effie awards

EFFIE Awards 2023 welcomes Cristina Vincenza Saccà as Jury President!

For the EFFIE Awards Romania 2023 anniversary edition, we are pleased to announce CRISTINA VINCENZA SACCÀ as Jury President!

About Cristina Vincenza

Cristina Vincenza Saccà is the SVP for Consumer Marketing & Sponsorship in Europe for Mastercard, the global technology company in the payments industry that unlocks priceless possibilities for all. As the lead for all Advertising, Sponsorship, Media & Digital and Research activity for the European region of the global company, her main objective in her day-to-day life is to elevate and drive engagement with the brand across 40+ countries.

Prior to being part of the MasterCard family, Cristina Vincenza was Head of Membership Rewards for American Express in its Italian branch. She brings to the EFFIE Awards over 20 years of experience working with Marketing teams, Strategic Growth, and Product Management. Below you can find some thoughts she shared with us regarding Effie:

“In my role at Mastercard I’m lucky to be surrounded by a team of creative, passionate and results-driven colleagues. But it’s always great to step-out of the day-to-day and have the chance to get inspired by all the other great work out there; which is why I’m really looking forward to chairing the Jury of the Romania Effie Award, celebrating the very best in the Romanian marketing and communications industry.”

Thank you for joining us, Cristina Vincenza!

20 years of campaigns turned into benchmarks

We have created a special gallery celebrating Grand Effie winning campaigns that have become true benchmarks of marcom excellence. In addition, we have prepared interviews with the representatives of companies and agencies who have had remarkable results in the past 20 years. Take a look here.

We extend warm thanks to our PRESENTING PARTNERS: George, Coca-Cola, Kaufland, Telekom, Heineken, and Mastercard; our STRATEGIC PARTNERS: Nielsen IQ; Deloitte, the OFFICIAL AUDITOR OF THE EFFIE COMPETITION JUDGING PROCESS; our CREATIVE PARTNER: Publicis Romania; and our MEDIA PARTNERS: ProTV, IQ Ads, Smark, Pagina de media, The Institute.

Effie Awards 2023 is an event by IAA and UAPR.