effie awards


Effie 2020 Eligibility

Any and all marketing communications efforts/campaigns, whether full campaigns or special segments within a campaign are eligible to enter. Retail experience, online, viral, buzz, direct mail, PR, Radio, TV – any medium or any multiple combination of media – any examples of work that demonstrate how you tackled your client’s objectives can be entered.

To enter you must detail the “why” behind the strategy and provide proof that your work achieved the results that were initially set forth before the campaign began.

To enter the EFFIE Awards, your case must contain::

  • Campaigns that have run between 1st of January 2019 – 31st of December 2019 (for Sustained Success: at least January 2017 and must include results from 2019).
  • Campaigns may have been introduced earlier but must have run during this period and have data related to the qualifying time.
  • Winning campaigns in sustained success category could re-enter the same category only after 3 years have passed.
  • Campaigns must state clear objectives & offer proof of having met or exceeded them.


We encourage all contributing parties to work together to submit a case(s), as in many instances collaboration yields the most effective, complete, and successful campaigns. You must credit all of your main strategic and creative partners for each case submitted. Starting 2020, Effie will also ask for individual credits (team members).

The creation of campaigns and entries should be in line with all other relevant and valid advertising laws, Codes and Regulations.