effie awards

Romanian Effie Awards 8th edition winners

Dedeman and McCann Erickson Romania win Grand Effie

The Trophies for the 8th edition of the Effie Awards were announced on June 13th 2011 during an Awarding Gala at the Romanian Athenaeum in Bucharest.

This year’s Jury, chaired by Max Palla (CEE Coordinator Jung Von Matt and former IAA Austria President) awarded 37 trophies in 17 categories and the Grand Effie.

The winning agencies and companies are: 23 Communication Ideas&Heineken Romania, BrandTailors, Bridge Communication, CAP, Cohn & Jansen JWT, Cohn&Jansen on behalf of Scala JWT, GAV, GMP Advertising, Graffiti BBDO, Grey Worldwide Romania, Leo Burnett & Target Romania, McCann World Group Romania, Next Advertising, Odyssey Communication, Ogilvy&Mather Romania, OgilvyOne, Papaya Advertising, Propaganda, Publicis Romania, Sister & Co, Webstyler.

Graffiti BBDO and McCann Erickson won the most trophies (five trophies each).

Dedeman and McCann Erickson Romania won the Grand Effie trophy for “Every Change Helps”. The campaign also won Gold in the Retail category.

This year’s competition gathered 79 campaigns submitted by 25 agencies.