The 2008 edition of Romanian Effie Awards reunites more than 70 personalities in the communication industry

The only advertising festival which measures efficiency in communication campaigns under the perspective of performances, results and assumed objectives, will reunite almost 70 personalities in the Romanian communication industry.

In 2008, successful campaigns of the last year are to be judged by a team reuniting remarkable representatives of the communication industry, marketing specialists in market research companies and marketing managers of the most representatives companies in Romania. The consistent share of marketers inside the jury team is a statement of high interest which the business community has towards Effie Awards, a festival which has surpassed the borders of an advertising festival.

This year the Effie jury will be lead by Thomas Moradpour, Europe CSD (Carbonated Soft Drinks) Marketing Director PepsiCo International who will grant extra expertise and value to the competition. Thomas Moradpour coordinates all the marketing activities Of PepsiCo International in London. Before this, he held many other positions in the marketing department of PepsiCo International in France and the Regional office in England.

The members of The 2008 Romanian Effie jury are:

Adriana Baltatu
P&G
Brand Manager

Alex Badila
Publicis
General Manager

Alexandra Rusu
MGT Business Services
Senior Partner / Marketing Consultant

Alfred Borcan
Romtelecom
Research and Channel Marketing
Director

Alfred Dumitrescu
Lighthouse
Managing Partner

Alina Agurida
GE Money
Marketing Director

Alina Birsan
Metro Media Transilvania
Director de cercetare

Alina Sampetru
Merlin / TBWA
Managing Partner

Andreea Mihai
Carrefour
Marketing Director

Andrei Musetescu
TNS CSOP
Executive Manager

Bianca Ioan
Asebuss
Marketing Director

Bogdan Enoiu
McCann Erickson
Managing Director

Calin Clej
PepsiCo
CSD Markenting Manager

Carmen Lupulet
YUM (Pizza Hut/KFC)
Marketing Director

Carmen Wieck
Star Foods/Frito Lay
Marketing Director

Catalin Ignat
URBB/Carlsberg
Vicepresedinte Marketing

Corina Salanti
Metro Group Advertising
Marketing director

Costel Baghina
Coca Cola HBC
Marketing Director

Cristina Oncescu
Punct Advertising
Client Service Director

Dan Oprescu
Hochland
Marketing Manager

Dan Petre
D&D Research
Managing Partner

Dan Zloteanu
Beiersdorf
Marketing Manager

Dana Crisan
Holcim
Marketing Manager

Dana Negoescu
Cosmote
Marketing Manager

Daniel Gavrila
Glue
Managing Director

Daniel Pana
BCR
Marketing Director

Daniela Knecht
McCann Erickson
Client Service Director

Eduard Croitoru
Dacia
Advertising Director

Emanuel Sanda
AC Nielsen
Country Manager

Felix Tataru
GMP Advertising
General Manager

Florian Gheorghe
Pfizer
Marketing Manager

Florin Radulescu
Prodal/Stalinskaya
General Manager

Geanina Babiceanu
Intersnack
Marketing Manager

George Dragomir
A&D Pharma/Sensiblu
Development Manager

George Stefanescu
Whiteland
General Manager

Gina Leu
Ogilvy Group
Managing Director

Giulia Burlui
Coca Cola
Media Manager

Ioan Simu
Mercury Research
Managing Partner

Ioana Manea
Loco Communication
Managing Partner & Creative Strategy Director

Irina Ilie
Brandient
Associate Director

Irina Pencea
Odyssey
Client Service Director

Lars Koester
Vodafone
Chief Marketing Officer

Liviu Irimia
Inbev
Marketing Manager

Luana Bocai
Scala Jwt
Client Service Director

Magda Niculescu
Masterfoods
Marketing Director

Manuela Voicila
Zentiva
General Manager

Marius Caluian
MEMRB
Deputy General Manager

Mihaela Ungar
Colgate-Palmolive
Marketing Director

Mihai Ciobanu
J&J
OTC Division Manager

Mihai Ghyka
Interbrew
Marketing Manager

Mihail Vartosu
IAA
Presedinte de onoare IAA Romania

Mircea Kivu
Ipsos Interactive
Scientific Director

Mircea Staiculescu
Headvertising
Managing Director

Mirela Angelescu
GMP
Strategy Director

Monica Iavorschi
Arctic
Marketing Director

Narcisa Camarasoiu
BrauUnion
Group Brand Manager

Oana Mirila
GFK
Qualitative Research Director

Oana Petroff
Mindshare
Managing Director

Oana Stincel
Pepsi Americas
Consumer Marketing Manager

Octavian Popescu
Initiative Media
Managing Director

Panicos Christopoulos
Synovate
General Manager

Paula Hotea
Flash Group
Production Director

Radu Florescu
Saatchi&Saatchi Romania
CEO

Radu Miu
Mercury
General Manager

Raluca Oprescu
SabMiller
Marketing Development Manager

Rares Ciovica
Unilever SCE
Category Manager

Razvan Matasel
Leo Burnett
Strategic Planning Director

Razvan Varabiescu
Media Direction
Managing Partner

Ruxandra Stanuica
Kandia Excelent
Marketing Manager

Sagit Tzur Lahav
Tnuva
Marketing Manager

Sergiu Mititelu
Hochland
General Manager

Sorin Popescu
Next/Cap
Managing Director

Stefan Iordache
Leo Burnett
Managing Partner

Stefan Stroe
Grey
Strategic Planning Director

Veronica Savanciuc
Lowe&Partners
CEO

Victor Croitoru
Universal McCann
Media Account Director

All 70 jury members will vote under the terms of confidentiality and anonymity imposed by a statement which is to be signed before the judging procedure. Members of the jury will not vote for cases subscribed by their own agency or company, and also for cases originating in the same business sector which they activate in.

Subscribed cases in the competition will be judged in two stages, meaning the 12th and the 13th of May. During the first judging stage, cases will be independently evaluated, with no comparisons to the other entries in the same category. Subscribed cases in the competition, should clearly state their objectives and should also prove that those have been fulfilled or even more, surpassed. In this first stage of judging the jury evaluates only the marketing and media strategies, the creative idea and the results. The best cases of this stage will be organised in a shortlist for the second judging stage.

The second part of the judging process will evaluate only cases on the shortlist and will take into consideration the creative executions and the marketing efficiency.
The final overall score is an average of the brief score and the creative score, weighted to emphasize the brief over the creative by a ratio of two to one.

All successful campaigns which have run between January 2007 and December 2007 can compete for an Effie Prize in any category excepting Sustained Success category for which results must date back since January 2005 and must also include 2007.

The fifth local edition of the Effie Prizes is a project signed by The International Advertising Association (IAA) in partnership with The Romanian Advertising Agencies Association (UAPR) and will be organized for the second year in row, by Millenium Communications.

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