effie awards

Romanian Effie Effectiveness Index 2016

Effie Romania launches, for the third year in a row, a local Effie Effectiveness Index, a ranking which gathers information about the Romanian winners and finalists in a local index.

The scoring system used to compile the ranking is the same globally, and details about it can be found at: http://effieindex.com.

Effie Effectiveness Index is compiled at a global level and identifies and ranks the most effective clients, agencies and brands from the marketing and communication industry, bringing together information about the Effie winners and finalists from 40 markets.

Romanian Effie Effectiveness Index 2016 Results

The most effective clients in the Romanian Effie Effectiveness Index ranking are Telekom, winner of a Grand Effie, a Gold Effie and a Silver Effie in the Telecommunications category, a Silver in Engaged Communities and a Bronze in the Brand Experience category. Strauss Romania comes second, with a Gold in the Sustained Succes category and two Bronze Effies in Non-alcoholic beverages and Renaissance and in third US Food Network with a Silver and a Bronze in Retail and a Bronze in Brand Experience.


No. Client Points
1 Telekom România 28
2 Strauss România 16
3 US Food Network 14
4 Carrefour România 12
5 National Institute for Blood (Centrul de Transfuzie Sanguină) 12
6 Vodafone România 12
7 ING Bank România 10
8 Ursus Breweries 10


Telekom Romania also leads the brands top, followed by KFC with one Silver and two Bronze trophies and Carrefour in third with three bronzes.

No. Brand Points
1 Telekom România 28
2 KFC 14
3 Carrefour 12
4 National Institute for Blood 12
5 Untold 12
6 Vodafone 12
7 ING Bank 10
8 ACR 8
9 Amigo 8
10 Doncafé 8
11 Federația Română de Fotbal 8
12 Natura 2000 NGO Coalition 8


McCann Worldgroup Bucharest, Publicis Romania/Publicis One and Leo Burnett Romania/Publicis One are the most effective agencies. McCann was awarded with one Gold Effie, five Silver and six Bronze, Publicis Romania/Publicis One won one Gold and four bronze and Leo Burnett Romania/Publicis One with a Grand Effie, one Gold, one Silver si two Bronze.

No. Agency  Points
1 McCann World Group România 70
2 Publicis România/Publicis One 32
3 Leo Burnett Romania/Publicis One  28
4 UM România 27
5 GMP Advertising 18
6 Media Investment 18
7 Zenith România 15
8 MRM // McCann 13