growth, and Product Management. Below you can find some thoughts she shared with us regarding Effie:

“In my role at Mastercard I’m lucky to be surrounded by a team of creative, passionate and results-driven colleagues. But it’s always great to step-out of the day-to-day and have the chance to get inspired by all the other great work out there; which is why I’m really looking forward to chairing the Jury of the Romania Effie Award, celebrating the very best in the Romanian marketing and communications industry.”

Thank you for joining us, Cristina Vincenza!

20 years of campaigns turned into benchmarks

We have created a special gallery celebrating Grand Effie winning campaigns that have become true benchmarks of marcom excellence. In addition, we have prepared interviews with the representatives of companies and agencies who have had remarkable results in the past 20 years. Take a look here.

We extend warm thanks to our PRESENTING PARTNERS: George, Coca-Cola, Kaufland, Telekom, Heineken, and Mastercard; our STRATEGIC PARTNERS: Nielsen IQ; Deloitte, the OFFICIAL AUDITOR OF THE EFFIE COMPETITION JUDGING PROCESS; our CREATIVE PARTNER: Publicis Romania; and our MEDIA PARTNERS: ProTV, IQ Ads, Smark, Pagina de media, The Institute.

Effie Awards 2023 is an event by IAA and UAPR.

There are only 5 days left to register your cases for the anniversary edition of EFFIE2023!
The deadline is 28 April, #LastChanceDeadline, and projects must be registered online on the EFFIE Worldwide platform: https://effie-romania.acclaimworks.com
We look forward to meeting this year’s new winners. Will you be among them?
We can’t wait to see your project!

Important update for the EFFIE Awards 2023 deadlines!
We want to offer all agencies and companies the best chance at submitting their cases, so we decided to extend the deadline for all EFFIE2023 entries until 28th of April!
All projects can be registered online, on the international EFFIE Worldwide platform: https://effie-romania.acclaimworks.com/uba/auth
Hurry up and join the competition, we’re looking forward to your cases!

The second event in the series of Effie Talks is here. IAA Romania, together with UAPR, are organising this series of talks on Facebook to help you along the journey with advice, tips and tricks and industry secrets on how to write a winning case.

The first event, “How to Win – Winner’s Perspective”, will take place on Thursday, the 16^th of March, between 10:30 – 12:30. Our hosts, Miruna Baias and Ștefan Chirițescu will be there to welcome you Live on Facebook for a workshop to remember.

Ștefan Chirițescu, Chief Strategy Officer at McCann Worldgroup Romania and Wine Marketing Doer at Cramele Cotnari, has over 20 years of industry experience. He has been awarded for his strategies, campaigns and creativity with 38 Effie Awards and 1 Grand Effie. 

The other master strategist joining us is Miruna Baias, Strategy Head at Cheil | Centrade. She has been the steady rock behind many award-winning campaigns in her time at Publicis and Cheil | Centrade.

The registration period for the 20^th EFFIE Awards are open until April 13^th 2022.

Before starting writing your case, have a look at all the changes happening to the entry form and judging process, here.

Good luck and we can’t wait to see your case!

We are organising the first event in a series of Effie Talks, meant to help you along the journey with advice, tips and tricks and industry secrets on how to write a winning case.

The first event, “How to write for an EFFIE”, will take place on Thursday, the 16^th of February, between 10:30 – 12:30. Our hosts, Corina Bratu and Diana Crâșmariu will be there to welcome you Live on Facebook for a workshop to remember.

Corina Bratu, Strategy Director at Leo Burnett Romania, is a member of the EFFIE Awards 2023 Organizing Committee and has over 15 years of industry experience. She has been awarded for her contribution to the marcom industry at Cannes, Euro Effie, EPICA and many more. 

Our second host, Diana Crâșmariu, General Manager at Cohn & Jansen, is also a member of the EFFIE Awards 2023 Organizing Committee, with a career of over 15 years and a unique viewpoint for combining strategy and creativity.

The registration period for the 20^th EFFIE Awards are open until April 13^th 2022.

Before starting writing your case, have a look at all the changes happening to the entry form and judging process, here.

Good luck and we can’t wait to see your case!

EFFIE Awards Romania 2023 brings some important news in this special edition celebrating 20 years of experience, excellence and creativity in the Romanian marketing and communication industry.

On 6 February we launch the competition and open registration!

What is changing at category level?

This year, EFFIE 2023 includes several additions and changes to the categories, inspired by the constant evolution of the marcom industry in Romania. These include:

• Added: 2 new Product & Service Categories: NEW PRODUCT OR SERVICE – LINE EXTENSION and GOVERNMENT & PUBLIC SERVICE;
• Added: 3 new Special Categories: DATA-DRIVEN (Media), MEDIA INNOVATION (Media) and POSITIVE CHANGE SOCIAL GOOD – DIVERSITY, EQUITY & INCLUSION (Positive Change);
• The existing BRAND EXPERIENCE category will be renamed to EXPERIENTIAL MARKETING;

More information on the definitions of the new categories, or updated definitions for existing categories, can be found here.

Changes to entry forms

The entry forms for this edition (both the classic and SUSTAINED SUCCESS categories) will receive a few small updates for an improved experience.

• Added a short brand building statement;
• Simplified all questions, shifting instructional language to the entry kit;
• Increased word counts to enable better storytelling;
• Updated language to be consistent with updated Effie Framework of Marketing Effectiveness;
• Section 2 rename: Insights & Strategic Idea -> Insights & Strategy;
• Section 3 Bringing Ideas to Life -> Bringing the Strategy & Idea to Life
• Audience question moved from:
  • Section 1: Challenge, Context & Objectives to Section 2: Strategy & Insights
  • Section 3: Bringing the Strategy and Idea to Life has expanded to include three sub questions.
• Removed rule about no screengrabs/images in the written response and instead each question says a max of 3 charts/visuals (was 3 charts/graphs)

More information can be found here.

PUBLICATION PERMISSION

Option to publish case after 3 years has been removed. There are now only two options:

• Publish As Submitted
• Published an Edited Version (may not redact entire results)

What’s changing in the judging process?

The judging process will be kept almost identical to last year’s iteration, except for some small qualitative changes in Round 1 judging, inspired by suggestions from last year’s jurors. These changes are:

• Round 1 judging will last 10 days in total, taking place during the jurors’ free time;
• At the end of the 10 days a moderated case-by-case structured discussion will be held;
• The duration of this discussion will remain the same: maximum 4 hours.

More about the judging process here.

EFFIE 2023 calendar

EFFIE 2023 opens for entries on 6 February and the registration period will run from 6 February to 13 April. More information on the EFFIE 2023 calendar will be shared soon.

Good luck!

Effie Awards Romania returns in 2023 with an anniversary edition, celebrating 20 years of expertise, professionalism and excellence in marcom.

PRESIDENT

CĂTĂLIN ALBU, Client Business Director, Publicis Romania.

“I am happy and honored to contribute to the Effie Awards journey, having been part of the Effie community in various roles over the years: writer, winner, loser, juror, and now, Chair of the Effie Romania 2023 Organizing Committee. Thank you to my fellow committee members, an extraordinary team representing the best of the best of Romanian marcom.

In 2023, the Effie competition will evolve: we will have new categories, updated categories, improvements to the entry form. In a word, we will be better than last year. We have to be, because the market has evolved, both campaigns and houses are more complex and the number of entries is growing.

This year, the Effie jury will recognize the best campaigns of 2022, a tough year in which one war has been replaced by another, and the role of communications in producing results for brands and companies has been all the harder. We hope to see all of these campaigns competing for this year’s Effie Awards, to delight, inspire, but most of all, to motivate us all for years to come.

Finally, a special mention for the Effie Awards which is celebrating its 20th anniversary in Romania this year. Effie remains the most relevant marcom competition in Romania and, together with all the partners in the Committee, Jury and Organizing Team, we are committed to continue Effie’s role as a driver of marcom evolution in Romania.”

ORGANIZING COMMITTEE 2023

CORINA BRATU, Strategy Director, Leo Burnett România

ȘTEFAN CHIRIȚESCU, Chief Strategy Officer, McCann Worldgroup România

DIANA CRÂȘMARIU, General Manager, Cohn & Jansen Creative Network

MIRUNA BAIAȘ, Head of Strategy, Cheil | Centrade

LOREDANA IANUȘ, Sustainability & Communication Director, GRF+

ANDA ROBESCU, PR Director, Curtea Veche Publishing

ELIA CAZAN, Brand Director, P&G South East Europe

CIPRIAN POSTELNICU, Head of Media, TELEKOM ROMÂNIA MOBILE COMMUNICATIONS

DIANA PAȘOI, Senior Brand Manager, FERRERO ROMÂNIA

RĂZVAN ACSENTE, Chief Marketing Officer, Tazz by Emag

Grand Effie: Book a Vax – Curtea Veche Publishing House and House of Arrows

18 agencies were awarded at the 19th edition of the Effie 2022 Gala. In total, 1 Grand Effie, 9 Gold Effie, 20 Silver Effie and 32 Bronze Effie were awarded. The Grand Effie went to the “Book a Vax” campaign, designed by House of Arrows and developed for the Curtea Veche Publishing House.

This year’s winning agencies and companies are: Cheil Centrade, Cohn & Jansen Creative Network, DDB Romania, Graffiti PR, House of Arrows, Headvertising, Jam Session Agency, LEO BURNETT, Minio Studio, Mercury 360, Media Investment, McCann Worldgroup Romania, Pastel Age, Publicis Romania, Saatchi & Saatchi + The Geeks, Sector 7 HUB, The Mainstage Agency, Tribal Worldwide.

The top 3 highest scoring agencies in the competition are Publicis Romania, Leo Burnett Romania, and Jam Session Agency.

The top 3 clients are Procter & Gamble, HCL Online Advertising and, on equal points, Carrefour Romania and Curtea Veche Publishing House.

Top 3 Brands brings Tazz on the first position, followed by the Curtea Veche Publishing House and ,on equal points, Carrefour Romania and Ferrero;

According to the Romanian Effie Rankings, calculated based on the international Effie Index system, Client of the Year is Procter & Gamble, Brand of the Year is Tazz, and Agency of the Year is Publicis Romania.

The Grand Effie was awarded to “Book a Vax” by Huse of Arrrows for Curtea Veche Publishing House.

The Effie 2022 Awards Gala took place live at the Bragadiru Palace and was moderated by Cosmin Stan, ProTV news anchor. 

The Effie 2022 Organizing Committee was composed of: Ruxandra Rau – Director Brand & Communication Strategy Telekom Romania, Bianca Manescu – Head of Strategy Kubis Interactive,  Irina Pencea – Managing Partner & Co-Founder Jam Session Agency, Adrian Tuluca – Managing Director Propaganda, Bogdan Nitu – General Manager & Partner GMP+WEBSTYLER, Corina Bratu – Planning Director Leo Burnett Romania, Diana Crasmariu – General Manager Cohn&Jansen Creative Network, Mihai Trandafir – Managing Director UM Romania, Catalin Albu – Client Service Director Publicis Romania, Nicolae Catalin Carstea – Senior Brand Manager Flavoured Non alcoholic Ursus Breweries, Ileana Cocias – Senior Marketing Director P&G SEE, Roxana Matasel – Marketing Director KFC, Pizza Hut, Taco Bell, Ruxandra Rau – Director Brand & Communication Strategy Telekom Romania, Silvia Mihailescu – Director Marketing, Comunicare si CSR, ING Bank Romania, Simona Panait – Marketing & Online Director Samsung Electronics Romania and Bulgaria, Mircea Staiculescu – Co founder Headvertising si Wenka Booij – Head of Brand and Marketing ING Bank Romania.

A detailed list of the winners of the Romanian Effie Awards 2022 can be found at www.effie.ro.

More info:

| Website: https://www.effie.ro/

| Facebook: https://www.facebook.com/effieromania

| LinkedIn: https://www.linkedin.com/company/effie-romania

***

Romanian Effie Awards 2022 is a project organized by IAA Romania and UAPR, presented by Kaufland, Coca-Cola, Tik Tok, George, the first intelligent banking, and supported by FruFru, Urban Monkey and Kozel.

Strategic partners: Deloitte and Nielsen

Creative Partner: Leo Burnett Romania

With the participation of: The Institute

Media Partners: PRO TV, BIZ, IQads, Smark and Pagina de Media, Cariere.ro, The Institute,

Monitoring partner: MediaTrust Romania

EFFIE Awards is an international festival licensed by EFFIE Worldwide, Inc. EFFIE Awards was launched in 1968, in the USA. The Romanian EFFIE Awards is a branded event of the marketing and communication industry, organized by the International Advertising Association Romania (IAA Romania), in partnership with the Union of Advertising Agencies of Romania (UAPR) and implemented by The Institute.

Romanian Effie 2022 Results

The scoring system used to compile the rankings is based on the global ranking system that can be found at: https://effieindex.com/updates/The system takes into account all awards and nominees. For agencies, points are given for all works, as Lead Agency and as Contributing Agency.

The most effective  advertisers are Procter&Gamble Romania, HCL Online Advertising and, on equal points, Curtea Veche Publishing & Carrefour Romania. Curtea Veche Publishing received Grand Effie, 1 Gold Effie, Procter& Gamble received 1 Gold Effie, 2 Silver Effie and 3 Bronze, HCL Online Advertising received 2 Gold Effie, 1 Silver Effie and 1 Bronze, Carrefour Romania received 2 Silver Effie and 2 Bronze;

Advertisers	Points
Procter & Gamble Romania	84
HCL Online Advertising	72
Carrefour Romania	54
Curtea Veche Publishing	54
Ferrero Romania	52
BCR	48
PepsiCo Romania	36
VODAFONE ROMANIA	32
HARTIA ELFI	30
Fashion Days	24
ANAIS	24
SAMSUNG ROMANIA	20
KFC	18
ACCEPT	14
ING BANK	14
Pago	14
Autism Voice	12
MONDELEZ Romania	12
Orange Romania	12
Orkla Foods SA	12
Ursus Breweries	10
Opera Nationala Bucuresti	10
OLX Group	8
First Bank	8
VISA Romania	8
Macromex	6
McDonald’s Romania	6
BRICO DEPOT	6
Autovit.ro	6
eMAG Romania	6
Samusocial din România	6
Storia.ro	6
The Home (SC PAS CONCEPT SRL)	6
IAB	4
Bergenbier SA	2
Asociatia Telefonul Copilului	2
Heineken Romania	2
Prefera Foods SA	2
Provident Financial	2
Valvis Holding	2

Top 3 winning brands in this competition: Tazz, Curtea Veche, Publishing House and Carrefour Romania:

Brand	Points
Tazz	72
Curtea Veche Publishing	54
Ferrero	50
Carrefour	50
BCR	36
Pepsi	36
Vodafone	32
ELFI	30
Head & Shoulders	30
ARIEL	26
ANAIS	24
FASHION DAYS	24
Samsung	20
KFC	18
Accept	14
ING	14
PAGO	14
Ardealul	12
George	12
Orange	12
PAMPERS	12
TUC	12
Autism Voice	12
Fairy, Procter & Gamble	10
Opera Romana	10
First Bank	8
OLX	8
URSUS	8
Visa	8
GILLETTE	6
Edenia Foods	6
eMAG Romania	6
Autovit.ro	6
Brico Depot	6
McDonald’s	6
Samusocial Romania	6
Storia.ro	6
The Home	6
Bringo	4
IAB MIXX Awards	4
COOLER	2
Beck’s	2
Kinder Felie de Lapte	2
Neumarkt	2
Provident	2
Unfished	2
WET	2
Asociația Telefonul Copilului	2

The top 3 agencies that got the highest score in the competition are: Publicis Romania, Leo Burnett Romania, and Jam Session Agency. Publicis Romania won 2 Gold, 4 Silver, 7 Bronze; Leo Burnett won 2 Gold, 3 Silver, 9 Bronze; Jam Session Agency won 2 Gold, 2 Silver, 2 Bronze:

Publicis Romania	163
LEO BURNETT	144
Jam Session Agency	114
Graffiti PR	103
McCann Worldgroup Romania	70
MSL The Practice	70
House of Arrows	54
Cheil Centrade	52
Cohn & Jansen Creative Network	50
Starcom Romania	49
MediaCom	42
Mainstage | The Agency	36
Conversion	33
Sector 7 HUB	29
Havas Worldwide Bucharest	27
Wavemaker	27
OMD Romania	26
DDB Romania	24
Grapefruit	24
Funnel Agency	23
Media Investment Romania	20
MRM Romania	19
Viral Nation	18
W Talent Management Hub	18
Established Now	18
Minio Studio	14
MMS COMMUNICATIONS  ROMANIA S.R.L	13
Pastel Age	12
Saatchi & Saatchi + The Geeks	10
Tribal Romania	9
UM Romania	9
Golin Romania	9
Global Records	7
Initiative Media Romania	7
TikTok	7
Studioset	6
The Good Company	6
Griffin Advertising	6
L2 Agency	6
Carat Romania	6
FRONT LINE MARKETING	6
Headvertising	6
VMLY&R	6
Cult Market Research	5
Asociatia de Tineret Impreuna pentru Barcani	4
Canopy	4
Chainsaw Europe Studio	4
Cyclops Films	4
Multi Media Est Romania	3
Music Gear	3
NPR Studio	3
OLX Group	3
Glome Studio	3
Static VFX	3
Mercury360	2
Diud	2
Dentsu Romania	1
Fulg Media	1
GOOD VIBES	1
ROMANIAN POLICE – PREVENTION DIVISION	1
Saga Film	1
Screen Native	1
Think Digital	1
2029 production	1

On June 16^th at 18:30, we will meet in person at the Bragadiru Palace to announce and celebrate the new Effie Awards 2022 winners. We will have as our host COSMIN STAN, ProTV presenter and reporter, journalist with more than 20 years of experience in the industry, winner of International Emmy Awards. We will also enjoy the presence of the two Co-Chairs of the Jury: SASAN SAEIDI and ISLAM ELDESSOUKY.

This year, 19 agencies are finalists in 29 competition categories: Cheil Centrade | Cohn & Jansen Creative Network| DDB Romania | Graffiti PR | Headvertising | House of Arrows | Jam Session Agency | LEO BURNETT | Mainstage The Agency | McCann Worldgroup Romania | Media Investment | Mercury360 | Minio Studio | Pastel Age | Publicis Romania | Saatchi & Saatchi + The Geeks | Sector 7 HUB | Tribal Worldwide | VMLY&R.

The 49 finalist brands are: Ardealul | Accept | ANAIS | ARIEL | Asociația Telefonul Copilului | Autism Voice | Autovit. ro | BCR | Beck’s | Brico Depot | Bringo | Carrefour Romania | COOLER | Curtea Veche Publishing | EDENIA Foods | ELFI | Emag Romania | Fairy, Procter & Gamble | FASHION DAYS | Ferrero | First Bank | George | Gillette | Head & Shoulders | IAB MIXX Awards | ING | KFC | Kinder Felie de Lapte | McDonald’s | Neumarkt | OLX | Opera Română | Orange | PAGO | PAMPERS | PEPSI | Provident | Samsung | Samusocial Romania | Storia. ro | Tazz | The Home | TUC | Unfished | URSUS | Visa | Vodafone | WET.

The two rounds of judging involved over 100 carefully selected marketing and communications professionals, chaired this year by two Co-Chairs: SASAN SAEIDI, Global Client Leader – Coca-Cola (TCCC), Wunderman Thompson Global and ISLAM ELDESSOUKY, Global Creative Strategy Director (Hydration, Sports, Tea, & Coffee), The Coca-Cola Company. The process was also guided by seven moderators, specialists from various sections of the industry: Adina Nica – Strategy Consultant and Partner, Garrison Group | Adina Vlad – Managing Partner, Unlock Market Research | Afrodita Blasius – Marketing Manager, La Lorraine | Dan Petre – Partner D&D Research, Professor SNSPA | Dan Zloteanu – Business Consultant & Marketing Researcher, MRI The Network | Maria Predoiu – Edupreneur, Co-founder Qriser, Smartician, CampioMate | Roxana Baias – Marketing Director Residential Segment, Orange Romania Communications.

More info:

For all the details about EFFIE 2022: www.effie.ro

Pentru achiziționarea biletelor pentru gală (189 lei + TVA), puteți vizita aici: www.effie.ro

| The EFFIE Gala Event 2022:

| Website: https://www.facebook.com/events/547282123537281

| Facebook: https://www.facebook.com/effieromania/

| Linkedin: https://www.linkedin.com/company/effie-romania/

About EFFIE Awards:

EFFIE Awards is an international festival under license from EFFIE Worldwide, Inc. The EFFIE Awards was launched in 1968 in the USA. The Romanian EFFIE Awards is a leading event of the marketing and communication industry, organized by the International Advertising Association Romania (IAA Romania), in partnership with the Union of Romanian Advertising Agencies (UAPR).

Find more about the finalists here:

Beverages – Alcohol

Campaign: LISTEN TO YOUR INNER BEAR

Brand: URSUS

Client: Ursus Breweries

Lead Agency: LEO BURNETT & Media Investment

Contributing Companies: MSL Practice

Campaign: Beck’s Beginnings

Brand: Beck’s

Client: Bergenbier SA

Lead Agency: VMLY&R

Contributing Companies: Optimum Media Direction Plan & Buy SRL | GOOD VIBES

Campaign: The Barbecue Beast

Brand: Neumarkt

Client: Heineken Romania

Lead Agency: McCann Worldgroup Romania

Contributing Companies: MRM // McCann Romania | Dentsu Romania

—

Beverages – Non-Alcohol

Campaign: THE BEST OF BOTH WORLD? BEERSODA, OF COURSE.

Brand: COOLER

Client: Ursus Breweries

Lead Agency: LEO BURNET

Contributing Companies: Screen Native | Media Investment Romania

—

Brand Experience

Campaign: FIZZ UP STUDIOS

Brand: PEPSI

Client: PepsiCo Romania

Lead Agency: LEO BURNETT BUCHAREST

Contributing Companies: OMD Romania | DDB Romania | Established Now | Viral Nation

Campaign: 100 for 100

Brand: Opera Română

Client: Opera Națională București

Lead Agency: Publicis

Contributing Companies: MSL The Practice Romania

Campaign: When the Chef judges, Tazz delivers.

Brand: Tazz

Client: HCL Online Advertising

Lead Agency: Jam Session Agency

Campaign: HIT PLAY Show

Brand: Vodafone

Client: VODAFONE ROMANIA

Lead Agency: McCann Worldgroup Romania

Contributing Companies: MRM Romania

—

Branded Content & Entertainment

Campaign: TO WASH OR NOT TO WASH MY HAIR?

Brand: Head & Shoulders

Client: Procter & Gamble Romania

Lead Agency: LEO BURNETT

Contributing Companies: Graffiti PR | MediaCom

Campaign: When cravings hit, Tazz delivers.

Brand: Tazz

Client: HFCL Online Advertising

Lead Agency: Jam Session Agency

Contributing Companies: Conversion

Campaign: Kinder Halloween

Brand: Ferrero

Client: Ferrero Romania

Lead Agency: Publicis

Contributing Companies: MSL The Practice | STARCOM

Campaign: Wine Strangers

Brand: Carrefour Romania

Client: Carrefour Romania

Lead Agency: Jam Session Agency

Contributing Companies: Graffiti PR | Havas | Funnel Agency

Campaign: FIZZ UP STUDIOS

Brand: PEPSI

Client: PepsiCo Romania

Lead Agency: LEO BURNETT BUCHAREST

Contributing Companies: OMD_Romania | DDB Romania | Established Now | Viral Nation

Campaign: Craving Science Show

Brand: Carrefour Romania

Client: Carrefour Romania

Lead Agency: Jam Session Agency

Contributing Companies: Graffiti PR | Funnel Agency | Havas Romania | Saga Film

Campaign: PLAYON WITH SAMSUNG

Brand: Samsung

Client: SAMSUNG ROMANIA

Lead Agency: Cheil Centrade

Contributing Companies: MSL The Practice | Starcom Romania

—

Branded Utility

Campaign: TRUST THE SPECIALISTS

Brand: PAMPERS

Client: Procter and Gamble

Lead Agency: LEO BURNETT & Graffiti PR

Contributing Companies: MediaCom

Campaign: Book a Vax

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: House of Arrows

Campaign: Smart Forest

Brand: Vodafone

Client: VODAFONE ROMANIA

Lead Agency: McCann Worldgroup Romania

Contributing Companies: MRM Romania

—

Business to Business

Campaign: Visa’s SMALL big Businesses

Brand: Visa

Client: Visa Romania

Lead Agency: Publicis Romania

Contributing Companies: STARCOM | MSL Practice

—

Corporate Reputation

Campaign: Act For Good

Brand: Carrefour

Client: Carrefour Romania

Lead Agency: Publicis Romania

Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency | Jam Session Agency

Campaign: Financial Intelligence

Brand: BCR

Client: BCR

Lead Agency: COHN AND JANSEN CREATIVE NETWORK

Contributing Companies: Wavemaker | W Talent Management Hub | Grapefruit | Graffiti PR

—

Durables

Campaign: PLAYON WITH SAMSUNG

Brand: Samsung

Client: SAMSUNG ROMANIA

Lead Agency: Cheil Centrade

Contributing Companies: MSL The Practice | Starcom Romania

—

E-commerce

Campaign: LOVE YOURSELF // BLACK FRIDAY CAMPAIGN

Brand: FASHION DAYS

Client: Fashion Days

Lead Agency: Leo Burnett Romania

Contributing Companies: MSL The Practice Romania | Conversion

Campaign: Alistotel

Brand: Bringo

Client: Carrefour Romania

Lead Agency: Publicis Romania

Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency

Campaign: Move the world without moving at all

Brand: OLX

Client: OLX Group

Lead Agency: Publicis Romania

Contributing Companies: The Practice | Media Investment Romania | Asociatia de Tineret Impreuna pentru Barcani

Campaign: Halfway done

Brand: Storia.ro

Client: Storia.ro

Lead Agency: Publicis Romania

Contributing Companies: MSL The Practice Romania | Media Investment Romania

Campaign: It’s good to be distrusting

Brand: Autovit.ro

Client: Autovit.ro

Lead Agency: Publicis Romania

Contributing Companies: MSL The Practice

Campaign: eMAG – We also have clothes

Brand: eMAG Romania

Client: eMAG Romania

Lead Agency: McCann Worldgroup Romania

Contributing Companies: MRM Romania

Campaign: When cravings hit, Tazz delivers.

Brand: Tazz

Client: HCL Online Advertising

Lead Agency: Jam Session Agency

Contributing Companies: Conversion

Campaign: Design Therapy

Brand: The Home

Client: The Home (SC PAS CONCEPT SRL)

Lead Agency: Jam Session Agency

Campaign: Local ingredients for legendary cravings.

Brand: Tazz

Client: HCL Online Advertising

Lead Agency: Jam Session Agency

Contributing Companies: Conversion | Graffiti PR

—

Engaged Communities

Campaign: 100 for 100

Brand: Opera Română

Client: Opera Națională București

Lead Agency: Publicis

Contributing Companies: MSL The Practice Romania

Campaign: Come out with me

Brand: Accept

Client: ACCEPT

Lead Agency: Publicis Romania

Contributing Companies: Global Records | TikTok

Campaign: Gaming Bootcamp

Brand: Vodafone

Client: VODAFONE ROMANIA

Lead Agency: McCann Romania

Contributing Companies:

Campaign: When there is a GOSPODINA, there also needs to be a GOSPODIN

Brand: Fairy, Procter & Gamble

Client: Procter & Gamble Romania

Lead Agency: Graffiti PR

Contributing Companies: MediaCom | Cult Market Research

Campaign: Some will hate it. Others will love it.

Brand: IAB MIXX Awards

Client: IAB

Lead Agency: VMLY&R

Contributing Companies: Diud

Campaign: PLAYON WITH SAMSUNG

Brand: Samsung

Client: SAMSUNG ROMANIA

Lead Agency: Cheil Centrade

Contributing Companies: MSL The Practice | Starcom Romania

—

Financial Services

Campaign: First Bank Studios

Brand: First Bank

Client: First Bank

Lead Agency: CHEIL Worldwide

Contributing Companies: Chainsaw Europe Studio | Static VFX | OMD Romania | Cyclops Films

Campaign: Keep your close ones close

Brand: Provident

Client: Provident Financial

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Companies: Canopy | Initiative Media Romania

Campaign: STOP PAYING LIKE IN THE MIDDLE AGES

Brand: PAGO

Client: Pago

Lead Agency: Sector 7 HUB

Campaign: The Very Personal Loan

Brand: ING

Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti

Lead Agency: Jam Session Agency

Contributing Companies: MMS COMMUNICATIONS ROMANIA S.R.L. | Studioset

Campaign: Liberated Shopping

Brand: ING

Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti

Lead Agency: Jam Session Agency

Contributing Companies: MMS COMMUNICATIONS ROMANIA S.R.L. | 2029 production

Campaign: Financial intelligence

Brand: BCR

Client: BCR

Lead Agency: COHN AND JANSEN CREATIVE NETWORK

Contributing Companies: Wavemaker | W Talent Management Hub | Grapefruit | Graffiti PR

—

Household supplies & services

Campaign: WASHING THE BAD AWAY | #CeleRele să se spele

Brand: ARIEL

Client: Procter & Gamble Romania

Lead Agency: LEO BURNETT

Contributing Companies: Graffiti PR | MediaCom

Campaign: When there is a GOSPODINA, there also needs to be a GOSPODIN

Brand: Fairy, Procter & Gamble

Client: Procter & Gamble Romania

Lead Agency: Graffiti PR

Contributing Companies: MediaCom | Cult Market Research

Campaign: Elfi Corn Cob. The Romanian Wipe.

Brand: ELFI

Client: HARTIA ELFI

Lead Agency: Mainstage | The Agency

Contributing Companies: Sector 7 HUB

—

Marketing Distruptors

Campaign: TO WASH OR NOT TO WASH MY HAIR?

Brand: Head & Shoulders

Client: Procter & Gamble Romania

Lead Agency: LEO BURNETT

Contributing Companies: Graffiti PR | MediaCom

Campaign: LOVE YOURSELF // BLACK FRIDAY CAMPAIGN

Brand: FASHION DAYS

Client: Fashion Days

Lead Agency: Leo Burnett Romania

Contributing Companies: MSL The Practice Romania | Conversion

Campaign: Act For Good

Brand: Carrefour

Client: Carrefour Romania

Lead Agency: Publicis Romania

Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency | Jam Session Agency

Campaign: Alistotel

Brand: Bringo

Client: Carrefour Romania

Lead Agency: Publicis Romania

Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency

Campaign: LISTEN TO YOUR INNER BEAR

Brand: URSUS

Client: Ursus Breweries

Lead Agency: LEO BURNETT & Media Investment

Contributing Companies: MSL Practice

Campaign: STOP PAYING LIKE IN THE MIDDLE AGES

Brand: PAGO

Client: Pago

Lead Agency: Sector 7 HUB

Campaign: When cravings hit, Tazz delivers.

Brand: Tazz

Client: HFCL Online Advertising

Lead Agency: Jam Session Agency

Contributing Companies: Conversion

—

Marketing Innovation

Campaign: Local ingredients for legendary cravings.

Brand: Tazz

Client: HCL Online Advertising

Lead Agency: Jam Session Agency

Contributing Companies: Conversion | Graffiti PR

Campaign: Smart Forest

Brand: Vodafone

Client: VODAFONE ROMANIA

Lead Agency: McCann Worldgroup Romania

Contributing Companies: MRM Romania

Campaign: Elfi Corn Cob. The Romanian Wipe.

Brand: ELFI

Client: HARTIA ELFI

Lead Agency: Mainstage | The Agency

Contributing Companies: Sector 7 HUB

—

Media & Entertainment

Campaign: 100 for 100

Brand: Opera Română

Client: Opera Națională București

Lead Agency: Publicis

Contributing Companies: MSL The Practice Romania

—

New Brand Introduction

Campaign: Unfished Launch in UE

Brand: Unfished

Client: Prefera Foods SA

Lead Agency: Minio Studio

Contributing Companies: Think Digital | Fulg Media

Campaign: Wet is better

Brand: WET

Client: Valvis Holding

Lead Agency: Cohn & Jansen Creative Nework

Contributing Companies: Media Investment

—

Other Products & Services

Campaign: Book a Vax

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: House of Arrows

Campaign: Some will hate it. Others will love it.

Brand: IAB MIXX Awards

Client: IAB

Lead Agency: VMLY&R

Contributing Companies: Diud

—

Packaged Food

Campaign: Ardealul – Women with Fainosag

Brand: Ardealul

Client: Orkla Foods SA

Lead Agency: McCann Worldgroup Romania

Contributing Companies: Griffin Advertising | FRONT LINE MARKETING | MMS COMMUNICATIONS ROMANIA SRL

—

Personal Care Products & Services

Campaign: TO WASH OR NOT TO WASH MY HAIR?

Brand: Head & Shoulders

Client: Procter & Gamble Romania

Lead Agency: LEO BURNETT

Contributing Companies: Graffiti PR | MediaCom

Campaign: SHOW WHO YOU KNOW YOU TRULY ARE #FACETHEPRESSURE

Brand: GILETTE

Client: Procter & Gamble Romania

Lead Agency: LEO BURNETT

Contributing Companies: Graffiti PR & MediaCom

Campaign: TRUST THE SPECIALISTS

Brand: PAMPERS

Client: Procter and Gamble

Lead Agency: LEO BURNETT & Graffiti PR

Contributing Companies: MediaCom

—

Positive Change: Social Good – Brands

Campaign: Book a Vax

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: House of Arrows

Campaign: LOVE YOURSELF // BLACK FRIDAY CAMPAIGN

Brand: FASHION DAYS

Client: Fashion Days

Lead Agency: Leo Burnett Romania

Contributing Companies: MSL The Practice Romania | Conversion

Campaign: Act For Good

Brand: Carrefour

Client: Carrefour Romania

Lead Agency: Publicis Romania

Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency | Jam Session Agency

Campaign: Storysinging riddles

Brand: Kinder Felie de Lapte

Client: Ferrero Romania

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Companies: Starcom România & MSL The Practice

Campaign: Villages

Brand: Vodafone

Client: VODAFONE ROMANIA

Lead Agency: McCann Worldgroup Romania

Contributing Companies: MRM Romania

Campaign: Smart Forest

Brand: Vodafone

Client: VODAFONE ROMANIA

Lead Agency: McCann Worldgroup Romania

Contributing Companies: MRM Romania

Campaign: When there is a GOSPODINA, there also needs to be a GOSPODIN

Brand: Fairy, Procter & Gamble

Client: Procter & Gamble Romania

Lead Agency: Graffiti PR

Contributing Companies: MediaCom | Cult Market Research

—

Positive Change: Social Good – Non-Profit

Campaign: The Institute

Brand: Autism Voice

Client: Autism Voice

Lead Agency: Pastel Age

Contributing Companies: Canopy I Music Gear I Glome Studio

Campaign: Come out with me

Brand: Accept

Client: ACCEPT

Lead Agency: Publicis Romania

Contributing Companies: Global Records | TikTok

Campaign: Real Life Estate

Brand: Samusocial Romania

Client: Samusocial din România

Lead Agency: Tribal Worldwide

Contributing Companies: OLX Group

Campaign: Unwanted Touches

Brand: Asociația Telefonul Copilului

Client: Asociația Telefonul Copilului

Lead Agency: Mercury360

Contributing Companies: Romanian Police – Prevention Division

Campaign: GUILT GIFTS PUPPETRY

Brand: ANAIS

Client: ANAIS

Lead Agency: Cheil Centrade

—

Restaurants

Campaign: Non-Spicy Strips

Brand: KFC

Client: KFC

Lead Agency: McCann Worldgroup Romania

Contributing Companies: UM Romania | Golin Romania

Campaign: Smart Menu

Brand: KFC

Client: KFC

Lead Agency: McCann Worldgroup Romania

Contributing Companies: UM Romania | Golin

Campaign: Summer Campaign – Together but still apart

Brand: KFC

Client: KFC

Lead Agency: McCann Worldgroup Romania

Contributing Companies: UM Romania | Golin

—

Retail

Campaign: Origins

Brand: Carrefour

Client: Carrefour Romania

Lead Agency: Publicis Romania

Contributing Companies: Havas Worldwide Bucharest | Funnel Agency

Campaign: Act For Good

Brand: Carrefour

Client: Carrefour Romania

Lead Agency: Publicis Romania

Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency | Jam Session Agency

Campaign: Reconquer your garden

Brand: Brico Depot

Client: BRICO DEPOT

Lead Agency: Headvertising

Contributing Companies: Wavemaker | Multi Media Est Romnaia | NPR Studio

Campaign: Open the Romanian Wine

Brand: Carrefour Romania

Client: Carrefour Romania

Lead Agency: Jam Session Agency

Contributing Companies: Graffiti PR | Funnel Agency | Havas | Publicis Romania

—

Seasonal Marketing

Campaign: Open the Romanian Wine to the World

Brand: Carrefour

Client: Carrefour Romania

Lead Agency: Publicis Romania

Contributing Companies: Graffiti PR | Havas Worldwide Bucharest

Campaign: Move the world without moving at all

Brand: OLX

Client: OLX Group

Lead Agency: Publicis Romania

Contributing Companies: The Practice | Media Investment Romania | Asociatia de Tineret Impreuna pentru Barcani

Campaign: Kinder Halloween

Brand: Ferrero

Client: Ferrero Romania

Lead Agency: Publicis

Contributing Companies: MSL The Practice | STARCOM

Campaign: Christmas Bucket

Brand: KFC

Client: KFC

Lead Agency: McCann Worldgroup Romania

Contributing Companies: UM Romania | Golin

Campaign: FIZZ UP SUMMER

Brand: PEPSI

Client: PepsiCo Romania

Lead Agency: LEO BURNETT BUCHAREST

Contributing Companies: OMD_Romania | DDB Romania | Established Now | Viral Nation

Campaign: Elfi Corn Cob. The Romanian Wipe.

Brand: ELFI

Client: HARTIA ELFI

Lead Agency: Mainstage | The Agency

Contributing Companies: Sector 7 HUB

—

Shopper Marketing

Campaign: Public Transport – a New Visa Card Payment Destination

Brand: Visa

Client: VISA Romania

Lead Agency: Publicis Romania

Contributing Companies: STARCOM

—

Snacks & Desserts

Campaign: Kinder Halloween

Brand: Ferrero

Client: Ferrero Romania

Lead Agency: Publicis

Contributing Companies: MSL The Practice | STARCOM

—

Sustained Success

Campaign: House Rules

Brand: Carrefour

Client: Carrefour Romania

Lead Agency: Publicis Romania

Contributing Companies: Havas Worldwide Bucharest | Funnel Agency

Campaign: The first intelligent banking

Brand: George

Client: BCR

Lead Agency: Cohn & Jansen Creative Network

Contributing Companies: Wavemaker (Romania) | Grapefruit | Mainstage The Agency | L2 Agency

Campaign: Eduard by Edenia

Brand: Edenia Foods

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Companies: STARCOM

Campaign: TUC SUCCESS STORY

Brand: TUC

Client: MONDELEZ Romania

Lead Agency: Minio Studio

Contributing Companies: Carat Romania | STARCOM | The Good Company

—

Telecommunications

Campaign: Orange solves the end of the wolrd

Brand: Orange

Client: Orange Romania

Lead Agency: Publicis

Contributing Companies: Initiative Media Romania

Campaign: Villages

Brand: Vodafone

Client: VODAFONE ROMANIA

Lead Agency: McCann Worldgroup Romania

Contributing Companies: MRM Romania

—

Timely Opportunity

Campaign: Book a Vax

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: House of Arrows

Campaign: WASHING THE BAD AWAY | #CeleRele să se spele

Brand: ARIEL

Client: Procter & Gamble Romania

Lead Agency: LEO BURNETT

Contributing Companies: Graffiti PR | MediaCom

Campaign: Open the Romanian Wine to the World

Brand: Carrefour

Client: Carrefour Romania

Lead Agency: Publicis Romania

Contributing Companies: Graffiti PR | Havas Worldwide Bucharest

Campaign: Home Menu – Anchoring McDonald’s in the New Reality

Brand: McDonald’s

Client: McDonald’s Romania

Lead Agency: DDB Romania

Contributing Companies: Tribal Romania | OMD Romania

Campaign: Savior of love

Brand: First Bank

Client: First Bank

Lead Agency: Centrade | Cheil

Contributing Companies: Chainsaw Europe Studio | Cyclops Gilms | OMD Romania

Campaign: When the Chef judges, Tazz delivers.

Brand: Tazz

Client: HCL Online Advertising

Lead Agency: Jam Session Agency

May we have your attention, please!

As we want to offer agencies and companies the chance to submit more cases we decided to extend the deadline for Effie entries until April 27th. We’re looking forward to your cases!

We remind you that all projects will be registered online, on the international EFFIE Worldwide platform that can be accessed here: https://effie-romania.acclaimworks.com. On this platform you can register the projects along with the contest form, the creative materials, as well as all of the remaining necessary information relevant to the credits, participant details, and their conformity agreement containing the signature of the company and agency representatives.

The registration timeline can also be viewed in more detail on the EFFIE Romania website: https://bit.ly/Calendar-Effie-Romania.
All projects will be registered online, on the international EFFIE Worldwide platform that can be accessed here: https://effie-romania.acclaimworks.com.

We are back with a new Effie Talks edition, organized by IAA Romania and UAPR. The event will complete the information from our past Talks with the perspective of three teams who each won a Gold Effie the previous year.

         For “How to Win”, we invited three winning teams at Effie 2021 in three different categories: Brand Experience, Retail and Financial Services. Each team will present case studies to show the complexity of a successful campaign, detailing the strategies and tactics used by the teams: Rompetrol – Webstyler, Carrefour – Publicis and ING – Jam Session.

“Engage to Stay” – Rompetrol & Webstyler

Prize: Effie Gold

Category: Brand Experience

Representing Rompetrol, one of the most well-known oil&gas brands, the Rompetrol x Webstyler team will Include:

• Ioana Enache – Digital&Loyalty Manager, Group Marketing, Rompetrol, with almost three decades of executive experience, strategic marketing, communication, reputation, branding and rebranding;
• Bogdan Nițu – General Manager, Webstyler, with over two decades of experience in management and strategy as partner and founder of Webstyler.

„The Little Box of Greens” – Carrefour & Publicis

Prize: Gold Effie

Category: Retail

Representing Carrefour, the first retailer who brough the concept of hypermarkets In Romania, the Carrefour x Publicis team will Include:

• Miruna Micșan – Brand Manager Private Labels & Exclusivities, Carrefour Romania, with experience in brand management for Carrefour, and also for TEX.
• Raluca Kovacs – Chief Strategy Officer, Publicis Romania, with long-term experience in strategy, design and new media.

„Stay@Homebank” – ING & Jam Session

Prize: Gold Effie

Category: Financial Services

Representing ING, the first financial institution which opened a branch In Romania after 1989, the ING x Jam Sessions team will Include:

• Wenka Booij – Head of Brand and Marketing, ING Bank Romania, with almost 20 years of experience in marcom: brand strategy, brand direction, management and many others.
• Irina Pencea – Co-Founder & CEO, Jam Session Agency, with ample experience in management, business development.

The event will take place on 31st of March, between 10:30-12:30, live on Facebook at the following link:

We’re looking forward to having you there! And we’d also like to remind you that there are only 3 weeks and a few days left until April 13th, the deadline for the registration of your EFFIE cases for the competition.

This 10th of March we’re c back with the 2nd Effie Talks event – “Cracking the Effectiveness Code”, organized by IAA Romania and UAPR, in partnership with Kantar.   We shall be discussing live on Facebook about how to reach success in marcom, along with Andra Constantinescu, Andreea Dîrzu și Liliana Tincu, from Kantar. Whether or not we’re talking about a mix of creativity and effectiveness, or combining different disciplines for the best possible outcome, our discussion will focus on the “key success ingredients” that can help anticipate the efficiency of ad campaigns.   What are we getting out of this? Throughout this event we want to answer the following questions along with our speakers: – What are the ingredients of a successful ad? – How can we create a visible boost in sales over a short period of time? – How can we contribute to a long-term increase of the brand attractiveness and what’s the role of creativity? – How do TV ads work with consumers? – What is the key ingredient to sales success and how can we reach it? – What are the “signs” that should guide us in order to anticipate whether or not the ad will be efficient?   These questions will be answered by Kantar specialists, who will bring documented arguments based on their over 40 years of experience in brand guidance studies. Kantar is a world leader in the data analysis industry, information and consultancy, with the mission to offer services that contribute to understanding audiences everywhere. Their experience was built on over 200.000 pre-tested ads worldwide. We shall be inspired by… Andreea Dîrzu, Account Director, Qualitative Division | Creative Domain Expert, Kantar. Led by curiosity and a passion for people, she has over 14 years of experience in Marketing Research, Project Management and data analysis.          Andra Constantinescu, Account Director | Creative Domain Lead, Kantar. She is professional in the Marketing Research domain, with over 10 years of experience In Account Management, Development and Creative Development. Liliana Tincu, Senior Consultant | Analytics Lead, Kantar. With an ample history of professionalism in Marketing Research, she is proud of her skills In Consultancy, Quantitative Research and Consumer Behavior.   We are looking forward to seeing you on March 10th between 10:30-12:30 Live on Facebook, here: https://fb.me/e/2F4PYFml2

IAA Romania and UAPR are organizing the first event of the Effie Talks series, meant to provide advice and recommendations to help with writing a winning case.

The event “How to write for an EFFIE”, will take place online on Thursday, February 24^th, between 10:30-12:30, and will be hosted by Corina Bratu and Diana Crâșmariu, live on Facebook.

 Corina Bratu is a member of the EFFIE Awards 2022 Organizing Committee member, Planning Director at Leo Burnett Romania, with 14 years of industry experience.  

Diana Crâșmariu is also a member of the EFFIE Awards 2022 Organizing Committee and Head of Strategy la Cohn & Jansen, with 15 years of advertising experience, half of which are dedicated to strategy.

Just a few reminders:

The registration period for the 19^th Romanian EFFIE Awards are open until April 13^th 2022, with three deadlines as follows:

1. EARLY BIRD until pe February 28th;
2. ON TIME until pe March 22nd;
3. LAST CHANCE until pe April 13th.

The registration process will take place on the EFFIE Worldwide platform. Participants will be able to register their cases using this link, along with all other information.

         EFFIE 2022 brings changes related to the judging system, Round 1,  and to the way cases are marked. You can find out more information about the EFFIE 2022 changes here.

Looking forward to having you over for the Effie Talk “How to write for an EFFIE” on February 24^th, 10:30, live on Facebook.

IAA Romania and UAPR have opened the registrations for the 19^th edition of the Romanian EFFIE Awards, starting today.

The registration period for EFFIE 2022 will last until April 13, 2022, as follows:

• EARLY BIRD DEADLINE (until February 28);
• ON TIME DEADLINE (until March 22);
• LAST CHANCE DEADLINE (until April 13).

Other important dates for the EFFIE 2022 Awards are:

• The judging period for Round 1 will take place in May
• The judging period for Round 2 will take place in June
• The Awards Gala will take place in June

The registration timeline can also be viewed in more detail on the EFFIE Romania website: https://bit.ly/Calendar-Effie-Romania.

All projects will be registered online, on the international EFFIE Worldwide platform that can be accessed here: https://effie-romania.acclaimworks.com. On this platform you can register the projects along with the contest form, the creative materials, as well as all of the remaining necessary information relevant to the credits, participant details, and their conformity agreement containing the signature of the company and agency representatives.

We need to mention some important changes in the EFFIE Awards 2022:

• Categories
  • The Engaged Communites and Marketing Disruptors categories have been redefined – see https://www.effie.ro/competition/categories/
  • The form dedicated to the Shopper Marketing category was removed, and the registration can now be made through the standard form.
• Judging
  • The judging process for Round 1 has a few modifications, more details here – https://www.effie.ro/competition/judging/
• The maximum number of categories
  • Contestants can register the same case in a maximum of 4 categories.

Starting with 2022, the EFFIE Index will be calculated differently:

• The points for finalists and prizes will be awarded exponentially. A linear scale will no longer be used.
• Until now, for a lead agency, the points were awarded as follows: 2 pts for Finalist; 4 pts for Bronze; 6 pts for Silver; 8 pts for Gold; 12 pts for Grand. For contributing agencies = ½ vs lead.
• From 2022 onwards, points will be awarded as follow: 2 pts for Finalist, 6pts for Bronze, 12 pts for Silver, 24 pts for Gold, 48 pts for Grand. For contributing agencies = ½ vs lead, as before.

All details on this year’s changes can be found on the EFFIE website: https://www.effie.ro/news/#2022.

The eligibility period:

Agencies and companies can register in the competition projects undergone between January 1^st 2021 and December 31^st 2021, or January 1^st 2019 and December 31^st 2021 for Sustained Success, which rewards the sustained effort of brands over at least three years.

The Entry Kit and all other information regarding registration can be found on the competition website: www.effie.ro. From here you can also download templates with the contest forms, to prepare your projects ahead of their official registration to the Online Effie Portal. On the official competition website – www.effie.ro – there is a multitude of materials available to participants to help with an easy navigation of the registration platform, as well as useful information for an optimal and efficient representation of the cases.

EFFIE 2022, the international festival rewarding efficiency in the marketing and communications industry, is bringing some changes this year compared to its previous Iterations. After more than 15 years of flawless organization by The Institute, EFFIE will be organized by IAA Romania starting with this edition, in partnership with UAPR.

In order to maintain the essence of this staple festival, the Organizing Committee decided that no changes will be made to categories. So, for EFFIE 2022, there will be no new categories, and no previous categories removed.

What will change?

Most of the changes will be related to the Round 1 jury system, with the 2nd Round keeping the same system as in the previous editions. The changes for Round 1 are as follow:

• The judges will be split into teams of minimum 10 people, but will INDEPENDENTLY judge the same cases.
• The process will last 6 days and take place in the free time of the jury members (from lunch time on Friday until the next Thursday).
• A total of 20-22 cases will be judged over different categories (there will be a maximum of 2 cases per category). The jury members will know the category of every case, along with all the definitions and rules of each category.
• Training is compulsory for all members of the jury.
• At the end of the 6 days there will be a moderated debate where the members will provide feedback, discuss flags, and change scores. This will take 2-3 hours.

What are the advantages?

The members will analyze the cases individually, even if split into teams. They will find out the other members of their team only at the moment of the moderated debate at the end of the 6-day process.

There will be no time limit for reading/understanding an Individual case, with members being able to revisit cases as many times as they wish, as long as it takes place over the 6 allotted days.

The possibility to compare multiple cases within the same category will be eliminated, though the moderated debate will be kept, along with the exchange of Ideas, flags, and being able to modify scores.

Another change will be at the level of the EFFIE Index. The points for our finalists, along with the prizes, will be granted exponentially rather than linearly.

Until now, for a lead agency, points would be granted on the following basis: 2 points for Finalists, 4 points for Bronze, 6 points for Silver, 8 points for Gold, and 12 points for Grand, with contributing agencies representing ½ vs lead. Starting with 2022, points will be granted as follows: 2 points for Finalists, 6 pts. for Bronze, 12 pts. for Silver, 24 pts. for Gold, 48 pts. for Grand, with contributing agencies still representing ½ vs lead

These are all of the changes that EFFIE is bringing out for the 2022 edition! We’re looking forward to seeing your work!

President

Ruxandra Rău  – Director Brand & Communication Strategy, Telekom Romania Mobile

Organizing Committee 2022

Nicolae-Cătalin Cirstea – Senior Brand Manager Flavored Non-alcoholic, Ursus Breweries

Marketeer with 8 years of experience in brand-building.

I started my marketing career in an entrepreneurial environment, at the Titi Aur Academy, where I experienced for the first time the definition of a relationship with the consumer. Subsequently, I continued my career in Unilever, where I was part of the staff team that dealt with the deodorant and oral-care categories and the execution of Rexona and Signal brands in 7 countries.

I am currently Senior Brand Manager at Ursus Breweries and deal with Ursus Cooler, the alcohol-free flavored brand. From strategic brand positioning exercises and annual planning exercises, to coordinating the implementation of plans with direct and cross-functional teams.

I believe that a brand should be ambitious and always focus on making an impact (aka a change in behavior) in the lives of consumers. I treat brands and campaigns with a very simple model: to be differentiated, to stand out, consistent, clear and … to be convincing.

Wenka Booij – Head of Brand and Marketing, ING Bank Romania

Wenka started her marketing and communication career with KPN, the telecom market leader in the Netherlands, where she o.a. ran campaigns introduced a new mobile brand and set up an internal marketing academy. In 2011 Wenka joined ING, developing the employer brand for the management trainee segment. After heading the brand direction team at the ING Global Brand Management department in Amsterdam Wenka joined the Romanian organization in March this year.
She combines creativity and strategy to build brands and create meaningful impact, aiming to do that not only in business but also in life.

Ileana Cociaș – Senior Marketing Director, Procter & Gamble South East Europe

Strategic marketing leader with 15+ years experience in advanced marketing. Passionate about building strong teams and partnerships. Results oriented, and driven to deliver strong market growth across the various EMEA regions and across various FMCG portfolios from grocery, to beauty, to petfood. In depth knowledge of both Eastern and Western Europe countries as well as a complex range of commercial business models ranging from distributor to direct markets. Passionate and experienced in end-to-end marketing from the design phase to the in-market sales plan execution. Core areas of expertise:

• Organizational structure design
• Brand and portfolio management
• End to end marketing design and execution
• Marketing capability building
• Transition Management during Divestitures
• Agency and external partners management
• Key Accounts (Trade) management
• Team management (direct reports & multi-functional teams 40+)
• Budget management and cost optimization with focus on ROI

Mihai Trandafir – Managing Director, UM Romania

19 years of experience in advertising, in a leading Media Agency in Romania, UM
Agency of the Year @ Festival of Media Global in 2016 (amongst over 10 other awards)
European Media Agency of The Year at Eurobest 2015
28 Cannes Awards
3 Grand Effies in the last 6 years, Gold in Media Innovation

Member of the Jury in Festival of Media Global Finals, as well as in Cannes Lions in 2017
President of the Effie Romania Organizing Committee 2018

Specialties:
Media & Advertising Strategies, Connection planning,
Research & Negotiations

Diana Crâșmariu – Head Of Strategy, Cohn & Jansen JWT

15 years of advertising, of which more than half in strategy, Effie winner several times.

Corina Bratu – Planning Director, Leo Burnett

For 12 years in the industry, I am still just as excited to be paid to ask questions, to solve human nature issues, and to advocate for what I think is right.

I am lucky to have smart colleagues and clients from various industries, from FMCG to Telco, and from everyone who steals every day, on local and regional projects.

In 2019, I graduated with another MBA founded by Seth Godin, a fantastic experience, which reconfirmed to me that I am exactly where I need to be.

Irina Pencea – Co-Founder & Managing Partner, Jam Session Agency

Irina Pencea is Managing Partner and Co-Founder of Jazz, one of the most awarded independent agencies in Romania both locally and internationally and has 22 years of experience in communication and brand strategy, business development and management.

Roxana Mătăşel – Marketing Director, Sphera Franchise Group

I am 16 years old in the field of Marketing and Communication, 13 years old exclusively employed in advertising agencies and 3 years old in Marketing in the company in which I still work.

I started in advertising in the Customer Service department until I reached the position of Group Account Director and then I migrated to the Strategy department. The main agencies I worked for are Young & Rubicam, Gray (formerly Geometry) and Mccann, I worked on many accounts and in many categories I will mention just a few: P&G, Vodafone, Doncafe, Bancpost, Mastercard, Caroli Foods, Unilever, Heineken, Nestle , KFC, PizzaHut.

Simona Panait – Corporate Marketing /SEROM/Principal Professional/Samsung Electronics, Samsung Romania

Simona Panait joined the Samsung Romania team in the summer of 2016 as Marketing Manager in the Southeast Europe region.

He currently holds the position of Marketing & Online Director Romania and Bulgaria, being responsible for marketing and communication strategy, digital and e-commerce activities for the entire product portfolio, respectively corporate citizenship and public affairs activities.

Simona Panait has over 16 years of experience in marketing, previously holding the position of Operations Marketing Manager for Romania and Moldova at Coca-Cola Company, as well as the position of Global Marketing Manager for Ilko Coffee International, a joint venture between Coca-Cola Company and illy Caffe. In the past, she coordinated the marketing and management team in Coca-Cola HBC Romania as National Marketing Manager.

Bianca Mănescu – Head Of Strategy, Kubis

For 12 years I have strongly believed that I have advertising in my blood, and my obsessive passion for strategy has grown day by day. I have the good fortune and the opportunity to grow an ambitious and talented team of strategists and to help brands in various industries to show empathy and a dose of courage.

Effie is the annual strategy review and the most desired scene for my team.

Adrian Tuluca – Managing Partner, Propaganda Creative

Adrian Tuluca is the entrepreneur who founded in 2002 the Propaganda agency, one of the most well-known independent creative agencies operating in Romania. In 2013, the company had 5 divisions, including the media, digital and branding division. The advertising agency has several important competitors such as the companies that are part of Leo Burnett & Target and Ogilvy & Mather Advertising. The founder of Propaganda also worked for McCann Erickson for five years, gaining experience in advertising.

Mircea Stăiculescu – Founding Partner, Headvertising

Strategic thinker with a solid background in business and communication. 
Having worked with most industries in the 25+ years since in marketing & advertising, I have developed a knack for tackling challenging projects in order to find effective solutions.

I have completed a wide range of advertising projects which contributed to increase of sales and marketing figures for various clients in most industries: agriculture, automotive, banking, beverages, construction, consumer foods, health care, hospitality, household goods, insurance, media, pharma, real estate, telecom, transportation, utilities.

Catalin Albu – Head of Client Business Management, Publicis Groupe

One of the old (literally) guys, celebrating 18 years going on 50 at Publicis. Currently Head of Client Business Management, managing the entire client portfolio of the agency and leading a team of 30+ professionals.

A long-time Effie lover, contributor and winner. A strong believer in #EffieThinking. For the first time in the Steering Committee this year and looking to bring my contribution to what I consider the most relevant Marcom competition in Romania.

Have climbed a few mountains over 5.000 meters and have run a few marathons (OK, just one and it was really a semi), not counting the ones at the office.

Romanian Effie 2021 Results

The scoring system used to compile the rankings is based on the global ranking system that can be found at: http://effieindex.com. The system takes into account all awards and nominees. For agencies, points are given for all works, as Lead Agency and as Contributing Agency.

The most effective advertisers are Telekom Romania, US FOOD NETWORK and Fashion Days. Telekom Romania received Grand Effie, 2 Gold Effie, 3 Silver and 1 Bronze Effie, US Food Network received 3 Gold Effie and 2 Silver Effie. Fashion Days won 2 Gold Effie and 2 Bronze Effie.

Advertiser	Points
Telekom Romania	48
US FOOD NETWORK SA	36
Fashion Days	24
ING Bank	22
Procter and Gamble Romania	22
OLX Group	20
Rompetrol	20
Ursus Breweries	16
Ferrero Romania	14
Carrefour	12
Pehart Grup	12
Catmobile.ro	10
PepsiCo Romania	10
TikTok	10
Bergenbier SA	8
HBO Romania	8
Asociatia Envision	6
BCR	6
First Bank	6
Macromex	6
MASTERCARD	6
Orange Romania	6
Orkla Foods	6
PPG România	6
Samsung Electronics Romania	6
eMAG Romania	4
ENGIE Romania	4
HCL Online Advertising	4
Kandia Dulce	4
REGINA MARIA	4
Vodafone Romania	4
ESSITY Romania	2
Hochland	2
NN Romania	2
Valvis Holding	2
WWF Romania	2
Valvis Holding	2
WWF Romania	2

Top 3 winning brands in this competition: Telekom, KFC and Fashion Days.

Brands	Points
Telekom	48
KFC	36
FASHION DAYS	24
ING	22
OLX	20
Rompetrol Go	20
Pampers	16
Kinder Chocolate	14
Carrefour	12
Pufina	12
Catmobile.ro	10
Pepsi	10
TikTok	10
Ursus Cooler	8
HBO’s Tuff Money (Bani Negri)	8
Always	6
Ardealul	6
BCR	6
Beck’s	6
Edenia	6
First Bank	6
Galantom	6
MASTERCARD	6
ORANGE	6
OSKAR	6
Samsung	6
URSUS	4
eMAG Romania	4
ENGIE Romania	4
REGINA MARIA	4
ROM Autentic	4
Tazz by eMAG	4
Timisoreana	4
Vodafone	4
Aqua Carpatica	2
Bergenbier	2
HOCHLAND	2
Libresse Romania	2
NN Romania	2
WWF	2

The top 3 agencies that got the highest score in the competition are Leo Burnett Romania, Publicis Romania and McCann Worldgroup Romania. Leo Burnett Romania won 15 awards – 1 Grand Effie, 5 Gold Effie, 4 Silver Effie and 5 Bronze Effie, Publicis Romania won a total of 10 trophies – 1 Gold Effie, 4 Silver Effie and 5 Bronze Effie and McCann Worldgroup Romania received 8 trophies: 3 Gold Effie, 4 Silver Effie and 1 Bronze Effie.

Agencies	Points
LEO BURNETT	102
Publicis Romania	66
McCann Worldgroup România	60
Jazz Communication	44
Media Investment	39
MSL The Practice	26
UM România	26
V+O	24
Kubis	22
GMP+WEBSTYLER	20
Graffiti PR	20
Cheil Centrade	18
United Media	17
Zenith România	17
Mediacom România	15
Golin	15
Conversion	12
Publicis Events	12
Screen Native	11
STARCOM	11
Cohn & Jansen Creative Network	10
Sector 7 HUB	10
OMD România	9
DDB România	8
Glitch Shop	8
2029 production	7
White Image	7
Chainsaw Studio	6
Fractal Communications	6
Hahaha production	6
Next Advertising	6
Promis Advertising	6
Saatchi & Saatchi + The Geeks	6
Dare Digital	5
Digitas România	5
Global Records	5
Multi Media Est	5
TPS Engage	5
CAP	4
Exact Business Solutions	4
MRM  // McCann România	4
Nexio	4
Studio Interrobang	4
CaratRomânia	3
Conan PR	3
Connect Media	3
Cyclop Film	3
DC Communication	3
Griffin Advertising	3
GRUP ADVERTISING	3
Headway	3
Initiative Media România	3
Mavericks	3
Saga Film	3
Wavemaker România	3
FRONT LINE MARKETING	3
MEDIA-TIQUE	2
OMNIPERFORM Agency	2
Rogalski Damaschin	2
Xperience Media Lab	2
ACTIV AD	1
Studioset	1
V8 Interactive	1

16 agencies were awarded at the 18^th edition of the Romanian Effie Awarding Gala, a total of 1 Grand Effie, 12 Gold Effie, 24 Silver Effie and 20 Bronze Effie trophies. This year’s Grand Effie went to “The Online Park” campaign by Leo Burnett Romania for Telekom Romania.

This edition’s winning agencies and companies are: CAP, Cheil Centrade, Cohn & Jansen Creative Network, DDB Romania, Fractal Communications, Glitch Shop, GMP+WEBSTYLER, Graffiti PR, Jazz Communication, Kubis, LEO BURNETT, McCann Worldgroup Romania, Next Advertising, Publicis Romania, Saatchi & Saatchi + The Geeks and Sector 7 HUB.

The top 3 agencies with the highest score in the competition are Leo Burnett Romania, Publicis Romania and McCann Worldgroup Romania.

Leo Burnett won 15 awards – 1 Grand Effie, 5 Gold Effie, 4 Silver Effie and 5 Bronze Effie – for Telekom –  “The Online Park” (Grand Effie, Gold Effie in Timely Opportunity and in Positive Change: Social Good – Brands), “#SmallBusinessesFan” (1 Silver in Business to Business and 1 Bronze in Timely Opportunity), “Ghiţă switches to Telekom” and “Smart TV Stick launch” (both Silver in Telecommunications), Fashion Days – “BLACK FRIDAY 2020, THE COMMON-SENSE EDITION” (Gold Effie in E-Commerce and Positive Change: Social Good – Brands, Bronze Effie in Branded Utility and Marketing Disruptors), P&G – “The Real Experiment” (Bronze in Personal Care Products & Services) and “Sleep tight, little fighter!” (Gold in Engaged Communities and Bronze in Positive Change: Social Good – Brands) and Ursus Cooler – “THE MOST BEER-SODA” (Silver in Beverages – Alcohol).

Publicis Romania was awarded 10 throphies – 1 Gold Effie, 4 Silver Effie and 5 Bronze Effie – for Carrefour – “The Little Box of Greens” (Gold in Retail), Kinder Chocolate – “Heroes of Imaginary Worlds” (1 Silver in Branded Content & Entertainment and 2 Bronze Effie in Snacks & Desserts and Brand Experience), OLX – “OLX: You’ll find a way” (Silver in Brand Experience, Bronze in E-Commerce and Branded Content & Entertainment) and “Reopen on OLX” (Bronze in Business to Business), TikTok – “Keep Santa Safe” (Silver in Media & Entertainment) and Orange – “NETWORK” (Silver Effie in Telecommunications).

McCann Worldgroup Romania won a total of 8 trophies – 3 Gold Effie, 4 Silver Effie and 1 Bronze Effie – for KFC – “Killer Discounts” (2 Gold Effie in Brand Experience and Engaged Communities), “The CROPPERS” (Gold in Branded Content & Entertainment), “The Wings and Strips Anti-manifesto” (Silver in Restaurants) and “Christmas Bucket” (Silver in Seasonal Marketing), Ardealul – “THE BATTLE OF FAINOŞAG – Ion vs. Ionuţ” (Silver Effie in Packaged Food), MASTERCARD – “Live the new priceless NCP” (Silver in Financial Services) and ROM Autentic – “ROM BUZZ Launch” (Bronze Effie in Marketing Disruptors).

Top 3 clients this year are: 1. Telekom Romania (Grand Effie, 2 Gold Effie, 3 Silver and 1 Bronze Effie), 2. US Food Network SA (3 Gold Effie and 2 Silver Effie) and 3. Fashion Days (2 Gold Effie and 2 Bronze Effie.). Also, top 3 Brands is made up of Telekom, followed by KFC in 2^nd place and Fashion Days in 3^rd place.

The winning brands of the 18^th edition of the Romanian Effie Awards are: Always, Ardealul, BCR, Beck’s, Carrefour, Catmobile.ro, Edenia, ENGIE Romania, FASHION DAYS, First Bank, Galantom, HBO’s Tuff Money (Bani Negri), ING, KFC, Kinder Chocolate, MASTERCARD, OLX, ORANGE, OSKAR, P&G, Pepsi, Pufina, REGINA MARIA, ROM Autentic, Rompetrol Go, Samsung, Tazz by eMAG, Telekom, TikTok and URSUS.

According to Romanian Effie Rankings, based on the international Effie Index system, Telekom Romania is Client of the Year, Telekom is Brand of the Year andLeo Burnett Romania is Agency of the Year.

Grand Effie was awarded to “The Online Park” project by Leo Burnet Romania for Telekom Romania. Media Investment and V+O are contributing agencies.

The winning team: LEO BURNETT – Mihai Lucanu // Brand Communication Director, Vasilije Corluka // Chief Creative Officer, Victor Stroe // Head of Planning & Associate Director, Andreas Aron // Group Creative Director, Viorel Holovach // Senior Art Director, Corina Bratu // Planning Director, Magdalena Cernat // Senior Account Manager, Jorg Riommi // Chief Creative Officer CEE Publicis Groupe, Maria Ilea // Digital Account Manager, Sorin Deleanu // Senior Producer & Telekom România – Florina Serban // Corporate Responsibility Expert, Ciprian Postelnicu // Head of Media Communication & Brand Strategy, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy, Cristina Iliescu // Senior Media Relations & External Communication Specialist, Andreas Elsner // Chief Commercial Officer, Residential Segment, Ruxandra Rău // Director Communication & Brand Strategy, Ruxandra Vodă // Corporate Communications Director, Ştefania Rusu // Senior Project Manager Communication.

The Romanian Effie Awarding Gala 2021 took place online on Facebook (on Effie România, IAA România and UAPR pages) and was presented by Andi Moisescu. The live stream was made from Galeria Senat, part of Combinatul Fondului Plastic, where a small number of participants representing winning agencies and brands, Effie jury moderators and members of the Effie 2021 Organizing Committee received and presented the 57 trophies.  

The Effie 2021 Organizing Committee was formed by: Irina Pencea – Managing Partner & Co-Founder Jazz & Committee President, Adrian Ţuluca – Managing Director Propaganda, Bogdan Niţu – General Manager & Partner GMP+WEBSTYLER, Corina Bratu – Planning Director Leo Burnett Romania, Cristina Moşteanu – General Manager Cohn&Jansen Creative Network, Daria Gonţa – Senior Brand Manager Water, Dairy and New Business, The Coca-Cola Company, Mihai Trandafir – Managing Director UM Romania, Raluca Kovacs – Chief Strategy Officer Publicis Romania, Roxana Mătăşel – Marketing Director KFC, Pizza Hut, Taco Bell, Ruxandra Rău – Director Brand & Communication Strategy Telekom Romania, Silvia Mihăilescu – Marketing, Communication and CSR Director, ING Bank Romania, Simona Panait – Marketing & Online Director Samsung Electronics Romania and Bulgaria and Şerban Alexandrescu – Associate & Executive Creative Director Headvertising.

The complete list of the Romanian Effie Awards 2021 winners can be accessed HERE

Romanian Effie Awards 2021 is an event by IAA România and UAPR, presented by Kaufland, Coca-Cola and George. First intelligent banking.  

Strategic partners: Deloitte and Nielsen

Creative Partner: Leo Burnett România

Traditional partner: The Institute

Media partners: PRO TV, BIZ, IQads, Smark and Pagina de Media

Monitoring partner: MediaTrust România

PACKAGED FOOD

SILVER

Campaign: THE BATTLE OF FAINOŞAG – Ion vs Ionuţ

Brand: Ardealul

Client: Orkla Foods

Lead Agency: McCann Worldgroup România

Contributing Agencies: Zenith România | Griffin Advertising | FRONT LINE MARKETING

FINALIST

Campaign: Eduard, president of the block

Brand: Edenia

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Team: Teodora Ionica // Group Creative Director Saatchi & Saatchi + The Geeks, Bogdan Costin // Creative Director Saatchi & Saatchi + The Geeks, Ioana Brebu // Client Service Director Saatchi & Saatchi + The Geeks, Andreea Moise // Art Director Saatchi & Saatchi + The Geeks, Mădălina Stoica // Account Director Saatchi & Saatchi + The Geeks, Vlad Petre // Managing Director Saatchi & Saatchi + The Geeks, Oana Stincel // Marketing Director Macromex, Camelia Manoil // Senior Brand Manager Macromex, Georgiana Modoran // Brand Manager Macromex, Adrian Vladut // Media Communication Manager STARCOM, Daniela Eustafievici // Media Communication Manager STARCOM, Manuela Tutunica // Media Performance Specialist STARCOM, Andreea Ivanov // Performance Media Consultant STARCOM

FINALIST

Campaign: THE EMOTIONAL ANCHOR

Brand: HOCHLAND

Client: Hochland

Lead Agency: LEO BURNETT

Contributing Agencies: STARCOM | MSL The Practice

Team: Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Ioana Proca // Senior Strategic Planner LEO BURNETT, Dinu Gojan // Group Creative Director LEO BURNETT, George Popa // Art Director LEO BURNETT, Elena Negrescu // Copywriter LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Sandra Radu // Brand Communication Manager LEO BURNETT, Eliza Toma // Brand Communication Manager LEO BURNETT, Maria Sarivan // Senior Strategic Planner LEO BURNETT, Andreea Pandelea // Head of Lifestyle MSL The Practice, Alexandra Nedelcu // Communication Manager MSL The Practice, Corneliu Tiron // Strategy and Solutions Lead STARCOM, Dinu Maftei // Media Client Manager STARCOM, Mihai Bonca // Marketing Strategy Consultant Brand Architects

SNACKS & DESSERTS

BRONZE

Campaign: Heroes of Imaginary Worlds

Brand: Kinder Chocolate

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agency: STARCOM

Team: Diana Maftei // Art Director Publicis România, Horia Girbea // Copywriter Publicis România, Silviu Nedelschi // Executive Creative Director Publicis România, Mirela  Iordache // Client Manager Publicis România, Ana-Maria Ţarălungă // Group Creative Director  Publicis România, Andrei Purecel // Client Executive Publicis România, Mădălin Dragnea // Art Director Publicis România, Adriana Dinu // Digital Client Manager Publicis România, Marius Farcasanu // Web Graphic Designer  Publicis România, Cătălin Grigore // Sr Art Director Publicis România, Alexandru Tofan // Art Director Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Adina Albu // Sr Client Lead Publicis România, Veronica Ciacoveanu // Digital client lead  Publicis România, Bianca Loboda // Client Lead Publicis România, Diana Pasoi // Sr Brand Manager Publicis România, Emil Mititelu // Digital client lead STARCOM, Adrian Alexe // Client Lead  STARCOM, Alina Jijau // Communication Director  MSL The Practice, Bogdan Dascălu // Account Manager Mediapost Hitmail

PERSONAL CARE PRODUCTS & SERVICES

SILVER

Campaign: Always Open Talks

Brand: Always

Client: P&G România

Lead Agency: Graffiti PR

Contributing Agencies: GRUP ADVERTISING | MediaCom

Team: Corina Coman // Communication Director Graffiti PR, Nicoleta Iancu // Senior PR Consultant Graffiti PR, Alexandru  Aron // Creative Director Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR, Mariana Oprea // PR Consultant Graffiti PR, Mădălina Săvulescu // Communication Director Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Monica Arapalea // Brand Manager P&G, Răzvan Resmerita // Communication Director P&G, Mihaela Neagoe // Digital Media Specialist Mediacom România, Monica Petricica // Strategic & Activation Planning Lead – P&G Baby Care, Fem Care, Hair Care Mediacom România, Amalia Tofor // Executive Director Group Advertising, Vlastimir Milanovic // Producer Jupiter Film

BRONZE

Campaign: The Real Experiment              

Brand: Pampers       

Client: Procter and Gamble

Lead Agency: LEO BURNETT       

Contributing Agencies: Graffiti PR | MediaCom

Team: Irina Becher // Creative Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Alexandru Savescu  // Art Director LEO BURNETT, Andreia Anghel // Brand Communication Director LEO BURNETT, Julide Omer // Brand Communication Manager LEO BURNETT, Alexandru Zlavog // AV Producer LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Ramona Bilic // Pampers Brand Manager Procter and Gamble România, Răzvan Resmerita // Communication Director Procter and Gamble România, Mădălina Săvulescu // Head of Digital Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR, Anca Vrabiescu // Digital Account & Planning Manager Performance Mediacom România, Monica Petricica Monica Petricica // Strategic & Activation Planning Lead Mediacom România

FINALIST

Campaign: Let the #StoriesInsideUs be heard!  

Brand: Libresse România             

Client: ESSITY România

Lead Agencies: Xperience Media Lab & OMNIPERFORM Agency

Contributing Agencies: Zenith România | ACTIV AD

Team: Alina Gheorghe // Managing Partner Xperience Media Lab, Adrian Enache // CEO/Co-Founder  OMNIPERFORM Agency, Mădălina Stroescu // Group Account Director  OMNIPERFORM Agency, Cristina Stroescu // Digital Performance Specialist  OMNIPERFORM Agency, Ruxandra Marcu // Senior Copywriter OMNIPERFORM Agency, Ştefan Sima // Senior Art Director OMNIPERFORM Agency, Diana Fulga // SEE Digital Marketing Manager  ESSITY ROMÂNIA, Gabriela Tutui // Media Client Manager ZENITH ROMÂNIA, Simona Dobrică // Senior Communications Planner ZENITH ROMÂNIA, Andreea Stanciu // Digital Client Manager ZENITH ROMÂNIA, Cristian Gaspar // Senior Performance Specialist ZENITH ROMÂNIA, Ştefan Rogojinaru // Programmatic Specialist ZENITH ROMÂNIA, Georgian Zavoianu // Performance Specialist ZENITH ROMÂNIA, Robert Lincu // Precision Specialist ZENITH ROMÂNIA, Irina  Dragomir // Client Service Manager ACTIV AD, Alexandra Dinovici // SEE Libresse Marketing Manager  , Olivia Staicu // ROBG Libresse Brand Manager 

HOUSEHOLD SUPPLIES & SERVICES

SILVER

Campaign: Strong & Soft 2          

Brand: Pufina    

Client: Pehart Grup

Lead Agency: Jazz Communication

Contributing Agencies: UM România | Promis Advertising

Team: Andreea Ghenoiu // Creative Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Raluca Păun // Consultant & Marketing Director Pehart Grup, Silvia Molnar // Account UM România, Alina Carasol // Client Service Director UM România, Oana Chivu // Client Service Director Connect Media, Carmen Opris // General Manager Promis Advertising, Georgeta Ivan //

Account Promis Advertising, Andrei Stanciu // Copywriter, Mircea Vlase // Art Director, Raluca Craioveanu // Account Director, Irina Matei // Account Manage, Manuela Obreja // Brand Manager, Cristian Todean // Junior Brand Manager & Designer

BEVERAGES – ALCOHOL

SILVER

Campaign: Live Beyond What Ifs              

Brand: Beck’s    

Client: Bergenbier SA

Lead Agency: Fractal Communications

Team: Alex Petrescu // Strategy x Creative Director Fractal Communications, Mina Ionescu // Head of Digital Fractal Communications, Alecsandra Apostolescu // Senior Planner Fractal Communications, Mihai Țițirig // Senior Copywriter Fractal Communications, Melania Adam // PR Consultant Fractal Communications, Mădălina Gogu // Account Director Fractal Communications, Elena Grigore // Account Manager Fractal Communications, Cristina Airinei // Senior Digital Account Manager Fractal Communications, Octavian Aftanasă // Social Media Manager Fractal Communications, Cristian Nichita // Senior Art Director Fractal Communications, Ioana Albu // Digital & Media Manager Bergenbier SA, Ramona Radu // Marketing Director Molson Coors Romania Bergenbier SA, Andrei Constantin // Senior Brand Manager Premium Brands & Portfolio Bergenbier SA, Andreea Nistor // Brand Manager Bergenbier SA, Agatha Müler // Senior Art Director

SILVER

Campaign: THE MOST BEER-SODA           

Brand: Ursus Cooler  

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: Kubis | Media Investment

Team: Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Ana Miculescu // Business Director LEO BURNETT, Andreea Sava // Brand Communication Manager LEO BURNETT, Victor  Teioşanu // Head of Premium Brands Ursus Breweries, Cătălin Cirstea // Senior Brand Manager Ursus Breweries, Anca Voicu // Junior Brand Manager Ursus Breweries, Carina Toma // Group Creative Director Ursus Breweries, Alina Raduț // Senior Art Director Kubis, Paul Crăciunescu // Copywriter Kubis, Cristina Schițco // Group Account Director Kubis, Andreea Sirbu // Account Manager Kubis, Zoltan Barti // Digital Media Manager Media Investment, Dora Parfene // Media Manager  Media Investment

BEVERAGES – NON-ALCOHOL

SILVER

Campaign: Pepsi Retro Studio   

Brand: Pepsi      

Client: PepsiCo România

Lead Agencies: DDB România & Kubis

Contributing Agency: OMD România

Team: Alex  Tocilescu // Senior Copywriter DDB România, Mihai  Calotă // Senior Art Director  DDB România, Ştefan Vasilachi // Creative Director DDB România, Blanka Horvath // Account Director DDB România, Ioana Dobrinescu // Senior Strategic Planner DDB România, Simina Leotescu // Head of Strategy DDB România, Roxana  Țâmpău // Managing Director DDB România, Carina Toma // Group Creative Director Kubis, Victor Firan // Art Director  Kubis, Iuliana  Dragomir // Senior Brand Manager PepsiCo România, Delia  Corniciuc // Marketing Activation Manager PepsiCo România, Alexandra Constantin // Brand Manager PepsiCo România, Emanuela  Badanga // Junior Brand Manager  PepsiCo România, Laurențiu Ion // Digital & Media Manager  PepsiCo România, Dana  Constantin // Digital Manager OMD România, Răzvan Meiroșu // Media Director OMD România, Maria  Ilie // Senior Media Manager  OMD România, Irene Derasadurian  // Media Manager  OMD România

FINALIST

Campaign: Everything Will Be Alright      

Brand: Aqua Carpatica  

Client: Valvis Holding

Lead Agency: Cohn & Jansen Creative Network

Contributing Agency: Screen Native

Team: Andrei Cohn // Managing Partner & Creative Director Cohn & Jansen Creative Network, Roxana Cristea // Group Creative Director Cohn & Jansen Creative Network, Daniel Moisa // Art Director Cohn & Jansen Creative Network, Cristina Abdel // Strategic Planner Cohn & Jansen Creative Network, Arina Stoenică // Group Account Director Cohn & Jansen Creative Network, Oana Știrbu // Account Manager Cohn & Jansen Creative Network, Diana Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Raluca Popescu  // Social Media Manager Valvis Holding, Cristian Megherlich  // Creative Director Valvis Holding, Jean Valvis // President & General Director  Valvis Holding, Valentina  Vesler // Head of Communication and Advertising Valvis Holding, Andreea Badea // Art Director Valvis Holding, Gabriel Săftescu // Media Manager  Valvis Holding, Tudosie Menotty // Special Project Manager Valvis Holding, Andreea Velicoiu // Social Media Manager Valvis Holding, Mugur  Pătrașcu // Managing Partner  Screen Native, Alexandra Dinu // Account Manager   Screen Native

DURABLES

SILVER

Campaign: Thank Yourself Later               

Brand: OSKAR   

Client: PPG România

Lead Agency: Next Advertising

Team: Andrei Tripşa // Creative Director Next Advertising, Ruxandra  Muntean // Media Director Next Advertising, Bogdan  Tudosie // Senior Copywriter Next Advertising, Cezar Panait // Group Creative Director Next Advertising, Petra  Martin // Art Director Next Advertising, Maximilian  Barat // Digital Media Manager Next Advertising, Vasile  Petrescu // Art Director Next Advertising, Sorin  Popescu // Managing Partner Next Advertising, Alexandru  Tunaru // Head of Digital Next Advertising, Ioana Miclea // Account Executive Next Advertising, Adrian  Ion // Marketing Director PPG ROMANIA S.A, Monica  Novac // Brand Manager PPG ROMANIA S.A, Eugen  Terchila // Media Manager  , Irina  Serbulea // Social Media Copywriter , Alexandra  Bajan // Account Manager 

RETAIL

GOLD

Campaign: The Little Box of Greens        

Brand: Carrefour             

Client: Carrefour

Lead Agency: Publicis România

Contributing Agency: Graffiti PR

Team: Otilia Coman  // Copywriter  Publicis România, Camelia Efrimov // Production Manager Publicis România, Ilinca Necula // Client Manager Publicis România, Irina Stoleru // Art Director Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Elena Tănase // Client Manager Publicis România, Corina Panait // Digital Client Manager Publicis România, Carmina Pohontu // Digital Client Manager Publicis România, Corina Tudor // Client Service Director Publicis România, Alina  Silivestru // Digital & Media Specialist Publicis România, Loredana Barla // Senior Brand Strategist Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Luiza  Vrînceanu // Head of Corporate Causes & CSR  Carrefour, Narcis Horoianu // CMO Carrefour, Miruna Micsan // Brand Manager Carrefour, Oana Pascu // Project Manager Corporate Causes  Carrefour, Ana Lixandru // Junior PR & CSR Specialist Graffiti PR, Irina Botezatu // PR& CSR Consultant Graffiti PR, Loredana Ianus // Communications Director Graffiti PR

FINALIST

Campaign: House Rules

Brand: Carrefour             

Client: Carrefour

Lead Agency: Publicis România

Team: Casiana Maria Horobeanu // Copywriter Publicis România, Elena Manolache // Brand Manager Publicis România, Carmina Pohontu // Brand Manager Publicis România, Sherin Arabo // Art Director

Publicis România, Ilinca Necula // Brand Manager Publicis România, Loredana Barla // Senior Brand Strategist Publicis România, Elena Carcu // Copywriter  Publicis România, Mihaela Dinu // Copywriter  Publicis România, Roberta Schuster // Art Director Publicis România, Otilia Coman // Copywriter  Publicis România, Irina Stoleru // Art Director Publicis România, Corina Tudor // Client Lead Publicis România, Elena Tănase // Brand Manager Publicis România, Corina Panait // Brand Manager Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Claudia Rusu // Head of Commercial Communication Carrefour, Andreea Bragaru // Communication Responsible Carrefour, Nicoleta Baicu // Head of Digital & Ecommerce Marketing  Carrefour, Mircea Tomescu // Communication Marketing Director Carrefour

FINALIST

Campaign: Opening Romanian Wine      

Brand: Carrefour             

Client: Carrefour

Lead Agencies: Publicis România & Graffiti PR

Team: Otilia Coman // Copywriter  Publicis România, Loredana Barla // Brand Strategist Publicis România, Carmina Pohontu // Digital Brand Manager Publicis România, Elena Manolache // Client Manager Publicis România, Irina Stoleru // Art Director Publicis România, Ilinca Necula // Client Manager Publicis România, Sebastian Romano // Group Creative Director Publicis România, Corina Tudor // Client Service Director Publicis România, Alin Badiu // Group Creative Publicis România, Elena Tănase // Brand Manager Publicis România, Corina Panait // Client Manager Publicis România, Iulia Botar // CSR & Communication Director Graffiti PR, Ana Huiban  // PR & CSR Specialist Graffiti PR, Alexandra Caltun // PR & CSR Consultant  Graffiti PR, Irina Ciocan Stănescu // Managing Partner  Graffiti PR, Oana  Pascu // Project Manager Corporate Causes  Carrefour, Luiza Vrînceanu // Head of Corporate Causes & CSR  Carrefour, Diana Falan // Brand Manager Carrefour, Titus Dumitrescu // Executive Creative Director Carrefour, Narcis Horoianu // Chief Marketing Officer  Carrefour

RESTAURANTS

SILVER

Campaign: The Wings and Strips Anti-manifesto               

Brand: KFC         

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agency: UM România

Team: Costin Bogdan // Executive Creative Director McCann Worldgroup România, Lucian Cernat // Group Creative Director McCann Worldgroup România, Paula Ionescu // Copywriter McCann Worldgroup România, Mihai Constantinescu // Art Director McCann Worldgroup România, Andrei Florian // Sr Strategy Planner McCann Worldgroup România

E-COMMERCE

GOLD

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION 

Brand: FASHION DAYS  

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Team: Fulvia Olaru // Brand Communication Manager LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Oana Năstase // Senior Planner LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Alexandru Dumitrescu // Creative Director LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Raluca Acuculitei // Brand Communication Executive LEO BURNETT, Raluca Monac // Head of Brand Marketing Fashion Days, Andrei Chirila // Managing Director Fashion Days, Robert Berza // General Manager Fashion Days, Denisa Cojocariu // Brand Manager Fashion Days, Maria Toma // Social Media Manager Fashion Days, Andreea Anton // Creative Strategy Manager Fashion Days, Alexandra Gabriela Mateescu // Visual Content Manager Fashion Days, Corina Vilcea // Head of Digital Fashion Days, Andreea Pecingina // Copywriter Fashion Days, Ionuţ Radu // Media Manager  Conversion

SILVER

Campaign: We’re just asking questions!               

Brand: Catmobile.ro      

Client: Catmobile.ro

Lead Agency: Sector 7 HUB

Contributing Agency: Dare Digital

Team: Alex Coteţ // Creative Partner Sector 7 HUB, Ionuţ Datcu // New Business Director Sector 7 HUB, Raluca Babei  // Production Manager  Sector 7 HUB, Dragoş Stircea  // Manager Departament Marketing Catmobile.ro, Elena Teleman // Specialist Marketing Catmobile.ro, Ciprian  Susanu // General Manager  Dare Digital, Radu  Nantu  // Head of Branded Content 

BRONZE

Campaign: OLX: You’ll find a way              

Brand: OLX         

Client: OLX Group

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment

Team: Ema Ionescu // Client Lead Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Miruna Baias // Brand Strategist Publicis România, Casiana Maria Horobeanu // Copywriter  Publicis România, Sherin Arabo // Art Director Publicis România, Mihnea Gheorghiță // Copywriter  Publicis România, Alexandru Deaconu // Art Director Publicis România, Roxana Niculae // Client Manager Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul  Neagoe // Business Manager  OLX Group, Andi Voicila // Head of Design OLX Group, Alina  Nechifor // Senior Communication Manager MSL The Practice, Monica Jitariuc

// Managing Director MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Maria Cojocariu // Media Director Media Investment, Loredana Hamza // Digital Media Planner Media Investment, Alexandra Enea // Digital Media Director Media Investment

ENERGY

SILVER

Campaign: Rompetrol Go: Engage to Stay            

Brand: Rompetrol Go    

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Contributing Agencies: United Media | Screen Native

Team: Georgiana Cujba // Project Manager GMP+WEBSTYLER, Ondina Olariu // Client Service Director GMP+WEBSTYLER, Amalia Boldea // Account Director GMP+WEBSTYLER, Bogdan Niţu // GM & Head of Strategy GMP+WEBSTYLER, Rebeca Juverdeanu // Art director GMP+WEBSTYLER, Anca Uscatescu // Graphic designer GMP+WEBSTYLER, Mihai Fetcu // Creative Director GMP+WEBSTYLER, Cosmin Bumbacea // Copywriter GMP+WEBSTYLER, Ioana Proca // Head of Planning GMP+WEBSTYLER, Răzvan Stanga // Development GMP+WEBSTYLER, Sorina Fister Talasman // Marketing executive Rompetrol, Olga Ionescu // Retail brand manager Rompetrol, Teodora Dumitrescu // Marketing executive Rompetrol, Ioana Enache // Loyalty & Digital Manager Rompetrol, Costin Marcu // Digital Marketing Coordinator Rompetrol, Serghei Sevcenco // Head of Marketing Retail Rompetrol

BRONZE

Campaign: New Beginnings        

Brand: ENGIE România 

Client: ENGIE România 

Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Cyclop Film | United Media Services

Team: Victor Trifan // Art Director Cheil Centrade, Bogdan Popescu // Art Director Cheil Centrade, Corneliu Radu // Copywriter Cheil Centrade, Maria Trepcea // Group Account Director Cheil Centrade, Mihai Gongu // ECD SEE Cheil Centrade, Alexandru Roșca // Group Creative Director Cheil Centrade, Alina Zaharescu // Group Creative Director Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Mara Grigorescu // Account Director Cheil Centrade, Amalia  Anghel // Head of Corporate Communication ENGIE, Loredana Modoran // Project Manager ENGIE, Ramona Sărărescu // Project Manager ENGIE, Andreea Ionescu // Coordonator Comunicare Internă ENGIE, Iulian Moga // Director Cyclop Film, Marius Bucur // Producer Cyclop Film, Vitalie Brega // Photographer Cyclop Film, Adi Bulboacă // Videographer Cyclop Film, Silvia Matei // Image Editor Chainsaw Studio, Hasan Nasser // Sound Editor Chainsaw Studio

FINANCIAL SERVICES

GOLD

Campaign: Stay@HomeBank     

Brand: ING         

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România | 2029 production | White Image

Team: Valentin Suciu // Creative Director Jazz Communication, Roxana Ionita // Sr. Account Manager Jazz Communication, Corneliu Dobrea // Art Director Jazz Communication, Ioana Cadir // Group Account Director Jazz Communication, Andreea Călăraşu // Digital Creative Planner Jazz Communication, Erna Vitalariu // Senior Content Marketing Specialist ING BANK, Silvia Mihailescu // Marketing and Communication Director ING BANK, Irina Popescu // Senior Marketing Specialist ING BANK, Wenka Onje  Booij // Brand & Marketing Lead ING BANK, Iuliana  Duta // Senior Social Media Specialist ING BANK, Silvia Jalea // External & Internal Communication Lead ING BANK, Corina Manole // Senior Content Marketing  ING BANK, Corneliu Aruxandei // Media Lead ING BANK, Andreea Siran // Copywriter , Cătălina Groza // Copywriter , Simona Straut // Marketing Operations Manager , Felicia  Stoica // Senior Copywriter

SILVER

Campaign: Live the new priceless NCP  

Brand: MASTERCARD    

Client: MASTERCARD

Lead Agency: McCann Worldgroup România

Contributing Agencies: Golin | CaratRomânia

Team: Dragoş Vintu // Business Lead McCann Worldgroup România, Andreea Nitu // Account Manager McCann Worldgroup România, Cătălin Dobre // Chief Creative Officer McCann Worldgroup România, Anne Scheep // Senior Brand Experience Planner McCann Worldgroup România, Costin Bogdan // Executive Creative Director McCann Worldgroup România, Andrei Florian // Senior Strategic Planner McCann Worldgroup România, Lucian Cernat // Group Creative Director McCann Worldgroup România, Karla  Georgescu  // Senior Art Director McCann Worldgroup România, Olivia Spanu // Senior Copywriter  McCann Worldgroup România, Andrei Mihailescu // Senior Copywriter  McCann Worldgroup România, Lucia Rusu // Jr. Account Manager McCann Worldgroup România, Sabina Popa // Senior Art Director McCann Worldgroup România, Anca Tinica // Senior Account Manager McCann Worldgroup România, Mădălina Anghel // Senior Account Manager MRM  // McCann România, Andreea Sofrone // Group Account Director MRM  // McCann România, Cristina Tigau // Digital Lead Carat România, Cristian Costache // Media Client Lead Carat România, Marina Constanda // Project Director Golin România, Raluca  Nicolaescu // Marketing Director Romania MASTERCARD

BRONZE

Campaign: “This, this and this” from ING              

Brand: ING         

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România | Multi Media Est

Team: Ioana Cadir // Group Account Director Jazz Communication, Adina Basag // Senior Copywriter Jazz Communication, Vio Pintilie // Art Director Jazz Communication, Andreea Ghenoiu // Creative Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Roxana Ionita //Sr. Account Manager Jazz Communication, Nicoleta Dumitru // Account Manager Jazz Communication, Bogdan Pustea // Sr. Marketing Specialist ING BANK, Corina Manole // Senior Content Marketing  ING BANK, Iuliana Duta // Sr. Social Media Manager ING BANK, Wenka Onje  Booij // Brand & Marketing Lead ING BANK, Cătălina Grozea // Copywriter

BRONZE

Campaign: First to make a difference    

Brand: First Bank             

Client: First Bank

Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Multimedia Est | OMD România | DC Communication

Team: Ana Maria Rădulescu // Sen Account Manager Cheil Centrade, Mihai Gongu // ECD SEE Cheil Centrade, Ana Maria Tănasă // Art Director Cheil Centrade, Alexandru Iliescu // Copywriter Cheil Centrade, Adi Bulboacă // Videographer Cheil Centrade, Roxana Niță // Group Creative Director Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Dragoş Aliciu // Senior Copywriter Kubis, Marius Goleanu // Senior Art Director Kubis, Gabriela Lupaș-Țicu // Chief Marketing & Operations Officer NN România, Cristina Maca // Head of Brand & Communication NN România, Luiza Mateiaș // Brand Communication Manager NN România, Elena Neicu // Corporate Communication Manager NN România, Mihaela Mocioi // Communication Manager MMS COMMUNICATIONS  ROMÂNIA, Iulia Dăncilă // Producer Studioset, Anton Groves // Director Studioset, Arkadiy Kreslov // DOP Studioset, Mircea Lăcătuș // Senior video editor Chainsaw Studio

FINALIST

Campaign: We Stay Open           

Brand: BCR         

Client: BCR

Lead Agency: Cohn & Jansen Creative Network

Contributing Agencies: Wavemaker România

Team: Andrei Cohn // Managing Partner & Creative Director Cohn & Jansen Creative Network, Andrei Beșliu // Group Creative Director Cohn & Jansen Creative Network, Cristina Abdel // Strategic Planner Cohn & Jansen Creative Network, Cătălina Ceparu // Senior Copywriter Cohn & Jansen Creative Network, Diana Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Oana Știrbu // Account Manager Cohn & Jansen Creative Network, Arina Stoenică // Group Account Director  Cohn & Jansen Creative Network, Ionuţ Stanimir // Executive Director of Marketing and Communication BCR, Ana Maria Ghiurca // Head of Online Marketing BCR, Bogdan Lefter // Senior Brand Manager BCR, Ovidiu Popa // Online Expert BCR, Gabriela Nicolae // Brand Manager BCR, Gabriel Daniel Stanciu // Online Specialist BCR, Andree Blejan // Online Communication Expert BCR, Laura Plugaru // Social Media Expert BCR,

Cătălin Lupoaie // Manager Senior Comunicare și Afaceri Publice BCR, Doina Savin // Account Manager Wavemaker România, Mădălina Tutuianu // Offline Media Planner Wavemaker România, Mihaela Stancescu // Group Account Director Wavemaker România

FINALIST

Campaign: The Alternative         

Brand: NN România       

Client: NN România

Lead Agencies: Cheil Centrade & Kubis

Contributing Agencies: Chainsaw Studio | Studioset | Zenith România

Team: Ana Maria Rădulescu // Sen Account Manager Cheil Centrade, Mihai Gongu // ECD SEE Cheil Centrade, Ana Maria Tănasă // Art Director Cheil Centrade, Alexandru Iliescu // Copywriter Cheil Centrade, Adi Bulboacă // Videographer Cheil Centrade, Roxana Niță // Group Creative Director Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Dragoş Aliciu // Senior Copywriter Kubis, Marius Goleanu // Senior Art Director Kubis, Gabriela Lupaș-Țicu // Chief Marketing & Operations Officer NN România, Cristina Maca // Head of Brand & Communication NN România, Luiza Mateiaș // Brand Communication Manager NN România, Elena Neicu // Corporate Communication Manager NN România, Mihaela Mocioi // Communication Manager MMS COMMUNICATIONS  ROMÂNIA, Iulia Dăncilă // Producer Studioset, Anton Groves // Director Studioset, Arkadiy Kreslov // DOP Studioset, Mircea Lăcătuș // Senior video editor Chainsaw Studio

MEDIA & ENTERTAINMENT

GOLD

Campaign: Tuff Money – The Morality Stoplight

Brand: HBO’s Tuff Money (Bani Negri)   

Client: HBO România

Lead Agency: Glitch Shop

Contributing Agencies: Mediacom România | Nexio | Exact Business Solutions | Studio Interrobang

Team: Dan Stănescu // Creative Director Glitch Shop, Alexandru Cristea // Project Manager Glitch Shop, Cosmin Simionescu // Art Director Glitch Shop, Andrei Dragotă // Copywriter Glitch Shop, Magda Lişcă // Digital Marketing Manager HBO România, Ofelia Năstase // PR Manager HBO România, Florin Vasilică // Backend Developer Nexio, Andrei Simion // Frontend Developer Nexio, Matei Stănuleț // Lead Developer Nexio, Diana Simion // Researcher & Facilitator Exact Business Solutions, Julien Zidaru // Managing Partner Exact Business Solutions, Laura Scarlat // Market Research Consultant Exact Business Solutions, Lăcrămioara Loghin // Managing Director Exact Business Solutions, Răzvan Zamfira // Information Designer Studio Interrobang, Monica Stanciu // Strategy Director Mediacom România, Irina Catanchin // Director Brand & Content Marketing Romania

SILVER

Campaign: Keep Santa Safe       

Brand: TikTok    

Client: TikTok

Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

Team: Ciprian Frunzeanu // Senior Art Director Publicis România, Miruna Dumitrescu // Group Creative Director Publicis România, Ioana Dumitrascuta // Client Lead Publicis România, Adina Albu // Senior Client Lead Publicis România, Alexandra Crăciun // Senior Digital Client Executive Publicis România, Ioana Mihai // Senior Brand Strategist Publicis România, Laura Savu // Global Community Manager TikTok, Elena Cîrîc // EU Head of Growth TPS Engage, Andreea Maria // Catalog Manager Hahaha production, Corina Vilcu // Head of promo Global Records

TELECOMMUNICATIONS

SILVER

Campaign: NETWORK   

Brand: ORANGE               

Client: Orange România

Lead Agency: Publicis România

Contributing Agency: Initiative Media România

Team: Cristian Anton // Art Director Publicis România, Camelia Efrimov // AV Production Lead Publicis România, Mihaela Neatu // Copywriter Publicis România, Alina Vija // Senior Account Manager Publicis România, Sebastian Mogos // Digital Client Manager Publicis România, Raluca Kovacs // Chief Strategy Officer Publicis România, Alexandru  Negoescu // Group Creative Director Publicis România, Alexandru Tofan // Digital Art Director Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Daniel Raicea // Deputy Director Publicis România, Silviu Nedelschi // Executive Creative Director Publicis România, Marius Farcasanu // Web Graphic Designer  Publicis România, Anca Stancov // Media Specialist Orange România, Loredana  Jucan // Communication Specialist Orange România, Crina Chiru // Consumer Communication Manager Orange România, Mirela Bosoi // Head of Brand and Communication Orange România, Alina Gruianu // Account Director & Head of Unit  Initiative Media România, Andreea  Corbos // Account Manager Initiative Media România

SILVER

Campaign: Ghiţă switches to Telekom   

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Maria Ilea // Senior Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Mihai

Lucanu// Brand Communication Director LEO BURNETT, Loredana Paraschiv // Account Executive LEO BURNETT, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication & Brand Strategy Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela  Sevastița // Marketing Expert Communication & Brand Strategy Telekom România

SILVER

Campaign: Smart TV Stick launch             

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Șerban  Tudorache //  Copywriter LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Loredana Paraschiv // Senior Account Executive LEO BURNETT, Andreea  Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner //  Chief Commercial Officer, Residential Segment Telekom România, Gabriela  Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela  Sevastița // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication  Telekom România

MEDICAL SERVICES & HEALTHCARE PRODUCTS

BRONZE

Campaign: Listen To Your Body          

Brand: Regina Maria 

Client: Regina Maria

Lead Agency: CAP

Contributing Agency: Media-tique

Team:Codin Caradimu // Creative Partner CAP, Marius Aldea // Copywriter CAP, Attila Hun // Senior Art Director CAP, Laurentiu Lupu // Art Director CAP, Catalin Rulea // Senior Art Director CAP, Sanziana Serbanescu // Account Director CAP , Cristina Purcarea Managing Partner CAP, Greta Redeleanu // Marketing Director Regina Maria, Cristiana Vago // Communication Manager Regina Maria,  Alina Bacalu // Head of Corporate Communication Regina Maria, Raluca Stincescu // Jr Digital Marketing Specialist Regina Maria, Andreea Laca // Outpatient Brand Manager Regina Maria, Raluca Stoica // Laboratory&Imaging Brand Manager Regina Maria, Lavinia Buzi // Head of Buying Media-tique

DAVID VS. GOLIATH

BRONZE

Campaign: Tazz delivers (almost) anything          

Brand: Tazz by eMAG    

Client: HCL Online Advertising

Lead Agency: Jazz Communication

Contributing Agency: United Media Services

Team: Valentin Suciu // Creative Partner Jazz Communication, Irina Pencea // Managing Partner Jazz Communication, Oana  Oprea // Creative Planner Jazz Communication, Mara Sabau // Art Director Jazz Communication, Bianca Muscalu // Copywriter Jazz Communication, Emi Chiţu // Senior Account Executive Jazz Communication, Alexandra Vestineanu // Group Account Director Jazz Communication, Bogdan Apalaghiei // Art Director Jazz Communication, Gabriel Nistoran // Performance Manager HCL Online Advertising, Andrada Farcas // Copywriter HCL Online Advertising, Mihai Brenda // Chief Commercial Officer HCL Online Advertising, Alin Serban // CEO HCL Online Advertising, Dragoş Andronache // Head of Digital United Media Services, Lavinia Ghise // Senior Performance Manager United Media Services, Cătălina Ciociltan // Digital Strategy Director United Media Services, Cezarina Ionita // Art Director , Iasmina Jianu // Marketing Manager , Cătălina Groza // Copywriter

SPORTS MARKETING

FINALIST

Campaign: Romania plays!          

Brand: Timișoreana        

Client: ASAHI România

Lead Agency: Publicis România

Contributing Agency: Media Investment

Team: Ioana Mihai // Senior Brand Strategist Publicis România, Theodor  Sandu // Group Creative Director Publicis România, Mădălina Udrea // Client Lead Publicis România, Ana-Maria Ionita // Group Account Director Publicis România, Ana-Maria Bănică // Digital Account Manager Publicis România, Marian Dragomir // Social Media Specialist Publicis România, Mădălina Buhos // Senior Copywriter Publicis România, Gabriel Miu // Senior Art Director Publicis România, Iulia Dobre // Senior Brand Manager ASAHI ROMÂNIA, Zoltan  Barti // Digital Manager Media Investment

SEASONAL MARKETING

SILVER

Campaign: Christmas Bucket     

Brand: KFC         

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agency: UM România

Team: Costin Bogdan // Executive Creative Director McCann Worldgroup România, Lucian Cernat // Group Creative Director McCann Worldgroup România, Paula Ionescu // Copywriter McCann Worldgroup România, Mihai Constantinescu // Art Director McCann Worldgroup România, Andrei Florian // Sr Strategy Planner McCann Worldgroup România

BRONZE

Campaign: We’re just asking questions!               

Brand: Catmobile.ro      

Client: Catmobile.ro

Lead Agency: Sector 7 HUB

Contributing Agency: Dare Digital

Team: Alex Coteţ // Creative Partner Sector 7 HUB, Raluca Babei // Production Manager Sector 7 HUB, Ionuţ Datcu // New Business Director Sector 7 HUB, Dragoş Stircea  // Manager Departament Marketing Catmobile.ro, Elena Teleman // Specialist Marketing Catmobile.ro, Ciprian  Susanu // General Manager  Dare Digital, Radu  Nantu  // Head of Branded Content 

FINALIST

Campaign: Scare your bank!      

Brand: First Bank             

Client: First Bank

Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Cyclop Film | OMD România | DC Communication

Team: Mihai Gongu // ECD SEE Cheil Centrade, Andreea Predoiu // Account Executive Cheil Centrade, Roxana Niță // Group Creative Director Cheil Centrade, Ana Maria Tănasă // Art Director Cheil Centrade, Alexandru Iliescu // Copywriter Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Bianca Cauc-Bitu // Account Director Cheil Centrade, Viorel Ruse // Marketing & Communication Director First Bank, Mihai Terecoasă // BTL & Production First Bank, Alina Petcu // Marketing Specialist First Bank, Daniela Bărăitaru // Marketing Specialist Insights & Social Media First Bank, Mihail Tănase // Senior Marketing Specialist First Bank, Cristina Drașovean-Oniceanu // Senior PR & CSR Specialist First Bank, Marius Bucur // Director Cyclop Film, Tudor Lucaciu // DOP Cyclop Film, Mircea Lăcătuș // Senior video editor Chainsaw Studio, Elena Munteanu // Senior Media Manager OMD România, Crenguța Roșu // Co-Managing Partner & Founder DC Communication

FINALIST

Campaign: #SmallReasonsToCelebrate 

Brand: Pepsi      

Client: PepsiCo

Lead Agencies: Kubis & OMD România

Team: Carina Toma // Group Creative Director Kubis, Georgiana Feriu // Account Manager Kubis, Vlad Iosipescu // Social Media Manager Kubis, Victor Firan // Senior Art Director Kubis, Ionuţ Avădanei //

Director of Photography Kubis, Sebastian Luba // Head of Social Media Kubis, Ada Gheorghiu // Group Account Director Kubis, Talida Cristea // Chief Operating Officer Kubis, Bianca Manescu // Head of

Strategy Kubis, Alexandra  Aliman // Copywriter Kubis, Alexandra Tudor // Senior Strategic Planner Kubis, Alexandra  Constantin // Brand Manager PepsiCo România, Oana  Andone  // Digital Specials Beverages PepsiCo România, Laurențiu Ion // Sr. Media & Digital Manager Beverages, East Balcans, Baltics & Israel  PepsiCo România, Iuliana  Dragomir  // Sr. Brand Manager  PepsiCo România, Delia Corniciuc  // Sr. Marketing Manager Beverages  PepsiCo România, Emanuela  Badanga // Jr. Brand Manager PepsiCo România, Dana  Constantin // Digital Manager  OMD România, Răzvan Meirosu // Media Director OMD România, Maria  Man // Social Media Manager

FINALIST

Campaign: A different X-mas Story: Calling Santa             

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel  Holovach // Senior Art Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Mihai Lucanu // Brand Communication Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Corina  Bratu // Planning Director LEO BURNETT, Andreea Sava // Account Manager LEO BURNETT, Iulia Cocîrlea //  Junior Copywriter LEO BURNETT, Claudia Drăghia // Graphic Designer LEO BURNETT, Grațiela Sevastița // Brand and Marketing Communication Expert Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Andreas Elsner //  Chief Commercial Officer, Residential Segment Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Florina Serban // Corporate Responsibility Expert Telekom România, Ruxandra  Rau // Director Communication & Brand Strategy  Telekom România, Ștefania  Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Ruxandra  Voda //  Corporate Communications Director Telekom România, Ciprian  Postelnicu //   Head of Media Communication & Brand Strategy  Telekom România

FINALIST

Campaign: Keep Santa Safe       

Brand: TikTok    

Client: TikTok

Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

Team: Ciprian Frunzeanu // Senior Art Director Publicis România, Miruna Dumitrescu // Group Creative Director Publicis România, Ioana Dumitrascuta // Client Lead Publicis România, Adina Albu // Senior Client Lead Publicis România, Alexandra Crăciun // Senior Digital Client Executive Publicis România, Ioana Mihai // Senior Brand Strategist Publicis România, Laura Savu // Global Community Manager TikTok, Elena Cîrîc // EU Head of Growth TPS Engage, Andreea Maria // Catalog Manager Hahaha production, Corina Vilcu // Head of promo Global Records

CORPORATE REPUTATION

BRONZE

Campaign: We Stay Open           

Brand: BCR         

Client: BCR

Lead Agency: Cohn & Jansen Creative Network

Contributing Agency: Wavemaker România

Team: Andrei Cohn // Managing Partner & Creative Director Cohn & Jansen Creative Network, Andrei Beșliu // Group Creative Director Cohn & Jansen Creative Network, Cristina Abdel // Strategic Planner Cohn & Jansen Creative Network, Cătălina Ceparu // Senior Copywriter Cohn & Jansen Creative Network, Diana Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Oana Știrbu // Account Manager Cohn & Jansen Creative Network, Arina Stoenică // Group Account Director Cohn & Jansen  Creative Network, Ionuţ Stanimir // Executive Director of Marketing and Communication BCR, Ana Maria Ghiurca // Head of Online Marketing BCR, Bogdan Lefter // Senior Brand Manager BCR, Ovidiu Popa // Online Expert BCR, Gabriela Nicolae // Brand Manager BCR, Gabriel Daniel Stanciu // Online Specialist BCR, Andree Blejan // Online Communication Expert BCR, Laura Plugaru // Social Media Expert BCR, Cătălin Lupoaie // Manager Senior Comunicare și Afaceri Publice BCR, Doina Savin // Account Manager Wavemaker România, Mădălina Tutuianu // Offline Media Planner Wavemaker România, Mihaela  Stancescu // Group Account Director Wavemaker România

BUSINESS TO BUSINESS

SILVER

Campaign: #SmallBusinessesFan             

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Oana Năstase // Senior Digital Planner LEO BURNETT, Nadejda Ghilca // Senior Art Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Eduard Cîrstea // Art Director LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Roxana Pascal // Digital Account Executive LEO BURNETT, Alexandru Mazurchievici // Media Relations & External Communications Expert Telekom România, Carmen Miu // Media Marketing Expert Communication & Brand Strategy Telekom România, Gabriel Traistaru // Director Digital Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ciprian  Postelnicu //  Head of Media Communication & Brand Strategy  Telekom România

BRONZE

Campaign: Reopen on OLX         

Brand: OLX         

Client: OLX Group

Lead Agency: Publicis România

Contributing Agency: MSL The Practice

Team: Roxana Niculae // Client Manager Publicis România, Ema Ionescu // Client Lead Publicis România, Miruna Baias // Brand Strategist Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Vlad Socianu // Senior Art Director Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Cosmin Anghel // Senior Copywriter  Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul  Neagoe // Business Manager  OLX Group, Andi Voicila // Head of Design OLX Group, Ioana Vrânceanu // Head of Sales OLX Group, Alina  Nechifor // Senior Communication Manager MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Monica  Jitariuc // Managing Director MSL The Practice

BRAND EXPERIENCE

GOLD

Campaign: Rompetrol Go: Engage to Stay            

Brand: Rompetrol Go    

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Contributing Agencies: United Media | Screen Native

Team: Georgiana Cujba // Project Manager GMP+WEBSTYLER, Ondina Olariu // Client Service Director GMP+WEBSTYLER, Amalia Boldea // Account Director GMP+WEBSTYLER, Bogdan Niţu // GM & Head of Strategy GMP+WEBSTYLER, Rebeca Juverdeanu // Art director GMP+WEBSTYLER, Anca Uscatescu // Graphic designer GMP+WEBSTYLER, Mihai Fetcu // Creative Director GMP+WEBSTYLER, Cosmin Bumbacea // Copywriter GMP+WEBSTYLER, Ioana Proca // Head of Planning GMP+WEBSTYLER, Răzvan Stanga // Development GMP+WEBSTYLER, Sorina Fister Talasman // Marketing executive Rompetrol, Olga Ionescu // Retail brand manager Rompetrol, Teodora Dumitrescu // Marketing executive Rompetrol, Ioana Enache // Loyalty & Digital Manager Rompetrol, Costin Marcu // Digital Marketing Coordinator Rompetrol, Serghei Sevcenco // Head of Marketing Retail Rompetrol

GOLD

Campaign: Killer Discounts          

Brand: KFC         

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agency: UM România, Golin

Team: Simona Suman // Executive Creative Director MRM // McCann România, Ioana Zamfir // Executive Creative Director MRM // McCann România, Laura Belc // Group Creative Director MRM  //

McCann România, Andrei Bălan // Head of Digital Strategy MRM // McCann România, Adina Stănescu // Group Creative Director, Ionuţ Raicu // Art Director, Mădălina Pop // Copywriter

SILVER

Campaign: OLX: You’ll find a way              

Brand: OLX         

Client: OLX Group

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment

Team: Ema Ionescu // Client Lead Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Miruna Baias // Brand Strategist Publicis România, Casiana Maria Horobeanu // Copywriter  Publicis România, Sherin Arabo // Art Director Publicis România, Mihnea Gheorghiță // Copywriter  Publicis România, Alexandru Deaconu // Art Director Publicis România, Roxana Niculae // Client Manager Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul  Neagoe // Business Manager  OLX Group, Andi Voicila // Head of  Design OLX Group, Alina Nechifor // Senior Communication Manager MSL The Practice, Monica Jitariuc // Managing Director MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Maria Cojocariu // Media Director Media Investment, Loredana Hamza // Digital Media Planner Media Investment, Alexandra Enea // Digital Media Director Media Investment

BRONZE

Campaign: Heroes of Imaginary Worlds

Brand: Kinder Chocolate              

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agency: STARCOM

Team: Silviu Nedelschi // Executive Creative Director Publicis România, Horia Girbea // Copywriter Publicis România, Alexandru Tofan // Digital Art Director Publicis România, Ana-Maria Ţarălungă // Group Creative Director Publicis România, Camelia Efrimov // AV Production Lead Publicis România, Mădălin Dragnea // Sr Art Director Publicis România, Mirela Iordache // Client Manager Publicis România, Adina Albu // Sr. Client Lead Publicis România, Andrei Purecel // Client executive  Publicis România, Bianca Loboda // Client Lead Publicis România, Adriana Dinu // Digital client manager Publicis România, Veronica Ciacoveanu // Digital Client Lead Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Diana Pasoi // Sr Brand Manager Ferrero România, Marius Farcasanu // Web Graphic Designer  Publicis România, Cătălin Grigore // Sr Art Director Publicis România, Diana Maftei // Art Director Publicis România, Emil Mititelu // Digital Client Lead STARCOM, Adrian Alexe // Client Lead STARCOM, Alina Jijau // Communication Director  MSL The Practice

FINALIST

Campaign: eMAG: A job for Santa           

Brand: eMAG România 

Client: eMAG România

Lead Agency: McCann Worldgroup România

Contributing Agency: MRM // McCann România

FINALIST

Campaign: Keep Santa Safe       

Brand: TikTok    

Client: TikTok

Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

Team: Ciprian Frunzeanu // Senior Art Director Publicis România, Miruna Dumitrescu // Group Creative Director Publicis România, Ioana Dumitrascuta // Client Lead Publicis România, Adina Albu // Senior Client Lead Publicis România, Alexandra Crăciun // Senior Digital Client Executive Publicis România, Ioana Mihai // Senior Brand Strategist Publicis România, Laura Savu // Global Community Manager TikTok, Elena Cîrîc // EU Head of Growth TPS Engage, Andreea Maria // Catalog Manager Hahaha production, Corina Vilcu // Head of promo Global Records

FINALIST

Campaign: Epic Birthday              

Brand: URSUS   

Client: Ursus Breweries

Lead Agencies: LEO BURNETT & Kubis

Contributing Agencies: Media Investment | MSL The Practice

Team: Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Oana Năstase // Strategic Planner LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Adriana Pascan // Executive Creative Director LEO BURNETT, Nadejda Ghilca // Art Director LEO BURNETT, Teodor Chiripuci // Copywriter LEO BURNETT, Anca Calugaritoiu // Senior Brand Manager Ursus Breweries, Cristina Cring // Brand Manager Ursus Breweries, Victor Teioşanu // Premium Brands Director Ursus Breweries, Cristina Schițco // Client Service Director  Kubis, Carina Toma // Group Creative Director Kubis, Paul Crăciunescu // Copywriter Kubis, Laura Fluture // Art Director Kubis, Florina Simon // Account Manager Kubis, Mădălina Ioana // Social Media Manager Kubis, Alina Jijau // Communication Director MSL The Practice, Zoltan Barti // Digital Media Manager Media Investment, Virginia Nutuloiu // Media Director Media Investment, Dora Parfene // Media Manager  Media Investment, Corina Zamfir // Digital Media Manager Media Investment

BRANDED CONTENT & ENTERTAINMENT

GOLD

Campaign: The CROPPERS          

Brand: KFC         

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agencies: UM România, Golin

Team: Ion Cojocaru // Content Director MRM // McCann România, Ioana Enache // Social Media Creative Director MRM // McCann România, Corina Ionita // Head of Art Directors MRM // McCann România, Andrei Bălan // Head of Digital Strategy MRM // McCann România, Ioana Zamfir // Executive Creative Director MRM  // McCann România

SILVER

Campaign: Heroes of Imaginary Worlds

Brand: Kinder Chocolate              

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agency: STARCOM

Team: Diana Maftei // Art Director Publicis România, Horia Girbea // Copywriter Publicis România, Silviu Nedelschi // Executive Creative Director Publicis România, Mirela Iordache // Client Manager Publicis România, Ana-Maria Ţarălungă // Group Creative Director Publicis România, Andrei Purecel // Client Executive Publicis România, Mădălin Dragnea // Art Director Publicis România, Adriana Dinu // Digital

Client Manager Publicis România, Marius Farcasanu // Web Graphic Designer  Publicis România, Cătălin Grigore // Sr Art Director Publicis România, Alexandru Tofan // Art Director Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Adina Albu // Sr Client Lead Publicis România, Bianca Loboda // Client Lead Publicis România, Veronica Ciacoveanu // Digital client lead  Publicis România, Diana Pasoi // Sr Brand Manager Ferrero România, Emil Mititelu // Digital client lead STARCOM, Adrian Alexe // Client Lead  STARCOM, Alina Jijau // Communication Director  MSL The Practice, Bogdan Dascălu // Account Manager Mediapost Hitmail

BRONZE

Campaign: Eduard, president of the block           

Brand: Edenia   

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Team: Teodora Ionica // Group Creative Director Saatchi & Saatchi + The Geeks, Bogdan Costin // Creative Director Saatchi & Saatchi + The Geeks, Ioana Brebu // Client service Director Saatchi & Saatchi + The Geeks, Andreea Moise // Art Director Saatchi & Saatchi + The Geeks, Mădălina Stoica // Account Director Saatchi & Saatchi + The Geeks, Vlad Petre // Managing Director Saatchi & Saatchi + The Geeks, Oana Stincel // Marketing Director Macromex, Camelia Manoil // Senior Brand Manager Macromex, Georgiana Modoran // Brand Manager Macromex, Daniela Eustafievici // Media Communication Manager STARCOM, Daniela Eustafievici // Media Communication Manager STARCOM

BRONZE

Campaign: OLX: You’ll find a way              

Brand: OLX         

Client: OLX Group

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment

Team: Ema Ionescu // Client Lead Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Miruna Baias // Brand Strategist Publicis România, Casiana Maria Horobeanu // Copywriter  Publicis România, Sherin Arabo // Art Director Publicis România, Mihnea Gheorghiță // Copywriter  Publicis România, Alexandru Deaconu // Art Director Publicis România, Roxana Niculae // Client Manager Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul  Neagoe // Business Manager  OLX Group, Andi Voicila // Head of Design OLX Group, Alina  Nechifor // Senior Communication Manager MSL The Practice, Monica Jitariuc // Managing Director MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Maria Cojocariu // Media Director Media Investment, Loredana Hamza // Digital Media Planner Media Investment, Alexandra Enea // Digital Media Director Media Investment

FINALIST

Campaign: Pepsi Retro Studio   

Brand: Pepsi      

Client: PepsiCo România

Lead Agencies: DDB România & Kubis

Contributing Agencies: OMD România

Team: Alex  Tocilescu // Senior Copywriter DDB România, Mihai  Calotă // Senior Art Director  DDB România, Ştefan Vasilachi // Creative Director DDB România, Roxana  Țâmpău // Managing Director DDB România, Blanka Horvath // Account Director DDB România, Ioana Dobrinescu // Senior Strategic Planner DDB România, Simina Leotescu // Head of Strategy DDB România, Carina Toma // Group Creative Director Kubis, Victor Firan // Art Director  Kubis, Iuliana  Dragomir // Senior Brand Manager PepsiCo România, Delia  Corniciuc // Marketing Activation Manager PepsiCo România, Alexandra Constantin // Brand Manager PepsiCo România, Emanuela  Badanga // Junior Brand Manager  PepsiCo România, Laurențiu Ion // Digital & Media Manager  PepsiCo România, Dana  Constantin // Digital Manager OMD România, Răzvan Meiroșu // Media Director OMD România, Maria  Ilie // Senior Media Manager  OMD România, Irene Derasadurian  // Media Manager  OMD România

ENGAGED COMMUNITIES

GOLD

Campaign: Killer Discounts          

Brand: KFC         

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agencies: UM România, Golin

Team: Ioana Zamfir // Executive Creative Director MRM // McCann România, Simona Suman // Executive Creative Director MRM // McCann România, Andrei Bălan // Head of Digital Strategy MRM // McCann România, Laura Belc // Group Creative Director MRM // McCann România, Andrei Florian // Sr Strategy Planner McCann Worldgroup România, Ionuţ Raicu // Art Director, Mădălina Pop // Copywriter

, Adina Stănescu // Group Creative Director

GOLD

Campaign: Sleep tight, little fighter!       

Brand: Pampers       

Client: Procter and Gamble

Lead Agency: LEO BURNETT

Contributing Agencies: Graffiti PR | MediaCom

Team: Corina Bratu // Planning Director LEO BURNETT, Irina Becher // Creative Director LEO BURNETT, Alexandru Savescu // Art Director LEO BURNETT, Silvia Grădinaru // Copywriter LEO BURNETT, Andreia Anghel // Brand Communication Director LEO BURNETT, Julide Omer // Brand Communication Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Alexandru Zlavog // AV Producer LEO BURNETT, Ramona Bilic // Pampers Brand Manager Procter and Gamble România, Răzvan Resmerita // Communication Director Procter and Gamble România, Corina Coman // Communication Director Graffiti PR, Nicoleta Iancu // Senior PR Consultant Graffiti PR, Mariana Oprea // PR Consultant Graffiti PR, Bianca Talașman // PR Specialist Graffiti PR, Mădălina Săvulescu // Head of Digital Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR

SILVER

Campaign: Next Top Galaxy Idol              

Brand: Samsung              

Client: Samsung Electronics România

Lead Agency: Cheil Centrade

Team: Roxana Niță // Group Creative Director Cheil Centrade, Robert Ghiță // Copywriter Cheil Centrade, Cătălin Ancoreanu // Art Director Cheil Centrade, Mihai Gongu // Executive Creative Director Cheil Centrade, Petruța Ciuică // Social Media Coordinator Cheil Centrade, Alina Miu // Account Manager Cheil Centrade, Gabriela Nanu // Business Director SEE Cheil Centrade, Ioana Sigarteu // Corporate Communication Manager SAMSUNG ROMÂNIA, Corina Enache // Social Media Specialist SAMSUNG ROMÂNIA, Simona Panait // Marketing Director SAMSUNG ROMÂNIA

FINALIST

Campaign: Together, we are stronger   

Brand: Vodafone            

Client: Vodafone România

Lead Agency: McCann Worldgroup România

Team: Amanda Jones // Chief Strategy Officer  McCann Worldgroup România, Ela Brave // Account Manager McCann Worldgroup România, Bianca Troncea // Strategy Director McCann Worldgroup România, Ruxandra Papuc // Executive Creative Director McCann Worldgroup România, Adrian Rusu // Group Creative Director McCann Worldgroup România, George Lupeanu // Senior Copywriter McCann Worldgroup România, Ovidiu Juravle // Senior Art Director McCann Worldgroup România, Alexandra  Badarau // Senior Copywriter McCann Worldgroup România, Raluca Circo // Senior Art Director McCann Worldgroup România, Doina Ionescu // Group Account Director McCann Worldgroup România, Andreea Spilca // Senior Account Director McCann Worldgroup România

BRANDED UTILITY

BRONZE

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION 

Brand: FASHION DAYS  

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Team: Fulvia Olaru // Brand Communication Manager LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Oana Năstase // Senior Planner LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Alexandru Dumitrescu // Creative Director LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Raluca Acuculitei // Brand Communication Executive LEO BURNETT, Raluca Monac // Head of Brand Marketing Fashion Days, Andrei Chirila // Managing Director Fashion Days, Robert Berza // General Manager Fashion Days, Denisa Cojocariu // Brand Manager Fashion Days, Maria Toma // Social Media Manager Fashion Days, Andreea Anton // Creative Strategy Manager Fashion Days, Alexandra Gabriela Mateescu // Visual Content Manager Fashion Days, Corina Vilcea // Head of Digital Fashion Days, Andreea Pecingina // Copywriter Fashion Days, Ionuţ Radu // Media Manager  Conversion

MARKETING DISRUPTORS

BRONZE

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION 

Brand: FASHION DAYS  

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Team: Fulvia Olaru // Brand Communication Manager LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Oana Năstase // Senior Planner LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Alexandru Dumitrescu // Creative Director LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Raluca Acuculitei // Brand Communication Executive LEO BURNETT, Raluca Monac // Head of Brand Marketing Fashion Days, Andrei Chirila // Managing Director Fashion Days, Robert Berza // General Manager Fashion Days, Denisa Cojocariu // Brand Manager Fashion Days, Maria Toma // Social Media Manager Fashion Days, Andreea Anton // Creative Strategy Manager Fashion Days, Alexandra Gabriela Mateescu // Visual Content Manager Fashion Days, Corina Vilcea // Head of Digital Fashion Days, Andreea Pecingina // Copywriter Fashion Days, Ionuţ Radu // Media Manager  Conversion

BRONZE

Campaign: ROM BUZZ Launch   

Brand: ROM Autentic    

Client: Kandia Dulce

Lead Agency: McCann Worldgroup România

Contributing Agencies: MRM // McCann România | UM România

Team: Cătălin Dobre // Chief Creative Director McCann Worldgroup România, Alex Vasile  // Social Media Creative Director McCann Worldgroup România, Andrei Florian // Strategic Planner McCann Worldgroup România, Ion Cojocaru // Content Director MRM  // McCann România, Ioana Zamfir // ECD  MRM  // McCann România, Laura Belc // Group Creative Director MRM  // McCann România, Alex  Budin // Head of Technology MRM  // McCann România, Alina Carasol // Media Group Acc Director UM România

FINALIST

Campaign: Ghiţă switches to Telekom   

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Șerban Tudorache // Copywriter LEO BURNETT, Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel  Holovach // Senior Art Director LEO BURNETT, Magdalena  Cernat // Senior Account Manager LEO BURNETT, Maria Ilea // Senior Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Mihai Lucanu // Brand Communication Director LEO BURNETT, Loredana Paraschiv // Account Executive LEO BURNETT, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication & Brand Strategy Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela  Sevastița // Marketing Expert Communication & Brand Strategy Telekom România

FINALIST

Campaign: THE MOST BEER SODA            

Brand: Ursus Cooler  

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: Kubis | Media Investment

Team: Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Miruna Potop // Copywriter LEO

BURNETT, Corina Bratu // Planning Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Ana Miculescu // Business Director LEO BURNETT, Andreea Sava // Brand Communication Manager LEO BURNETT, Victor Teioşanu // Head of Premium Brands Ursus Breweries, Cătălin Cirstea // Senior Brand Manager Ursus Breweries, Anca Voicu // Junior Brand Manager Ursus Breweries, Carina Toma // Group Creative Director Ursus Breweries, Alina Raduț // Senior Art Director Kubis, Paul Crăciunescu // Copywriter Kubis, Cristina Schițco // Group Account Director Kubis, Andreea Sirbu // Account Manager Kubis, Zoltan Barti // Digital Media Manager Media Investment, Dora Parfene // Media Manager  Media Investment

TIMELY OPPORTUNITY

GOLD

Campaign: The Online Park        

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT       

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel  Holovach // Senior Art Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Jorg Riommi  // Chief Creative Officer CEE Publicis Groupe LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Florina Serban // Corporate Responsibility Expert Telekom România, Ciprian Postelnicu  // Head of Media Communication & Brand Strategy  Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ruxandra Voda // Corporate Communications Director Telekom România, Ștefania Rusu // Senior Project Manager Communication Telekom România

SILVER

Campaign: Stay@HomeBank     

Brand: ING         

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România | 2029 production | White Image

Team: Valentin Suciu // Creative Director Jazz Communication, Roxana Ionita // Sr. Account Manager Jazz Communication, Corneliu Dobrea // Art Director Jazz Communication, Ioana  Cadir // Group Account Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Erna Vitalariu // Senior Content Marketing Specialist ING BANK, Silvia Mihailescu // Marketing and Communication Director ING BANK, Irina Popescu // Senior Marketing Specialist ING BANK, Wenka Onje  Booij // Brand & Marketing Lead ING BANK, Silvia Jalea // External & Internal Communication Lead ING

BANK, Iuliana Duta // Senior Social Media Specialist ING BANK, Corina Manole // Senior Content Marketing ING BANK, Corneliu Aruxandei // Media Lead ING BANK, Simona Straut // Marketing Operations Manager ING BANK, Andreea Siran // Copywriter, Cătălina Groza // Copywriter, Felicia Stoica // Senior Copywriter

SILVER

Campaign: Rompetrol Go: Engage to Stay            

Brand: Rompetrol Go    

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Contributing Agencies: United Media | Screen Native

Team: Georgiana Cujba // Project Manager GMP+WEBSTYLER, Ondina Olariu // Client Service Director GMP+WEBSTYLER, Amalia Boldea // Account Director GMP+WEBSTYLER, Bogdan Niţu // GM & Head of Strategy GMP+WEBSTYLER, Rebeca Juverdeanu // Art director GMP+WEBSTYLER, Anca Uscatescu // Graphic designer GMP+WEBSTYLER, Mihai Fetcu // Creative Director GMP+WEBSTYLER, Cosmin Bumbacea // Copywriter GMP+WEBSTYLER, Ioana Proca // Head of Planning GMP+WEBSTYLER, Răzvan Stanga // Development GMP+WEBSTYLER, Sorina Fister Talasman // Marketing executive Rompetrol, Olga Ionescu // Retail brand manager Rompetrol, Teodora Dumitrescu // Marketing executive Rompetrol, Ioana Enache // Loyalty & Digital Manager Rompetrol, Costin Marcu // Digital Marketing Coordinator Rompetrol, Serghei Sevcenco // Head of Marketing Retail Rompetrol

BRONZE

Campaign: #SmallBusinessesFan             

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT       

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Oana Năstase // Senior Digital Planner LEO BURNETT, Nadejda Ghilca // Senior Art Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Eduard Cîrstea // Art Director LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Roxana Pascal // Digital Account Executive LEO BURNETT, Alexandru Mazurchievici // Media Relations & External Communications Expert Telekom România, Carmen Miu // Media Marketing Expert Communication & Brand Strategy Telekom România, Gabriel Traistaru // Director Digital Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ciprian  Postelnicu //  Head of Media Communication & Brand Strategy  Telekom România

FINALIST

Campaign: The Reunion Day      

Brand: Bergenbier          

Client: Bergenbier SA

Lead Agency: Cohn & Jansen Creative Network                

Contributing Agencies: Zenith OptiMedia România | V8 Interactive

Team: Teodora Ștefan // Strategic Planner Cohn & Jansen Creative Network, Alina  Hinescu // Senior Account Executive Cohn & Jansen Creative Network, Andrei Beșliu // Group Creative Director Cohn & Jansen Creative Network, Andrei Ignat // Senior Copywriter Cohn & Jansen Creative Network, Radu Șoimulescu // Senior Art Director Cohn & Jansen Creative Network, Andreea Mateescu // Senior Account Manager Cohn & Jansen Creative Network, Diana Minculescu // Group Account Director Cohn & Jansen Creative Network, Diana  Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Adina Tănase // Brand Manager Bergenbier SA, Ioana Albu // Digital & Media Manager Bergenbier SA, Ramona Radu // Marketing Manager Bergenbier SA, Alina  Ganea // Senior Insights & Innovation Manager Molsoon Coors

FINALIST

Campaign: eMAG: A job for Santa           

Brand: eMAG România 

Client: eMAG România

Lead Agency: McCann Worldgroup România

Contributing Agency: MRM // McCann România

FINALIST

Campaign: Reopen on OLX         

Brand: OLX         

Client: OLX Group

Lead Agency: Publicis România

Contributing Agency: MSL The Practice

Team: Roxana Niculae // Client Manager Publicis România, Ema Ionescu // Client Lead Publicis România, Miruna Baias // Brand Strategist Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Vlad Socianu // Senior Art Director Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Cosmin Anghel // Senior Copywriter  Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul  Neagoe // Business Manager  OLX Group, Andi Voicila // Head of Design OLX Group, Ioana Vrânceanu // Head of Sales OLX Group, Alina  Nechifor // Senior Communication Manager MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Monica  Jitariuc // Managing Director MSL The Practice

FINALIST

Campaign: Epic Birthday              

Brand: URSUS   

Client: Ursus Breweries

Lead Agencies: LEO BURNETT & Kubis

Contributing Agencies: Media Investment | MSL The Practice

Team: Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Oana Năstase // Strategic Planner LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Adriana Pascan // Executive

Creative Director LEO BURNETT, Nadejda Ghilca // Art Director LEO BURNETT, Teodor Chiripuci // Copywriter LEO BURNETT, Anca Calugaritoiu // Senior Brand Manager Ursus Breweries, Cristina Cring // Brand Manager Ursus Breweries, Victor Teioşanu // Premium Brands Director Ursus Breweries, Cristina Schițco // Client Service Director  Kubis, Carina Toma // Group Creative Director Kubis, Paul Crăciunescu // Copywriter Kubis, Laura Fluture // Art Director Kubis, Florina Simon // Account Manager Kubis, Mădălina Ioana // Social Media Manager Kubis, Alina Jijau // Communication Director MSL The Practice, Zoltan Barti // Digital Media Manager Media Investment, Virginia Nutuloiu // Media Director Media Investment, Dora Parfene // Media Manager  Media Investment, Corina Zamfir // Digital Media Manager Media Investment

SUSTAINED SUCCESS

SILVER

Campaign: Strong & Soft             

Brand: Pufina    

Client: Pehart Grup

Lead Agency: Jazz Communication

Contributing Agencies: UM România | Promis Advertising | Connect Media | Headway

Team: Valentin Suciu // Creative Partner Jazz Communication, Andreea Ghenoiu // Creative Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Carmen Opris // Managing Director Promis Advertising, Georgeta Ivan // Account Promis Advertising, Raluca Păun // Consultant & Marketing Director Pehart Grup, Silvia Molnar // Media Account UM România, Alina Carasol // Client Service Director UM România, Oana Chivu // Client Service Director UM România, Alex Buta // Art Director , Krisztina Maier // Art Director , Irina Matei // Account Manager , Alexandra Coanca // Account Executive , Cristian  Todean // Junior Brand Manager & Designer , Simona Suman // Group Creative Director , Andrei Stanciu // Senior Copywriter , Raluca Craioveanu // Account Director , Georgiana Rotaru // Account Director , Mircea Vlase // Art Director , Manuela Obreja // Brand Manager

POSITIVE CHANGE: SOCIAL GOOD – BRANDS

GOLD

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION 

Brand: FASHION DAYS  

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Team: Fulvia Olaru // Brand Communication Manager LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Oana Năstase // Senior Planner LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Alexandru Dumitrescu // Creative Director LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Raluca Acuculitei // Brand Communication Executive LEO BURNETT, Raluca Monac // Head of

Brand Marketing Fashion Days, Andrei Chirila // Managing Director Fashion Days, Robert Berza // General Manager Fashion Days, Denisa Cojocariu // Brand Manager Fashion Days, Maria Toma // Social Media Manager Fashion Days, Andreea Anton // Creative Strategy Manager Fashion Days, Alexandra Gabriela Mateescu // Visual Content Manager Fashion Days, Corina Vilcea // Head of Digital Fashion Days, Andreea Pecingina // Copywriter Fashion Days, Ionuţ Radu // Media Manager Conversion

GOLD

Campaign: The Online Park        

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel  Holovach // Senior Art Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Jorg Riommi  // Chief Creative Officer CEE Publicis Groupe LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Florina Serban // Corporate Responsibility Expert Telekom România, Ciprian Postelnicu  // Head of Media Communication & Brand Strategy  Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ruxandra Voda // Corporate Communications Director Telekom România, Ștefania Rusu // Senior Project Manager Communication Telekom România

BRONZE

Campaign: Your rhythm puts back the rhythm in children’s hearts            

Brand: ING         

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România

Team: Valentin Suciu // Creative Director Jazz Communication, Andreea Ghenoiu // Creative Director Jazz Communication, Mara Sabau // Art Director Jazz Communication, Bianca Muscalu // Copywriter Jazz Communication, Mihai  Nicolau // Copywriter Jazz Communication, Ioana Cadir // Group Account Director Jazz Communication, Simona Dinca // Digital Account Manager Jazz Communication, Oana Oprea // Digital Creative Planner Jazz Communication, Iuliana  Duta // Sr. Social Media Manager ING BANK, Silvia Mihailescu // Director of Marketing and Communications ING BANK, Alexandra Maier // Sr. Corporate Social Responsibility Specialist ING BANK

BRONZE

Campaign: Sleep tight, little fighter!       

Brand: Pampers       

Client: Procter and Gamble

Lead Agency: LEO BURNETT

Contributing Agencies: Graffiti PR | MediaCom

Team: Corina Bratu // Planning Director LEO BURNETT, Irina Becher // Creative Director LEO BURNETT, Alexandru Savescu  // Art Director LEO BURNETT, Silvia Grădinaru // Copywriter LEO BURNETT, Andreia Anghel // Brand Communication Director LEO BURNETT, Julide Omer // Brand Communication Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Alexandru Zlavog // AV Producer LEO BURNETT, Ramona Bilic // Pampers Brand Manager Procter and Gamble România, Răzvan Resmerita // Communication Director Procter and Gamble România, Corina Coman // Communication Director Graffiti PR, Nicoleta Iancu // Senior PR Consultant Graffiti PR, Mariana Oprea // PR Consultant Graffiti PR, Bianca Talașman // PR Specialist Graffiti PR, Mădălina Săvulescu // Head of Digital Graffiti PR, Roxana

Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR

FINALIST

Campaign: #SmallBusinessesFan             

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Andreas Aron // Group Creative Director LEO BURNETT, Oana Năstase // Senior Digital Planner LEO BURNETT, Nadejda Ghilca // Senior Art Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Mihai Lucanu // Brand Communication Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Eduard Cîrstea // Art Director LEO BURNETT, Roxana Pascal // Digital Account Executive LEO BURNETT, Alexandru Mazurchievici // Media Relations & External Communications Expert Telekom România, Carmen Miu // Media Marketing Expert Communication & Brand Strategy Telekom România, Gabriel Traistaru // Director Digital Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ciprian  Postelnicu //  Head of Media Communication & Brand Strategy  Telekom România

FINALIST

Campaign: Together while separated    

Brand: Timișoreana        

Client: ASAHI România

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment | Hahaha production | Multimedia Est

Team: Dana Bratu // Digital Copywriter Publicis România, Ciprian Frunzeanu // Digital Art Director Publicis România, Theodor Sandu // Group Creative Director Publicis România, Ioana Mihai // Senior

Brand Strategist Publicis România, Răzvan Bănică // Art Director Publicis România, Ana-Maria Ionita // Group Account Director Publicis România, Ana-Maria Bănică // Digital Account Manager Publicis România, Mădălina Udrea // Account Manager Publicis România, Camelia Efrimov // AV producer Publicis România, Mădălina Buhos // Senior Copywriter Publicis România, Gabriel Miu // Art Director Publicis România, Iulia Dobre // Senior Brand Manager ASAHI ROMÂNIA, Alexandra Silav // Brand Manager ASAHI ROMÂNIA, Marek  Dvořák  // VP of Marketing ASAHI ROMÂNIA, Delia Danu // Account Director Publicis Events, Virginia Nutuloiu // Media director Media Investment, Camelia Eremia // PR Director MSL The Practice

FINALIST

Campaign: Leave No Kid Behind               

Brand: Vodafone            

Client: Vodafone România

Lead Agency: McCann Worldgroup România

Team: Amanda Jones // Chief Strategy Officer  McCann Worldgroup România, Doina Ionescu // Group Account Director McCann Worldgroup România, Bianca Troncea // Strategy Director McCann Worldgroup România, Ruxandra Papuc  // Executive Creative Director McCann Worldgroup România, Adrian Rusu // Group Creative Director McCann Worldgroup România, George Lupeanu // Senior Copywriter McCann Worldgroup România, Ovidiu Juravle // Senior Art Director McCann Worldgroup România, Mircea Tara // Senior Copywriter McCann Worldgroup România, Delia Raicu // Art Director  McCann Worldgroup România, Andreea  Spilca // Senior Account Director McCann Worldgroup România, Alecsandra Popa` // Senior Copywriter McCann Worldgroup România

POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT

SILVER

Campaign: Your birthday rewrites the story        

Brand: Galantom             

Client: Asociaţia Envision

Lead Agency: Jazz Communication

Contributing Agencies: Conan PR | Saga Film | Mavericks | United Media Services

Team: Andreea Ghenoiu // Creative Director Jazz Communication, Valentin Suciu // Creative Partner Jazz Communication, Răzvan Raicu // Art Director Jazz Communication, Emi Chiţu // Senior Account Executive Jazz Communication, Alexandra Vestineanu // Group Account Director Jazz Communication, Alexandra Vornicu // Client Angel Asociaţia Envision, Ruxandra Patrascu-Maian // Social Media Jedi Asociaţia Envision, Laszlo Bodor // Friends & Funds Raiser Manager Asociaţia Envision, Andrei Chirtoc // Project Harmonizer Asociaţia Envision, Gabriel Solomon // Dev Guru Asociaţia Envision, Doina Georgia Tescovschi // PR Director Conan PR, Ioana  Negoescu // PR Manager Conan PR, Corina Scutariu // PR Executive Conan PR, Eugen  Stoie // Film Editor Prod’action Advertising, Paula Prahoveanu // Online Media Manager Next Advertising, Dragoş Traistaru // Film Director Carioca Studio, Raluca Băraru // Illustrator & Art Director Independent Illustrator & Art Director, Cătălin Matei // Producer Saga Film, Alexandra Popescu // PR Manager , Bogdan  Driu // PR Executive

FINALIST

Campaign: The NO-Forests Marathon   

Brand: WWF      

Client: WWF Romania

Lead Agencies: Kubis & Rogalski Damaschin

Team: Alexandra Cristu // Copywriter Kubis, Andrei Deteșan // Senior Art Director Kubis, Cristina Schițco // Group Account Director Kubis, Camelia  Matei // Account Director Kubis, Ionuţ Avădanei // Director of Photography Kubis, Bianca Manescu // Head of Strategy Kubis, Radu  Melu // Manager Naţional al Departamentului de Păduri WWF România, Hanny Bratu // Manager Marketing şi Fundraising WWF România, Magda Munteanu // Specialist Comunicare Senior WWF România, Bianca Stefanut // Specialist Comunicare Senior WWF România

GRAND EFFIE 2021

Campaign: The Online Park        

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT       

Contributing Agencies: Media Investment | V+O

CLIENT OF THE YEAR: Telekom România

AGENCY OF THE YEAR: Leo Burnett

The Romanian Effie 2021 Awarding Gala will announce its winners on the 17^th of June in an online event live-streamed on Facebook pages of Effie Romania, IAA Romania and UAPR, starting at 7.30 p.m.

After the entry submission period, both of the judging rounds and setting the winners (role of the Scoring Committee), it’s only natural to get ready for the Awarding Gala where we will discover the winners of this year’s edition. The online event will be hosted by Andi Moisescu.

A clever vlogger, an advertising enthusiast and a professional talent searcher on PRO TV, Andi Moisescu has been a media professional for over 20 years and, after all this time, he still says that he’s barely started. Since our society is a generous one, with lots of both good and bad examples, Andi produces and is the host of Apropo TV for more than 15 years.

 At the Effie 2021 Awarding Gala, Andi, our traditional host, will share with all the participants and their supporters the #effieeffect. The one that makes you cheer for your competitors, to congratulate and celebrate the winners of this new edition.

Join the event here: https://bit.ly/3xcoeem

Until we’ll find out the winners, let’s recap the 20 agencies that are hoping for an Effie trophy:

CAP | Cheil Centrade | Cohn & Jansen Creative Network | DDB Romania | Fractal Communications | Glitch Shop | GMP+WEBSTYLER | Graffiti PR | Jazz Communication | Kubis | LEO BURNETT | McCann Worldgroup Romania | Next Advertising | OMD Romania | Publicis Romania | Rogalski Damaschin | Saatchi & Saatchi + The Geeks | Sector 7 HUB | Xperience Media Lab & OMNIPERFORM Agency.

Here is the list with all the finalists.

Romanian Effie Awards 2021 is an IAA Romania & UAPR project, presented by Kaufland, Coca-Cola and George. First intelligent banking.

Strategic Partners: Deloitte & Nielsen
Creative Partner: Leo Burnett Romania
Traditional partner: The Institute
Media Partners: PRO TV, BIZ, IQads, Smark & Pagina de Media
Press Monitoring Partner: MediaTrust Romania

Romanian Effie Awards 2021 gathers 84 finalists. The winners will be announced on the 17^th of June at the Awarding Gala 2021, in an online event live-streamed on Facebook pages of Effie Romania, IAA Romania and UAPR, starting at 7.30 p.m.
The Gala will be hosted by Andi Moisescu.

20 agencies are hoping for an Effie trophy, with works in 29 categories: CAP | Cheil Centrade | Cohn & Jansen Creative Network | DDB Romania | Fractal Communications | Glitch Shop | GMP+WEBSTYLER | Graffiti PR | Jazz Communication | Kubis | LEO BURNETT | McCann Worldgroup Romania | Next Advertising | OMD Romania | Publicis Romania | Rogalski Damaschin | Saatchi & Saatchi + The Geeks | Sector 7 HUB | Xperience Media Lab & OMNIPERFORM Agency.

The 39 finalist brands are: Always | Aqua Carpatica | Ardealul | BCR | Beck’s | Bergenbier | Carrefour | Catmobile.ro | Edenia | eMAG Romania | ENGIE Romania | FASHION DAYS | First Bank | Galantom | HBO’s Tuff Money (Bani Negri) | HOCHLAND | ING | KFC | Kinder Chocolate | Libresse Romania | MASTERCARD | NN Romania | OLX | ORANGE | OSKAR | P&G | Pepsi | Pufina | REGINA MARIA | ROM Autentic | Rompetrol Go | Samsung | Tazz by eMAG | Telekom | TikTok | Timisoreana | URSUS | Vodafone | WWF.

Here is the list with all the finalists.

The judging rounds took place on the 2^nd, 3^rd and 8^th of June. Neal Davies, ex-CEO Effie Worldwide and currently CEO BBDO Dublin was Jury Chair for this year’s competition. Neal also chaired the Scoring Committee, a dedicated structure in charge with setting the thresholds for finalists and the winners of the competition.

The judging process was guided by 7 moderators – specialists in marcom & research: Adina Vlad – Managing Partner | Unlock Market Research, Adina Nica – Partener | Garrison Group si Founder | Open-I Research, Afrodita Blasius – Coach & Consultant | Marcomia, Mihai Barsan – Business Leader, Entrepreneur & Founder | The Capability Map, Dan Zloteanu – Business Consultant & Marketing Researcher | MRI Research & Consulting, Dan Petre – Partener | D&D Research, Roxana Baias – Marketing Director | Telekom, Residential Segment.

Romanian Effie Awards 2021 is an IAA Romania & UAPR project, presented by Kaufland, Coca-Cola and George. First intelligent banking.

Strategic Partners: Deloitte & Nielsen
Creative Partner: Leo Burnett Romania
Traditional partner: The Institute
Media Partners: PRO TV, BIZ, IQads, Smark & Pagina de Media
Press Monitoring Partner: MediaTrust Romania

Here are the Finalists of Effie Awards Romania 2021. Join us online, live on Facebook on 17th of June, starting 7:30 p.m. to find out the winners.

Congrats to all participants for being part of the Romanian Effie Awards 2021!

PACKAGED FOOD

Campaign: THE BATTLE OF FAINOSAG – Ion vs Ionuţ
Brand: Ardealul
Client: Orkla Foods
Lead Agency: McCann Worldgroup România
Contributing Agencies: Zenith România | Griffin Advertising

Campaign: Eduard, president of the block
Brand: Edenia
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM

Campaign: THE EMOTIONAL ANCHOR
Brand: HOCHLAND
Client: Hochland
Lead Agency: LEO BURNETT
Contributing Agencies: STARCOM | MSL The Practice

SNACKS & DESSERTS

Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM

PERSONAL CARE PRODUCTS & SERVICES

Campaign: Always Open Talks
Brand: Always
Client: P&G România
Lead Agency: Graffiti PR
Contributing Agencies: GRUP ADVERTISING | MediaCom

Campaign: Let the #StoriesInsideUs be heard!
Brand: Libresse România
Client: ESSITY România
Lead Agencies: Xperience Media Lab & OMNIPERFORM Agency
Contributing Agencies: Zenith România | ACTIV AD

Campaign: The Real Experiment
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

HOUSEHOLD SUPPLIES & SERVICES

Campaign: Strong & Soft 2
Brand: Pufina
Client: Pehart Grup
Lead Agency: Jazz Communication
Contributing Agencies: UM România | Promis Advertising

BEVERAGES – ALCOHOL

Campaign: Live Beyond What Ifs
Brand: Beck’s
Client: Bergenbier SA
Lead Agency: Fractal Communications

Campaign: THE MOST BEER-SODA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis | Media Investment

BEVERAGES – NON-ALCOHOL

Campaign: Everything Will Be Alright
Brand: Aqua Carpatica
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Agency: Screen Native

Campaign: Pepsi Retro Studio
Brand: Pepsi
Client: PepsiCo Romania
Lead Agencies: DDB România & Kubis
Contributing Agency: OMD România

DURABLES

Campaign: Thank Yourself Later
Brand: OSKAR
Client: PPG România
Lead Agency: Next Advertising

RETAIL

Campaign: House Rules
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România

Campaign: Opening Romanian Wine
Brand: Carrefour
Client: Carrefour
Lead Agencies: Publicis România & Graffiti PR

Campaign: The Little Box of Greens
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România
Contributing Agency: Graffiti PR

RESTAURANTS

Campaign: The Wings and Strips Anti-manifesto
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România

E-COMMERCE

Campaign: We’re just asking questions!
Brand: Catmobile.ro
Client: Catmobile.ro
Lead Agency: Sector 7 HUB
Contributing Agency: Dare Digital

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment

ENERGY

Campaign: New Beginnings
Brand: ENGIE România
Client: ENGIE România
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Cyclop Film | United Media Services

Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

FINANCIAL SERVICES

Campaign: We Stay Open
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Agencies: Wavemaker România

Campaign: First to make a difference
Brand: First Bank
Client: First Bank
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Multimedia Est | OMD România | DC Communication

Campaign: “This, this and this” from ING
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | Multi Media Est

Campaign: Stay@HomeBank
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | 2029 production | White Image

Campaign: Live the new priceless NCP
Brand: MASTERCARD
Client: MASTERCARD
Lead Agency: McCann Worldgroup România
Contributing Agencies: Golin | CaratRomânia

Campaign: The Alternative
Brand: NN România
Client: NN România
Lead Agencies: Cheil Centrade & Kubis
Contributing Agencies: Chainsaw Studio | Studioset | Zenith România

MEDIA & ENTERTAINMENT

Campaign: Tuff Money – The Morality Stoplight
Brand: HBO’s Tuff Money (Bani Negri)
Client: HBO România
Lead Agency: Glitch Shop
Contributing Agencies: Mediacom România | Nexio | Exact Business Solutions | Studio Interrobang

Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România
Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

TELECOMMUNICATIONS

Campaign: NETWORK
Brand: ORANGE
Client: Orange România
Lead Agency: Publicis România
Contributing Agency: Initiative Media România

Campaign: Ghita switches to Telekom
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: Smart TV Stick launch
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

MEDICAL SERVICES & HEALTHCARE PRODUCTS

Campaign: LISTEN TO YOUR BODY
Brand: REGINA MARIA
Client: REGINA MARIA
Lead Agency: CAP
Contributing Agency: MEDIA-TIQUE

DAVID VS. GOLIATH

Campaign: Tazz delivers (almost) anything
Brand: Tazz by eMAG
Client: HCL Online Advertising
Lead Agency: Jazz Communication
Contributing Agency: United Media Services

SPORTS MARKETING

Campaign: Romania plays!
Brand: Timișoreana
Client: ASAHI România
Lead Agency: Publicis România
Contributing Agency: Media Investment

SEASONAL MARKETING

Campaign: We’re just asking questions!
Brand: Catmobile.ro
Client: Catmobile.ro
Lead Agency: Sector 7 HUB
Contributing Agency: Dare Digital

Campaign: Scare your bank!
Brand: First Bank
Client: First Bank
Lead Agency: Cheil Centrade
Contributing Agencies: Chainsaw Studio | Cyclop Film | OMD România | DC Communication

Campaign: Christmas Bucket
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România

Campaign: #SmallReasonsToCelebrate
Brand: Pepsi
Client: PepsiCo
Lead Agencies: Kubis & OMD România

Campaign: A different X-mas Story: Calling Santa
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România
Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

CORPORATE REPUTATION

Campaign: We Stay Open
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Agency: Wavemaker România

BUSINESS TO BUSINESS

Campaign: Reopen on OLX
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agency: MSL The Practice

Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

BRAND EXPERIENCE

Campaign: eMAG: A job for Santa
Brand: eMAG România
Client: eMAG România
Lead Agency: McCann Worldgroup România
Contributing Agency: MRM // McCann România

Campaign: Killer Discounts
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România, Golin

Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM

Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment

Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România
Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

Campaign: Epic Birthday
Brand: URSUS
Client: Ursus Breweries
Lead Agencies: LEO BURNETT & Kubis
Contributing Agencies: Media Investment | MSL The Practice

BRANDED CONTENT & ENTERTAINMENT

Campaign: Eduard, president of the block
Brand: Edenia
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM

Campaign: The CROPPERS
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agencies: UM România, Golin

Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM

Campaign: OLX: You’ll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment

Campaign: Pepsi Retro Studio
Brand: Pepsi
Client: PepsiCo România
Lead Agencies: DDB România & Kubis
Contributing Agencies: OMD România

ENGAGED COMMUNITIES

Campaign: Killer Discounts
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agencies: UM România, Golin

Campaign: Sleep tight, little fighter!
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

Campaign: Next Top Galaxy Idol
Brand: Samsung
Client: Samsung Electronics România
Lead Agency: Cheil Centrade

Campaign: Together, we are stronger
Brand: Vodafone
Client: Vodafone România
Lead Agency: McCann Worldgroup România

BRANDED UTILITY

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

MARKETING DISRUPTORS

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Campaign: ROM BUZZ Launch
Brand: ROM Autentic
Client: Kandia Dulce
Lead Agency: McCann Worldgroup România
Contributing Agencies: MRM // McCann România | UM România

Campaign: Ghita switches to Telekom
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: THE MOST BEER SODA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis | Media Investment

TIMELY OPPORTUNITY

Campaign: The Reunion Day
Brand: Bergenbier
Client: Bergenbier SA
Lead Agency: Cohn & Jansen Creative Network
Contributing Agencies: Zenith OptiMedia România | V8 Interactive

Campaign: eMAG: A job for Santa
Brand: eMAG România
Client: eMAG România
Lead Agency: McCann Worldgroup România
Contributing Agency: MRM // McCann România

Campaign: Stay@HomeBank
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | 2029 production | White Image

Campaign: Reopen on OLX
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agency: MSL The Practice

Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: The Online Park
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: Epic Birthday
Brand: URSUS
Client: Ursus Breweries
Lead Agencies: LEO BURNETT & Kubis
Contributing Agencies: Media Investment | MSL The Practice

SUSTAINED SUCCESS

Campaign: Strong & Soft
Brand: Pufina
Client: Pehart Grup
Lead Agency: Jazz Communication
Contributing Agencies: UM România | Promis Advertising | Connect Media | Headway

POSITIVE CHANGE: SOCIAL GOOD – BRANDS

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Campaign: Your rhythm puts back the rhythm in children’s hearts
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România

Campaign: Sleep tight, little fighter!
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: The Online Park
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

Campaign: Together while separated
Brand: Timișoreana
Client: ASAHI România
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment | Hahaha production | Multimedia Est

Campaign: Leave No Kid Behind
Brand: Vodafone
Client: Vodafone România
Lead Agency: McCann Worldgroup România

POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT

Campaign: Your birthday rewrites the story
Brand: Galantom
Client: Asociatia Envision
Lead Agency: Jazz Communication
Contributing Agencies: Conan PR | Saga Film | Mavericks | United Media Services

Campaign: The NO-Forests Marathon
Brand: WWF
Client: WWF Romania
Lead Agencies: Kubis & Rogalski Damaschin

High experienced research and marketing specialists will lead the two rounds of the Effie 2021 judging process, guiding the judges through the most exciting and challenging discussions. The Room Moderators will constantly seek for that simple AHA moment: now it’s clear, this campaign definitely deserves an Effie!

So, a big round of applause for Effie 2021 Moderators: Adina Nica – Partner, Garrison Group & Founder, Open-I Research // Adina Vlad – Managing Partner, Unlock Market Research // Afrodita Blasius – Coach & Consultant, Marcomia // Dan Petre – Partner, D&D Research // Dan Zloteanu – Business Consultant & Marketing Researcher, MRI Research & Consulting // Mihai Bârsan – Business Leader, Entrepreneur and Founder The Capability Map // Roxana Baias – Marketing Director, Telekom, Residential Segment.

The judging rounds are in the making, so good luck to all the Effie 2021 participants. We’ll discover the winners on 17th of June! All details soon!

Adina Nica – Partner, Garrison Group & Founder, Open-I Research

Adina Vlad – Managing Partner, Unlock Market Research

Afrodita Blasius – Coach & Consultant, Marcomia

Dan Petre – Partner, D&D Research

Dan Zloteanu – Business Consultant & Marketing Researcher, MRI Research & Consulting

Mihai Bârsan – Business Leader, Entrepreneur and Founder The Capability Map

Roxana Baias – Marketing Director, Telekom, Residential Segment

Romanian Effie Awards 2021 is an IAA Romania & UAPR project, presented by Kaufland, Coca-Cola and George. First intelligent banking.

Strategic Partners: Deloitte & Nielsen

Creative Partner: Leo Burnett Romania

Traditional partner: The Institute

Media Partners: PRO TV, BIZ, IQads, Smark & Pagina de Media

Press Monitoring Partner: MediaTrust Romania

Get ready to meet this year’s Effie Jury!

The Romanian Effie Awards 2021 Jury gathers high-level marketing & communication specialists, with a full range of expertise: CEOs & Marketing Directors, Strategic Planners, Creative Directors & high-level management from advertising, digital & media agencies, researchers, representatives of the academic environment & marketing, and strategy consultants. Jury Chair Effie Awards 2021 is Neal Davies, ex-CEO Effie Worldwide & CEO BBDO Dublin

Here they are:

ADRIAN CHIUHAN – Brand & Communication Strategist // ADRIAN PĂSĂRICĂ – Head of Marketing, Orkla Foods Romania // ADRIAN PREDA – Creative Director, Friends\TBWA // ALEX BĂDILĂ – COO, Publicis Romania // ALEXANDRA CHIRICĂ – Strategy & Marketing Director, Fabryo Corporation // ALEXANDRA CRIVĂȚ – Head of Marketing & Communication, Metropolitan Life // ALEXANDRA DIMITRIU – Chief Media Officer, Publicis Groupe Romania // ALEXANDRA FOISOR – Premium Brands Director CEE | Molson Coors // ALEXANDRA MURRAY – Managing Director, Red Agency // ALEXANDRA OLTEANU – Managing Director, Initiative Media // ALEXANDRA ZBUCHEA – Associate professor PhD & Vice dean, Faculty of Management, SNSPA // ALIN STANCU – Professor, Faculty of Marketing, A.S.E Bucharest // ALINA BUZATU – Head of Strategy, VMLY & R Commerce // ALINA CRANGĂ – Group Brand Manager, Kandia Dulce // ALINA ROXANA GOLOPENȚA – Marketing Director, Kaufland România & Republica Moldova // ALINA STEPAN – Country Manager Romania & Cluster Head South-East Europe, Ipsos // ANA DOXAN – Business Executive Officer, Nespresso România // ANCA UNGUREANU –Identity & Communication Director, UniCredit Bank // ANDRA CONSTANTINESCU – Account Director & Creative Domain Lead, Kantar Romania // ANDREEA BOGDAN -Marketing Manager Bakery South Central Europe, Mondelez // ANDREEA CRĂCIUN – Sr. Marketing Manager, Samsung Europe // ANDREEA DINESCU – Deputy Managing Director, Initiative// ANDREEA DRĂGAN – Global Marketing Transformation Director, BAT // ANDREEA GHENOIU – Creative Director, Jazz // ANDREEA IRINCA – Strategy & Innovation Manager, Mindshare // ANDREI BĂLAN – Head of Strategy & Social Media, MRM // ANDREI BIJUTESCU – Regional Client Partner Tik Tok, HTTPOOL // ANDREI CÂNDA – Managing Partner, iSense Solutions // ANDREI CHIRILĂ – Marketing Director, Fashion Days // ANDREI COHN – Managing Partner & Creative Director, Cohn & Jansen // ANDREI FLORIAN – Senior Strategic Planner, McCann Bucharest // ANDREI MUNTEANU – Creative Partner, Most Wanted Ideas // ANDREI ROTARU – Group Brand Manager Premium Brands, Heineken Romania // ANTONIO MOMOC – Dean of Faculty of Journalism and Communication Studies, University of Bucharest //

BARNA NEMETHI – Managing Partner, Curtea Veche Publishing // BIANCA MĂNESCU – Head of Strategy, KUBIS // BOGDAN IVAȘCU – Group Account Director, Propaganda // BOGDAN TOACȘE – Head of International Marketing, OMV // CAMELIA PANAIT – Independent strategy consultant. Mid-wife of problems. Innovation explorer // CAMELIA PETRESCU – Associate Director, Unlock Market Research // CĂTĂLIN CREȚU – General Manager România, Croaţia, Malta şi Slovenia, Visa // CĂTĂLINA HUSZAR – Head of Marketing OTC, Zentiva Romania // CIPRIAN POSTELNICU – Head of Media, Telekom Romania // CORINA CATRINOIU – Marketing Consultant, ING Shopping Platform // CORINA RÎJNIȚĂ – Regional Senior Brand Manager, The Coca-Cola Company // CORINA SANDU – Campaign & Category Manager, Samsung Electronics Romania // COSTIN RADU – Independent Strategy Consultant 

CRISTIANA BELODAN – Strategy & Transformation Director, Oxygen // CRISTINA AVRAM  – Marketing Manager, AVON // CRISTINA HANGANU – Director of Communication & CSR,  Lidl Romania & Vicepresident, Global Women in PR Romania // CRISTINA LEOVARIDIS – Associate Professor Ph.D, Faculty of Communication and Public Relations, SNSPA // CRISTINA MICU  – Marketing, Customer & Digital Director, King Fisher Brico Depot // CRISTINA SAUCIUC – Brand Manager, OLX Romania // DAN BALOTESCU – Managing Partner, Media Investment // DANA PASCU – Brand Strategy Consultant // DANI MACARIE – Creative Director, Ogilvy // DANIEL MOISE –Associate Professor Dr., ASE Bucharest // DENISA MIHAI – Senior Brand Manager, Coffee Europe OU // DIANA ALEXA – Managing Director, Leo Burnett Group Romania // DIANA BENKÖ – Co-Founder & Brand Activation Partner, Jazz Communication // DIANA CIREAP – Media Manager Health, RB SEE // DIANA CRÂȘMARIU  -Head of Strategy, Cohn & Jansen // DINU PANESCU – Creative Director & Founder, The CIRCUS // DORIAN CAZACU – Senior Client Director, Ipsos Romania //

EDUARD GONGONIE – Marketing Director, Provident // ELENA FRÂNCU – Marketing Communication Strategy & Media Manager, Auchan // ELENA-MĂDĂLINA ȘERBAN – Business Development & Marketing – Emerging Markets expert, Business Architects HEB // ELEODOR GHENOIU – Head of Advertising, Brand Engagement and Content Strategy, Enel Romania // EMA PRISCA – Chief Marketing Officer, Electric Castle // FLORIN NECHITA – Associate prof. dr. & Vice-Dean of the Faculty of Sociology and Communication | Transilvania University Brașov // GABRIEL COMAN – Senior Client Partner, NielsenIQ // GABRIEL TRĂISTARU – Digital Division Director, Telekom Romania // GABRIELA BUDIȘTEANU  -Group Communication & Public Relations Director, KMG Rompetrol Group // GABRIELA LUCA – Insights Marketing Manager, Carrefour România // GABRIELA LULEA – Marketing Expert, Telekom Romania // GEORGE CIUPERCĂ – Consumer & Market Insights Coordinator, Samsung Romania & Bulgaria // GEORGIANA CUJBA – Implementation Manager, GMP+WEBSTYLER // GINA ZGUBEA – Senior Digital Marketing Manager, KFC, Pizza Hut & Taco Bell Romania // HANNY BRATU – Co-Founder, ActivatorHUB & Marketing and Fundraising Manager, WWF Romania // HORTENSIA NĂSTASE – Vice-President Creative Services, Lowe Group // ILEANA SEBE – General Manager, NEXT Advertising // ILEANA ȘERBAN PÂRĂU – Independent Strategy Consultant // IOANA CECILIA POPESCU – Professor, Faculty of Marketing, A.S.E. Bucharest // IOANA CIOBOTARIU – Senior Brand Manager Flavored CSDs, Energy & NCSD, Pepsico // IOANA ENACHE – Digital & Loyalty Manager, Rompetrol // IOANA MANOIU – General Manager, GMP PR // IOANA MUCENIC – CEO, Minio // IOANA MÂRZAC-SIGARTEU – Corporate Communication Manager, Samsung Electronics Romania // IOANA VIERU – Brand & Product Marketing Manager, Visa Romania // IONELA GRIGORE – Enterprise Communication Manager, Vodafone // IONUȚ DATCU – Founder & CEO, WOPA // IULIA ROȘIAN – General Manager, Sanofi Consumer Health Care Romania-Moldova // IULIAN DUCUȚĂ –  Brand Manager Petrom Retail Division, OMV Petrom // IULIANA NEDELCU – Marketing Manager, Coca Cola Romania // IULIANA PENCIU – Media Strategy Director, Thinkdigital Romania //

KATERINA TODOROVSKI – Senior Brand Manager, BCR // LAURA BARBU – Director, Brand & Marketing Communication, Vodafone // LAURA MIHĂILĂ ANDREI – Head of Marketing, BCR // LAURA SAVU – Global Community Manager, TikTok // LAURENȚIU DUMITRESCU – Managing Partner, Digital Star // LAURENȚIU ION – Sr. Media & Digital Manager Beverages, PepsiCo // LIVIU ȚURCANU – Creative Director, Mercury 360 // LUCIA ANTAL – Head of Research & Development, PRO TV // LUCIANA CUCOANEȘ – Head of Strategy, DDB România // LUMINIȚA BOȘTINARU – International Marketing Manager, Valvis Holding (AQUA Carpatica) // MĂDĂLIN NIȚIȘ – General Manager, MAINSTAGE THE AGENCY // MĂDĂLINA CAZAMIR – Group Marketing & Communication Director, Help Net & Farmexim // MĂDĂLINA MORARU – Associate Professor Ph.D, Faculty of Journalism and Communication, University of Bucharest // MARIUS CALUIAN – CEO CEE, Strategic Market Vector // MARIUS LUICAN – General Director, Reveal Marketing Research //  MATEI PSATTA – Chief Marketing Officer, TPS Engage // MIHAELA ALEXANDRU – Freelancer Researcher // MIHAELA BOURCEANU – Client Service & Strategy Director, Mercury360 // MIHAELA PITILA – Head of Marketing Romania and Moldova // MIHAI BONCA – Senior Consultant, Brand Architects // MIHAI CHIRIACESCU – Group Brand Manager CEE, PP Distributors // MIHAI COCEA – Founding Partner, Headvertising // MIHAI DINCULESCU – Marketing Director, Cris-Tim // MIHAI GONGU – Executive Creative Director, Cheil | Centrade // MIHAI PREOTU – Independent Strategist // MIRCEA STAICULESCU – Founder and Executive Manager, Headvertising // MIRCEA BADIU – Senior Category Manager, Intersnack // MIRUNA ANTONESCU – Head of Planning, Saatchi & Saatchi + The Geeks // MIRUNA MEIROȘU – PR Manager, Curtea Veche Publishing & Vice-president, Asociația Curtea Veche // MONA OPRAN – Director of Development, Junior Achievement România Foundation // MONICA DUDĂU – Marketing Manager, Storia.ro & OLX Imobiliare // MONICA EFTIMIE – Chief Marketing Officer, KFC, Pizza Hut, Taco Bell Romania // MONICA SPIRU – Marketing Manager, BUNGE ROMANIA //

NADIA TĂTARU – Co-founder & Director, Itsy Bitsy // NICOLETA IANCU – Senior PR Consultant, Graffiti PR // NICOLETA MIHĂILESCU – Senior Marketing Director, P&G // OANA-RALUCA NĂSTASE – Senior Digital Planner, Leo Burnett // OANA PETROFF – CEO, MediaCom Romania // OANA STINCEL – Marketing Director, MACROMEX // OLTEA CRISTINA BELCIUGANU – Chartered Marketer & Head of Brand, VIVRE // PAUL-IOAN KASPROVSCHI – Researcher & Brand Strategist, Graffiti PR & Associate Professor, F.J.S.C. & F.A.A. University of Bucharest // PAUL MARKOVITS – Consultant Marketing // RALUCA PĂUN – Senior Partner, Headway // RAMONA GAVRILĂ – Media Client Lead, Zenith Media // RAMONA RADU – Marketing Director | Bergenbier SA, a Molson Coors Beverage Company // RAREȘ MOCANU – Lecturer, Faculty of Management, SNSPA // RĂZVAN ACSENTE – Growth & Strategy Director, Tazz // RĂZVAN CĂPĂNESCU – Executive Creative Director |WINGS CLL // RĂZVAN MIRCEA – Marketing & D2C Director, Doncafe // ROXANA MEMETEA – Managing Partner, DDB & Tribal Worldwide Romania // SAGIT TZUR LAHAV – Chief Executive Officer, McCann Worldgroup Romania // SERGIU MIRCEA – Director, Marketing & Communication, Banca Transilvania // SIMINA LEOTESCU – Managing Director, Minthical Romania // SIMONA STRAUT – Marketing Operations Manager, ING Bank // SONIA MICU – Marketing Director, PMI // SORIN PSATTA – Marketing & Advertising Consultant // ȘTEFANIA CRISTESCU – Marketing & Communication Director, Patria Bank // SVETLANA BULACU – Managing Partner, Propaganda // TALIDA CRISTEA – Chief Operating Officer at KUBIS // TINA CREȚU – Senior Digital Marketing Manager, KFC, Pizza Hut & Taco Bell // VALENTINA VESLER – Advertising & Communication Director, Valvis Holding // VALERIU FRUNZARU – Associate Professor Doctor & Vice dean, Faculty of Communication and Public Relations, SNSPA // VESNA FUIOREA –  Founder & Senior Consultant, Next Level Trends // VICTOR CROITORU – Regional New Business & Strategy Director, MEDIABRANDS CEE // VICTOR ROTARIU – Head of Strategic Planning and Insights, GroupM // VICTOR TEIOȘANU – Premium Brands dIRECTOR, Ursus Breweries // VIOREL RUSE – Marketing & Communication Director, First Bank // VIVIANA IACOB – e-Commerce Manager, Macromex // WENKA BOOIJ – Head of Marketing & Brand, ING Romania.

This edition’s Jury Chair is Neal Davies, ex-CEO Effie Worldwide & CEO BBDO Dublin. Neal will also lead the Effie 2021 Scoring Committee – a structure formed to set the nominees and the winners of the competition.

We wish them plenty of energy and may it be an inspiring experience!

Jury Chair Romanian Effie Awards 2021: Neal Davies, ex-CEO Effie Worldwide & CEO BBDO Dublin

“I am extremely excited to be working with the team in Romania once more. I have enjoyed two previous engagements in Romania in the past and I look forward to diving in again. My only regret is that this time will be online without the chance to visit Bucharest. ”

Neal has had a 30+ year career as a client, an agency lead and as an industry figure on both sides of the Atlantic.

Before joining BBDO Dublin as CEO in 2017, Neal was CEO of Effie Worldwide in New York, the global industry body that sets the gold standard for marketing effectiveness. Since leaving Effie Worldwide, he has stayed involved by chairing Global and Regional Effie judging panels.

He began his client-side marketing career with Kodak before joining ad agency Simons Palmer in London. A move to the USA from 1999 to 2017 saw him hold senior positions at Chiat Day, McCann and TBWA Worldwide, before co-founding Naked Communications in New York. 

He is an experienced marketer, with a Grand Effie win alongside his creative trophies and is a member of the Academy of the Marketing Hall of Fame.

Neal will also lead the Effie 2021 Scoring Committee – a structure formed to set the nominees and the winners of the competition.

Effie Scoring Committee’s members are Neal Davies, Jury Chair Effie 2021, Irina Pencea, President of the 2021 Organizing Committee, Cristina Osiescu, NielsenIQ România și Miruna Dumitriu, Deloitte România.

Romanian Effie Awards 2021 is an IAA Romania & UAPR project, presented by Kaufland, Coca-Cola and George. First intelligent banking.

Strategic Partners: Deloitte & Nielsen

Creative Partner: Leo Burnett Romania

Traditional partner: The Institute

Media Partners: PRO TV, BIZ, IQads, Smark & Pagina de Media

Press Monitoring Partner: MediaTrust Romania

The Last Chance Deadline for Effie 2021 has been extended.

The final day to submit your cases into the competition is 13th of May 2021.

See all requested info here: https://www.effie.ro/competition/entry-forms-download/

Register your cases here, on the Online Effie Portal: https://effie-romania.acclaimworks.com/uba/auth

Effie Romania 2021 invites its participants on Thursday, 1st of April, starting 10.30 AM to a live talk: “How to Win an Effie: Business Impact x Creativity”. The event will be live-streamed on Effie Romania’s Facebook page.

Irina Pencea, Managing Partner @ Jazz Communication & President of the Effie 2021 Organizing Committee will talk to her guests about the dichotomy between the way the product & services categories are judged versus the entries from the specialty categories of the Effie Romania competition.

Irina will moderate the talk to find answers about how to best present your results, what type of results across categories, what is the real impact of the creative elements, how to evaluate all projects applying the same Effie standard?

Lineup event:

Dan Zloteanu (Managing Director and Marketing Consultant MRI Research & Consulting / part of The Network) will present a series of insights gathered from the Effie judging rounds, from his point of view as a judging moderator. Dan will talk about how each case is judged according to the category where it was submitted and what are the hot topics in the judging process of Effie.

Ruxandra Rău (Director Brand & Communication Strategy Telekom Romania) & Corina Bratu (Senior Strategic Planner Leo Burnett Romania), followed by Roxana Mătășel (Marketing Director KFC, Pizza Hut, Taco Bell) & Andrei Bălan (Head of Strategy & Social Media MRM) will go through a set of guiding principles needed to evaluate the business impact in any type of campaign (submitted in the product & service categories or in the specialty categories).

This panel will present some examples of winning campaigns from Telekom & KFC Romania – both brands have been constantly winning Effie trophies through their presence in the competition along the years.

Adina Vlad (Managing Partner Unlock Market Research) will bring her point of view through her expertise as both a researcher and an Effie judging moderator and will talk about what researching tools are needed to correlate the brand results with the business ones.

Join the live talk on Effie Romania’s Facebook page and get your reminder here!

IAA Romania and UAPR announce the call for entries for the 18th edition of Romanian Effie Awards. Entries are open until 6th of May 2021, with three different deadlines: early bird deadline, on time deadline and last chance deadline. The submission process will be made online via the Effie Worldwide online platform.

To submit their entries, the participants will need to access the following link: https://effie-romania.acclaimworks.com/. Through this platform the agencies can submit their works by filling the entry forms, uploading the creative materials and adding all the information about credit, publicity materials, authorizations for entries and research information.

Effie Organizing Committee 2021 analyzed the entire structure of the competition in order to mirror the industry’s changes and the trends from 2020. Brand Experience, Branded Content & Entertainment and Engaged Communities have updated definitions to better explain the entries expected in these categories. Carpe Diem category was renamed in Timely Opportunity (it was a change made by Effie Worldwide and applied by Effie Awards Romania as well) and has an updated definition.

The Organizing Committee presents a new category – Marketing Disruptors – designed for the companies that managed to rapidly change their communication model and adapt to last year’s context in ways that drive the industry forward. This category intends to become an inspiration for the marcom industry, offering examples of companies that had a great impact by reinventing their communication pattern.

This year’s competition has 16 Product & Service Categories and 18 Specialty Categories. Agencies can submit maximum 4 entries for the same campaign: one allowed in “Products & Service” categories and other three in the “Specialty Categories” group or 4 entries in specialty categories if there is no entry made in the product and services categories.

At the end of the submission period all entries will be checked by the Effie staff, who will verify the entries taking into consideration the reasons of disqualification and will announce the entrants on all technical errors found in the cases. Also, the Effie 2021 Organizing Committee will do an extra pre-screening for all entries submitted in the Specialty Categories, to verify if the entries meet the category definition requirements. The cases will be returned to the entrants so that they can adjust the texts before the judging. The final responsibility for the entry accuracy remains with the applicant.

The eligibility period of the projects is: 1st of January – 31st of December 2020. And for the Sustained Success category: 1st of January 2018 – 31st of December 2020.

The Updated Entry Kit and all the information about the entry submission can be found here: https://www.effie.ro/competition/entry-forms-download/ – all entry forms templates can be downloaded there and used by participants to prepare their cases before submitting to the Effie Portal.

Effie Seminar: How to write an Effie
Effie Romania 2021 edition presents its first seminar & training designed for the participants on Friday, 12th of March, starting at 9 AM.

Effie’s 2021 Organizing Committee will explain the updates and changes of this year; some of the categories’ definitions; the entry form and how to better write the needed information in each of its 4 sections.

This event will take place on the Zoom platform. To take part in the “How to write an Effie” seminar & training please send an e-mail to andra.moldoveanu@institute.ro

The Effie 2021 Organizing Committee includes the following members: Irina Pencea – President Romanian Effie Awards Committee 2021 and Managing Partner & Co-Founder Jazz, Adrian Țuluca – Managing Director Propaganda, Bogdan Niţu – General Manager & Partner GMP+WEBSTYLER, Corina Bratu – Senior Strategic Planner Leo Burnett Romania, Cristina Moşteanu – General Manager Cohn&Jansen Creative Network, Daria Gonța – Senior Brand Manager Water, Dairy and New Business The Coca-Cola Company, Mihai Trandafir – Managing Director UM Romania, Raluca Kovacs – Chief Strategy Officer Publicis Romania, Roxana Mătăşel – Marketing Director KFC, Pizza Hut, Taco Bell, Ruxandra Rău – Brand & Communication Strategy Director Telekom Romania, Silvia Mihăilescu – Marketing, Communication and CSR Director, ING Bank Romania, Simona Panait – Marketing & Online Director Samsung Electronics Romania and Bulgaria, and Şerban Alexandrescu – Associate & Executive Creative Director Headvertising.

ROMANIAN EFFIE AWARDS 2021 Calendar:

Early Bird: 3^rd of March – 17^th of March

On Time Deadline: 18^th of March – 8^th of April

Last Chance Deadline: 9^th of April – 6^th of May

Judging Round 1 & Round 2: June

Awarding Event: June

Effie Romania 2021 Organizing Committee is made of 13 representatives from the marketing and advertising industry. Irina Pencea, Managing Partner and Co-Founder Jazz, has been elected President of the committee this year.

The 2021 Effie Committee is made of:  Adrian Țuluca – Managing Director Propaganda, Bogdan Niţu – General Manager & Partner GMP+WEBSTYLER, Corina Bratu – Senior Strategic Planner Leo Burnett Romania, Cristina Moşteanu – General Manager Cohn&Jansen Creative Network, Daria Gonța – Senior Brand Manager Water, Dairy and New Business The Coca-Cola Company, Irina Pencea – Managing Partner & Co-Founder Jazz,  Mihai Trandafir – Managing Director UM Romania, Raluca Kovacs – Chief Strategy Officer Publicis Romania, Roxana Mătăşel – Marketing Director KFC, Pizza Hut, Taco Bell, Ruxandra Rău – Brand & Communication Strategy Director Telekom Romania, Silvia Mihăilescu – Marketing, Communication and CSR Director, ING Bank Romania, Simona Panait – Marketing & Online Director Samsung Electronics Romania and Bulgaria, and Şerban Alexandrescu – Associate & Executive Creative Director Headvertising.

Effie 2021 Organizing Committee was formed based on the new algorithm established at the end of last year by IAA and UAPR, an algorithm that takes into consideration the results from the last three years of competition. Following the gathered points in the 2018-2020 editions, representatives were chosen from the first 8 best-ranked agencies from the point of view of performance, respectively the first 5 best-ranked companies.

In the first meeting of the new committee, Irina Pencea was voted President of the Organizing Committee for this year’s edition:

“I feel double-lucky: firstly, because I was nominated and I received the vote of confidence of the best professionals in the Effie elite – my committee colleagues whom I thank – and secondly because this happened in the year of change. The 2021 edition will acknowledge the best companies in 2020. 2020, the year in which in April we didn’t think we will have any more communication, let alone communication with results worthy of prizes. On the contrary, I have seen some great examples, companies that inspired me in 2020, which I hope we will see and applaud in the 2021 edition of Effie. Because Effie 2021 is the edition where we will see change on several levels: we have a new formula to assemble the committee based on meritocracy and we have the chance to choose from the companies that made it through the most unpredictable of years, and which made it because they reinvented themselves, they adapted rapidly. I would name Effie 2021 the Edition of reinvention and I invite all of you to be a part of this reinvention: as marketing teams or agencies which enroll cases, as judges or as supporters.”

The Call for Entries for the 2021 Effie Edition is predicted to start at the end of February, while the Awards Gala is planned for June.

For all the details about Effie 2021 access www.effie.ro.

Romanian Effie Awards 2021 is a project organized by IAA Romania and UAPR. 

Strategic partners: Deloitte and Nielsen

Traditional partner: The Institute

Media Partners: PRO TV, BIZ, IQads, Smark and Pagina de Media

Monitoring partner: MediaTrust Romania

Romanian Effie 2020 Results

The scoring system used to compile the rankings is based on the global ranking system that can be found at: http://effieindex.com.

The most effective advertisers in Romania are Telekom România and Samsung România – a tie based on the number of points gathered and Ursus Breweries. Telekom România received 2 Gold Effie, 1 Silver and 2 Bronze Effie, Samsung România was awarded with Grand Effie, 1 Gold and 3 Silver Effie. Ursus Breweries received a Gold Effie for Timișoreana and other 5 Nominations for URSUS.

Advertiser	Points
Telekom România	30
SAMSUNG ROMÂNIA	30
Ursus Breweries	18
Curtea Veche Publishing	16
PepsiCo	14
Procter & Gamble România	14
OLX Group	12
BCR	10
KFC	10
Macromex	10
ING Bank	8
Romanian Police – Traffic Police Directorate	8
Rompetrol	8
SANOFI ROMÂNIA	8
The Coca-Cola Company Romania	8
Reckitt Benckiser România	8
Ferrero România	6
Funky Citizens	6
Valvis Holding	6
VODAFONE ROMÂNIA	6
5 to go	4
Amrest România	4
Bunge	4
Carrefour	4
FrieslandCampina	4
Mondelez	4
Orange România	4
Kaufland România	2
Netflix	2
Unilever South Central Europe	2

Top 3 winning brands in this competition: Telekom and SAMSUNG tied, and in the third place is Curtea Veche Publishing.

Brand	Points
Telekom	30
SAMSUNG	30
Curtea Veche Publishing	16
Edenia Foods	10
Gillette	10
KFC	10
Mountain Dew	10
Timișoreana	10
Coca-Cola	8
Durex	8
ING Bank	8
Magnevie Stress Resist	8
ROMANIAN POLICE	8
Rompetrol Go	8
URSUS	8
Aqua Carpatica	6
Autovit.ro	6
Funky Citizens	6
George	6
Kinder	6
OLX Jobs	6
Vodafone	6
5 to go	4
BCR	4
Burger King	4
Carrefour	4
Napolact	4
ORANGE	4
TUC	4
Unisol	4
Animaterra 2	2
Ariel	2
Lay’s	2
Netflix	2
Pampers	2
Plant Line	2
STAR KRAX	2

The top 3 agencies that got the highest score in the competition are Leo Burnett România, Publicis România and MSL The Practice. As submitting agencies, Leo Burnett România won 15 awards – 1 Grand Effie, 4 Gold Effies, 5 Silver and 5 Bronze Effie and Publicis România won a total of 8 trophies – 1 Gold Effie, 3 Silver Effie and 4 Bronze Effie. MSL The Practice received 34 points as a contributing agency.

Agency	Points
LEO BURNETT	95
Publicis România	56
MSL The Practice	34
Media Investment	26
STARCOM	17
Cohn & Jansen WT	15
Propaganda	14
Zenith	14
GraffitiPR	13
Minio Studio	12
Saatchi & Saatchi + The Geeks	10
Tribal Worldwide	10
UM România	10
Kubis Interactive	9
Kaleidoscope-Proximity	9
OMD România	9
GMP+WEBSTYLER	8
HEADVERTISING	8
Mercury360	8
Mediacom România	7
Wavemaker România	7
Land of Web	6
Mainstage The Agency	6
MRM // McCann România	6
Golin	5
MINDSHARE ROMÂNIA	5
Ceva Mărunt	4
Friends\TBWA	4
Fulg Media	4
Jazz Communication	4
Most Wanted Ideas	4
Publicis Events	4
The Onion Media	4
McCann Worldgroup România	3
Media post Hit Mail	3
TPS Engage	3
Circles Colab	2
Fork Vision	2
FRONTLINE MARKETING	2
Initiative România	2
Isobar România	2
New Frame	2
Strada Film	2
THE CIRCUS	2
V8 Interactive	2
50s Digital	1
IMAGE PR	1
One Night Gallery	1
The Hub Partners	1

18 agencies and companies were awarded during the 17th edition of Effie’s Gala that took place for the first time in an online format, live-streamed on the Facebook pages of Effie Romania & IAA Romania and live on Discord.
This year, a total of 1 Grand Effie, 8 Gold, 13 Silver and 19 Bronze Effie trophies were awarded.

The winning agencies and companies this year are Cohn & Jansen WT, HEADVERTISING, Kubis Interactive, GMP+WEBSTYLER, LEO BURNETT, Graffiti PR, Mainstage The Agency, Mercury360, Minio Studio, Most Wanted Ideas, MRM // McCann Romania, Propaganda, Publicis Romania, Saatchi & Saatchi + The Geeks, The Onion Media, Tribal Worldwide, VODAFONE ROMANIA and Zenith.

The top 3 agencies that got the highest score in the competition are Leo Burnett Romania, Publicis and MSL The Practice.

Leo Burnett Romania won 15 awards – 1 Grand Effie, 4 Gold Effies, 5 Silver and 5 Bronze Effies – for the following projects: Samsung – The Banknote Concerts (Grand Effie, 1 Gold Effie in Branded Utility category and  3 Silver Effies in Seasonal Marketing, Brand Experience and Carpe Diem categories), Telekom – Storytime (Gold Effie in Brand Experience and Silver Effie in Branded Utility), Telekom – Smart Wi-Fi (Gold Effie in Telecommunications category), Curtea Veche Publishing – #TimeToRead (Gold Effie in Other products & services, 2 Bronze Effies in Engaged Communities and Positive Change: Social Good – Brands), Gillette Skinguard – “Life without Irritations” (Silver Effie in Branded Content & Entertainment category and Bronze Effie in Personal Care Products & Services, together with Graffiti PR), Telekom – THE BURNOUT HOTLINE (2 Bronze Effies in Branded Utility and Positive Change: Social Good – Brands categories).

Publicis Romania won a total of 8 trophies – 1 Gold Effie, 3 Silver Effie and 4 Bronze Effie – for Timișoreana – The unconditional supporter of football (Gold Effie in Sports Marketing category), Drama Queen – Magnevie Stress Resist (1 Silver Effie in Brand Experience), OLX – NO TWO JOBS ARE THE SAME and GET THE WHOLE STORY ON AUTOVIT.RO, each won 1 Silver Effie in the E-Commerce category, Carrefour – Proofs of Love (1 Bronze Effie in Retail), ORANGE LOVE + HBO (Bronze Effie in Telecommunications), Coca-Cola – The gift of listening (Bronze Effie in Seasonal Marketing category) and Kinder – SANTA’S CALLING (Bronze Effie in Brand Experience).

The most efficient clients of this year’s edition are: Telekom and Samsung tied for first place. Besides the Grand Effie, Samsung has won 1 Gold and 3 Silver Effie trophies for The Banknote Concert campaign. And Telekom got 2 Gold Effies, 1 Silver and 2 Bronze trophies. Ursus Breweries is the third client, with a Gold Effie won for Timișoreana and other 5 Nominations for URSUS.

Top 3 winning brands in this competition: Telekom and SAMSUNG tied, and in the third place is Curtea Veche Publishing.

The brands with winning campaigns in the 2020 edition of Romanian Effie Awards are 5 to go, Aqua Carpatica Autovit.ro, BCR, Carrefour, Coca-Cola, Curtea Veche Publishing, Durex, Edenia Foods, Funky Citizens, George, Gillette, ING Bank, KFC, Kinder, Magnevie Stress Resist, Mountain Dew, Napolact, OLX Jobs, ORANGE, ROMANIAN POLICE, Rompetrol GO, SAMSUNG, Telekom, Timișoreana, TUC, Unisol and Vodafone.

According to Romanian Effie Rankings, created based on the international Effie Index system, the Client of the Year title is won by Telekom & Samsung, Brand of the Year is once again a tie between Telekom and Samsung. Agency of the Year is Leo Burnett Romania.

The 2020 Effie edition’s Grand Effie was won by The Banknote Concert campaign (Samsung & Leo Burnett).

Effie 2020 Awarding Gala took place online and was hosted by Andi Moisescu. Along with the award ceremony, Effie wanted to highlight this past year’s industry stories by hosting a series of live talks.

At the center of these talks were 8 special guests with a background in advertising, marketing and related fields: Mihai Bârsan, President of the Organizing Committee EFFIE 2020, Victor Dobre, Executive Director IAA Romania, Dana Pascu, Brand Strategy Consultant, Răzvan Căpănescu, Creative Partner Wings CLL, Hypno, Imagemaker, Raul Gheba, Comedian, writer & copywriter, Bogdan Naumovici, Managing Partner 23 Communication Ideas and last but not least, Șerban Pavlu, actor.

They tackled 4 major conversation themes: (I) CHALLENGE, CONTEXT & OBJECTIVES, (II) INSIGHT & STRATEGIC IDEA, (III) BRINGING THE IDEA TO LIFE & (IV) RESULTS. These are actual sections of the entry form each participant submitted in the festival and Effie 2020 wanted to take the chance and address them openly from its guests’ points of view.

This year’s Effie jury president was Charlie Hiscocks, Founder of Curious Eye Ltd. Charlie also led the Effie 2020 Scoring Committee, a structure formed this year to establish the nominees and the winners of the competition.

The Effie 2020 Organizing Committee included the following members: Mihai Bârsan, President Romanian Effie Awards Committee 2020 & Business Leader, Entrepreneur, Alexandra Dimitriu, Chief Media Officer, Publicis Groupe România, Bogdan Țurcanu, Commercial Manager, Ursus Breweries, Costin Radu, Independent Strategy Consultant, Dan Petre, Business Developer, D&D Research, Mihai Trandafir, Managing Director, UM România, Ruxandra Rău, Director Brand & Communication Strategy, Telekom România, Silvia Mihăilescu, Director of Brand, Marketing & Communications, ING România and Victor Stroe, Head of Strategy & Associate Director, Leo Burnett.

The detailed list of Romanian Effie Awards 2020 can be consulted here.

Romanian Effie Awards 2020 is an event by IAA România and UAPR, supported by Kaufland, Philip Morris România, Coca-Cola, George and Ursus Specialități.

Strategic partners: Deloitte and Nielsen

Creative Partner: Jazz Communication
Traditional Partner: The Institute
Live Streaming Partner: Nexus
Media Partners: PRO TV, BIZ, IQads, Smark și Pagina de Media

Romanian Effie Awards 2020 edition’s winners:

PACKAGED FOOD

GOLD

Campaign: Eduard, the Urban Farmer

Brand: Edenia Foods

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Team: Teodora Ionica, Senior Copywriter – Saatchi & Saatchi + The Geeks // Ioana Brebu, Account Director – Saatchi & Saatchi + The Geeks // Bogdan Costin, Creative Director – Saatchi & Saatchi + The Geeks // Adrian Vladut, Media Communication Manager – STARCOM // Octavian Catana, Senior Art Director – Saatchi & Saatchi + The Geeks // Manuela Tutunica, Media Performance Specialist – STARCOM // Andreea Ivanov, Performance Media Consultant – STARCOM // Madalina Stoica, Senior Account Manager – Saatchi & Saatchi + The Geeks // Daniela Eustafievici, Media Communication Manager – STARCOM // Vlad Petre, Managing Director – Saatchi & Saatchi + The Geeks // Oana Stincel, Marketing Director – Macromex // Camelia Manoil, Senior Brand Manager – Macromex // Georgiana Modoran, Junior Brand Manager – Macromex // Ana Ocnaru, Communication & Digital Manager – Macromex.

BRONZE

Campaign: Unisolești

Brand: Unisol

Client: Bunge

Lead Agency: Most Wanted Ideas

Contributing Agencies: Circles Colab | Optimum Media Direction

Team: Liviu Isop, AV Producer – Most Wanted Ideas // Andreea Matei, Client Service Manager – Most Wanted Ideas // Iulia Dobromir, Brand Manager – Bunge // Radu Aciobotaritei, Brand Manager – Bunge // Anca Boia, Media Executive – Optimum Media Direction.

BRONZE

Campaign: Welcome the “Peace of Mind” at Your Table

Brand: Napolact

Client: Friesland Campina

Lead Agency: Propaganda

Contributing Agencies: V8 Interactive | Wavemaker România | FRONTLINE MARKETING |Strada Film

Team: Roxana Panaitescu, Group Creative Director – Propaganda // Luiza Boerescu, Group Account Director – Propaganda // Anca Iuhas, Senior Strategic Planner – Propaganda // Paul Goti, Senior Art Director – Propaganda // Atoussa Bassiri, Senior Account Manager – Propaganda // Mihaela Coman, Senior Copywriter – Propaganda // Bianca Voicu, Senior Account Executive – Propaganda // Razvan Orbulescu, Marketing Director – Napolact // Marcela Moldovan, AV Director – Propaganda // Oana Preda, Ex – Account Director – Propaganda // Ionel Peres, Marketing Manager – Napolact // Bogdan Ionita, Ex – Head of Strategy – Propaganda // Teodora Tunsu, Senior Brand Manager – Napolact // Daniela Moldoveanu, Category Insights Manager – Napolact // Mihai Coliban, Ex – Creative Director – Propaganda // Adriana Busu, Channel Development Manager – Napolact // Cosmin Baba, Creative Director – V8 Interactive // Andra Ghinea, Account Director – V8 Interactive // Adrian Man, Shopper Marketing Manager – Napolact // Catalin Mitulescu, Director – Strada Film.

SNACKS, CONFECTIONERY AND DESERTS

BRONZE

Campaign: What Do You Put on TUC?

Brand: TUC

Client: Mondelez

Lead Agency: Minio Studio

Contributing Agencies: New Frame | Land of Web | Fork Vision | Isobar România

Team: Ioana Pana, Senior Brand Manager Biscuits Category – Mondelez // Ana Croveanu, (former) Graphic Designer – Minio Studio // Andreea Bogdan, Marketing Manager Biscuits SCE – Mondelez // Calin Ionescu, (former) Head of Accounts – Minio Studio // Teofan Gavriliu, (former) Art Director – Minio Studio // Andreea Vergelea, Junior Brand Manager Biscuits RO – Mondelez // Eustatiu (Mihai) Balan, Senior Art Director – Minio Studio // Ioana Mucenic, CEO – Minio Studio // Bogdan Alexandrescu, Chef | Food stylist | Foodpreneur – Fork Vision // Marius (Max) Amza, Senior DTP – Minio Studio // Paul Cotor, Head of Creatives – Minio Studio // Ana Velea, Head of Operations – Minio Studio // Ilinca Valeanu, (Former) Senior Account Manager – Minio Studio // Sabina Juncu, Account Director – Isobar Romania // Cristiana Pana, Head of Strategy & Growth – Minio Studio // Veronica Zirnea, Social Media Manager – Isobar Romania // Marius Marin, Reputation Manager – Minio Studio // Marius Cioroaba, (former) Copywriter – Minio Studio // Simona Bitanescu, Account Executive – Isobar Romania.

FINALIST

Campaign: Which Lay’s is Yours?

Brand: Lay’s

Client: PepsiCo România

Lead Agency: Friends\TBWA

Contributing Agency: OMD România

Team: Sorin Trâncă, Simplification Officer – Friends\TBWA // Nadia Nofal, Junior Digital Analyst – PepsiCo Romania // Adrian Preda, Creative Director – Friends\TBWA // Gabriela Grosu, Media Manager – OMD Romania // Andreea Golban, Group Creative Director – Friends\TBWA // Dana Constantin, Digital Manager – OMD Romania // Fesus Barna, Art Director – Friends\TBWA // Alecsandra Apostolescu, Digital Strategist – Friends\TBWA // Răzvan Mic, Art Director – Friends\TBWA // Andra Nicolescu, Social Media Manager – Friends\TBWA // Luiza Boerescu, Account Director – Friends\TBWA // Gabriela Ionescu, Group Brand Manager – PepsiCo Romania // Dan Șendroiu, Head of Strategy – Friends\TBWA // Mircea Ciubotaru, Brand Manager – PepsiCo Romania // Alexandra Bălăceanu, Junior Brand Manager – PepsiCo Romania // Cristina Olaru, Junior Account Executive – Friends\TBWA // Ioana Popescu, Account Manager – Friends\TBWA // Vlad Vlădescu, Digital Marketing Manager – PepsiCo Romania // Carmen Privache, Media Director – OMD Romania.

PERSONAL CARE PRODUCTS & SERVICES

BRONZE

Campaign: Gillette Skinguard “Life without Irritations”

Brand: Gillette

Client: Procter & Gamble România

Lead Agencies: Leo Burnett România & Graffiti PR

Contributing Agency: Mediacom România

Team: Bogdan Vintila, Group Creative Director – Leo Burnett Romania // Corina Bratu, Senior Strategic Planner – Leo Burnett Romania // Vera Cocis, Brand Communications Manager – Leo Burnett Romania // Andreia Anghel, Head of Client Business Management – Leo Burnett Romania // Denisa Rusu, Brand Director Shave Care South Each Europe – Procter&Gamble Marketing SRL // Nikola Cvetkovic, Commercial Leader Romania – Procter&Gamble Marketing SRL // Cristina Iancu, Group Creative Director & Copywriter – GraffitiPR // Alexandru Aron, Co-Creative Director, Copywriter – GraffitiPR // Claudia Mihalașcu, Communication Director – GraffitiPR // Irina Szellelki, Copywriter – Leo Burnett Romania.

FINALIST

Campaign: TATItlon

Brand: Pampers

Client: Procter & Gamble România

Lead Agency: Jazz Communication

Contributing Agencies: Graffiti Public Relations |Mediacom România

Team: Andreea Calarasu, Creative Planner – Jazz Communication // Diana Papuc, Senior Art Director – Jazz Communication // Andreea        Ghenoiu, Deputy Creative Director – Jazz Communication // Ramona Bilic, Media Manager Romania – Procter & Gamble Romania // Andrei Antal, Copywriter – Jazz Communication // Miruna Leonte, In-Store Expert Fabric & Baby Care – Procter & Gamble Romania // Corina Coman, Communication Director – Graffiti Public Relations // Miruna Dumitrescu, Group Creative Director – Jazz Communication // Nicoleta Mihailescu, Senior Marketing Manager Baby Care South East Europe – Procter & Gamble Romania // Nicoleta Iancu, Senior PR Consultant – Graffiti Public Relations // Diana Hernandez, Baby Care Brand Manager SEE – Procter & Gamble Romania // Mariana Oprea, PR Consultant – Graffiti Public Relations // Razvan Resmerita, Communications Director Fabric, Home, Baby and Fem Care SEE – Procter & Gamble Romania // Cristina Tudose, Digital Content Assistant – Graffiti Public Relations // Roxana Diaconescu, Digital Content Consultant – Graffiti Public Relations // Gabriel Miu, Art Director – Jazz Communication // Anca Vrabiescu, Digital Strategy & Performance Media Specialist – Mediacom Romania // Alexandra Vestineanu, Account Director – Jazz Communication // Monica Pietricica, Strategic & Activation Planning Lead – Mediacom Romania // Emi    Chitu, Account Executive – Jazz Communication.

HOUSEHOLD SUPPLIES & SERVICES

FINALIST

Campaign: I CAN because I POD

Brand: Ariel

Client: Procter & Gamble România

Lead Agency: GraffitiPR

Contributing Agency: Mediacom România

Team: Laura Moisiu, Communications Director – GraffitiPR // Ileana Cocias, Former Brand Director Fabric Care SEE – Procter & Gamble Romania // Geanina Iamandi, PR Specialist – GraffitiPR // Mira Sfura, PR Consultant – GraffitiPR // Mihai Gitu, Multimedia Art Director – GraffitiPR // Calin Fodor, Graphic designer and video editor – GraffitiPR // Razvan Resmerita, Communications Director SEE – Procter & Gamble Romania // Madalina Savulescu, Senior Digital Content Consultant – GraffitiPR // Daniela Hristofor, Brand Manager Ariel & Tide – Procter & Gamble Romania // Eduard Biciusca, Junior Digital Content Specialist – GraffitiPR // Ramona Bilic, Former Media Manager Fabric Care – Procter & Gamble Romania // Elena Cazan Bulacu, Brand Director Fabric Care SEE – Procter & Gamble Romania // Ioana Deliu, Media Manager – Procter & Gamble Romania // Cristina Iancu, Group Creative Director – GraffitiPR // Roxana Diaconescu, Digital Content Consultant – GraffitiPR // Mariuca Tiron, Planning Lead for Laundry Care – Mediacom Romania.

BEVERAGES – ALCOHOL

FINALIST

Campaign: The Unconditional Supporter of Football

Brand: Timișoreana

Client: ASAHI ROMÂNIA

Lead Agency: Publicis România

Contributing Agencies: Kaleidoscope-Proximity| Media Investment | MSL The Practice România

Team: Ioana Mihai, Senior Brand Strategist – Publicis Romania // Marek Dvorak, VP of Marketing – ASAHI ROMANIA // Camelia                Eremia, Client Service Director – MSL The Practice Romania // Theodor Sandu, Group Creative Director – Publicis Romania // Oana Alexandru, PR Manager – MSL The Practice Romania // Titus Dumitrescu, Creative Director – Publicis Romania // Virginia Nutuloiu, Media director – Media Investment // Ionut Iordache, Senior Copywriter – Publicis Romania // Veronica Postelnicu, Media director – Media Investment // Razvan Banica, Art Director – Publicis Romania // Zoltan Barti, Digital media director – Media Investment // Anamaria Ionita, Group Account Director – Publicis Romania // Anamaria Banica, Digital Account Manager – Publicis Romania // Andrei Purecel, Account Executive – Publicis Romania // Cristian Buha, Account Manager – Publicis Romania // Sonia Dao, Digital account executive – Publicis Romania // Iulia Dobre, Senior Brand Manager – ASAHI ROMANIA // Victor Popa, Media director – ASAHI ROMANIA // Alexandra Silav, Brand Manager – ASAHI ROMANIA // Camelia Efrimov, AV producer – Publicis Romania.

FINALIST

Campaign: RETRO 1st of May

Brand: URSUS

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: Kubis Interactive |MSL The Practice | Media Investment

Team: Adriana Boca Pascan, Executive Creative Director – LEO BURNETT // Alexandra Horvath, Group Creative Director – Kubis Interactive // Cristina Calota, Group Creative Director – LEO BURNETT // Virginia Nutuloiu, Media Director – MediaInvestment // Camelia Eremia, Client Service Director – MSL The Practice // Ionut Coanda, Art Director – LEO BURNETT // Corina Bratu, Senior Strategic Planner – LEO BURNETT // Ana Miculescu, Head of Client Business Management – LEO BURNETT // Andreea Balta, Account Manager – LEO BURNETT // Anca-Maria Calugaritoiu, Brand Manager – Ursus Breweries // Victor Teiosanu, Premium Brands Director – Ursus Breweries // Cristiana Cring, Junior Brand Manager – Ursus Breweries // Stefania Bercu, Strategic Planner – Kubis Interactive.

BEVERAGES– NON-ALCOHOL

SILVER

Campaign: Homeland of Mineral Waters

Brand: Aqua Carpatica

Client: Valvis Holding

Lead Agency: Cohn & Jansen WT

Contributing Agencies: TPS Engage | Media Investment

BRONZE

Campaign: #backontrack

Brand: Mountain Dew

Client: PepsiCo

Lead Agencies: Propaganda & Tribal Worldwide

Contributing Agency: OMD România

Team: Emanuela Badanga, Junior Brand Manager – PepsiCo // Irina Perju, Digital Specialist – PepsiCo // Ioana Ciobotariu, Group Brand Manager CSD Flavors, ED & NCB – PepsiCo // Laurentiu Ion, Senior Digital Manager – PepsiCo // Daniela Gaie, Art Director – Propaganda // Bogdan Ionita, Ex – Head of Strategy – Propaganda // Catalin Manciuc, Group Creative Director – Propaganda // Irina Constantin, Ex – Senior Account Manager – Propaganda // Alexandra Manoila, Copywriter – Propaganda // Cora Diaconescu, Managing Director – Tribal Worldwide // Adrian Marciu, Art Director – Propaganda // Bogdan Ivascu, Group Account Director – Propaganda // Mihai Nistor, Client Service Director – Tribal Worldwide // Arnold Vieriu, Social Media Director – Tribal Worldwide // Razvan Meirosu, Media Director – OMD Romania // Georgiana Bulagea, Social Media Manager – Tribal Worldwide // Mihnea Pretorian, Digital Director – OMD Romania // Ioana Bumbar, Social Media Executive – Tribal Worldwide // Dana Constantin, Digital Manager – OMD Romania // Cristina Mares, Senior Media Manager – OMD Romania.

RETAIL

BRONZE

Campaign: Proofs of Love

Brand: Carrefour

Client: Carrefour

Lead Agency: Publicis România

Team: Titus Dumitrescu, Executive Creative Director – Publicis Romania // Casina Horobeanu, Digital Copywriter – Publicis Romania // Sherin Arabo, Digital Art Director – Publicis Romania // Mircea Tomescu, Director Marketing Communication – Carrefour // Elena Carcu, Copywriter – Publicis Romania // Narcis Horhoianu – Director Marketing and Board Member Carrefour Romania – Carrefour // Elena Tanase, Client Executive – Publicis Romania // Irina Stoleru, Senior Art Director – Publicis Romania // Madalina Stefan, Senior Digital Client Manager – Publicis Romania // Otilia Coman, Senior Copywriter – Publicis Romania // Calin Buzea, Head of Client Business Management – Publicis Romania // Corina Tudor, Senior Client Lead – Publicis Romania // Loredana Barla, Senior Brand Strategist – Publicis Romania // Ilinca Necula, Senior Client Manager – Publicis Romania // Raluca Kovacs, Chief Strategy Officer – Publicis Romania // Camelia Efrimov, A/V Production Lead – Publicis Romania // Ioana Ghilerdea, Brand Manager – Carrefour // Felicia Ghilita, Operational Traffic – Publicis Romania // Claudia Rusu, Head of Commercial Communication Marketing    – Carrefour // Andreea Bragaru, Commercial Campaign Manager – Carrefour.

FINALIST

Campaign: Animaterra 2 – The Fantastic World

Brand: Animaterra 2

Client: Kaufland România

Lead Agency: Kaufland România

Contributing Agencies: LEO BURNETT | UM România| 50s Digital

RESTAURANTS

FINALIST

Campaign: Burger King – Welcome Home Whopper

Brand: Burger King

Client: Amrest România

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Zenith

Team: Vlad Socianu, Art Director – Publicis Romania // Jorg Riommi, Chief Creative Officer Publicis – Publicis Romania // Radu Luca, Brand Lead – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Cristina Chicus, Experience & Events Manager – MSL The Practice // Alexandra Ivan, PR Executive – MSL The Practice // Valentina Voicu, Client Manager – Publicis Romania // Georgiana Dascalescu, Account Manager – Publicis Romania // Alan Laughlin, President Burger King at Amrest – Amrest Romania // Makowska Katarzyna, Marketing Manager Burger King CEE – Amrest Romania // Daniel Ryška, Burger King Director CE&SEE at AmRest – Amrest Romania // Alin Nenciu, Marketing Manager Burger King Romania – Amrest Romania // Sorin Iriciuc, Communications Planner – Zenith // Hoang-Anh Vu, Junior Digital Media Planner – Zenith // Ioana Moasa, PR Manager – MSL The Practice // Romulus Petcan, Group Creative Director – Publicis Romania // Catalin Bran, Innovation Manager – MSL The Practice // Andreea Logigan, PR Director – MSL The Practice // Gabriel Gherca, Group Creative Director – Publicis Romania // Elis Iaia, Brand Strategist – Publicis Romania.

E-COMMERCE

SILVER

Campaign: OLX – NO TWO JOBS ARE THE SAME

Brand: OLX Jobs

Client: OLX Group

Lead Agency: Publicis România

Team: Miruna Baias, Brand Strategist – Publicis Romania // Camelia Efrimov, Production Manager – Publicis Romania // Mihnea Gheorghiță, Copywriter – Publicis Romania // Gabriel Gherca, Group Creative Director – Publicis Romania // Alexandru Deaconu, Art Director – Publicis Romania // Romulus Petcan, Group Creative Director – Publicis Romania // Roxana Niculae, Client Manager – Publicis Romania // Ioana Mihai, Senior Brand Strategist – Publicis Romania // Catalin Albu, Client Service Director – Publicis Romania // Cristina Sauciuc, Brand Manager – OLX Group // Paul  Neagoe, Head of OLX.ro – OLX Group // Roxana Bularca, Digital Client Manager – Publicis Romania // Ema Ionescu, Client Lead – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania.

SILVER

Campaign: GET THE WHOLE STORY ON AUTOVIT.RO

Brand: Autovit.ro

Client: OLX Group

Lead Agency: Publicis România

Team: Miruna Baias, Brand Strategist – Publicis Romania // Ioana Mihai, Senior Brand Strategist – Publicis Romania // Mihnea Gheorghiță, Senior Copywriter – Publicis Romania // Gabriel Gherca, Group Creative Director – Publicis Romania // Camelia Efrimov, Production Manager – Publicis Romania // Catalin Albu, Client Service Director – Publicis Romania // Alexandru Deaconu, Art Director – Publicis Romania // Roxana Niculae, Client Manager – Publicis Romania // Romulus Petcan, Group Creative Director – Publicis Romania // Ema Ionescu, Client Lead – Publicis Romania // Anca Morega, Client Manager – Publicis Romania // Roxana Bularca, Digital Client Manager – Publicis Romania // Andreea Puscoci, Brand Manager – OLX Group // Andrei Dumuta, Head of Autovit and OLX Auto – OLX Group.

FINANCIAL SERVICES

GOLD

Campaign: Do the Easy Thing

Brand: ING Bank

Client: ING Bank

Lead Agency: HEADVERTISING

Contributing Agencies: MMS COMMUNICATIONS România| Proximity

Team: Camelia Dragne, Desktop Publisher – HEADVERTISING // Cristian Matache, Desktop Publisher – HEADVERTISING // Mihai Tanase, Senior Marketing Specialist (2019) – ING BANK // Mona Tufeanu, Senior Marketing Specialist – ING BANK // Viorel Ruse, Brand & Marketing Lead (2019) – ING // Silvia Mihailescu, Director of Communications – ING BANK  // Dana Gretcu, Content & social media manager – ING BANK // Vlad Lazar, Creative Director – HEADVERTISING // Iuliana Costache, Senior social media specialist – ING BANK // Augustin Krysta, Copywriter – HEADVERTISING // Corneliu Aruxandei, Media Lead – ING BANK // Andrei Stan – MMS COMMUNICATIONS ROMANIA // Teodor Minea, Art Director – HEADVERTISING // Cristina Lungu, Account Manager – HEADVERTISING // Crinu Paraschiv, OOH Manager – MMS COMMUNICATIONS ROMANIA // Alina Cirlan, Business Unit Director – MMS COMMUNICATIONS ROMANIA // Andreea Matei – Proximity // Liviu Ionescu – MMS COMMUNICATIONS ROMANIA // Cristiana Stiuca, Group Account Director – Proximity.

BRONZE

Campaign: Intelligent Payments

Brand: George

Client: BCR

Lead Agency: Cohn & Jansen WT

Contributing Agency: Wavemaker România

CORPORATE REPUTATION

BRONZE

Campaign: The Money School

Brand: BCR

Client: BCR

Lead Agency: Cohn & Jansen WT

Contributing Agency: Wavemaker România

TELECOMMUNICATIONS

GOLD

Campaign: Smart Wi-Fi

Brand: Telekom

Client: Telekom România

Lead Agency: Leo Burnett România

Contributing Agency: Media Investment

Team: Vasilije Corluka, Chief Creative Officer – Leo Burnett Romania // Andreas Aron, Group Creative Director – Leo Burnett Romania // Viorel Holovach, Senior Art Director – LEO BURNETT // Mihai Lucanu, Head of Client Business Management – Leo Burnett Romania // Magdalena Cernat, Senior Client Manager – Leo Burnett Romania // Corina Bratu, Senior Strategic Planner – Leo Burnett Romania // Victor Stroe, Head of Planning & Associate Director – Leo Burnett Romania // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania – Telekom Romania // Andreas Elsner, Chief Commercial Officer – Telekom Romania // Oana Nastase, Senior Digital Planner – Leo Burnett Romania.

BRONZE

Campaign: HoloKid – 5G Testing

Brand: Vodafone

Client: VODAFONE ROMÂNIA

Lead Agency: VODAFONE ROMÂNIA

Contributing Agency: McCann Worldgroup România

Team: Laura Barbu, Director, Brand & Marketing – VODAFONE ROMANIA // Bianca Troncea, Strategic Planning Director – McCann Worldgroup Romania // Romina Tazlaoanu, Head of Brand & Consumer – VODAFONE ROMANIA // Catalin Dobre, Executive Creative Director – McCann Worldgroup Romania // Nicoleta Maican, Team Leader Postpaid Communication – VODAFONE ROMANIA // Ruxandra Papuc, Group Creative Director – McCann Worldgroup Romania // Daniel Strugariu, Art Director – McCann Worldgroup Romania // Adrian Rusu, Art Director – McCann Worldgroup Romania // Adina Cirstea, Copywriter – McCann Worldgroup Romania.

BRONZE

Campaign: ORANGE LOVE + HBO

Brand: ORANGE

Client: Orange România

Lead Agency: Publicis România

Contributing Agency: Initiative România

Team: Daniel Raicea, Deputy Director & Head of Orange Division – Publicis Romania // Andreea Corbos, Account Manager – Initiative Romania // Silviu Nedelschi, Executive Creative Director – Publicis Romania // Valentina Chirica, Media Planner – Initiative Romania // Alina Vija, Senior Client Manager – Publicis Romania // Mirela Bosoi – Head of Brand and Communication Orange Romania // Crina Chiru – Head of Convergence and B2B Orange Romania //Anca Stancov, Head of Media – Orange Romania // Nicoleta Stanciu, Communication Specialist – Orange Romania // Albertina Coacci, Senior Copywriter – Publicis Romania // Loredana Jucan, Communication Specialist – Orange Romania // Mircea Craciun, Copywriter – Publicis Romania // Cristian Anton, Senior Art Director – Publicis Romania // Camelia Efrimov, AV Production Director – Publicis Romania // Marius Farcasanu, Digital Art Director – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Elis Iaia, Head of Digital Strategy – Publicis Romania.

MEDICAL SERVICES & HEALTHCARE PRODUCTS

SILVER

Campaign: The Right Condom

Brand: Durex

Client: Durex România

Lead Agencies: Minio Studio & Zenith

Contributing Agencies: Fulg Media, Land of Web, Ceva Mărunt

Team: Calin Ionescu, (former) Head of Accounts – Minio Studio // Laura Togui, Group Brand & Trade Mkt. Manager Personal Care South Eastern Europe – Durex // Andreea Brutaru, (former) Account Manager – Minio Studio // Ana Velea, Head of Operations – Minio Studio // Alexandru Corocea, Brand & Trade Marketing Manager Durex & Veet RO/BG – Durex // Teofan Gavriliu, (former) Art Director – Minio Studio // Diana Cireap, Media and Digital Manager – Durex // Andrei Sandu, (former) Graphic Designer – Minio Studio // Ioana Mucenic, CEO – Minio Studio // Marghit Olteanu, Senior Digital Communication Planner – Zenith // Cristiana Pana, Head of Strategy & Growth – Minio Studio // Paul Cotor, Head of Creatives – Minio Studio // Gabriel Băicoianu – Account Manager Minio Studio // Cristiana Gabor, Senior Communication Planner – Zenith // George Bonea, (former) Copywriter – Minio Studio // George Zavoianu, Performance specialist – Zenith // Ramona Gavrila, Media Client Lead – Zenith // Camelia Balinca, Media Activation Lead – Zenith // Andrei Varlan, Senior Digital Communication Planner – Zenith.

FINALIST

Campaign: Drama Queen

Brand: Magnevie Stress Resist

Client: SANOFI ROMÂNIA

Lead Agency: Publicis România

Contributing Agency: MINDSHARE ROMÂNIA

Team: Laur Raboj, Copywriter – Publicis Romania // Lavinia Mitran, Digital Manager – MINDSHARE ROMANIA // Florin Padurean, Art Director – Publicis Romania // Oana Gaal, Media Planner – MINDSHARE ROMANIA // Andrei Tudorache, Media – MINDSHARE ROMANIA // Titus Dumitrescu, Executive Creative Director – Publicis Romania // Cristian Buha, Client Manager – Publicis Romania // Andreea Cernautan, Client Executive – Publicis Romania // Camelia Efrimov, AV Director – Publicis Romania // Dana Pocarascu, Brand Maneger Consumer Healthcare – SANOFI ROMANIA.

OTHER PRODUCTS & SERVICES

GOLD

Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Adriana Pașcan, Creative Director – LEO BURNETT // Silvia Grădinaru, Copywriter – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Fulvia Olaru, Brand Communication Manager – LEO BURNETT // Miruna Meirosu, PR Manager – Curtea Veche Publishing // Barna Nemethi, Executive Director – Curtea Veche Publishing.

DAVID VS. GOLIATH

BRONZE

Campaign: #NotJustMondays

Brand: 5 to go

Client: 5 to go

Lead Agency: The Onion Media

NEW BRAND INTRODUCTION

FINALIST

Campaign: PLANT LINE LAUNCH

Brand: Plant Line

Client: Unilever South Central Europe

Lead Agency: THE CIRCUS

Contributing Agencies: MINDSHARE ROMÂNIA | IMAGE PR | The Hub Partners

Team: Adina Enache, Brand Manager Face & Skin Care – Unilever South Central Europe // Flavia Popescu, Art Director – THE CIRCUS // Elena Scobeniuc, Account Executive – THE CIRCUS // Luminita Gidea, Home & Personal Care Transformation Project Manager – Unilever South Central Europe // Cristina Ionescu, Group Account Director – MINDSHARE ROMANIA // Monica Tamas, Marketing and Business Division Leader South Central Europe – Unilever South Central Europe // Ramona Voicu, Account Manager Client Leadership – MINDSHARE ROMANIA // Dinu Panescu, Founder & Creative Director – THE CIRCUS // Ioana Gheorghita, Freelance Brand Strategist – THE CIRCUS // Lavinia Goia, Digital Connections Manager – MINDSHARE ROMANIA // Amalia Necula, Digital Connections Planner – MINDSHARE ROMANIA // Mona Dadu, Social Media Manager – THE CIRCUS // Iulia Tanase, Managing Partner Image PR – IMAGE PR // Eugenia Marcu, Category & Channel Development Manager Beauty & Personal Care – Unilever South Central Europe // Larisa Minune, Account Executive – IMAGE PR // Andreea Dicu, Category & Channel Development Operational Manager Beauty & Personal Care – Unilever South Central Europe // Radu Tinc, Art Director – THE CIRCUS // Cristina Moraru, Category Manager Skin Cleansing, Skin Care & Hair – Unilever South Central Europe // Anca Sangeorzan-Branzea, Digital Category Manager BPC – Unilever South Central Europe // Florin Dulgheru, Managing Partner – The Hub Partners.

SHOPPER MARKETING

FINALIST

Campaign: Rompetrol Go

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Team: Ioana Enache, Loyalty & Digital Manager – Rompetrol // Raluca Nae, Brand Loyalty Coordinator – Rompetrol // Elena Buhus, Brand Loyalty Coordinator – Rompetrol // Costin Marcu, Digital Marketing Coordinator – Rompetrol // Rodica Militaru, Business Analyst – Rompetrol // Gabriela Budisteanu, Group Director PR & Communication – Rompetrol // Bogdan Coca, Program Manager – Rompetrol // Razvan Stanga, Senior back-end developer – GMP+WEBSTYLER // Aurel Petcu, IT Business Partner – Rompetrol // Adrian Nitu, Senior front-end developer – GMP+WEBSTYLER // Daniela Ioan, Account Director – GMP+WEBSTYLER // Andrei Ban, Project Manager – GMP+WEBSTYLER // Sasha Tanase, Art director – GMP+WEBSTYLER // Georgiana Cujba, Implementation Director – GMP+WEBSTYLER // Stefan Georgescu, Digital Planner – GMP+WEBSTYLER // Florian Langa, Copywriter – GMP+WEBSTYLER // Catalin Podeanu, UX designer – GMP+WEBSTYLER // Andrei Padureanu, Junior copywriter – GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy – GMP+WEBSTYLER // Eugen Preda, Junior art – GMP+WEBSTYLER.

SPORTS MARKETING

GOLD

Campaign: The Unconditional Supporter of Football

Brand: Timișoreana

Client: ASAHI ROMÂNIA

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice România | Kaleidoscope-Proximity | Media Investment

Team: Theodor Sandu, Group Creative Director – Publicis Romania // Ionut Iordache, Senior Copywriter – Publicis Romania // Marekv Dvorak, VP of Marketing – ASAHI ROMANIA // Razvan Banica, Senior Art Director – Publicis Romania // Zoltan Barti, Digital Media Manager – Media Investment // Ioana Mihai, Senior Brand Strategist – Publicis Romania // Anamaria Ionita, Client Service Director – Publicis Romania // Andrei Purecel, Account Executive – Publicis Romania // Camelia Eremia, Client Service Director – MSL The Practice Romania // Camelia Efrimov, AV producer – Publicis Romania // Iulia Badulescu, Senior Brand Manager – ASAHI ROMANIA // Sorin Tudor, Brand Manager – ASAHI ROMANIA.

SEASONAL MARKETING

SILVER

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Team: Jorg Riommi, Chief Creative Officer CEE & Romania Publicis Romania – LEO BURNETT // Monica Jitariuc, Managing Director MSL The Practice – MSL The Practice Romania // Raluca Acuculitei, Brand Communication Executive – SAMSUNG ROMANIA // Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Andrei Nica, Group Creative Director – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frînculescu, Art Director – LEO BURNETT // Adina Redeș, Brand Communication Director – LEO BURNETT // Monica Iosif, Senior Brand Communication Manager – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania – SAMSUNG ROMANIA.

BRONZE

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company România

Lead Agency: Publicis România

Contributing Agencies: UM România | Publicis Events

Team: Miruna Smeureanu, VP of Marketing – The Coca-Cola Company Romania // Adina Albu, Group Account Director – Publicis Romania // Oana Nuta, Sr. Brand Manager sparkling soft drinks – The Coca-Cola Company Romania // Ana Creih, Account Director – Publicis Romania // Alexandra Caraulani, Digital Manager – The Coca-Cola Company Romania // Alexandra Caciur, Digital Experience Director – Publicis Romania // Andreea Cotet, Social Media Manager – The Coca-Cola Company Romania // Alina Neagu, Digital strategist – Publicis Romania // Silviu Nedelschi, Creative Director – Publicis Romania // Adriana Dinu, Digital Account Manager – Publicis Romania // Andra Balan, Marketing Executive – The Coca-Cola Company Romania // Anamaria Taralunga, Group Creative Director – Publicis Romania // Camelia Efrimov, AV producer – Publicis Romania // Madalin Dragnea, Senior Art Director – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Dana Chitrusca, Account Director – UM Romania // Bogdan Voina, Events Director – Publicis Events // Vlad Socianu, Art Director – Publicis Romania // Ioana Mihai, Senior Brand Strategist – Publicis Romania.

FINALIST

Campaign: SANTA’S CALLING

Brand: Kinder

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agencies: STARCOM | Media post Hit Mail

Team: Silviu Nedelschi, Executive Creative Director – Publicis Romania // Veronica Ciacoveanu, Digital client lead – Publicis Romania // Ana-Maria Taralunga, Group Creative Director – Publicis Romania // Simona Dinca, Client Manager – Publicis Romania // Greta Apostol, Art Director – Publicis Romania // Mirela Iordache, Client Manger – Publicis Romania // Vladut Tanase, Sr. Copywriter – Publicis Romania // Miruna Cojocaru Draguleanu, Client executive – Publicis Romania // Vlad  Mihai, Art Director – Publicis Romania // Elis Iaia, Head of Digital Strategy – Publicis Romania // Emil Mititelu, Digital Client Lead – STARCOM // Marius Farcasanu, Web Graphic Designer – Publicis Romania // Adrian Alexe, Client Lead – STARCOM // Mircea Craciun, Sr. Copywriter – Publicis Romania // Elena Carcu, Copywriter – Publicis Romania // Bogdan Dascalu, Account manager – Media post Hit Mail // Alexandru Zaharia, Account Manager – Media post Hit Mail // Alexandru Tofan, Art Director – Publicis Romania // Bianca Loboda, Client Lead – Publicis Romania.

FINALIST

Campaign: Retro 1st of May

Brand: URSUS

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: KubisInteractive | Media Investment | MSL The Practice

Team: Anca Calugaritoiu, Brand Manager – Ursus Breweries // Alexandra Horvath, Group Creative Director – KubisInteractive // Victor Teiosanu, Premium Brands Director    – Ursus Breweries // Virginia Nutuloiu, Media Director – Media Investment // Camelia Eremia, Client Service Director – MSL The Practice // Cristiana Cring, Junior Brand Manager – Ursus Breweries // Adriana Boca Pascan, Executive Creative Director – LEO BURNETT // Cristina Calota, Group Creative Director – LEO BURNETT // Ionut Coanda, Senior Art Director – LEO BURNETT // Ana Miculescu, Head of Client Business Management – LEO BURNETT // Corina Bratu, Senior Strategic Planner  – LEO BURNETT // Andreea Balta, Account Manager – LEO BURNETT // Ștefania Bercu, Strategic Planner – KubisInteractive.

BRAND EXPERIENCE

GOLD

Campaign: STORYTIME

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: MediaInvestment

Team: Vasilike Corluka, Chief Creative Officer – LEO BURNETT // Victor Stroe, Head of Planning & Associate Director – LEO BURNETT // Mihai Lucanu, Head of Client Business Management – LEO BURNETT // Maria Ilea, Digital Client Manager – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frinculescu, Art Director – LEO BURNETT // Corina Bratu, Senior Strategic Planner – LEO BURNETT // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania – Telekom Romania // Andreas Elsner, Chief Commercial Officer – Telekom Romania // Stefania Daniela Rusu, Brand & Communication Strategy Telekom Romania – Telekom Romania.

SILVER

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania Publicis Romania – LEO BURNETT // Monica Jitariuc, Managing Director – MSL The Practice // Raluca  Acuculitei, Brand  Communication Executive – LEO BURNETT // Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Andrei Nica, Group Creative Director – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frînculescu, Art Director – LEO BURNETT // Adina Redeș, Brand Communication Director – LEO BURNETT // Monica Iosif, Senior Brand Communication Manager – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania – SAMSUNG ROMANIA.

SILVER

Campaign: Drama Queen

Brand: Magnevie Stress Resist

Client: SANOFI ROMÂNIA

Lead Agency: Publicis România

Contributing Agency: MINDSHARE ROMÂNIA

Team: Laur Raboj, Copywriter – Publicis Romania // Lavinia Mitran, Digital Manager – MINDSHARE ROMANIA // Florin Padurean, Art Director – Publicis Romania // Oana Gaal, Media Planner – MINDSHARE ROMANIA // Andrei Tudorache, Media – MINDSHARE ROMANIA // Titus Dumitrescu, Executive Creative Director – Publicis Romania // Cristian Buha, Client Manager – Publicis Romania // Andreea Cernautan, Client Executive – Publicis Romania // Camelia Efrimov, AV Director – Publicis Romania // Dana Pocarascu, Brand Maneger Consumer Healthcare – SANOFI ROMANIA.

BRONZE

Campaign: Untold Haunted Camping, protected by the KFC Garlic Sauce

Brand: KFC

Client: KFC

Lead Agency: Mainstage The Agency

Contributing Agency: UM România| Golin

Team: Monica Eftimie, CMO – KFC // Tina Cretu, Senior Digital Marketing Manager – KFC // Mihai Stanciu, Brand Manager – KFC // Cosmin             Canteri, Senior Local Store Marketing Manager  – KFC // Gina Zgubea, Senior Digital Marketing Officer – KFC // Florina Calin, PR Manager – KFC // Mihnea Brasoveanu, Marketing Assistant – KFC // Claudia Porojan, Senior PR Manager – KFC // Roxana Matasel, Strategic Marketing Director – KFC // Monica Douglas, Marketing Leader – KFC // Alex Constantin, Copywriter – Mainstage The Agency // Madalin Nitis, General Manager – Mainstage The Agency // Mihai Stoica, Art Director – Mainstage The Agency // Sebastian Olar, Creative Director – Mainstage The Agency // Alexandru Cristea, Account Director – Mainstage The Agency // Arpi Rezi, Creative Director – Mainstage The Agency // Michael Adrian Mircea, Creative Technologist – Mainstage The Agency // Silviu Istrate, Head of Strategy – Mainstage The Agency // Ionela Vacaru, Brand Manager – KFC.

BRONZE

Campaign: SANTA’S CALLING

Brand: Kinder

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agencies: STARCOM | Media post Hit Mail

Team: Silviu Nedelschi, Executive Creative Director – Publicis Romania // Veronica Ciacoveanu, Digital client lead – Publicis Romania // Ana-Maria Taralunga, Group Creative Director – Publicis Romania // Simona Dinca, Client Manager – Publicis Romania // Greta Apostol, Art Director – Publicis Romania // Mirela Iordache, Client Manger – Publicis Romania // Vladut Tanase, Sr. Copywriter – Publicis Romania // Miruna Cojocaru Draguleanu, Client executive – Publicis Romania // Vlad Mihai, Art Director – Publicis Romania // Elis Iaia, Head of Digital Strategy – Publicis Romania // Emil Mititelu, Digital Client Lead – STARCOM // Marius Farcasanu, Web Graphic Designer – Publicis Romania // Adrian Alexe, Client Lead – STARCOM // Mircea Craciun, Sr. Copywriter – Publicis Romania // Elena Carcu, Copywriter – Publicis Romania // Bogdan Dascalu, Account manager – Media post Hit Mail // Alexandru Zaharia, Account Manager – Media post Hit Mail // Alexandru Tofan, Art Director – Publicis Romania // Bianca Loboda, Client Lead – Publicis Romania.

FINALIST

Campaign: HoloKid – 5G Testing

Brand: Vodafone

Client: VODAFONE ROMÂNIA

Lead Agency: VODAFONE ROMÂNIA

Contributing Agency: McCann Worldgroup România

Team: Laura Barbu, Director, Brand & Marketing – VODAFONE ROMANIA // Bianca Troncea, Strategic Planning Director – McCann Worldgroup Romania // Romina Tazlaoanu, Head of Brand Enterprise and Consumer Postpay Vodafone – VODAFONE ROMANIA // Catalin Dobre, Executive Creative Director – McCann Worldgroup Romania // Nicoleta Maican, Team Leader Postpaid Communications – McCann Worldgroup Romania // Ruxandra Papuc, Group Creative Director – McCann Worldgroup Romania // Daniel Strugariu, Art Director – McCann Worldgroup Romania // Adrian Rusu, Art Director – McCann Worldgroup Romania // Adina Cirstea, Copywriter – McCann Worldgroup Romania.

FINALIST

Campaign: RETRO MUSIC BATTLE

Brand: URSUS

Client: Ursus Breweries

Lead Agency: Leo Burnett România

Team: Adriana Boca Pascan, Executive Creative Director – Leo Burnett Romania // Stefania Bercu, Strategic Planner – Kubis Interactive // Madalina Ioan, Social Media Manager – Kubis Interactive // Victor Stroe, Associate Director and Head of Strategy – Leo Burnett Romania // Alina Radut, Senior Copywriter – Kubis Interactive // Cristina Calota, Group Creative Director – Leo Burnett Romania // Florina Simon, Account Manager – Kubis Interactive // Ionut Coanda, Senior Art Director – Leo Burnett Romania // Virginia Nutuloiu, Media Director – Media Investment // Corina Bratu, Senior Strategic Planner – Leo Burnett Romania // Dora Parfene, Media Manager – Media Investment // Ana Miculescu-Nica, Business Director – Leo Burnett Romania // Zoltan Barti, Digital Media Manager – Media Investment // Marek Dvorak, Marketing Vice President – Ursus Breweries // Victor Teiosanu, Premium Brands Director – Ursus Breweries // Camelia Eremia, Client Service Director – MSL The Practice // Anca Calugaritoiu, Brand Manager – Ursus Breweries // Alina Jijau, Communication Director – MSL The Practice // Cristiana Cring, Junior Brand Manager – Ursus Breweries // Cristina Chicus, Senior Events & Experience Manager – MSL The Practice.

FINALIST

Campaign: La Casa de Papel Season 3 – The ‘Bella Ciao’ Live Stunt

Brand: Netflix

Client: Netflix

Lead Agency: Jazz Communication

Contributing Agency: MSL The Practice România

Team: Tomek Ebbig, Marketing Director, CEE & Russia – Netflix // Daniela Marin, Communication Director – MSL The Practice Romania // Camelia Eremia, Client Service Director – MSL The Practice Romania // Katarzyna Zagol, Creative Producer – Netflix // Lucja Dzierzak, Editorial Manager CEE – Netflix // Valentin Suciu, Creative Partner  – Jazz Communication // Alecsandra Roman, Head of Strategy – Jazz Communication // Alexandra Mihus, Group Account Director – Jazz Communication // Arina Lazar, Account Manager – Jazz Communication // Andreea Cartu, Head of Social Media – Netflix.

FINALIST

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company România

Lead Agency: Publicis România

Contributing Agencies: UM România | Publicis Events

Team: Miruna Smeureanu, VP of Marketing – The Coca-Cola Company Romania // Adina Albu, Group Account Director – Publicis Romania // Oana Nuta, Sr. Brand Manager sparkling soft drinks – The Coca-Cola Company Romania // Ana Creih, Account Director – Publicis Romania // Alexandra Caraulani, Digital Manager – The Coca-Cola Company Romania // Alexandra Caciur, Digital Experience Director – Publicis Romania // Andreea Cotet, Social Media Manager – The Coca-Cola Company Romania // Alina Neagu, Digital strategist – Publicis Romania // Silviu Nedelschi, Creative Director – Publicis Romania // Adriana Dinu, Digital Account Manager – Publicis Romania // Andra Balan, Marketing Executive – The Coca-Cola Company Romania // Anamaria Taralunga, Group Creative Director – Publicis Romania // Camelia Efrimov, AV producer – Publicis Romania // Madalin Dragnea, Senior Art Director – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Dana Chitrusca, Account Director – UM Romania // Bogdan Voina, Events Director – Publicis Events // Vlad Socianu, Art Director – Publicis Romania // Ioana Mihai, Senior Brand Strategist – Publicis Romania.

FINALIST

Campaign: George Street Art Gallery upgrades the city

Brand: George

Client: BCR

Lead Agency: Mainstage The Agency

Contributing Agencies: One Night Gallery | Wavemaker România | Cohn & Jansen WT

Team: Ionut Stanomir, Director Executiv Marketing si Comunicare – BCR // Nadejda Ghilca, Senior Art Director – Mainstage The Agency // Laura Andrei, Head of Marketing – BCR // Raul Gheba, Senior Copywriter – Mainstage The Agency // Ana Ghiurca, Head of Online Marketing – BCR // Alexandru Cristea, Account Director – Mainstage The Agency //  Raluca Gheorghe, Account Director – Mainstage The Agency // Adrian Saveanu, George Brand Manager – BCR // Laura Plugaru, Social Media Specialist – BCR // Madalin   Nitis, General Manager – Mainstage The Agency // Silviu Istrate, Head of Strategy – Mainstage The Agency // Sebastian Olar, Creative Director – Mainstage The Agency // Arpad Rezi, Creative Director – Mainstage The Agency // Eugen Suman, Executive Creative Director – Mainstage The Agency.

BRANDED CONTENT& ENTERTAINMENT

SILVER

Campaign: SOMETHING RANDOM

Brand: KFC

Client: KFC

Lead Agency: MRM // McCann România

Contributing Agencies: UM România | GolinRomânia

Team: Monica Eftimie, Chief Marketing Officer – KFC // Gina Zgubea, Senior Digital Marketing Manager – KFC // Monica Douglas, Marketing Director – KFC // Roxana Matasel, Strategic Marketing Director – KFC // Ionela Vacaru, Brand Manager – KFC // Alin Nenciu, Senior Brand Manager – KFC // Tina Cretu, Senior Digital Marketing Manager – KFC // Mariana Serafim, New Product Development Manager – KFC // Ion Cojocaru, Content Director – McCann Bucharest // Laura Catea, Art Director – McCann Bucharest // Cosmin Voicu, Copywriter – McCann Bucharest // Ruxandra Florescu, Regional Account Manager – McCann Bucharest // Dora Boldor, Account Director – UM Romania // Cristian Ene, Senior Digital Planner UM Romania // Luana Paun, Senior Media Planner UM Romania // Andreea Pinzariu, Media Manager – UM Romania // Marina Constanda, PR Director – Golin Romania // Alexandra Ion, Digital Manager – Golin Romania // Ana-Maria Stoica, PR Manager – Golin Romania // Claudia Bodnar, Junior Digital Associate – Golin Romania.

SILVER

Campaign: Gillette Skinguard “Life without Irritations”

Brand: Gillette

Client: Procter & Gamble România

Lead Agencies: LEO BURNETT & Graffiti PR

Contributing Agency: Mediacom România

Team: Bogdan Vintila, Group Creative Director   – LEO BURNETT // Corina Bratu, Senior Strategic Planner – LEO BURNETT // Irina Szellelki, Copywriter – LEO BURNETT // Vera Cocis, Brand Communication Manager – LEO BURNETT // Andreia Anghel, Head of Client Business Management – LEO BURNETT // Denisa Rusu, Brand Director Shave Care South Each Europe – Procter&Gamble Marketing SRL // Nikola Cvetkovic, Commercial Leader Romania – Procter&Gamble Marketing SRL // Cristina Iancu, Group Creative Director & Copywriter – GraffitiPR // Alexandru Aron, Co-Creative Director, Copywriter – GraffitiPR // Paramon Dițu, Co-Creative Director, Art Director – GraffitiPR.

FINALIST

Campaign: Eduard, the Urban Farmer

Brand: Edenia Foods

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Team: Teodora Ionica, Senior Copywriter – Saatchi & Saatchi + The Geeks // Ioana Brebu, Account Director – Saatchi & Saatchi + The Geeks // Bogdan Costin, Creative Director – Saatchi & Saatchi + The Geeks // Adrian Vladut, Media Communication Manager – STARCOM // Octavian Catana, Senior Art Director – Saatchi & Saatchi + The Geeks // Manuela Tutunica, Media Performance Specialist – STARCOM // Andreea Ivanov, Performance Media Consultant – STARCOM // Madalina Stoica, Senior Account Manager – Saatchi & Saatchi + The Geeks // Daniela Eustafievici, Media Communication Manager – STARCOM // Vlad Petre, Managing Director – Saatchi & Saatchi + The Geeks // Oana Stincel, Marketing Director – Macromex // Camelia Manoil, Senior Brand Manager – Macromex // Georgiana Modoran, Junior Brand Manager – Macromex // Ana Ocnaru, Communication & Digital Manager – Macromex.

FINALIST

Campaign: RETRO MUSIC BATTLE

Brand: URSUS

Client: Ursus Breweries

Lead Agency: Leo Burnett România

Contributing Agencies: Kubis Interactive | Media Investment | MSL The Practice

Team: Adriana Boca Pascan, Executive Creative Director – Leo Burnett Romania // Stefania Bercu, Strategic Planner – Kubis Interactive // Madalina Ioan, Social Media Manager – Kubis Interactive // Victor Stroe, Associate Director and Head of Strategy – Leo Burnett Romania // Alina Radut, Senior Copywriter – Kubis Interactive // Cristina Calota, Group Creative Director – Leo Burnett Romania // Florina Simon,  Account Manager – Kubis Interactive // Ionut Coanda, Senior Art Director – Leo Burnett Romania // Virginia Nutuloiu, Media Director – Media Investment // Corina Bratu, Senior Strategic Planner – Leo Burnett Romania // Dora Parfene, Media Manager – Media Investment // Ana Miculescu-Nica, Business Director – Leo Burnett Romania // Zoltan Barti, Digital Media Manager – Media Investment // Marek Dvorak, Marketing Vice President – Ursus Breweries // Victor Teiosanu, Premium Brands Director – Ursus Breweries // Camelia Eremia, Client Service Director – MSL The Practice // Anca Calugaritoiu, Brand Manager – Ursus Breweries // Alina Jijau, Communication Director – MSL The Practice // Cristiana Cring, Junior Brand Manager – Ursus Breweries // Cristina Chicus, Senior Events & Experience Manager – MSL The Practice.

ENGAGED COMMUNITIES

SILVER

Campaign: #backontrack

Brand: Mountain Dew

Client: PepsiCo

Lead Agencies: Propaganda & Tribal Worldwide

Contributing Agency: OMD România

Team: Emanuela Badanga, Junior Brand Manager – PepsiCo // Irina Perju, Digital Specialist – PepsiCo // Ioana Ciobotariu, Group Brand Manager CSD Flavors, ED & NCB – PepsiCo // Laurentiu Ion, Senior Digital Manager – PepsiCo // Daniela Gaie, Art Director – Propaganda // Bogdan Ionita, Ex – Head of Strategy – Propaganda // Catalin Manciuc, Group Creative Director – Propaganda // Irina Constantin, Ex – Senior Account Manager – Propaganda // Alexandra Manoila, Copywriter – Propaganda // Cora Diaconescu, Managing Director – Tribal Worldwide // Adrian Marciu, Art Director – Propaganda // Bogdan Ivascu, Group Account Director – Propaganda // Mihai Nistor, Client Service Director – Tribal Worldwide // Arnold Vieriu, Social Media Director – Tribal Worldwide // Razvan Meirosu, Media Director – OMD Romania // Georgiana Bulagea, Social Media Manager – Tribal Worldwide // Mihnea Pretorian, Digital Director – OMD Romania // Ioana Bumbar, Social Media Executive – Tribal Worldwide // Dana Constantin, Digital Manager – OMD Romania // Cristina Mares, Senior Media Manager – OMD Romania.

BRONZE

Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Adriana Pașcan, Creative Directo – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Fulvia Olaru, Brand Communication Manager – LEO BURNETT //  Miruna Meirosu, PR Manager – Curtea Veche Publishing // Barna Nemethi, Executive Director – Curtea Veche Publishing.

FINALIST

Campaign: STAR KRAX X JUNIMEA – BRANDED MEMES PARTNERSHIP

Brand: STAR KRAX

Client: PepsiCo

Lead Agency: Friends\TBWA

Contributing Agency: OMD România

Team: Sorin Trâncă, Simplification Officer – Friends\TBWA // Dan Șendroiu, Head of Strategy – Friends\TBWA // Ioana Popescu, Account Manager – Friends\TBWA // Adrian Preda, Creative Director – Friends\TBWA // Cristina Olaru, Junior Account Executive – Friends\TBWA // Andreea Golban, Group Creative Director – Friends\TBWA // Nadia Nofal, Junior Digital Manager – PepsiCo // Alecsandra Apostolescu, Digital Strategist – Friends\TBWA // Gabriela Grosu, Media Manager – OMD Romania // Luiza Boerescu, Account Director – Friends\TBWA // Ciprian Odobescu, Copywriter – Friends\TBWA // Corina Ilie, Senior Brand Manager – PepsiCo // Teodor Chiripuci, Copywriter – Friends\TBWA // Laura Rizea, Brand Manager – PepsiCo // Vlad Vlădescu, Digital Marketing Manager – PepsiCo // Theodor Nistor, Art Director – Friends\TBWA // Carmen Privache, Media Director – OMD Romania // Ada Nicolescu, Social Media Manager – Friends\TBWA // Dana Constantin, Digital Manager – OMD Romania // Fesus Barna, Art Director – Friends\TBWA.

FINALIST
Campaign: Burger King – Welcome Home Whopper

Brand: Burger King

Client: Amrest România

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Zenith

Team: Vlad Socianu, Art Director – Publicis Romania // Jorg Riommi, Chief Creative Officer – Publicis Romania // Radu Luca, Brand Lead – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Romulus Petcan, Group Creative Director – Publicis Romania // Valentina Voicu, Client Manager – Publicis Romania // Gabriel Gherca, Group Creative Director – Publicis Romania // Georgiana Dascalescu, Client Manager – Publicis Romania // Alan Laughlin, President Burger King at Amrest – Amrest Romania // Alin Nenciu, Marketing Manager Burger King Romania – Amrest Romania // Daniel Ryška, Burger King Director CE&SEE at AmRest – Amrest Romania // Makowska Katarzyna, Marketing Manager Burger King CEE – Amrest Romania // Sorin Iriciuc, Communications Planner – Zenith // Ioana Moasa, PR Manager – MSL The Practice // Catalin Bran, Innovation Manager – MSL The Practice // Hoang-Anh Vu, Junior Digital Media Planner – Zenith // Andreea Logigan, PR Director – MSL The Practice // Cristina Chicus, Experience & Events Manager – MSL The Practice // Elis Iaia, Brand Strategist – Publicis Romania // Alexandra Ivan, PR Executive – MSL The Practice.

FINALIST

Campaign: The Right Condom

Brand: Durex

Client: Reckitt Benckiser România

Lead Agencies: Zenith & Minio Studio

Contributing Agencies: Fulg Media, Land of Web, CevaMărunt

Team: Laura Togui, Group Brand & Trade Marketing Manager SEE – Reckitt Benckiser Romania // Calin Ionescu, Head of Accounts – Minio Studio // Alexandru Corocea, Durex Brand Manager – Reckitt Benckiser Romania // Andreea Brutaru, Account Manager – Minio Studio // Diana Cireap, Media and digital Manager – Reckitt Benckiser Romania // Teofan Gavriliu, Art Director – Minio Studio // Marghit Olteanu, Senior Digital Communication Planner – Zenith // Ioana Mucenic, CEO – Minio Studio // Cristiana Gabor, Senior Communication Planner – Zenith // Cristiana Pana, Head of Strategy & Growth – Minio Studio // George Zavoianu, Performance specialist – Zenith // Paul Cotor, Head of Creatives – Minio Studio // Gabriel Băicoianu – Account Manager Minio Studio // George Bonea, Copywriter – Minio Studio // Andrei Sandu, Graphic Designer – Minio Studio // Ana Velea, Head of Operations – Minio Studio // Ramona Gavrila, Media Client Lead – Zenith // Camelia Balinca, Media Activation Lead – Zenith // Andrei Varlan, Senior Digital Communication Planner – Zenith.

BRANDED UTILITY

GOLD

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice România

Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania Publicis Romania – LEO BURNETT // Monica Jitariuc, Managing Director – MSL The Practice // Raluca Acuculitei, Brand Communication Executive – LEO BURNETT // Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Nica Andrei, Group Creative Director – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frînculescu, Art Director – LEO BURNETT // Adina Redeș, Brand Communication Director – LEO BURNETT // Monica Iosif, Senior Brand Communication Manager – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania – SAMSUNG ROMANIA.

SILVER

Campaign: STORYTIME

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Victor Stroe, Head of Planning & Associate Director – LEO BURNETT // Corina Bratu, Senior Strategic Planner – LEO BURNETT // Mihai Lucanu, Head of Client Business Management – LEO BURNETT // Maria Ilea, Digital Client Manager – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frinculescu, Art Director – LEO BURNETT // Andreas Elsner, Chief Commercial Officer – Telekom Romania // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania – Telekom Romania.

BRONZE

Campaign: THE BURNOUT HOTLINE

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

Team:  Corina Bratu, Sr. Strategic Planner – LEO BURNETT // Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Andreas Aron, Group Creative Director – LEO BURNETT // Viorel Holovach, Sr. Art Director – LEO BURNETT // Mihai Lucanu, Head of Client Management – LEO BURNETT.

FINALIST

Campaign: Rompetrol Go – Utility App

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Team: Ioana Enache, Loyalty & Digital Manager  – Rompetrol // Raluca Nae, Brand Loyalty Coordinator – Rompetrol // Elena Buhus, Brand Loyalty Coordinator – Rompetrol // Costin Marcu, Digital Marketing Coordinator – Rompetrol // Rodica Militaru, Business Analyst – Rompetrol // Gabriela Budisteanu, Group Director PR & Communication – Rompetrol // Bogdan Coca, Program Manager – Rompetrol // Razvan Stanga, Senior back-end developer – GMP+WEBSTYLER // Aurel Petcu, IT Business Partner – Rompetrol // Adrian Nitu, Senior front-end developer – GMP+WEBSTYLER // Andrei Ban, Project Manager – GMP+WEBSTYLER // Daniela Ioan, Account Director – GMP+WEBSTYLER // Sasha Tanase, Art director – GMP+WEBSTYLER // Georgiana Cujba, Implementation Director – GMP+WEBSTYLER // Florian Langa, Copywriter – GMP+WEBSTYLER // Stefan Georgescu, Digital Planner – GMP+WEBSTYLER // Andrei Padureanu, Junior copywriter – GMP+WEBSTYLER // Eugen Preda, Junior art – GMP+WEBSTYLER // Catalin Podeanu, UX designer – GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy – GMP+WEBSTYLER.

MARKETING INNOVATION

BRONZE

Campaign: Rompetrol Go – mobile app

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Team: Ioana Enache, Loyalty & Digital Manager – Rompetrol // Raluca Nae, Brand Loyalty Coordinator – Rompetrol // Elena Buhus, Brand Loyalty Coordinator – Rompetrol // Costin Marcu, Digital Marketing Coordinator – Rompetrol // Rodica Militaru, Business Analyst – Rompetrol // Gabriela Budisteanu, Group Director PR & Communication – Rompetrol // Bogdan Coca, Program Manager – Rompetrol // Razvan Stanga, Senior back-end developer – GMP+WEBSTYLER // Aurel Petcu, IT Business Partner – Rompetrol // Adrian Nitu, Senior front-end developer – GMP+WEBSTYLER // Daniela Ioan, Account Director – GMP+WEBSTYLER // Andrei Ban, Project Manager – GMP+WEBSTYLER // Sasha Tanase, Art director – GMP+WEBSTYLER // Georgiana Cujba, Implementation Director – GMP+WEBSTYLER // Stefan Georgescu, Digital Planner – GMP+WEBSTYLER // Florian Langa, Copywriter – GMP+WEBSTYLER // Catalin Podeanu, UX designer – GMP+WEBSTYLER // Andrei Padureanu, Junior art – GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy – GMP+WEBSTYLER // Eugen Preda, Junior art – GMP+WEBSTYLER.

CARPE DIEM

SILVER
Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania – LEO BURNETT // Adina Redes, Brand Communication Director – LEO BURNETT // Rodica Mihalache, Head of Consumer & Business Insights – SAMSUNG ROMANIA // Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frinculescu, Art Director – LEO BURNETT // Andrei Nica, Group Creative Director – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Monica Iosif, Senior Brand Communication Manager – LEO BURNETT // Livia Fericean, Corporate Citizenship & Public Affairs Manager – SAMSUNG ROMANIA // Simona Panait, Marketing Director, Samsung Romania & Bulgaria – SAMSUNG ROMANIA // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT.

FINALIST

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company România

Lead Agency: Publicis România

Contributing Agencies: UM România | Publicis Events

Team: Miruna Smeureanu, VP of Marketing – The Coca-Cola Company Romania // Adina Albu, Group Account Director – Publicis Romania // Oana Nuta, Sr. Brand Manager sparkling soft drinks – The Coca-Cola Company Romania // Ana Creih, Account Director – Publicis Romania // Alexandra Caraulani, Digital Manager – The Coca-Cola Company Romania // Alexandra Caciur, Digital Experience Director – Publicis Romania // Andreea Cotet, Social Media Manager – The Coca-Cola Company Romania // Alina Neagu, Digital strategist – Publicis Romania // Silviu Nedelschi, Creative Director – Publicis Romania // Adriana Dinu, Digital Account Manager – Publicis Romania // Andra Balan, Marketing Executive – The Coca-Cola Company Romania // Anamaria Taralunga, Group Creative Director – Publicis Romania // Camelia Efrimov, AV producer – Publicis Romania // Madalin Dragnea, Senior Art Director – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Dana Chitrusca, Account Director – UM Romania // Bogdan Voina, Events Director – Publicis Events // Vlad Socianu, Art Director – Publicis Romania // Ioana Mihai, Senior Brand Strategist – Publicis Romania.

POSITIVE CHANGE: SOCIAL GOOD – BRANDS

BRONZE

Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Adriana Pașcan, Creative Director – LEO BURNETT // Silvia Grădinaru, Copywriter – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Fulvia Olaru, Brand Communication Manager – LEO BURNETT // Miruna Meirosu, PR Manager – Curtea Veche Publishing // Barna Nemethi, Executive Director – Curtea Veche Publishing.

BRONZE

Campaign: THE BURNOUT HOTLINE

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Andreas Aron, Group Creative Director – LEO BURNETT // Viorel Holovach, Sr. Art Director – LEO BURNETT // Corina Bratu, Sr. Strategic Planner – LEO BURNETT // Victor Stroe, Head of Planning – LEO BURNETT // Mihai Lucanu, Head of Client Business Management – LEO BURNETT // Oana Nastase, Sr. Digital Planner – LEO BURNETT.

POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT

GOLD

Campaign: IRREPARABLE TRAUMA

Brand: ROMANIAN POLICE

Client: Romanian Police – Traffic Police Directorate

Lead Agency: Mercury360

Contributing Agencies: Road Accidents Victims’ Association | Autovit.ro

Team: George Grigore, Chief Commissioner, Deputy Director  – Traffic Police Directorate, Romanian Police – Traffic Police Directorate // Andrei Dumuta, Business Manager Auto – Autovit.ro // Ioana Gheorghita, Brand Strategist – Mercury360 // Bogdan Oproiu, Chief Commissioner, Head of Traffic Coordination Service within Traffic Police Directorate – Romanian Police – Traffic Police Directorate // Gabriel Popper, Deputy commissioner, Specialist Officer for Traffic Police Directorate – Romanian Police – Traffic Police Directorate // Liviu Turcanu, Creative Director – Mercury360 // Camelia Grad, Group Creative Director – Mercury360 // Mihaela Bourceanu, Client Service Director – Mercury360 // Loredana Hatingher, Account Director – Mercury360 // Raluca Blana, Sr. Account Manager – Mercury360 // Andreea Puscoci, Brand Manager – Autovit.ro // Catalin Codescu, President – Road Accidents Victims’ Association.

SILVER

Campaign: Vote Not Trade

Brand: Funky Citizens

Client: Funky Citizens

Lead Agency: Kubis Interactive

Team: Vlad Popovici, Managing Director – Kubis Interactive // Cosmin Pojoranu, Communication Director – Funky Citizens // Elena Calistru, CEO – Funky Citizens // Alin Marghidanu, Creative Director – Kubis Interactive // Sebastian Luba, Head of Social Media – Kubis Interactive // Carina Toma, Group Creative Director – Kubis Interactive // Marian Ciungu, Photographer – Kubis Interactive // Victor Firan, Art Director – Kubis Interactive // Stefania Bercu, Strategic Planner – Kubis Interactive // Oana Carcei, Logistics Manager – Kubis Interactive // Claudiu Mihalache, Logistics Manager – Kubis Interactive // Stefan Chiritescu, Head of Strategy – Kubis Interactive // Daniel Placinta, CTO – Kubis Interactive // Cristina Rugina, Front end developer – Kubis Interactive // Vlad Iosipescu, Social media manager – Kubis Interactive // Silviu Stefanescu, Front end developer – Kubis Interactive.

GRAND EFFIE 2020

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice

CLIENT OF THE YEAR: Telekom România & Samsung România

AGENCY OF THE YEAR: Leo Burnett România

Effie Awards Romania 2020 Finalists were announced. The following campaigns will be in the run for the final judging session

PACKAGED FOOD

Campaign: Unisolești

Brand: Unisol

Client: Bunge

Lead Agency: Most Wanted Ideas

Contributing Agencies: Circles Colab| Optimum Media Direction

Campaign: Welcome the “Peace of Mind” at Your Table

Brand: Napolact

Client: Friesland Campina

Lead Agency: Propaganda

Contributing Agencies: V8 Interactive | Wavemaker România | FRONTLINE MARKETING |Strada Film

Campaign: Eduard, the Urban Farmer

Brand: Edenia Foods

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

SNACKS, CONFECTIONERY AND DESERTS

Campaign: Which Lay’s is Yours?

Brand: Lay’s

Client: PepsiCo România

Lead Agency: Friends\TBWA

Contributing Agency: OMD România

Campaign: What Do You Put on TUC?

Brand: TUC

Client: Mondelez

Lead Agency: Minio Studio

Contributing Agencies: New Frame | Land of Web | Fork Vision | Isobar România

PERSONAL CARE PRODUCTS & SERVICES

Campaign: Gillette Skinguard “Life without Irritations”

Brand: Gillette

Client: Procter & Gamble România

Lead Agencies: Leo Burnett România & Graffiti PR

Contributing Agency: Mediacom România

Campaign: TATItlon

Brand: Pampers

Client: Procter & Gamble România

Lead Agency: Jazz Communication

Contributing Agencies: Graffiti Public Relations |Mediacom România

HOUSEHOLD SUPPLIES & SERVICES

Campaign: I CAN because I POD

Brand: Ariel

Client: Procter & Gamble România

Lead Agency: GraffitiPR

Contributing Agency: Mediacom România

BEVERAGES – ALCOHOL

Campaign: The Unconditional Supporter of Football

Brand: Timișoreana

Client: ASAHI ROMÂNIA

Lead Agency: Publicis România

Contributing Agencies: Kaleidoscope-Proximity| Media Investment | MSL The Practice România

Campaign: RETRO 1st of May

Brand: URSUS

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: Kubis Interactive |MSL The Practice | Media Investment

BEVERAGES– NON-ALCOHOL

Campaign: #backontrack

Brand: Mountain Dew

Client: PepsiCo

Lead Agencies: Propaganda & Tribal Worldwide

Contributing Agency: OMD România

Campaign: Homeland of Mineral Waters

Brand: Aqua Carpatica

Client: Valvis Holding

Lead Agency: Cohn & Jansen WT

Contributing Agencies: TPS Engage | Media Investment

RETAIL

Campaign: Proofs of Love

Brand: Carrefour

Client: Carrefour

Lead Agency: Publicis România

Campaign: Animaterra 2 – The Fantastic World

Brand: Animaterra 2

Client: Kaufland România

Lead Agency: Kaufland România

Contributing Agencies: LEO BURNETT | UM România| 50s Digital

RESTAURANTS

Campaign: Burger King – Welcome Home Whopper

Brand: Burger King

Client: Amrest România

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Zenith

E-COMMERCE

Campaign: OLX – NO TWO JOBS ARE THE SAME

Brand: OLX Jobs

Client: OLX Group

Lead Agency: Publicis România

Campaign: GET THE WHOLE STORY ON AUTOVIT.RO

Brand: Autovit.ro

Client: OLX Group

Lead Agency: Publicis România

FINANCIAL SERVICES

Campaign: Intelligent Payments

Brand: George

Client: BCR

Lead Agency: Cohn & Jansen WT

Contributing Agency: Wavemaker România

Campaign: Do The Easy Thing

Brand: ING Bank

Client: ING Bank

Lead Agency: HEADVERTISING

Contributing Agencies: MMS COMMUNICATIONS România| Proximity

CORPORATE REPUTATION

Campaign: The Money School

Brand: BCR

Client: BCR

Lead Agency: Cohn & Jansen WT

Contributing Agency: Wavemaker România

TELECOMMUNICATIONS

Campaign: Smart Wi-Fi

Brand: Telekom

Client: Telekom România

Lead Agency: Leo Burnett România

Contributing Agency: Media Investment

Campaign: Holo Kid – 5G Testing

Brand: Vodafone

Client: VODAFONE ROMÂNIA

Lead Agency: VODAFONE ROMÂNIA

Contributing Agency: McCann Worldgroup România

Campaign: ORANGE LOVE + HBO

Brand: ORANGE

Client: Orange România

Lead Agency: Publicis România

Contributing Agency: Initiative Media

MEDICAL SERVICES & HEALTHCARE PRODUCTS

Campaign: The Right Condom

Brand: Durex

Client: Reckitt Benckiser România

Lead Agencies: Minio Studio & Zenith

Contributing Agencies: Fulg Media, Land of Web, Ceva Mărunt

Campaign: Drama Queen

Brand: Magnevie Stress Resist

Client: SANOFI ROMÂNIA

Lead Agency: Publicis România

Contributing Agency: MINDSHARE ROMÂNIA

OTHER PRODUCTS & SERVICES

Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

DAVID VS. GOLIATH

Campaign: #NotJustMondays

Brand: 5 to go

Client: 5 to go

Lead Agency: The Onion Media

NEW BRAND INTRODUCTION

Campaign: PLANT LINE LAUNCH

Brand: Plant Line

Client: Unilever South Central Europe

Lead Agency: THE CIRCUS

Contributing Agencies: MINDSHARE ROMÂNIA | IMAGE PR | The Hub Partners

SHOPPER MARKETING

Campaign: Rompetrol Go

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

SPORTS MARKETING

Campaign: The Unconditional Supporter of Football

Brand: Timișoreana

Client: ASAHI ROMÂNIA

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice România | Kaleidoscope-Proximity | Media Investment

SEASONAL MARKETING

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Campaign: SANTA’S CALLING

Brand: Kinder

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agencies: STARCOM | Media post Hit Mail

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company Romania

Lead Agency: Publicis România

Contributing Agencies: Universal McCann România | Publicis Events

Campaign: Retro 1st of May

Brand: URSUS

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: KubisInteractive | Media Investment | MSL The Practice

BRAND EXPERIENCE

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Campaign: Untold Haunted Camping, protected by the KFC Garlic Sauce

Brand: KFC

Client: KFC

Lead Agency: Mainstage The Agency

Contributing Agency: UM România| Golin

Campaign: HoloKid – 5G Testing

Brand: Vodafone

Client: VODAFONE ROMÂNIA

Lead Agency: VODAFONE ROMÂNIA

Contributing Agency: McCann Worldgroup România

Campaign: RETRO MUSIC BATTLE

Brand: URSUS

Client: Ursus Breweries

Lead Agency: Leo Burnett România

Campaign: SANTA’S CALLING

Brand: Kinder

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agencies: STARCOM | Media post Hit Mail

Campaign: La Casa de Papel Season 3 – The ‘Bella Ciao’ Live Stunt

Brand: Netflix

Client: Netflix

Lead Agency: Jazz Communication

Contributing Agency: MSL The Practice România

Campaign: Drama Queen

Brand: Magnevie Stress Resist

Client: SANOFI ROMÂNIA

Lead Agency: Publicis România

Contributing Agency: MINDSHARE ROMÂNIA

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company Romania

Lead Agency: Publicis România

Contributing Agencies: Universal McCann România | Publicis Events

Campaign: George Street Art Gallery upgrades the city

Brand: George

Client: BCR

Lead Agency: Mainstage The Agency

Contributing Agencies: One Night Gallery | Wavemaker România | Cohn & Jansen WT

Campaign: STORYTIME

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: MediaInvestment

BRANDED CONTENT& ENTERTAINMENT

Campaign: SOMETHING RANDOM

Brand: KFC

Client: KFC

Lead Agency: MRM // McCann România

Contributing Agencies: Universal McCann România | GolinRomânia

Campaign: Eduard, the Urban Farmer

Brand: Edenia Foods

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Campaign: RETRO MUSIC BATTLE

Brand: URSUS

Client: Ursus Breweries

Lead Agency: Leo Burnett România

Contributing Agencies: Kubis Interactive | Media Investment | MSL The Practice

Campaign: Gillette Skinguard “Life without Irritations”

Brand: Gillette

Client: Procter & Gamble România

Lead Agencies: LEO BURNETT & Graffiti PR

Contributing Agency: Mediacom România

ENGAGED COMMUNITIES

Campaign: STAR KRAX X JUNIMEA – BRANDED MEMES PARTNERSHIP

Brand: STAR KRAX

Client: PepsiCo

Lead Agency: Friends\TBWA

Contributing Agency: OMD România

Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Campaign: #backontrack

Brand: Mountain Dew

Client: PepsiCo

Lead Agencies: Propaganda& Tribal Worldwide

Contributing Agency: OMD România

Campaign: Burger King – Welcome Home Whopper

Brand: Burger King

Client: Amrest România

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Zenith

Campaign: The Right Condom

Brand: Durex

Client: Reckitt Benckiser România

Lead Agencies: Zenith & Minio Studio

Contributing Agencies: Fulg Media, Land of Web, CevaMărunt

BRANDED UTILITY

Campaign: Rompetrol Go – Utility App

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice România

Campaign: STORYTIME

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

Campaign: THE BURNOUT HOTLINE

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

MARKETING INNOVATION

Campaign: Rompetrol Go – mobile app

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

CARPE DIEM

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company România

Lead Agency: Publicis România

Contributing Agencies: Universal McCann România | Publicis Events

POSITIVE CHANGE: SOCIAL GOOD – BRANDS

Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

Campaign: THE BURNOUT HOTLINE

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT

Campaign: IRREPARABLE TRAUMA

Brand: ROMANIAN POLICE

Client: Romanian Police – Traffic Police Directorate

Lead Agency: Mercury360

Contributing Agencies: Road Accidents Victims’ Association | Autovit.ro

Campaign: Vote Not Trade

Brand: Funky Citizens

Client: Funky Citizens

Lead Agency: Kubis Interactive

The 17^th edition of Romanian Effie Awards presents the finalists of the first round of judging which took place on 12^th and 13^th of November in an online format.

22 agencies and companies are hoping for an Effie trophy, with works in 27 categories:

Cohn & Jansen WT | Friends\TBWA | GMP+WEBSTYLER | Graffiti PR | HEADVERTISING | Jazz Communication | Kaufland România | Kubis Interactive | Leo Burnett România | Mainstage The Agency | Mercury360 | Minio Studio| Most Wanted Ideas | MRM // McCann România | Propaganda | Publicis România | Saatchi & Saatchi + The Geeks | THE CIRCUS | The Onion Media | Tribal Worldwide | VODAFONE ROMÂNIA | Zenith.

The finalist brands are: 5 to go | Animaterra 2 | Aqua Carpatica | Ariel | Autovit.ro | BCR | Burger King | Carrefour | Coca-Cola | Curtea Veche Publishing | Durex | Edenia Foods | Funky Citizens |George | Gillette | ING Bank | KFC |Kinder | Lay’s | Magnevie Stress Resist | Mountain Dew | Napolact | Netflix | OLX Jobs | ORANGE | Pampers | Plant Line | ROMANIAN POLICE | Rompetrol Go | SAMSUNG | STAR KRAX | Telekom | Timișoreana | TUC | Unisol | URSUS |Vodafone.

Here is the list with all the finalists.

The Romanian Effie Awards 2020 Jury gathered in the First Round of Judging more than 80 high-level marketing & communication specialists, with a full range of expertise.

The Second Round of Judging will take place on the 19th of November in an online format, as well. In this round, the Effie 2020 winners will be decided.   

This year’s Effie jury president will be Charlie Hiscocks, Founder of Curious Eye Ltd.

The Effie Awarding Gala will be held online on the 26th of November, starting at 7.30 PM., live-streamed on the Effie Romania and IAA Romania’s Facebook pages.
The Gala will be hosted by Andi Moisescu and the event will present an interactive panel talk where the guests will connect through video calls.

The entire program of the Romanian Effie Gala Awards 2020 will soon be published.