Romanian Effie 2008 announced it’s winners

The fifth edition of Romanian Effie Awards designated it’s winners, during the Awarding Gala which took place on the 15th of May. 

The winners of the 2008 edition are: GMP Advertising, Leo Burnett&Target, Odyssey Communication, CAP, Headvertising, Propaganda, BV McCann Erickson Romania, 23 Communication Ideas, Cupid Consultancy, Graffiti BBDO, Bridge Communication, Ogilvy Action, Ogilvy&Mather, Punct Advertising, Next Advertising, Cohn&Jansen/Ashley&Holmes, Grey Worldwide, Unilever.
The most awarded agency of the evening was GMP Advertising, which obtained 7 trophys and was also awarded with the Grand Effie distinction. As number of awards, GMP was closely followed by BV McCann Erickson Romania with 6 prizes and Leo Burnett & Target, winner of 4 Effie awards.

“I truly appreciate the consistency that agencies like GMP Advertising, Leo Burnett & Target and BV McCann Erickson have; and also brands like Timisoareana, Bergenbier, Dero Surf, Radio Guerilla and Cosmote. I only wish for them to have the opportunity to work with our ” neighbours”. Last but not least, I would like to also mention “Sustained Success” the new category in contest, which had an exceeding number of entrances, fact that makes a statement regarding the true relevant things in the business environement,” stated Eusediu Margasoiu, president of the Organising Committee of Romanian Effie Awards.

“99 Stains”, campaign subscribed by Unilever, was awarded with the Gold Effie Trophy in the Sustained Success category. The Silver Effies, in the same section, were gained by the following campaigns: Prigat _ “More fruit, more energy”, signed by 23 Communication Ideas, Timisoreana – “An extraordinary story” subscribed by GMP Advertising and Bergenbier – “Friends know why” campaign owned by Leo Burnett & Target.

One of the novelties of this edition, was the Gold Effie awarded for the Non – Profit/Pro-Bono, Public Service Campaigns. This prize was gained by Sorin Psatta, Integrated Communication Director, Graffiti BBDO Romania, who was the only independent participant of the competition. The winning campaign was “The Effects of TV” performed for CNA.

Pharmaceutical category had only one entrance which also won the Gold Effie. It’s the “Better Laugh Than Cry Going Through It” campaign mounted for Furazolidon and signed by Propaganda agency. The most competitive categories in the contest were Alcoholic Beverages and Telecommunications, in which a great number of valuable campaigns have been judged by the jury.

“The fifth edition of Romanian Effie awards is over. It has been a successful edition, which points to the progress in all dimensions. Overall, Romanian Effie 2008 has had 90 entrances, which means a 27% increase compared to the previous edition and 42 winners confronted to the 36 ones in 2007. Judging by the good quality existent in the feedback given by the judges on the cases, I must point out the event’s qualitative dimension. Sadly, there is also the other part and comments are useless.
All in all I would like to thank to the Organizing Committee and also to Millenium Communications,” added Eusediu Margasoiu.

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