effie awards

Effie 2021 Seminar: How to Win an Effie // Business Impact x Creativity

Effie Romania 2021 invites its participants on Thursday, 1st of April, starting 10.30 AM to a live talk: “How to Win an Effie: Business Impact x Creativity”. The event will be live-streamed on Effie Romania’s Facebook page.

Irina Pencea, Managing Partner @ Jazz Communication & President of the Effie 2021 Organizing Committee will talk to her guests about the dichotomy between the way the product & services categories are judged versus the entries from the specialty categories of the Effie Romania competition.

Irina will moderate the talk to find answers about how to best present your results, what type of results across categories, what is the real impact of the creative elements, how to evaluate all projects applying the same Effie standard?

Lineup event:

Dan Zloteanu (Managing Director and Marketing Consultant MRI Research & Consulting / part of The Network) will present a series of insights gathered from the Effie judging rounds, from his point of view as a judging moderator. Dan will talk about how each case is judged according to the category where it was submitted and what are the hot topics in the judging process of Effie.

Ruxandra Rău (Director Brand & Communication Strategy Telekom Romania) & Corina Bratu (Senior Strategic Planner Leo Burnett Romania), followed by Roxana Mătășel (Marketing Director KFC, Pizza Hut, Taco Bell) & Andrei Bălan (Head of Strategy & Social Media MRM) will go through a set of guiding principles needed to evaluate the business impact in any type of campaign (submitted in the product & service categories or in the specialty categories).

This panel will present some examples of winning campaigns from Telekom & KFC Romania – both brands have been constantly winning Effie trophies through their presence in the competition along the years.

Adina Vlad (Managing Partner Unlock Market Research) will bring her point of view through her expertise as both a researcher and an Effie judging moderator and will talk about what researching tools are needed to correlate the brand results with the business ones.

Join the live talk on Effie Romania’s Facebook page and get your reminder here!