effie awards

Romanian Effie Awards 2021 local rankings

Romanian Effie 2021 Results

The scoring system used to compile the rankings is based on the global ranking system that can be found at: http://effieindex.com. The system takes into account all awards and nominees. For agencies, points are given for all works, as Lead Agency and as Contributing Agency.

The most effective advertisers are Telekom Romania, US FOOD NETWORK and Fashion DaysTelekom Romania received Grand Effie, 2 Gold Effie, 3 Silver and 1 Bronze Effie, US Food Network received 3 Gold Effie and 2 Silver Effie. Fashion Days won 2 Gold Effie and 2 Bronze Effie.

AdvertiserPoints
Telekom Romania48
US FOOD NETWORK SA36
Fashion Days24
ING Bank22
Procter and Gamble Romania22
OLX Group20
Rompetrol20
Ursus Breweries 16
Ferrero Romania14
Carrefour12
Pehart Grup12
Catmobile.ro10
PepsiCo Romania10
TikTok10
Bergenbier SA8
HBO Romania8
Asociatia Envision6
BCR6
First Bank6
Macromex6
MASTERCARD6
Orange Romania6
Orkla Foods6
PPG România6
Samsung Electronics Romania6
eMAG Romania4
ENGIE Romania4
HCL Online Advertising4
Kandia Dulce4
REGINA MARIA4
Vodafone Romania4
ESSITY Romania2
Hochland2
NN Romania2
Valvis Holding2
WWF Romania2
Valvis Holding2
WWF Romania2

Top 3 winning brands in this competition: Telekom, KFC and Fashion Days.

BrandsPoints
Telekom48
KFC36
FASHION DAYS24
ING22
OLX20
Rompetrol Go20
Pampers16
Kinder Chocolate14
Carrefour12
Pufina12
Catmobile.ro10
Pepsi10
TikTok10
Ursus Cooler8
HBO’s Tuff Money (Bani Negri)8
Always6
Ardealul6
BCR6
Beck’s6
Edenia6
First Bank6
Galantom6
MASTERCARD6
ORANGE6
OSKAR6
Samsung6
URSUS4
eMAG Romania4
ENGIE Romania4
REGINA MARIA4
ROM Autentic4
Tazz by eMAG4
Timisoreana4
Vodafone4
Aqua Carpatica2
Bergenbier2
HOCHLAND2
Libresse Romania2
NN Romania2
WWF2

The top 3 agencies that got the highest score in the competition are Leo Burnett Romania, Publicis Romania and McCann Worldgroup Romania. Leo Burnett Romania won 15 awards – 1 Grand Effie, 5 Gold Effie, 4 Silver Effie and 5 Bronze Effie, Publicis Romania won a total of 10 trophies – 1 Gold Effie, 4 Silver Effie and 5 Bronze Effie and McCann Worldgroup Romania received 8 trophies: 3 Gold Effie, 4 Silver Effie and 1 Bronze Effie.

AgenciesPoints
LEO BURNETT102
Publicis Romania66
McCann Worldgroup România60
Jazz Communication44
Media Investment39
MSL The Practice26
UM România26
V+O24
Kubis22
GMP+WEBSTYLER20
Graffiti PR20
Cheil Centrade18
United Media17
Zenith România17
Mediacom România15
Golin15
Conversion12
Publicis Events12
Screen Native11
STARCOM11
Cohn & Jansen Creative Network10
Sector 7 HUB10
OMD România9
DDB România8
Glitch Shop8
2029 production7
White Image7
Chainsaw Studio6
Fractal Communications6
Hahaha production6
Next Advertising6
Promis Advertising6
Saatchi & Saatchi + The Geeks6
Dare Digital5
Digitas România5
Global Records5
Multi Media Est5
TPS Engage5
CAP4
Exact Business Solutions4
MRM  // McCann România4
Nexio4
Studio Interrobang4
CaratRomânia3
Conan PR3
Connect Media3
Cyclop Film3
DC Communication3
Griffin Advertising3
GRUP ADVERTISING3
Headway3
Initiative Media România3
Mavericks3
Saga Film3
Wavemaker România3
FRONT LINE MARKETING3
MEDIA-TIQUE2
OMNIPERFORM Agency2
Rogalski Damaschin2
Xperience Media Lab2
ACTIV AD1
Studioset1
V8 Interactive1