effie awards

Effie Awards 2020 – Meet the Effie moderators

The Romanian Effie Awards 2020 Jury gathers more than 120 high level marketing & communication specialists, with a full range of expertise.

Effie 2020 jury president will be Charlie Hiscocks, Founder of Curious Eye Ltd. and marketing communications specialist with 35 years of experience in both agency and client side roles. 

The jury’s debate over the cases submitted in this year’s competition will be moderated by renowned Marketing consultants and specialists with great experience in the Research field.

Meet The Romanian Effie Awards 2020 moderators:

Adina Vlad | Managing Partner at Unlock Market Research

Adina Vlad has been the Managing Partner of Unlock Market Research since 2008, a company she founded after her previous management experience in a multinational company. With 20 years of experience in market research, Adina has been involved over the years in numerous strategic projects, both local and international. She was the one who paved the way for motivational researchers in Romania by initiating Școala de Moderare, a market research school focused on discovering strategic business insights.

Afrodita Blasius | Coach / Consultant at Marcomia

Afrodita has 25 years of experience in marketing and advertising. She made her debut in McCann at the beginnings of advertising in Romania, she then worked for Nestle and for 15 years now she developed effective campaigns (Effie winners) with her own agency, Bridge. She is currently a professor and marketing consultant.

Costin Radu | Independent Strategy Consultant 

A brand strategist with +15 years of experience, both in traditional advertising, and digital. In 2017, he wrote The Most Popular Commercial in Romania, as declared by YouTube. Winner of the first Euro Effie ever to be won in Romania, Costin has been both a Member of The Jury and of The Organising Committee at numerous Effie editions. Costin has founded the digital agency called The Geeks in 2010, now Saatchi & Saatchi + The Geeks (part of Publicis One), and has directly contributed to hundreds of successful digital projects of various types. Now Costin is working as an independent consultant, focusing on digital strategies and user experience design.

Dan Petre | Business Developer at D&D Research

Dan Petre has a PhD in Sociology and is a renowned expert in communication sciences. He is active both in the business field, as Partner within D&D Research and also in the academia, as Lecturer within the Faculty of Communication and Public Relations (SNSPA). Dan is also one of the board members of IAA Romania (International Advertising Association). After 20 years of activity, he has an extensive knowledge of the Romanian Marcomm industry and is an acknowledged speaker in marketing and research events. He is also the author and co-author of several volumes regarding advertising and consumers psychology.

Dan Zloteanu | Business Consultant & Marketing Researcher at MRI Research & Consulting

10 years of experience in management, a 13-year career in marketing in multinational organizations and another 7 years of experience in business consulting and a lot of successful experience in new brand launches and communication. This is part of the portfolio that Dan Zloteanu enjoys. Since 2009 he works at MRI Research & Consulting part of The Network.

Maria Predoiu | Co-founder & CEO at Qriser

After more than 15 years of marketing leadership in Procter & Gamble with local and regional roles, with numerous industry awards (IAA Excellence Award in 2009, several local and regional Effies, APG London strategy award, Sabre London – PR, Product of the Year, Super Brands, Top Brands, etc), with 6 years of Marcom industry leadership through IAA – including 1 mandate as President of IAA Romania (with global recognition for Best Global Chapter and IAA Global Champion Awards and local recognition – Forbes top 50 most influential women in Romania), Maria grew into a vivid education and innovation passionate and decided to evolve her career into consultancy and life-long learning industry.

Roxana Baias | Marketing Director at Telekom, Residential Segment

Marketing professional with over 20 years of experience, Roxana has a background in FMCG (Procter & Gamble), Retail (Mic.ro) & Telecom in Romania and CEE. She is a member of International Advertising Association Romania Board and former Effie Awards President and certified Coach ANC.

This year’s Romanian Effie Awards moderators can be seen here (Facebook album): 


The Effie 2020 Judging Process will be held in two judging phases: first round on November 12th and 13th for establishing the Effie 2020 Finalists and the second round on November 19th to determine the Effie 2020 Winners. The 2020 Effie Awarding Gala will take place on November 26th.

Romanian Effie Awards 2020:

An event by: IAA și UAPR

Supported by: Kaufland, Philip Morris Romania, Coca-Cola, George, Ursus Specialitati

Strategic partners: Deloitte, Nielsen

Creative Partner: Jazz Communication

Traditional partner: The Institute

Live Streaming Partner: Nexus Gaming

Media partners: BIZ, IQads, Smark, Pagina de Media