Effie Awards 2018 nominees

Effie Awards 2018 nominees were announced. The following campaigns will be in the run for the final judging session:

Packaged Food

Campaign: The Complete Motherhood Assistant
Brand: Aptamil
Client: Nutricia Early life Nutrition
Submitted by: WEBSTYLER

Campaign: The Clean Label
Brand: Cris-Tim
Client: Cris-Tim
Submitted by: GMP Advertising

Campaign: Natural, Without Compromises
Brand: Unisol
Client: Bunge România
Submitted by: Cohn & Jansen JWT

Snacks, confectionery and deserts

Campaign: The Ark of Corso
Brand: Corso
Client: Macromex
Submitted by: Graffiti BBDO

Personal Care Products & Services

Campaign: Lullaby
Brand: Pampers
Client: P&G România
Submitted by: Leo Burnett Group/ Publicis One România

Alcoholic beverages – Beers

Campaign: The Brewer’s Secret
Brand: Timișoreana
Client: Ursus Breweries
Submitted by: GMP Advertising

Campaign: The Beer That Cheers to Dads
Brand: Noroc
Client: Bergenbier S.A.
Submitted by: Leo Burnett Group / Publicis One România

Alcoholic beverages – Others

Campaign: The Vodka Lesson
Brand: Tazovsky
Client: PPD România
Submitted by: Cohn & Jansen JWT

Non-alcoholic beverages

Campaign: Battle of the Flavors
Brand: Mirinda
Client: Pepsi Co
Submitted by: Graffiti BBDO

Campaign: The Taste of Purity
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT

Campaign: Aqua Carpatica Kids
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT

Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Durables

Campaign: The Non-traditional Family
Brand: Savana
Client: Fabryo Corporation
Submitted by: Fabryo Corporation

Retail

Campaign: Animaterra
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România

Campaign: The New You
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România

Restaurants

Campaign: CEVA / Something from KFC
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România

Financial Services

Campaign: Talking Salaries
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising

Campaign: Hats
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising

Campaign: Simple as ING
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising

Campaign: The Entrepreneurial Bucharest
Brand: Banca Transilvania
Client: Banca Transilvania
Submitted by: Three & Next Advertising

Campaign: What Can Patria Do for You
Brand: Patria Bank
Client: Patria Bank
Submitted by: GMP Advertising

Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România / Publicis One România

Corporate Reputation

Campaign: Provident Signs for Responsible Lending
Brand: Provident
Client: Provident Financial România
Submitted by: Jazz Communication

Telecommunications

Campaign: The Dragobytes
Brand: Orange
Client: Orange România
Submitted by: Mullen Lowe Profero România

Campaign: Business Liber
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group/ Publicis One România

Campaign: #NETLIBERARE
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group/ Publicis One România

Medical services & Healthcare products

Campaign: Heavy Meals Are Joy Killers
Brand: DIGENZYM
Client: Labormed Alvogen
Submitted by: Nurun / Publicis One România

David vs Goliath

Campaign: What Can Patria Do for You
Brand: Patria Bank
Client: Patria Bank
Submitted by: GMP Advertising

Campaign: To find a house
Brand: Storia.ro
Client: OLX Online Services
Submitted by: Publicis România / Publicis One România

New Product or Service Introductions

Campaign: To find a house
Brand: Storia.ro
Client: OLX Online Services
Submitted by: Publicis România / Publicis One România

Campaign: The Only Taco Bell On A 1208KM Radius
Brand: Taco Bell
Client: California Fresh Flavours
Submitted by: McCann Worldgroup România

Shopper Marketing

Campaign: Give A New Start To A Newborn
Brand: Pampers, Ariel, Lenor
Client: P&G România
Submitted by: Grey România

Brand Experience

Campaign: Animaterra
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România

Campaign: Lidl’s Electric Kingdom
Brand: Lidl
Client: LIDL România
Submitted by: Mullen Lowe România

Campaign: Romania’s Next Big Vlogger
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Branded Content

Campaign: Awake Music Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive

Campaign: Time from Your Own Time
Brand: Avon
Client: Avon Cosmetics România
Submitted by: Jazz Communication

Campaign: Romania’s Next Big Vlogger
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Campaign: Vloggers’ Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

Branded Utility

Campaign: The Complete Motherhood Assistant
Brand: Aptamil
Client: Nutricia Early life Nutrition
Submitted by: WEBSTYLER

Positive Change – Brands (CSR)

Campaign: Help Romania Breathe
Brand: Auchan
Client: Auchan Retail România
Submitted by: Graffiti BBDO

Campaign: Nest Address
Brand: Enel
Client: Enel România
Submitted by: Publicis România / Publicis One România

Positive Change – Non-Profit

Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication

Media Idea

Campaign: Giraf’s Endless (Holi)day
Brand: Zizin
Client: Apemin Zizin
Submitted by: Mullen Lowe România

Campaign: Smart Menu – Buy with likes
Brand: KFC
Client: US FOOD NETWORK
Submitted by: McCann Worldgroup România

Campaign: Vlogger’s Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

Campaign: Sprite RFRSH Cans
Brand: Sprite
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Data-Driven/Programmatic

Campaign: Unlocking the Power of Data & Technology
Brand: Rompetrol
Client: Rompetrol
Submitted by: United Media Services

Engaged Communities

Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication

Campaign: Battle of the Flavors
Brand: Mirinda
Client: Pepsi Co
Submitted by: Graffiti BBDO

Campaign: Lullaby
Brand: Pampers
Client: P&G
Submitted by: Leo Burnett Group / Publicis One România

Campaign: Vloggers’ Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

Sports Marketing

Campaign: Together We Fight!
Brand: National Football Team
Client: Federaţia Română de Fotbal
Submitted by: WEBSTYLER & GMP Advertising

Seasonal Marketing

Campaign: Mum’s Christmas Bucket
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România

Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România / Publicis One România

Campaign: The Internet is You
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

Business to Business

Campaign: How to Business2CreativeBusiness
Brand: UniCredit Bank
Client: UniCredit Bank România
Submitted by: Graffiti PR

Campaign: Business Liber
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

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