Effie Winners 2023

70 awards (including the Grand Effie) were awarded at the Effie 2023 Awards Gala

“Stup by Banca Transilvania” is the Grand Effie, a campaign signed by Leo Burnett Romania + Established.now – for Banca Transilvania

16 agencies were awarded at the 20th edition of the Effie 2023 Gala. In total, 1 Grand Effie, 10 Gold Effie, 15 Silver Effie, and 44 Bronze Effie were awarded. The Grand Effie went to the “STUP by Banca Transilvania” campaign, signed by Leo Burnett + Established.now and developed for Banca Transilvania.

This year’s winning agencies are: Cheil Centrade, Cohn & Jansen Creative Network, Colorbitor Production, DDB Romania, Established.now, Jam Session Agency, Leo Burnett Romania, McCann Bucharest, OMD Romania, Ogilvy & Mather Advertising, Publicis Romania, Red Dots, Saatchi Creative Hub, VMLY&R, V8 and Zenith Romania.

The top 3 agencies with the highest score in the competition are Leo Burnett Romania, followed by Publicis Romania followed by McCann and Jam Session Agency (tied).

The top 3 clients are Banca Transilvania, Hospice Casa Sperantei and OLX Online Services.

Top 3 brands puts Banca Transilvania on the first position, followed by Hospice and Storia.ro.

According to the Romanian Effie Rankings, calculated based on the international Effie Index system, Client of the Year is Banca Transilvania, Brand of the Year is Banca Transilvania and Agency of the Year is Leo Burnett Romania.

The Grand Effie was awarded to “Stup by Banca Transilvania”, signed by Leo Burnett + Established.now for Banca Transilvania.

The Effie 2023 Awards Gala took place live at The Tent/Clublul Diplomatic and was hosted by Iulia Ionescu and Cosmin Stan. 

The Effie 2023 Organizing Committee was composed of: Catalin Albu – Brand Business Director Publicis Romania, Miruna Baias – Head of Strategy Cheil Centrade, Valentin Suciu – CCO & Co-Founder Jam Session Agency, Corina Bratu – Planning Director Leo Burnett Romania, Diana Crasmariu – General Manager Cohn&Jansen Creative Network, Stefan Chiritescu – Chief Strategy Officer McCann Bucharest, Elena Cazan – Brand Director P&G SEE , Anda Robescu – PR Director Editura Curtea Veche, Loredana Ianus – Sustainability & Communication Director GRF+, Diana Pasoi – Senior Brand Manager Ferrero Romania, Razvan Acsente – CMO Tazz.

A detailed list of the winners of the Romanian Effie Awards 2023 can be found below:

Strategic partners: NielsenIq

Creative Partner: Publicis Romania

Official auditor of the judging process: Deloitte

Media Partners: PRO TV, IQads, Smark, Pagina de Media and The Institute

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