Finalists Effie Romania 2021: Agencies & Brands

Romanian Effie Awards 2021 gathers 84 finalists. The winners will be announced on the 17th of June at the Awarding Gala 2021, in an online event live-streamed on Facebook pages of Effie Romania, IAA Romania and UAPR, starting at 7.30 p.m.
The Gala will be hosted by Andi Moisescu.

20 agencies are hoping for an Effie trophy, with works in 29 categories: CAP | Cheil Centrade | Cohn & Jansen Creative Network | DDB Romania | Fractal Communications | Glitch Shop | GMP+WEBSTYLER | Graffiti PR | Jazz Communication | Kubis | LEO BURNETT | McCann Worldgroup Romania | Next Advertising | OMD Romania | Publicis Romania | Rogalski Damaschin | Saatchi & Saatchi + The Geeks | Sector 7 HUB | Xperience Media Lab & OMNIPERFORM Agency.

The 39 finalist brands are: Always | Aqua Carpatica | Ardealul | BCR | Beck’s | Bergenbier | Carrefour | Catmobile.ro | Edenia | eMAG Romania | ENGIE Romania | FASHION DAYS | First Bank | Galantom | HBO’s Tuff Money (Bani Negri) | HOCHLAND | ING | KFC | Kinder Chocolate | Libresse Romania | MASTERCARD | NN Romania | OLX | ORANGE | OSKAR | P&G | Pepsi | Pufina | REGINA MARIA | ROM Autentic | Rompetrol Go | Samsung | Tazz by eMAG | Telekom | TikTok | Timisoreana | URSUS | Vodafone | WWF.

Here is the list with all the finalists.

The judging rounds took place on the 2nd, 3rd and 8th of June. Neal Davies, ex-CEO Effie Worldwide and currently CEO BBDO Dublin was Jury Chair for this year’s competition. Neal also chaired the Scoring Committee, a dedicated structure in charge with setting the thresholds for finalists and the winners of the competition.

The judging process was guided by 7 moderators – specialists in marcom & research: Adina Vlad – Managing Partner | Unlock Market Research, Adina Nica – Partener | Garrison Group si Founder | Open-I Research, Afrodita Blasius – Coach & Consultant | Marcomia, Mihai Barsan – Business Leader, Entrepreneur & Founder | The Capability Map, Dan Zloteanu – Business Consultant & Marketing Researcher | MRI Research & Consulting, Dan Petre – Partener | D&D Research, Roxana Baias – Marketing Director | Telekom, Residential Segment.

Romanian Effie Awards 2021 is an IAA Romania & UAPR project, presented by Kaufland, Coca-Cola and George. First intelligent banking.

Strategic Partners: Deloitte & Nielsen
Creative Partner: Leo Burnett Romania
Traditional partner: The Institute
Media Partners: PRO TV, BIZ, IQads, Smark & Pagina de Media
Press Monitoring Partner: MediaTrust Romania

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