Romanian Effie 2017 Rankings

Romanian Effie 2017 Results

The scoring system used to compile the rankings is based on the global ranking system that can be found at: http://effieindex.com.

The most effective clients in Romania are Itsy Bitsy Radio (one Bronze, one Silver and one Gold Effie), P.P. Distributors România (one Silver, one Gold and the Grand Effie), The Coca-Cola Company (one Gold Effie and numerous nominations) and U.S. Network (3 Silver Effie).

 

PositionClientPoints
1Itsy Bitsy Radio18
1P.P. Distributors România18
1The Coca-Cola Company18
1US Food Network18
5Ursus Breweries16
5Valvis Holding16
5Vodafone  România16
8Bergenbier14
9PepsiCo12
10ING8
10Macromex8
10Mediafax8
10P&G8
14ALKA6
14Dacia România6
14Kaufland6
14NN Life Insurance România6
14Plantam Fapte Bune în România6
14Radio Guerrilla6
14Sanofi  România6
21Albalact4
21Automobil Clubul Român4
21AVStore4
21Provident Financial România4
21RCS-RDS4
26ETI European Food2
26Fortuna Coffee2
26Groupama2
26Rio Bucovina2
26Romanian Police2
26SECOM2
26Viacom International2

 

J&B, KFC and Itsby Bitsy lead the brands top, followed by Aqua Carpatica, Timișoreana, Pepsi and Vodafone.

 

Position BrandTOTAL
1Itsy Bitsy Radio18
1J&B18
1KFC18
4Aqua Carpatica16
4Timişoreana16
6Pepsi12
6Vodafone12
7Bergenbier10
8Dorna8
8Edenia8
8Gândul.info8
11ALFERS6
11Coca-Cola6
11Dacia Duster6
11Gillette6
11Kaufland6
11MagneVie6
11NN Health Insurance6
11Plantam Fapte Bune în România6
11Radio Guerrilla6
20Albalact4
20Automobil Clubul Român4
20AVStore4
20Digi Mobil4
20ING4
20ING Salary account4
20Provident4
20Staropramen4
20Vodafone Prepaid4
29Bucovina2
29Coca-Cola Lime2
29Comedy Central2
29ETI Puf2
29Fanta & Sprite2
29Fortuna2
29General Inspectorate of Romanian Police – Traffic Police Directorate2
29Groupama2
29Lenor2
29SECOM2

 

McCann Worldgroup Bucharest, GMP Advertising and Webstyler are the most effective agencies. As submitting agencies, McCann was awarded with one Gold Effie, five Silver and two Bronze, GMP Advertising won two Gold, two Silver and three Bronze and Webstyler with one Gold.

 

PositionAgencyPoints
1McCann Worldgroup România54
2GMP Advertising46
3Webstyler28
4Leo Burnett24
4Publicis România/Publicis One24
6OMD Romania21
7Graffiti BBDO18
7The Hub Partners18
9MRM // Mccann Romania17
9UM Romania17
11Cohn & Jansen JWT16
12Headvertising14
13GMP PR12
14Golin9
14POINT PUBLIC AFFAIRS9
14Vice9
17Atelieru de Internet8
17McCann PR8
17MEC GLOBAL ROMANIA8
17Propaganda8
17Wired Views8
17Zenith Media8
23Fieldstar7
23First Content Studio7
23Frank7
23Mediacom7
23Porter Novelli7
28FCB Bucharest6
28WOPA6
30GO STUDIO4
30Jazz4
30Making of Promotion4
30Media Investment4
30NURUN4
30Papaya Advertising4
30Starcom4
37Kaleidoscope Proximity3
37OPTIMEDIA3
37Skepsis3
37Tribal Worldwide Romania3
37Universal Media3
42Daescu Bortun Olteanu2
42DDB România2
42Initiative Media2
42Kubis Interactive2
42Mercury 360 Communication2
42Mullen Lowe Profero2
42Next Advertising2
42Ogilvy România2
42Senior Interactive2
42V8 Interactive2
52Graffiti PR1
52United Media1

 

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