effie awards

Effie Awarding Gala 2019: 31 trophies won

Bucharest, 10th of June 2019. 12 agencies and companies were awarded during the 16th edition of Effie’s Gala that took place at the Romanian Athenaeum and was hosted by Andi Moisescu. A total of 9 Gold Effies, 6 Silver Effies and 16 Bronze Effies were awarded.


The winning agencies and companies this year are: Cohn & Jansen JWT, GMP+Webstyler, Headvertising, Jazz Communication, Leo Burnett România, McCann Worldgroup România, Mercury360 Communications, Ogilvy Group Romania, Propaganda, Publicis România, Sector 7 and Ursus Breweries.


The top 3 agencies that got the highest score in the competition are Leo Burnett România, McCann Worldgroup România and Media Investment.


Leo Burnett România won 9 trophies – 4 Gold, a Silver and 4 Bronze in the following categories: Brand Experience (with VloggemonGO and Hotelekom, both campaigns won Gold Effies for the Telekom brand), Seasonal Marketing (2 Gold Effies for Hotelekom and Don’t let yourself be fooled, brand: Telekom), Telecommunications (Don’t let yourself be fooled – Silver Effie and NEABONAMENTUL / The Unsubscription – Bronze Effie, both for Telekom), Media Idea (a Bronze Effie for Telekom with the VloggemonGO campaign), Use of Influencers (a Bronze Effie for VloggemonGO) and Shopper Marketing (a Bronze Effie for Bunorama, brand: Kaufland).


McCann Worldgroup România won 8 trophies – a Gold, 2 Silver and 5 Bronze Effies in Branded Content (a Gold Effie for KFC BOXMASTER – FRIENDZONE), Packaged food (a Silver Effie for KFC GARLIC SAUCE), Telecommunications (a Silver Effie for Vodafone Prepaid “Live Life Like a Game”), Alcoholic beverages – Beers (a Bronze Effie for The proper men of the new generation for the Neumarkt brand), Non-alcoholic beverages (a Bronze Effie for INNA Music Cans Album), Restaurants (a Bronze Effie for KFC BOOSTER – LIMITED EDITION) and Seasonal Marketing (2 Bronze Effie for the campaigns KFC XMAS BUCKET – WHEN MOM ALLOWS and #samefeeling for Coca-Cola).


The most efficient clients of this year’s edition are: Telekom România with 8 trophies (4 Gold, a Silver and 3 Bronze Effies), US Food Network, who got 4 trophies (a Gold, a Silver and 2 Bronze Effies) and PressOne with 3 trophies (2 Gold and a Bronze Effie). As for the brands, the top is similar: Telekom – first place, KFC – second place and PressOne – third place.


The brands that had winning campaigns in the 2019 edition of Romanian Effie Awards are: Asociația Inima Copiilor, catmobile, Coca-Cola, Coca-Cola Zero Sugar, Dăruiește Viață NGO, George, ING Bank, Kaufland, KFC, Neumarkt, Orange, PressOne, Pufina, Rexona, Telekom, Ursus Retro and Vodafone.


According to Romanian Effie Rankings, created based on the international Effie Index system, Client of the Year is Telekom Romania, Brand of the Year is Telekom, and Agency of the Year is Leo Burnett Romania.


This year’s Effie edition had no Grand Effie awarded.


The detailed list of Romanian Effie Awards 2019 can be consulted here.

This year’s competition jury was chaired by Achim Rietze, Strategy Lead at Google ZOO and was formed out of more than 120 high level marketing & communication specialists, with a full range of expertise: CEOs & Marketing Directors, Strategic Planners, Creative Directors & high level management from advertising, digital & media agencies, researchers, representatives of the academic environment & marketing and strategy consultants.



Romanian Effie Awards 2019 is:

Presented by: Kaufland, Philip Morris Trading

An event by: IAA și UAPR

Supported by: Coca-Cola, Doncafe, frufru

Strategic partners: Deloitte, Nielsen, Facebook, Institutul Cervantes

Creative Partner: Jazz Communication

Traditional partner: The Institute

Special media partner: Radio Guerrilla

Media partners: PRO TV, IQads, Smark, Pagina de Media, Biz