effie awards

Effie 2021 Awarding Gala: 57 trophies awarded

16 agencies were awarded at the 18th edition of the Romanian Effie Awarding Gala, a total of 1 Grand Effie, 12 Gold Effie, 24 Silver Effie and 20 Bronze Effie trophies. This year’s Grand Effie went to “The Online Park” campaign by Leo Burnett Romania for Telekom Romania.

This edition’s winning agencies and companies are: CAP, Cheil Centrade, Cohn & Jansen Creative Network, DDB Romania, Fractal Communications, Glitch Shop, GMP+WEBSTYLER, Graffiti PR, Jazz Communication, Kubis, LEO BURNETT, McCann Worldgroup Romania, Next Advertising, Publicis Romania, Saatchi & Saatchi + The Geeks and Sector 7 HUB.

The top 3 agencies with the highest score in the competition are Leo Burnett Romania, Publicis Romania and McCann Worldgroup Romania.

Leo Burnett won 15 awards – 1 Grand Effie, 5 Gold Effie, 4 Silver Effie and 5 Bronze Effie – for Telekom –  “The Online Park” (Grand Effie, Gold Effie in Timely Opportunity and in Positive Change: Social Good – Brands), “#SmallBusinessesFan” (1 Silver in Business to Business and 1 Bronze in Timely Opportunity), “Ghiţă switches to Telekom” and “Smart TV Stick launch” (both Silver in Telecommunications), Fashion Days – “BLACK FRIDAY 2020, THE COMMON-SENSE EDITION” (Gold Effie in E-Commerce and Positive Change: Social Good – Brands, Bronze Effie in Branded Utility and Marketing Disruptors), P&G“The Real Experiment” (Bronze in Personal Care Products & Services) and “Sleep tight, little fighter!” (Gold in Engaged Communities and Bronze in Positive Change: Social Good – Brands) and Ursus Cooler“THE MOST BEER-SODA” (Silver in Beverages – Alcohol).

Publicis Romania was awarded 10 throphies – 1 Gold Effie, 4 Silver Effie and 5 Bronze Effie – for Carrefour“The Little Box of Greens” (Gold in Retail), Kinder Chocolate“Heroes of Imaginary Worlds” (1 Silver in Branded Content & Entertainment and 2 Bronze Effie in Snacks & Desserts and Brand Experience), OLX – “OLX: You’ll find a way” (Silver in Brand Experience, Bronze in E-Commerce and Branded Content & Entertainment) and “Reopen on OLX” (Bronze in Business to Business), TikTok – “Keep Santa Safe” (Silver in Media & Entertainment) and Orange – “NETWORK” (Silver Effie in Telecommunications).

McCann Worldgroup Romania won a total of 8 trophies – 3 Gold Effie, 4 Silver Effie and 1 Bronze Effie – for KFC“Killer Discounts” (2 Gold Effie in Brand Experience and Engaged Communities), “The CROPPERS” (Gold in Branded Content & Entertainment), “The Wings and Strips Anti-manifesto” (Silver in Restaurants) and “Christmas Bucket” (Silver in Seasonal Marketing), Ardealul – “THE BATTLE OF FAINOŞAG – Ion vs. Ionuţ” (Silver Effie in Packaged Food), MASTERCARD – “Live the new priceless NCP” (Silver in Financial Services) and ROM Autentic – “ROM BUZZ Launch” (Bronze Effie in Marketing Disruptors).

Top 3 clients this year are: 1. Telekom Romania (Grand Effie, 2 Gold Effie, 3 Silver and 1 Bronze Effie), 2. US Food Network SA (3 Gold Effie and 2 Silver Effie) and 3. Fashion Days (2 Gold Effie and 2 Bronze Effie.). Also, top 3 Brands is made up of Telekom, followed by KFC in 2nd place and Fashion Days in 3rd place.

The winning brands of the 18th edition of the Romanian Effie Awards are: Always, Ardealul, BCR, Beck’s, Carrefour, Catmobile.ro, Edenia, ENGIE Romania, FASHION DAYS, First Bank, Galantom, HBO’s Tuff Money (Bani Negri), ING, KFC, Kinder Chocolate, MASTERCARD, OLX, ORANGE, OSKAR, P&G, Pepsi, Pufina, REGINA MARIA, ROM Autentic, Rompetrol Go, Samsung, Tazz by eMAG, Telekom, TikTok and URSUS.

According to Romanian Effie Rankings, based on the international Effie Index system, Telekom Romania is Client of the Year, Telekom is Brand of the Year andLeo Burnett Romania is Agency of the Year.

Grand Effie was awarded to “The Online Park” project by Leo Burnet Romania for Telekom Romania. Media Investment and V+O are contributing agencies.

The winning team: LEO BURNETT – Mihai Lucanu // Brand Communication Director, Vasilije Corluka // Chief Creative Officer, Victor Stroe // Head of Planning & Associate Director, Andreas Aron // Group Creative Director, Viorel Holovach // Senior Art Director, Corina Bratu // Planning Director, Magdalena Cernat // Senior Account Manager, Jorg Riommi // Chief Creative Officer CEE Publicis Groupe, Maria Ilea // Digital Account Manager, Sorin Deleanu // Senior Producer & Telekom România – Florina Serban // Corporate Responsibility Expert, Ciprian Postelnicu // Head of Media Communication & Brand Strategy, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy, Cristina Iliescu // Senior Media Relations & External Communication Specialist, Andreas Elsner // Chief Commercial Officer, Residential Segment, Ruxandra Rău // Director Communication & Brand Strategy, Ruxandra Vodă // Corporate Communications Director, Ştefania Rusu // Senior Project Manager Communication.

The Romanian Effie Awarding Gala 2021 took place online on Facebook (on Effie România, IAA România and UAPR pages) and was presented by Andi Moisescu. The live stream was made from Galeria Senat, part of Combinatul Fondului Plastic, where a small number of participants representing winning agencies and brands, Effie jury moderators and members of the Effie 2021 Organizing Committee received and presented the 57 trophies.  

The Effie 2021 Organizing Committee was formed by: Irina Pencea – Managing Partner & Co-Founder Jazz & Committee President, Adrian Ţuluca – Managing Director Propaganda, Bogdan Niţu – General Manager & Partner GMP+WEBSTYLER, Corina Bratu – Planning Director Leo Burnett Romania, Cristina Moşteanu – General Manager Cohn&Jansen Creative Network, Daria Gonţa – Senior Brand Manager Water, Dairy and New Business, The Coca-Cola Company, Mihai Trandafir – Managing Director UM Romania, Raluca Kovacs – Chief Strategy Officer Publicis Romania, Roxana Mătăşel – Marketing Director KFC, Pizza Hut, Taco Bell, Ruxandra Rău – Director Brand & Communication Strategy Telekom Romania, Silvia Mihăilescu – Marketing, Communication and CSR Director, ING Bank Romania, Simona Panait – Marketing & Online Director Samsung Electronics Romania and Bulgaria and Şerban Alexandrescu – Associate & Executive Creative Director Headvertising.

The complete list of the Romanian Effie Awards 2021 winners can be accessed HERE

Romanian Effie Awards 2021 is an event by IAA România and UAPR, presented by Kaufland, Coca-Cola and George. First intelligent banking.  

Strategic partners: Deloitte and Nielsen

Creative Partner: Leo Burnett România

Traditional partner: The Institute

Media partners: PRO TV, BIZ, IQads, Smark and Pagina de Media

Monitoring partner: MediaTrust România