effie awards

Nicoleta Eftimiu (Coca-Cola Romania) will chair the Effie 2018 Jury

Nicoleta Eftimiu_Franchise Country Manager_Coca-Cola Romania_01Nicoleta Eftimiu is Country Manager Coca-Cola Romania since January 2017, having the highest position inside Coca-Cola Company for Eastern European countries. Nicoleta Eftimiu is a professional with over 20 years of experience, during which she worked directly or indirectly for Coca-Cola.

She began her professional career as an Account Manager for the Coca-Cola brand and then joined Coca-Cola HBC Romania as Category Manager Stills and New Business. This position enabled her to gain knowledge on the distribution and direct marketing side. Her next career step was to Coca-Cola Romania, where she held both local and regional roles – from Brand Manager to Marketing Director.

Under management, the Coca-Cola Romania team has launched successful campaigns with innovative business results and innovative concepts that have been recognized in international advertising festivals, Romania becoming the best practice example for Central and South Eastern European countries.

„Practice what you preach” is Nicoleta’s leadership strategy. She believes that a leader’s reputation is built in time, through transparency, consistency and trust and that a company’s main asset is its strong team.