The only advertising festival which measures efficiency in communication campaigns under the perspective of performances, results and assumed objectives, will reunite almost 70 personalities in the Romanian communication industry.
In 2008, successful campaigns of the last year are to be judged by a team reuniting remarkable representatives of the communication industry, marketing specialists in market research companies and marketing managers of the most representatives companies in Romania. The consistent share of marketers inside the jury team is a statement of high interest which the business community has towards Effie Awards, a festival which has surpassed the borders of an advertising festival.
This year the Effie jury will be lead by Thomas Moradpour, Europe CSD (Carbonated Soft Drinks) Marketing Director PepsiCo International who will grant extra expertise and value to the competition. Thomas Moradpour coordinates all the marketing activities Of PepsiCo International in London. Before this, he held many other positions in the marketing department of PepsiCo International in France and the Regional office in England.
The members of The 2008 Romanian Effie jury are:
Managing Partner & Creative Strategy Director
Sagit Tzur Lahav
All 70 jury members will vote under the terms of confidentiality and anonymity imposed by a statement which is to be signed before the judging procedure. Members of the jury will not vote for cases subscribed by their own agency or company, and also for cases originating in the same business sector which they activate in.
Subscribed cases in the competition will be judged in two stages, meaning the 12th and the 13th of May. During the first judging stage, cases will be independently evaluated, with no comparisons to the other entries in the same category. Subscribed cases in the competition, should clearly state their objectives and should also prove that those have been fulfilled or even more, surpassed. In this first stage of judging the jury evaluates only the marketing and media strategies, the creative idea and the results. The best cases of this stage will be organised in a shortlist for the second judging stage.
The second part of the judging process will evaluate only cases on the shortlist and will take into consideration the creative executions and the marketing efficiency.
The final overall score is an average of the brief score and the creative score, weighted to emphasize the brief over the creative by a ratio of two to one.
All successful campaigns which have run between January 2007 and December 2007 can compete for an Effie Prize in any category excepting Sustained Success category for which results must date back since January 2005 and must also include 2007.
The fifth local edition of the Effie Prizes is a project signed by The International Advertising Association (IAA) in partnership with The Romanian Advertising Agencies Association (UAPR) and will be organized for the second year in row, by Millenium Communications.