effie awards

Effie 2020 winners

Romanian Effie Awards 2020 edition’s winners:

PACKAGED FOOD

GOLD

Campaign: Eduard, the Urban Farmer

Brand: Edenia Foods

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Team: Teodora Ionica, Senior Copywriter – Saatchi & Saatchi + The Geeks // Ioana Brebu, Account Director – Saatchi & Saatchi + The Geeks // Bogdan Costin, Creative Director – Saatchi & Saatchi + The Geeks // Adrian Vladut, Media Communication Manager – STARCOM // Octavian Catana, Senior Art Director – Saatchi & Saatchi + The Geeks // Manuela Tutunica, Media Performance Specialist – STARCOM // Andreea Ivanov, Performance Media Consultant – STARCOM // Madalina Stoica, Senior Account Manager – Saatchi & Saatchi + The Geeks // Daniela Eustafievici, Media Communication Manager – STARCOM // Vlad Petre, Managing Director – Saatchi & Saatchi + The Geeks // Oana Stincel, Marketing Director – Macromex // Camelia Manoil, Senior Brand Manager – Macromex // Georgiana Modoran, Junior Brand Manager – Macromex // Ana Ocnaru, Communication & Digital Manager – Macromex.

BRONZE

Campaign: Unisolești

Brand: Unisol

Client: Bunge

Lead Agency: Most Wanted Ideas

Contributing Agencies: Circles Colab | Optimum Media Direction

Team: Liviu Isop, AV Producer – Most Wanted Ideas // Andreea Matei, Client Service Manager – Most Wanted Ideas // Iulia Dobromir, Brand Manager – Bunge // Radu Aciobotaritei, Brand Manager – Bunge // Anca Boia, Media Executive – Optimum Media Direction.



BRONZE

Campaign: Welcome the “Peace of Mind” at Your Table

Brand: Napolact

Client: Friesland Campina

Lead Agency: Propaganda

Contributing Agencies: V8 Interactive | Wavemaker România | FRONTLINE MARKETING |Strada Film

Team: Roxana Panaitescu, Group Creative Director – Propaganda // Luiza Boerescu, Group Account Director – Propaganda // Anca Iuhas, Senior Strategic Planner – Propaganda // Paul Goti, Senior Art Director – Propaganda // Atoussa Bassiri, Senior Account Manager – Propaganda // Mihaela Coman, Senior Copywriter – Propaganda // Bianca Voicu, Senior Account Executive – Propaganda // Razvan Orbulescu, Marketing Director – Napolact // Marcela Moldovan, AV Director – Propaganda // Oana Preda, Ex – Account Director – Propaganda // Ionel Peres, Marketing Manager – Napolact // Bogdan Ionita, Ex – Head of Strategy – Propaganda // Teodora Tunsu, Senior Brand Manager – Napolact // Daniela Moldoveanu, Category Insights Manager – Napolact // Mihai Coliban, Ex – Creative Director – Propaganda // Adriana Busu, Channel Development Manager – Napolact // Cosmin Baba, Creative Director – V8 Interactive // Andra Ghinea, Account Director – V8 Interactive // Adrian Man, Shopper Marketing Manager – Napolact // Catalin Mitulescu, Director – Strada Film.



SNACKS, CONFECTIONERY AND DESERTS

BRONZE

Campaign: What Do You Put on TUC?

Brand: TUC

Client: Mondelez

Lead Agency: Minio Studio

Contributing Agencies: New Frame | Land of Web | Fork Vision | Isobar România

Team: Ioana Pana, Senior Brand Manager Biscuits Category – Mondelez // Ana Croveanu, (former) Graphic Designer – Minio Studio // Andreea Bogdan, Marketing Manager Biscuits SCE – Mondelez // Calin Ionescu, (former) Head of Accounts – Minio Studio // Teofan Gavriliu, (former) Art Director – Minio Studio // Andreea Vergelea, Junior Brand Manager Biscuits RO – Mondelez // Eustatiu (Mihai) Balan, Senior Art Director – Minio Studio // Ioana Mucenic, CEO – Minio Studio // Bogdan Alexandrescu, Chef | Food stylist | Foodpreneur – Fork Vision // Marius (Max) Amza, Senior DTP – Minio Studio // Paul Cotor, Head of Creatives – Minio Studio // Ana Velea, Head of Operations – Minio Studio // Ilinca Valeanu, (Former) Senior Account Manager – Minio Studio // Sabina Juncu, Account Director – Isobar Romania // Cristiana Pana, Head of Strategy & Growth – Minio Studio // Veronica Zirnea, Social Media Manager – Isobar Romania // Marius Marin, Reputation Manager – Minio Studio // Marius Cioroaba, (former) Copywriter – Minio Studio // Simona Bitanescu, Account Executive – Isobar Romania.



FINALIST

Campaign: Which Lay’s is Yours?

Brand: Lay’s

Client: PepsiCo România

Lead Agency: Friends\TBWA

Contributing Agency: OMD România

Team: Sorin Trâncă, Simplification Officer – Friends\TBWA // Nadia Nofal, Junior Digital Analyst – PepsiCo Romania // Adrian Preda, Creative Director – Friends\TBWA // Gabriela Grosu, Media Manager – OMD Romania // Andreea Golban, Group Creative Director – Friends\TBWA // Dana Constantin, Digital Manager – OMD Romania // Fesus Barna, Art Director – Friends\TBWA // Alecsandra Apostolescu, Digital Strategist – Friends\TBWA // Răzvan Mic, Art Director – Friends\TBWA // Andra Nicolescu, Social Media Manager – Friends\TBWA // Luiza Boerescu, Account Director – Friends\TBWA // Gabriela Ionescu, Group Brand Manager – PepsiCo Romania // Dan Șendroiu, Head of Strategy – Friends\TBWA // Mircea Ciubotaru, Brand Manager – PepsiCo Romania // Alexandra Bălăceanu, Junior Brand Manager – PepsiCo Romania // Cristina Olaru, Junior Account Executive – Friends\TBWA // Ioana Popescu, Account Manager – Friends\TBWA // Vlad Vlădescu, Digital Marketing Manager – PepsiCo Romania // Carmen Privache, Media Director – OMD Romania.



PERSONAL CARE PRODUCTS & SERVICES

BRONZE

Campaign: Gillette Skinguard “Life without Irritations”

Brand: Gillette

Client: Procter & Gamble România

Lead Agencies: Leo Burnett România & Graffiti PR

Contributing Agency: Mediacom România

Team: Bogdan Vintila, Group Creative Director – Leo Burnett Romania // Corina Bratu, Senior Strategic Planner – Leo Burnett Romania // Vera Cocis, Brand Communications Manager – Leo Burnett Romania // Andreia Anghel, Head of Client Business Management – Leo Burnett Romania // Denisa Rusu, Brand Director Shave Care South Each Europe – Procter&Gamble Marketing SRL // Nikola Cvetkovic, Commercial Leader Romania – Procter&Gamble Marketing SRL // Cristina Iancu, Group Creative Director & Copywriter – GraffitiPR // Alexandru Aron, Co-Creative Director, Copywriter – GraffitiPR // Claudia Mihalașcu, Communication Director – GraffitiPR // Irina Szellelki, Copywriter – Leo Burnett Romania.



FINALIST

Campaign: TATItlon

Brand: Pampers

Client: Procter & Gamble România

Lead Agency: Jazz Communication

Contributing Agencies: Graffiti Public Relations |Mediacom România

Team: Andreea Calarasu, Creative Planner – Jazz Communication // Diana Papuc, Senior Art Director – Jazz Communication // Andreea        Ghenoiu, Deputy Creative Director – Jazz Communication // Ramona Bilic, Media Manager Romania – Procter & Gamble Romania // Andrei Antal, Copywriter – Jazz Communication // Miruna Leonte, In-Store Expert Fabric & Baby Care – Procter & Gamble Romania // Corina Coman, Communication Director – Graffiti Public Relations // Miruna Dumitrescu, Group Creative Director – Jazz Communication // Nicoleta Mihailescu, Senior Marketing Manager Baby Care South East Europe – Procter & Gamble Romania // Nicoleta Iancu, Senior PR Consultant – Graffiti Public Relations // Diana Hernandez, Baby Care Brand Manager SEE – Procter & Gamble Romania // Mariana Oprea, PR Consultant – Graffiti Public Relations // Razvan Resmerita, Communications Director Fabric, Home, Baby and Fem Care SEE – Procter & Gamble Romania // Cristina Tudose, Digital Content Assistant – Graffiti Public Relations // Roxana Diaconescu, Digital Content Consultant – Graffiti Public Relations // Gabriel Miu, Art Director – Jazz Communication // Anca Vrabiescu, Digital Strategy & Performance Media Specialist – Mediacom Romania // Alexandra Vestineanu, Account Director – Jazz Communication // Monica Pietricica, Strategic & Activation Planning Lead – Mediacom Romania // Emi    Chitu, Account Executive – Jazz Communication.



HOUSEHOLD SUPPLIES & SERVICES

FINALIST

Campaign: I CAN because I POD

Brand: Ariel

Client: Procter & Gamble România

Lead Agency: GraffitiPR

Contributing Agency: Mediacom România

Team: Laura Moisiu, Communications Director – GraffitiPR // Ileana Cocias, Former Brand Director Fabric Care SEE – Procter & Gamble Romania // Geanina Iamandi, PR Specialist – GraffitiPR // Mira Sfura, PR Consultant – GraffitiPR // Mihai Gitu, Multimedia Art Director – GraffitiPR // Calin Fodor, Graphic designer and video editor – GraffitiPR // Razvan Resmerita, Communications Director SEE – Procter & Gamble Romania // Madalina Savulescu, Senior Digital Content Consultant – GraffitiPR // Daniela Hristofor, Brand Manager Ariel & Tide – Procter & Gamble Romania // Eduard Biciusca, Junior Digital Content Specialist – GraffitiPR // Ramona Bilic, Former Media Manager Fabric Care – Procter & Gamble Romania // Elena Cazan Bulacu, Brand Director Fabric Care SEE – Procter & Gamble Romania // Ioana Deliu, Media Manager – Procter & Gamble Romania // Cristina Iancu, Group Creative Director – GraffitiPR // Roxana Diaconescu, Digital Content Consultant – GraffitiPR // Mariuca Tiron, Planning Lead for Laundry Care – Mediacom Romania.



BEVERAGES – ALCOHOL

FINALIST

Campaign: The Unconditional Supporter of Football

Brand: Timișoreana

Client: ASAHI ROMÂNIA

Lead Agency: Publicis România

Contributing Agencies: Kaleidoscope-Proximity| Media Investment | MSL The Practice România

Team: Ioana Mihai, Senior Brand Strategist – Publicis Romania // Marek Dvorak, VP of Marketing – ASAHI ROMANIA // Camelia                Eremia, Client Service Director – MSL The Practice Romania // Theodor Sandu, Group Creative Director – Publicis Romania // Oana Alexandru, PR Manager – MSL The Practice Romania // Titus Dumitrescu, Creative Director – Publicis Romania // Virginia Nutuloiu, Media director – Media Investment // Ionut Iordache, Senior Copywriter – Publicis Romania // Veronica Postelnicu, Media director – Media Investment // Razvan Banica, Art Director – Publicis Romania // Zoltan Barti, Digital media director – Media Investment // Anamaria Ionita, Group Account Director – Publicis Romania // Anamaria Banica, Digital Account Manager – Publicis Romania // Andrei Purecel, Account Executive – Publicis Romania // Cristian Buha, Account Manager – Publicis Romania // Sonia Dao, Digital account executive – Publicis Romania // Iulia Dobre, Senior Brand Manager – ASAHI ROMANIA // Victor Popa, Media director – ASAHI ROMANIA // Alexandra Silav, Brand Manager – ASAHI ROMANIA // Camelia Efrimov, AV producer – Publicis Romania.



FINALIST

Campaign: RETRO 1st of May

Brand: URSUS

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: Kubis Interactive |MSL The Practice | Media Investment

Team: Adriana Boca Pascan, Executive Creative Director – LEO BURNETT // Alexandra Horvath, Group Creative Director – Kubis Interactive // Cristina Calota, Group Creative Director – LEO BURNETT // Virginia Nutuloiu, Media Director – MediaInvestment // Camelia Eremia, Client Service Director – MSL The Practice // Ionut Coanda, Art Director – LEO BURNETT // Corina Bratu, Senior Strategic Planner – LEO BURNETT // Ana Miculescu, Head of Client Business Management – LEO BURNETT // Andreea Balta, Account Manager – LEO BURNETT // Anca-Maria Calugaritoiu, Brand Manager – Ursus Breweries // Victor Teiosanu, Premium Brands Director – Ursus Breweries // Cristiana Cring, Junior Brand Manager – Ursus Breweries // Stefania Bercu, Strategic Planner – Kubis Interactive.



BEVERAGES– NON-ALCOHOL

SILVER

Campaign: Homeland of Mineral Waters

Brand: Aqua Carpatica

Client: Valvis Holding

Lead Agency: Cohn & Jansen WT

Contributing Agencies: TPS Engage | Media Investment



BRONZE

Campaign: #backontrack

Brand: Mountain Dew

Client: PepsiCo

Lead Agencies: Propaganda & Tribal Worldwide

Contributing Agency: OMD România

Team: Emanuela Badanga, Junior Brand Manager – PepsiCo // Irina Perju, Digital Specialist – PepsiCo // Ioana Ciobotariu, Group Brand Manager CSD Flavors, ED & NCB – PepsiCo // Laurentiu Ion, Senior Digital Manager – PepsiCo // Daniela Gaie, Art Director – Propaganda // Bogdan Ionita, Ex – Head of Strategy – Propaganda // Catalin Manciuc, Group Creative Director – Propaganda // Irina Constantin, Ex – Senior Account Manager – Propaganda // Alexandra Manoila, Copywriter – Propaganda // Cora Diaconescu, Managing Director – Tribal Worldwide // Adrian Marciu, Art Director – Propaganda // Bogdan Ivascu, Group Account Director – Propaganda // Mihai Nistor, Client Service Director – Tribal Worldwide // Arnold Vieriu, Social Media Director – Tribal Worldwide // Razvan Meirosu, Media Director – OMD Romania // Georgiana Bulagea, Social Media Manager – Tribal Worldwide // Mihnea Pretorian, Digital Director – OMD Romania // Ioana Bumbar, Social Media Executive – Tribal Worldwide // Dana Constantin, Digital Manager – OMD Romania // Cristina Mares, Senior Media Manager – OMD Romania.



RETAIL

BRONZE

Campaign: Proofs of Love

Brand: Carrefour

Client: Carrefour

Lead Agency: Publicis România

Team: Titus Dumitrescu, Executive Creative Director – Publicis Romania // Casina Horobeanu, Digital Copywriter – Publicis Romania // Sherin Arabo, Digital Art Director – Publicis Romania // Mircea Tomescu, Director Marketing Communication – Carrefour // Elena Carcu, Copywriter – Publicis Romania // Narcis Horhoianu – Director Marketing and Board Member Carrefour Romania – Carrefour // Elena Tanase, Client Executive – Publicis Romania // Irina Stoleru, Senior Art Director – Publicis Romania // Madalina Stefan, Senior Digital Client Manager – Publicis Romania // Otilia Coman, Senior Copywriter – Publicis Romania // Calin Buzea, Head of Client Business Management – Publicis Romania // Corina Tudor, Senior Client Lead – Publicis Romania // Loredana Barla, Senior Brand Strategist – Publicis Romania // Ilinca Necula, Senior Client Manager – Publicis Romania // Raluca Kovacs, Chief Strategy Officer – Publicis Romania // Camelia Efrimov, A/V Production Lead – Publicis Romania // Ioana Ghilerdea, Brand Manager – Carrefour // Felicia Ghilita, Operational Traffic – Publicis Romania // Claudia Rusu, Head of Commercial Communication Marketing    – Carrefour // Andreea Bragaru, Commercial Campaign Manager – Carrefour.



FINALIST

Campaign: Animaterra 2 – The Fantastic World

Brand: Animaterra 2

Client: Kaufland România

Lead Agency: Kaufland România

Contributing Agencies: LEO BURNETT | UM România| 50s Digital



RESTAURANTS

FINALIST

Campaign: Burger King – Welcome Home Whopper

Brand: Burger King

Client: Amrest România

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Zenith

Team: Vlad Socianu, Art Director – Publicis Romania // Jorg Riommi, Chief Creative Officer Publicis – Publicis Romania // Radu Luca, Brand Lead – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Cristina Chicus, Experience & Events Manager – MSL The Practice // Alexandra Ivan, PR Executive – MSL The Practice // Valentina Voicu, Client Manager – Publicis Romania // Georgiana Dascalescu, Account Manager – Publicis Romania // Alan Laughlin, President Burger King at Amrest – Amrest Romania // Makowska Katarzyna, Marketing Manager Burger King CEE – Amrest Romania // Daniel Ryška, Burger King Director CE&SEE at AmRest – Amrest Romania // Alin Nenciu, Marketing Manager Burger King Romania – Amrest Romania // Sorin Iriciuc, Communications Planner – Zenith // Hoang-Anh Vu, Junior Digital Media Planner – Zenith // Ioana Moasa, PR Manager – MSL The Practice // Romulus Petcan, Group Creative Director – Publicis Romania // Catalin Bran, Innovation Manager – MSL The Practice // Andreea Logigan, PR Director – MSL The Practice // Gabriel Gherca, Group Creative Director – Publicis Romania // Elis Iaia, Brand Strategist – Publicis Romania.



E-COMMERCE

SILVER

Campaign: OLX – NO TWO JOBS ARE THE SAME

Brand: OLX Jobs

Client: OLX Group

Lead Agency: Publicis România

Team: Miruna Baias, Brand Strategist – Publicis Romania // Camelia Efrimov, Production Manager – Publicis Romania // Mihnea Gheorghiță, Copywriter – Publicis Romania // Gabriel Gherca, Group Creative Director – Publicis Romania // Alexandru Deaconu, Art Director – Publicis Romania // Romulus Petcan, Group Creative Director – Publicis Romania // Roxana Niculae, Client Manager – Publicis Romania // Ioana Mihai, Senior Brand Strategist – Publicis Romania // Catalin Albu, Client Service Director – Publicis Romania // Cristina Sauciuc, Brand Manager – OLX Group // Paul  Neagoe, Head of OLX.ro – OLX Group // Roxana Bularca, Digital Client Manager – Publicis Romania // Ema Ionescu, Client Lead – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania.



SILVER

Campaign: GET THE WHOLE STORY ON AUTOVIT.RO

Brand: Autovit.ro

Client: OLX Group

Lead Agency: Publicis România

Team: Miruna Baias, Brand Strategist – Publicis Romania // Ioana Mihai, Senior Brand Strategist – Publicis Romania // Mihnea Gheorghiță, Senior Copywriter – Publicis Romania // Gabriel Gherca, Group Creative Director – Publicis Romania // Camelia Efrimov, Production Manager – Publicis Romania // Catalin Albu, Client Service Director – Publicis Romania // Alexandru Deaconu, Art Director – Publicis Romania // Roxana Niculae, Client Manager – Publicis Romania // Romulus Petcan, Group Creative Director – Publicis Romania // Ema Ionescu, Client Lead – Publicis Romania // Anca Morega, Client Manager – Publicis Romania // Roxana Bularca, Digital Client Manager – Publicis Romania // Andreea Puscoci, Brand Manager – OLX Group // Andrei Dumuta, Head of Autovit and OLX Auto – OLX Group.



FINANCIAL SERVICES

GOLD

Campaign: Do the Easy Thing

Brand: ING Bank

Client: ING Bank

Lead Agency: HEADVERTISING

Contributing Agencies: MMS COMMUNICATIONS România| Proximity

Team: Camelia Dragne, Desktop Publisher – HEADVERTISING // Cristian Matache, Desktop Publisher – HEADVERTISING // Mihai Tanase, Senior Marketing Specialist (2019) – ING BANK // Mona Tufeanu, Senior Marketing Specialist – ING BANK // Viorel Ruse, Brand & Marketing Lead (2019) – ING // Silvia Mihailescu, Director of Communications – ING BANK  // Dana Gretcu, Content & social media manager – ING BANK // Vlad Lazar, Creative Director – HEADVERTISING // Iuliana Costache, Senior social media specialist – ING BANK // Augustin Krysta, Copywriter – HEADVERTISING // Corneliu Aruxandei, Media Lead – ING BANK // Andrei Stan – MMS COMMUNICATIONS ROMANIA // Teodor Minea, Art Director – HEADVERTISING // Cristina Lungu, Account Manager – HEADVERTISING // Crinu Paraschiv, OOH Manager – MMS COMMUNICATIONS ROMANIA // Alina Cirlan, Business Unit Director – MMS COMMUNICATIONS ROMANIA // Andreea Matei – Proximity // Liviu Ionescu – MMS COMMUNICATIONS ROMANIA // Cristiana Stiuca, Group Account Director – Proximity.



BRONZE

Campaign: Intelligent Payments

Brand: George

Client: BCR

Lead Agency: Cohn & Jansen WT

Contributing Agency: Wavemaker România



CORPORATE REPUTATION

BRONZE

Campaign: The Money School

Brand: BCR

Client: BCR

Lead Agency: Cohn & Jansen WT

Contributing Agency: Wavemaker România



TELECOMMUNICATIONS

GOLD

Campaign: Smart Wi-Fi

Brand: Telekom

Client: Telekom România

Lead Agency: Leo Burnett România

Contributing Agency: Media Investment

Team: Vasilije Corluka, Chief Creative Officer – Leo Burnett Romania // Andreas Aron, Group Creative Director – Leo Burnett Romania // Viorel Holovach, Senior Art Director – LEO BURNETT // Mihai Lucanu, Head of Client Business Management – Leo Burnett Romania // Magdalena Cernat, Senior Client Manager – Leo Burnett Romania // Corina Bratu, Senior Strategic Planner – Leo Burnett Romania // Victor Stroe, Head of Planning & Associate Director – Leo Burnett Romania // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania – Telekom Romania // Andreas Elsner, Chief Commercial Officer – Telekom Romania // Oana Nastase, Senior Digital Planner – Leo Burnett Romania.



BRONZE

Campaign: HoloKid – 5G Testing

Brand: Vodafone

Client: VODAFONE ROMÂNIA

Lead Agency: VODAFONE ROMÂNIA

Contributing Agency: McCann Worldgroup România

Team: Laura Barbu, Director, Brand & Marketing – VODAFONE ROMANIA // Bianca Troncea, Strategic Planning Director – McCann Worldgroup Romania // Romina Tazlaoanu, Head of Brand & Consumer – VODAFONE ROMANIA // Catalin Dobre, Executive Creative Director – McCann Worldgroup Romania // Nicoleta Maican, Team Leader Postpaid Communication – VODAFONE ROMANIA // Ruxandra Papuc, Group Creative Director – McCann Worldgroup Romania // Daniel Strugariu, Art Director – McCann Worldgroup Romania // Adrian Rusu, Art Director – McCann Worldgroup Romania // Adina Cirstea, Copywriter – McCann Worldgroup Romania.



BRONZE

Campaign: ORANGE LOVE + HBO

Brand: ORANGE

Client: Orange România

Lead Agency: Publicis România

Contributing Agency: Initiative România

Team: Daniel Raicea, Deputy Director & Head of Orange Division – Publicis Romania // Andreea Corbos, Account Manager – Initiative Romania // Silviu Nedelschi, Executive Creative Director – Publicis Romania // Valentina Chirica, Media Planner – Initiative Romania // Alina Vija, Senior Client Manager – Publicis Romania // Mirela Bosoi – Head of Brand and Communication Orange Romania // Crina Chiru – Head of Convergence and B2B Orange Romania //Anca Stancov, Head of Media – Orange Romania // Nicoleta Stanciu, Communication Specialist – Orange Romania // Albertina Coacci, Senior Copywriter – Publicis Romania // Loredana Jucan, Communication Specialist – Orange Romania // Mircea Craciun, Copywriter – Publicis Romania // Cristian Anton, Senior Art Director – Publicis Romania // Camelia Efrimov, AV Production Director – Publicis Romania // Marius Farcasanu, Digital Art Director – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Elis Iaia, Head of Digital Strategy – Publicis Romania.



MEDICAL SERVICES & HEALTHCARE PRODUCTS

SILVER

Campaign: The Right Condom

Brand: Durex

Client: Durex România

Lead Agencies: Minio Studio & Zenith

Contributing Agencies: Fulg Media, Land of Web, Ceva Mărunt

Team: Calin Ionescu, (former) Head of Accounts – Minio Studio // Laura Togui, Group Brand & Trade Mkt. Manager Personal Care South Eastern Europe – Durex // Andreea Brutaru, (former) Account Manager – Minio Studio // Ana Velea, Head of Operations – Minio Studio // Alexandru Corocea, Brand & Trade Marketing Manager Durex & Veet RO/BG – Durex // Teofan Gavriliu, (former) Art Director – Minio Studio // Diana Cireap, Media and Digital Manager – Durex // Andrei Sandu, (former) Graphic Designer – Minio Studio // Ioana Mucenic, CEO – Minio Studio // Marghit Olteanu, Senior Digital Communication Planner – Zenith // Cristiana Pana, Head of Strategy & Growth – Minio Studio // Paul Cotor, Head of Creatives – Minio Studio // Gabriel Băicoianu – Account Manager Minio Studio // Cristiana Gabor, Senior Communication Planner – Zenith // George Bonea, (former) Copywriter – Minio Studio // George Zavoianu, Performance specialist – Zenith // Ramona Gavrila, Media Client Lead – Zenith // Camelia Balinca, Media Activation Lead – Zenith // Andrei Varlan, Senior Digital Communication Planner – Zenith.



FINALIST

Campaign: Drama Queen

Brand: Magnevie Stress Resist

Client: SANOFI ROMÂNIA

Lead Agency: Publicis România

Contributing Agency: MINDSHARE ROMÂNIA

Team: Laur Raboj, Copywriter – Publicis Romania // Lavinia Mitran, Digital Manager – MINDSHARE ROMANIA // Florin Padurean, Art Director – Publicis Romania // Oana Gaal, Media Planner – MINDSHARE ROMANIA // Andrei Tudorache, Media – MINDSHARE ROMANIA // Titus Dumitrescu, Executive Creative Director – Publicis Romania // Cristian Buha, Client Manager – Publicis Romania // Andreea Cernautan, Client Executive – Publicis Romania // Camelia Efrimov, AV Director – Publicis Romania // Dana Pocarascu, Brand Maneger Consumer Healthcare – SANOFI ROMANIA.



OTHER PRODUCTS & SERVICES

GOLD

Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Adriana Pașcan, Creative Director – LEO BURNETT // Silvia Grădinaru, Copywriter – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Fulvia Olaru, Brand Communication Manager – LEO BURNETT // Miruna Meirosu, PR Manager – Curtea Veche Publishing // Barna Nemethi, Executive Director – Curtea Veche Publishing.



DAVID VS. GOLIATH

BRONZE

Campaign: #NotJustMondays

Brand: 5 to go

Client: 5 to go

Lead Agency: The Onion Media

NEW BRAND INTRODUCTION



FINALIST

Campaign: PLANT LINE LAUNCH

Brand: Plant Line

Client: Unilever South Central Europe

Lead Agency: THE CIRCUS

Contributing Agencies: MINDSHARE ROMÂNIA | IMAGE PR | The Hub Partners

Team: Adina Enache, Brand Manager Face & Skin Care – Unilever South Central Europe // Flavia Popescu, Art Director – THE CIRCUS // Elena Scobeniuc, Account Executive – THE CIRCUS // Luminita Gidea, Home & Personal Care Transformation Project Manager – Unilever South Central Europe // Cristina Ionescu, Group Account Director – MINDSHARE ROMANIA // Monica Tamas, Marketing and Business Division Leader South Central Europe – Unilever South Central Europe // Ramona Voicu, Account Manager Client Leadership – MINDSHARE ROMANIA // Dinu Panescu, Founder & Creative Director – THE CIRCUS // Ioana Gheorghita, Freelance Brand Strategist – THE CIRCUS // Lavinia Goia, Digital Connections Manager – MINDSHARE ROMANIA // Amalia Necula, Digital Connections Planner – MINDSHARE ROMANIA // Mona Dadu, Social Media Manager – THE CIRCUS // Iulia Tanase, Managing Partner Image PR – IMAGE PR // Eugenia Marcu, Category & Channel Development Manager Beauty & Personal Care – Unilever South Central Europe // Larisa Minune, Account Executive – IMAGE PR // Andreea Dicu, Category & Channel Development Operational Manager Beauty & Personal Care – Unilever South Central Europe // Radu Tinc, Art Director – THE CIRCUS // Cristina Moraru, Category Manager Skin Cleansing, Skin Care & Hair – Unilever South Central Europe // Anca Sangeorzan-Branzea, Digital Category Manager BPC – Unilever South Central Europe // Florin Dulgheru, Managing Partner – The Hub Partners.



SHOPPER MARKETING

FINALIST

Campaign: Rompetrol Go

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Team: Ioana Enache, Loyalty & Digital Manager – Rompetrol // Raluca Nae, Brand Loyalty Coordinator – Rompetrol // Elena Buhus, Brand Loyalty Coordinator – Rompetrol // Costin Marcu, Digital Marketing Coordinator – Rompetrol // Rodica Militaru, Business Analyst – Rompetrol // Gabriela Budisteanu, Group Director PR & Communication – Rompetrol // Bogdan Coca, Program Manager – Rompetrol // Razvan Stanga, Senior back-end developer – GMP+WEBSTYLER // Aurel Petcu, IT Business Partner – Rompetrol // Adrian Nitu, Senior front-end developer – GMP+WEBSTYLER // Daniela Ioan, Account Director – GMP+WEBSTYLER // Andrei Ban, Project Manager – GMP+WEBSTYLER // Sasha Tanase, Art director – GMP+WEBSTYLER // Georgiana Cujba, Implementation Director – GMP+WEBSTYLER // Stefan Georgescu, Digital Planner – GMP+WEBSTYLER // Florian Langa, Copywriter – GMP+WEBSTYLER // Catalin Podeanu, UX designer – GMP+WEBSTYLER // Andrei Padureanu, Junior copywriter – GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy – GMP+WEBSTYLER // Eugen Preda, Junior art – GMP+WEBSTYLER.



SPORTS MARKETING

GOLD

Campaign: The Unconditional Supporter of Football

Brand: Timișoreana

Client: ASAHI ROMÂNIA

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice România | Kaleidoscope-Proximity | Media Investment

Team: Theodor Sandu, Group Creative Director – Publicis Romania // Ionut Iordache, Senior Copywriter – Publicis Romania // Marekv Dvorak, VP of Marketing – ASAHI ROMANIA // Razvan Banica, Senior Art Director – Publicis Romania // Zoltan Barti, Digital Media Manager – Media Investment // Ioana Mihai, Senior Brand Strategist – Publicis Romania // Anamaria Ionita, Client Service Director – Publicis Romania // Andrei Purecel, Account Executive – Publicis Romania // Camelia Eremia, Client Service Director – MSL The Practice Romania // Camelia Efrimov, AV producer – Publicis Romania // Iulia Badulescu, Senior Brand Manager – ASAHI ROMANIA // Sorin Tudor, Brand Manager – ASAHI ROMANIA.



SEASONAL MARKETING

SILVER

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Team: Jorg Riommi, Chief Creative Officer CEE & Romania Publicis Romania – LEO BURNETT // Monica Jitariuc, Managing Director MSL The Practice – MSL The Practice Romania // Raluca Acuculitei, Brand Communication Executive – SAMSUNG ROMANIA // Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Andrei Nica, Group Creative Director – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frînculescu, Art Director – LEO BURNETT // Adina Redeș, Brand Communication Director – LEO BURNETT // Monica Iosif, Senior Brand Communication Manager – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania – SAMSUNG ROMANIA.



BRONZE

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company România

Lead Agency: Publicis România

Contributing Agencies: UM România | Publicis Events

Team: Miruna Smeureanu, VP of Marketing – The Coca-Cola Company Romania // Adina Albu, Group Account Director – Publicis Romania // Oana Nuta, Sr. Brand Manager sparkling soft drinks – The Coca-Cola Company Romania // Ana Creih, Account Director – Publicis Romania // Alexandra Caraulani, Digital Manager – The Coca-Cola Company Romania // Alexandra Caciur, Digital Experience Director – Publicis Romania // Andreea Cotet, Social Media Manager – The Coca-Cola Company Romania // Alina Neagu, Digital strategist – Publicis Romania // Silviu Nedelschi, Creative Director – Publicis Romania // Adriana Dinu, Digital Account Manager – Publicis Romania // Andra Balan, Marketing Executive – The Coca-Cola Company Romania // Anamaria Taralunga, Group Creative Director – Publicis Romania // Camelia Efrimov, AV producer – Publicis Romania // Madalin Dragnea, Senior Art Director – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Dana Chitrusca, Account Director – UM Romania // Bogdan Voina, Events Director – Publicis Events // Vlad Socianu, Art Director – Publicis Romania // Ioana Mihai, Senior Brand Strategist – Publicis Romania.



FINALIST

Campaign: SANTA’S CALLING

Brand: Kinder

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agencies: STARCOM | Media post Hit Mail

Team: Silviu Nedelschi, Executive Creative Director – Publicis Romania // Veronica Ciacoveanu, Digital client lead – Publicis Romania // Ana-Maria Taralunga, Group Creative Director – Publicis Romania // Simona Dinca, Client Manager – Publicis Romania // Greta Apostol, Art Director – Publicis Romania // Mirela Iordache, Client Manger – Publicis Romania // Vladut Tanase, Sr. Copywriter – Publicis Romania // Miruna Cojocaru Draguleanu, Client executive – Publicis Romania // Vlad  Mihai, Art Director – Publicis Romania // Elis Iaia, Head of Digital Strategy – Publicis Romania // Emil Mititelu, Digital Client Lead – STARCOM // Marius Farcasanu, Web Graphic Designer – Publicis Romania // Adrian Alexe, Client Lead – STARCOM // Mircea Craciun, Sr. Copywriter – Publicis Romania // Elena Carcu, Copywriter – Publicis Romania // Bogdan Dascalu, Account manager – Media post Hit Mail // Alexandru Zaharia, Account Manager – Media post Hit Mail // Alexandru Tofan, Art Director – Publicis Romania // Bianca Loboda, Client Lead – Publicis Romania.



FINALIST

Campaign: Retro 1st of May

Brand: URSUS

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: KubisInteractive | Media Investment | MSL The Practice

Team: Anca Calugaritoiu, Brand Manager – Ursus Breweries // Alexandra Horvath, Group Creative Director – KubisInteractive // Victor Teiosanu, Premium Brands Director    – Ursus Breweries // Virginia Nutuloiu, Media Director – Media Investment // Camelia Eremia, Client Service Director – MSL The Practice // Cristiana Cring, Junior Brand Manager – Ursus Breweries // Adriana Boca Pascan, Executive Creative Director – LEO BURNETT // Cristina Calota, Group Creative Director – LEO BURNETT // Ionut Coanda, Senior Art Director – LEO BURNETT // Ana Miculescu, Head of Client Business Management – LEO BURNETT // Corina Bratu, Senior Strategic Planner  – LEO BURNETT // Andreea Balta, Account Manager – LEO BURNETT // Ștefania Bercu, Strategic Planner – KubisInteractive.



BRAND EXPERIENCE

GOLD

Campaign: STORYTIME

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: MediaInvestment

Team: Vasilike Corluka, Chief Creative Officer – LEO BURNETT // Victor Stroe, Head of Planning & Associate Director – LEO BURNETT // Mihai Lucanu, Head of Client Business Management – LEO BURNETT // Maria Ilea, Digital Client Manager – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frinculescu, Art Director – LEO BURNETT // Corina Bratu, Senior Strategic Planner – LEO BURNETT // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania – Telekom Romania // Andreas Elsner, Chief Commercial Officer – Telekom Romania // Stefania Daniela Rusu, Brand & Communication Strategy Telekom Romania – Telekom Romania.



SILVER

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania Publicis Romania – LEO BURNETT // Monica Jitariuc, Managing Director – MSL The Practice // Raluca  Acuculitei, Brand  Communication Executive – LEO BURNETT // Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Andrei Nica, Group Creative Director – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frînculescu, Art Director – LEO BURNETT // Adina Redeș, Brand Communication Director – LEO BURNETT // Monica Iosif, Senior Brand Communication Manager – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania – SAMSUNG ROMANIA.



SILVER

Campaign: Drama Queen

Brand: Magnevie Stress Resist

Client: SANOFI ROMÂNIA

Lead Agency: Publicis România

Contributing Agency: MINDSHARE ROMÂNIA

Team: Laur Raboj, Copywriter – Publicis Romania // Lavinia Mitran, Digital Manager – MINDSHARE ROMANIA // Florin Padurean, Art Director – Publicis Romania // Oana Gaal, Media Planner – MINDSHARE ROMANIA // Andrei Tudorache, Media – MINDSHARE ROMANIA // Titus Dumitrescu, Executive Creative Director – Publicis Romania // Cristian Buha, Client Manager – Publicis Romania // Andreea Cernautan, Client Executive – Publicis Romania // Camelia Efrimov, AV Director – Publicis Romania // Dana Pocarascu, Brand Maneger Consumer Healthcare – SANOFI ROMANIA.



BRONZE

Campaign: Untold Haunted Camping, protected by the KFC Garlic Sauce

Brand: KFC

Client: KFC

Lead Agency: Mainstage The Agency

Contributing Agency: United Media| Golin

Team: Monica Eftimie, CMO – KFC // Tina Cretu, Senior Digital Marketing Manager – KFC // Mihai Stanciu, Brand Manager – KFC // Cosmin             Canteri, Senior Local Store Marketing Manager  – KFC // Gina Zgubea, Senior Digital Marketing Officer – KFC // Florina Calin, PR Manager – KFC // Mihnea Brasoveanu, Marketing Assistant – KFC // Claudia Porojan, Senior PR Manager – KFC // Roxana Matasel, Strategic Marketing Director – KFC // Monica Douglas, Marketing Leader – KFC // Alex Constantin, Copywriter – Mainstage The Agency // Madalin Nitis, General Manager – Mainstage The Agency // Mihai Stoica, Art Director – Mainstage The Agency // Sebastian Olar, Creative Director – Mainstage The Agency // Alexandru Cristea, Account Director – Mainstage The Agency // Arpi Rezi, Creative Director – Mainstage The Agency // Michael Adrian Mircea, Creative Technologist – Mainstage The Agency // Silviu Istrate, Head of Strategy – Mainstage The Agency // Ionela Vacaru, Brand Manager – KFC.



BRONZE

Campaign: SANTA’S CALLING

Brand: Kinder

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agencies: STARCOM | Media post Hit Mail

Team: Silviu Nedelschi, Executive Creative Director – Publicis Romania // Veronica Ciacoveanu, Digital client lead – Publicis Romania // Ana-Maria Taralunga, Group Creative Director – Publicis Romania // Simona Dinca, Client Manager – Publicis Romania // Greta Apostol, Art Director – Publicis Romania // Mirela Iordache, Client Manger – Publicis Romania // Vladut Tanase, Sr. Copywriter – Publicis Romania // Miruna Cojocaru Draguleanu, Client executive – Publicis Romania // Vlad Mihai, Art Director – Publicis Romania // Elis Iaia, Head of Digital Strategy – Publicis Romania // Emil Mititelu, Digital Client Lead – STARCOM // Marius Farcasanu, Web Graphic Designer – Publicis Romania // Adrian Alexe, Client Lead – STARCOM // Mircea Craciun, Sr. Copywriter – Publicis Romania // Elena Carcu, Copywriter – Publicis Romania // Bogdan Dascalu, Account manager – Media post Hit Mail // Alexandru Zaharia, Account Manager – Media post Hit Mail // Alexandru Tofan, Art Director – Publicis Romania // Bianca Loboda, Client Lead – Publicis Romania.



FINALIST

Campaign: HoloKid – 5G Testing

Brand: Vodafone

Client: VODAFONE ROMÂNIA

Lead Agency: VODAFONE ROMÂNIA

Contributing Agency: McCann Worldgroup România

Team: Laura Barbu, Director, Brand & Marketing – VODAFONE ROMANIA // Bianca Troncea, Strategic Planning Director – McCann Worldgroup Romania // Romina Tazlaoanu, Head of Brand Enterprise and Consumer Postpay Vodafone – VODAFONE ROMANIA // Catalin Dobre, Executive Creative Director – McCann Worldgroup Romania // Nicoleta Maican, Team Leader Postpaid Communications – McCann Worldgroup Romania // Ruxandra Papuc, Group Creative Director – McCann Worldgroup Romania // Daniel Strugariu, Art Director – McCann Worldgroup Romania // Adrian Rusu, Art Director – McCann Worldgroup Romania // Adina Cirstea, Copywriter – McCann Worldgroup Romania.



FINALIST

Campaign: RETRO MUSIC BATTLE

Brand: URSUS

Client: Ursus Breweries

Lead Agency: Leo Burnett România

Team: Adriana Boca Pascan, Executive Creative Director – Leo Burnett Romania // Stefania Bercu, Strategic Planner – Kubis Interactive // Madalina Ioan, Social Media Manager – Kubis Interactive // Victor Stroe, Associate Director and Head of Strategy – Leo Burnett Romania // Alina Radut, Senior Copywriter – Kubis Interactive // Cristina Calota, Group Creative Director – Leo Burnett Romania // Florina Simon, Account Manager – Kubis Interactive // Ionut Coanda, Senior Art Director – Leo Burnett Romania // Virginia Nutuloiu, Media Director – Media Investment // Corina Bratu, Senior Strategic Planner – Leo Burnett Romania // Dora Parfene, Media Manager – Media Investment // Ana Miculescu-Nica, Business Director – Leo Burnett Romania // Zoltan Barti, Digital Media Manager – Media Investment // Marek Dvorak, Marketing Vice President – Ursus Breweries // Victor Teiosanu, Premium Brands Director – Ursus Breweries // Camelia Eremia, Client Service Director – MSL The Practice // Anca Calugaritoiu, Brand Manager – Ursus Breweries // Alina Jijau, Communication Director – MSL The Practice // Cristiana Cring, Junior Brand Manager – Ursus Breweries // Cristina Chicus, Senior Events & Experience Manager – MSL The Practice.



FINALIST

Campaign: La Casa de Papel Season 3 – The ‘Bella Ciao’ Live Stunt

Brand: Netflix

Client: Netflix

Lead Agency: Jazz Communication

Contributing Agency: MSL The Practice România

Team: Tomek Ebbig, Marketing Director, CEE & Russia – Netflix // Daniela Marin, Communication Director – MSL The Practice Romania // Camelia Eremia, Client Service Director – MSL The Practice Romania // Katarzyna Zagol, Creative Producer – Netflix // Lucja Dzierzak, Editorial Manager CEE – Netflix // Valentin Suciu, Creative Partner  – Jazz Communication // Alecsandra Roman, Head of Strategy – Jazz Communication // Alexandra Mihus, Group Account Director – Jazz Communication // Arina Lazar, Account Manager – Jazz Communication // Andreea Cartu, Head of Social Media – Netflix.



FINALIST

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company România

Lead Agency: Publicis România

Contributing Agencies: UM România | Publicis Events

Team: Miruna Smeureanu, VP of Marketing – The Coca-Cola Company Romania // Adina Albu, Group Account Director – Publicis Romania // Oana Nuta, Sr. Brand Manager sparkling soft drinks – The Coca-Cola Company Romania // Ana Creih, Account Director – Publicis Romania // Alexandra Caraulani, Digital Manager – The Coca-Cola Company Romania // Alexandra Caciur, Digital Experience Director – Publicis Romania // Andreea Cotet, Social Media Manager – The Coca-Cola Company Romania // Alina Neagu, Digital strategist – Publicis Romania // Silviu Nedelschi, Creative Director – Publicis Romania // Adriana Dinu, Digital Account Manager – Publicis Romania // Andra Balan, Marketing Executive – The Coca-Cola Company Romania // Anamaria Taralunga, Group Creative Director – Publicis Romania // Camelia Efrimov, AV producer – Publicis Romania // Madalin Dragnea, Senior Art Director – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Dana Chitrusca, Account Director – UM Romania // Bogdan Voina, Events Director – Publicis Events // Vlad Socianu, Art Director – Publicis Romania // Ioana Mihai, Senior Brand Strategist – Publicis Romania.



FINALIST

Campaign: George Street Art Gallery upgrades the city

Brand: George

Client: BCR

Lead Agency: Mainstage The Agency

Contributing Agencies: One Night Gallery | Wavemaker România | Cohn & Jansen WT

Team: Ionut Stanomir, Director Executiv Marketing si Comunicare – BCR // Nadejda Ghilca, Senior Art Director – Mainstage The Agency // Laura Andrei, Head of Marketing – BCR // Raul Gheba, Senior Copywriter – Mainstage The Agency // Ana Ghiurca, Head of Online Marketing – BCR // Alexandru Cristea, Account Director – Mainstage The Agency //  Raluca Gheorghe, Account Director – Mainstage The Agency // Adrian Saveanu, George Brand Manager – BCR // Laura Plugaru, Social Media Specialist – BCR // Madalin   Nitis, General Manager – Mainstage The Agency // Silviu Istrate, Head of Strategy – Mainstage The Agency // Sebastian Olar, Creative Director – Mainstage The Agency // Arpad Rezi, Creative Director – Mainstage The Agency // Eugen Suman, Executive Creative Director – Mainstage The Agency.



BRANDED CONTENT& ENTERTAINMENT

SILVER

Campaign: SOMETHING RANDOM

Brand: KFC

Client: KFC

Lead Agency: MRM // McCann România

Contributing Agencies: UM România | GolinRomânia

Team: Monica Eftimie, Chief Marketing Officer – KFC // Gina Zgubea, Senior Digital Marketing Manager – KFC // Monica Douglas, Marketing Director – KFC // Roxana Matasel, Strategic Marketing Director – KFC // Ionela Vacaru, Brand Manager – KFC // Alin Nenciu, Senior Brand Manager – KFC // Tina Cretu, Senior Digital Marketing Manager – KFC // Mariana Serafim, New Product Development Manager – KFC // Ion Cojocaru, Content Director – McCann Bucharest // Laura Catea, Art Director – McCann Bucharest // Cosmin Voicu, Copywriter – McCann Bucharest // Ruxandra Florescu, Regional Account Manager – McCann Bucharest // Dora Boldor, Account Director – UM Romania // Cristian Ene, Senior Digital Planner UM Romania // Luana Paun, Senior Media Planner UM Romania // Andreea Pinzariu, Media Manager – UM Romania // Marina Constanda, PR Director – Golin Romania // Alexandra Ion, Digital Manager – Golin Romania // Ana-Maria Stoica, PR Manager – Golin Romania // Claudia Bodnar, Junior Digital Associate – Golin Romania.



SILVER

Campaign: Gillette Skinguard “Life without Irritations”

Brand: Gillette

Client: Procter & Gamble România

Lead Agencies: LEO BURNETT & Graffiti PR

Contributing Agency: Mediacom România

Team: Bogdan Vintila, Group Creative Director   – LEO BURNETT // Corina Bratu, Senior Strategic Planner – LEO BURNETT // Irina Szellelki, Copywriter – LEO BURNETT // Vera Cocis, Brand Communication Manager – LEO BURNETT // Andreia Anghel, Head of Client Business Management – LEO BURNETT // Denisa Rusu, Brand Director Shave Care South Each Europe – Procter&Gamble Marketing SRL // Nikola Cvetkovic, Commercial Leader Romania – Procter&Gamble Marketing SRL // Cristina Iancu, Group Creative Director & Copywriter – GraffitiPR // Alexandru Aron, Co-Creative Director, Copywriter – GraffitiPR // Paramon Dițu, Co-Creative Director, Art Director – GraffitiPR.



FINALIST

Campaign: Eduard, the Urban Farmer

Brand: Edenia Foods

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Team: Teodora Ionica, Senior Copywriter – Saatchi & Saatchi + The Geeks // Ioana Brebu, Account Director – Saatchi & Saatchi + The Geeks // Bogdan Costin, Creative Director – Saatchi & Saatchi + The Geeks // Adrian Vladut, Media Communication Manager – STARCOM // Octavian Catana, Senior Art Director – Saatchi & Saatchi + The Geeks // Manuela Tutunica, Media Performance Specialist – STARCOM // Andreea Ivanov, Performance Media Consultant – STARCOM // Madalina Stoica, Senior Account Manager – Saatchi & Saatchi + The Geeks // Daniela Eustafievici, Media Communication Manager – STARCOM // Vlad Petre, Managing Director – Saatchi & Saatchi + The Geeks // Oana Stincel, Marketing Director – Macromex // Camelia Manoil, Senior Brand Manager – Macromex // Georgiana Modoran, Junior Brand Manager – Macromex // Ana Ocnaru, Communication & Digital Manager – Macromex.



FINALIST

Campaign: RETRO MUSIC BATTLE

Brand: URSUS

Client: Ursus Breweries

Lead Agency: Leo Burnett România

Contributing Agencies: Kubis Interactive | Media Investment | MSL The Practice

Team: Adriana Boca Pascan, Executive Creative Director – Leo Burnett Romania // Stefania Bercu, Strategic Planner – Kubis Interactive // Madalina Ioan, Social Media Manager – Kubis Interactive // Victor Stroe, Associate Director and Head of Strategy – Leo Burnett Romania // Alina Radut, Senior Copywriter – Kubis Interactive // Cristina Calota, Group Creative Director – Leo Burnett Romania // Florina Simon,  Account Manager – Kubis Interactive // Ionut Coanda, Senior Art Director – Leo Burnett Romania // Virginia Nutuloiu, Media Director – Media Investment // Corina Bratu, Senior Strategic Planner – Leo Burnett Romania // Dora Parfene, Media Manager – Media Investment // Ana Miculescu-Nica, Business Director – Leo Burnett Romania // Zoltan Barti, Digital Media Manager – Media Investment // Marek Dvorak, Marketing Vice President – Ursus Breweries // Victor Teiosanu, Premium Brands Director – Ursus Breweries // Camelia Eremia, Client Service Director – MSL The Practice // Anca Calugaritoiu, Brand Manager – Ursus Breweries // Alina Jijau, Communication Director – MSL The Practice // Cristiana Cring, Junior Brand Manager – Ursus Breweries // Cristina Chicus, Senior Events & Experience Manager – MSL The Practice.



ENGAGED COMMUNITIES

SILVER

Campaign: #backontrack

Brand: Mountain Dew

Client: PepsiCo

Lead Agencies: Propaganda & Tribal Worldwide

Contributing Agency: OMD România

Team: Emanuela Badanga, Junior Brand Manager – PepsiCo // Irina Perju, Digital Specialist – PepsiCo // Ioana Ciobotariu, Group Brand Manager CSD Flavors, ED & NCB – PepsiCo // Laurentiu Ion, Senior Digital Manager – PepsiCo // Daniela Gaie, Art Director – Propaganda // Bogdan Ionita, Ex – Head of Strategy – Propaganda // Catalin Manciuc, Group Creative Director – Propaganda // Irina Constantin, Ex – Senior Account Manager – Propaganda // Alexandra Manoila, Copywriter – Propaganda // Cora Diaconescu, Managing Director – Tribal Worldwide // Adrian Marciu, Art Director – Propaganda // Bogdan Ivascu, Group Account Director – Propaganda // Mihai Nistor, Client Service Director – Tribal Worldwide // Arnold Vieriu, Social Media Director – Tribal Worldwide // Razvan Meirosu, Media Director – OMD Romania // Georgiana Bulagea, Social Media Manager – Tribal Worldwide // Mihnea Pretorian, Digital Director – OMD Romania // Ioana Bumbar, Social Media Executive – Tribal Worldwide // Dana Constantin, Digital Manager – OMD Romania // Cristina Mares, Senior Media Manager – OMD Romania.



BRONZE

Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice

Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Adriana Pașcan, Creative Directo – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Fulvia Olaru, Brand Communication Manager – LEO BURNETT //  Miruna Meirosu, PR Manager – Curtea Veche Publishing // Barna Nemethi, Executive Director – Curtea Veche Publishing.



FINALIST

Campaign: STAR KRAX X JUNIMEA – BRANDED MEMES PARTNERSHIP

Brand: STAR KRAX

Client: PepsiCo

Lead Agency: Friends\TBWA

Contributing Agency: OMD România

Team: Sorin Trâncă, Simplification Officer – Friends\TBWA // Dan Șendroiu, Head of Strategy – Friends\TBWA // Ioana Popescu, Account Manager – Friends\TBWA // Adrian Preda, Creative Director – Friends\TBWA // Cristina Olaru, Junior Account Executive – Friends\TBWA // Andreea Golban, Group Creative Director – Friends\TBWA // Nadia Nofal, Junior Digital Manager – PepsiCo // Alecsandra Apostolescu, Digital Strategist – Friends\TBWA // Gabriela Grosu, Media Manager – OMD Romania // Luiza Boerescu, Account Director – Friends\TBWA // Ciprian Odobescu, Copywriter – Friends\TBWA // Corina Ilie, Senior Brand Manager – PepsiCo // Teodor Chiripuci, Copywriter – Friends\TBWA // Laura Rizea, Brand Manager – PepsiCo // Vlad Vlădescu, Digital Marketing Manager – PepsiCo // Theodor Nistor, Art Director – Friends\TBWA // Carmen Privache, Media Director – OMD Romania // Ada Nicolescu, Social Media Manager – Friends\TBWA // Dana Constantin, Digital Manager – OMD Romania // Fesus Barna, Art Director – Friends\TBWA.



FINALIST
Campaign:
Burger King – Welcome Home Whopper

Brand: Burger King

Client: Amrest România

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Zenith

Team: Vlad Socianu, Art Director – Publicis Romania // Jorg Riommi, Chief Creative Officer – Publicis Romania // Radu Luca, Brand Lead – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Romulus Petcan, Group Creative Director – Publicis Romania // Valentina Voicu, Client Manager – Publicis Romania // Gabriel Gherca, Group Creative Director – Publicis Romania // Georgiana Dascalescu, Client Manager – Publicis Romania // Alan Laughlin, President Burger King at Amrest – Amrest Romania // Alin Nenciu, Marketing Manager Burger King Romania – Amrest Romania // Daniel Ryška, Burger King Director CE&SEE at AmRest – Amrest Romania // Makowska Katarzyna, Marketing Manager Burger King CEE – Amrest Romania // Sorin Iriciuc, Communications Planner – Zenith // Ioana Moasa, PR Manager – MSL The Practice // Catalin Bran, Innovation Manager – MSL The Practice // Hoang-Anh Vu, Junior Digital Media Planner – Zenith // Andreea Logigan, PR Director – MSL The Practice // Cristina Chicus, Experience & Events Manager – MSL The Practice // Elis Iaia, Brand Strategist – Publicis Romania // Alexandra Ivan, PR Executive – MSL The Practice.



FINALIST

Campaign: The Right Condom

Brand: Durex

Client: Reckitt Benckiser România

Lead Agencies: Zenith & Minio Studio

Contributing Agencies: Fulg Media, Land of Web, CevaMărunt

Team: Laura Togui, Group Brand & Trade Marketing Manager SEE – Reckitt Benckiser Romania // Calin Ionescu, Head of Accounts – Minio Studio // Alexandru Corocea, Durex Brand Manager – Reckitt Benckiser Romania // Andreea Brutaru, Account Manager – Minio Studio // Diana Cireap, Media and digital Manager – Reckitt Benckiser Romania // Teofan Gavriliu, Art Director – Minio Studio // Marghit Olteanu, Senior Digital Communication Planner – Zenith // Ioana Mucenic, CEO – Minio Studio // Cristiana Gabor, Senior Communication Planner – Zenith // Cristiana Pana, Head of Strategy & Growth – Minio Studio // George Zavoianu, Performance specialist – Zenith // Paul Cotor, Head of Creatives – Minio Studio // Gabriel Băicoianu – Account Manager Minio Studio // George Bonea, Copywriter – Minio Studio // Andrei Sandu, Graphic Designer – Minio Studio // Ana Velea, Head of Operations – Minio Studio // Ramona Gavrila, Media Client Lead – Zenith // Camelia Balinca, Media Activation Lead – Zenith // Andrei Varlan, Senior Digital Communication Planner – Zenith.



BRANDED UTILITY

GOLD

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agency: MSL The Practice România

Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania Publicis Romania – LEO BURNETT // Monica Jitariuc, Managing Director – MSL The Practice // Raluca Acuculitei, Brand Communication Executive – LEO BURNETT // Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Nica Andrei, Group Creative Director – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frînculescu, Art Director – LEO BURNETT // Adina Redeș, Brand Communication Director – LEO BURNETT // Monica Iosif, Senior Brand Communication Manager – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania – SAMSUNG ROMANIA.



SILVER

Campaign: STORYTIME

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Victor Stroe, Head of Planning & Associate Director – LEO BURNETT // Corina Bratu, Senior Strategic Planner – LEO BURNETT // Mihai Lucanu, Head of Client Business Management – LEO BURNETT // Maria Ilea, Digital Client Manager – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frinculescu, Art Director – LEO BURNETT // Andreas Elsner, Chief Commercial Officer – Telekom Romania // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania – Telekom Romania.



BRONZE

Campaign: THE BURNOUT HOTLINE

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

Team:  Corina Bratu, Sr. Strategic Planner – LEO BURNETT // Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Andreas Aron, Group Creative Director – LEO BURNETT // Viorel Holovach, Sr. Art Director – LEO BURNETT // Mihai Lucanu, Head of Client Management – LEO BURNETT.



FINALIST

Campaign: Rompetrol Go – Utility App

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Team: Ioana Enache, Loyalty & Digital Manager  – Rompetrol // Raluca Nae, Brand Loyalty Coordinator – Rompetrol // Elena Buhus, Brand Loyalty Coordinator – Rompetrol // Costin Marcu, Digital Marketing Coordinator – Rompetrol // Rodica Militaru, Business Analyst – Rompetrol // Gabriela Budisteanu, Group Director PR & Communication – Rompetrol // Bogdan Coca, Program Manager – Rompetrol // Razvan Stanga, Senior back-end developer – GMP+WEBSTYLER // Aurel Petcu, IT Business Partner – Rompetrol // Adrian Nitu, Senior front-end developer – GMP+WEBSTYLER // Andrei Ban, Project Manager – GMP+WEBSTYLER // Daniela Ioan, Account Director – GMP+WEBSTYLER // Sasha Tanase, Art director – GMP+WEBSTYLER // Georgiana Cujba, Implementation Director – GMP+WEBSTYLER // Florian Langa, Copywriter – GMP+WEBSTYLER // Stefan Georgescu, Digital Planner – GMP+WEBSTYLER // Andrei Padureanu, Junior copywriter – GMP+WEBSTYLER // Eugen Preda, Junior art – GMP+WEBSTYLER // Catalin Podeanu, UX designer – GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy – GMP+WEBSTYLER.



MARKETING INNOVATION

BRONZE

Campaign: Rompetrol Go – mobile app

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER


Team:
Ioana Enache, Loyalty & Digital Manager – Rompetrol // Raluca Nae, Brand Loyalty Coordinator – Rompetrol // Elena Buhus, Brand Loyalty Coordinator – Rompetrol // Costin Marcu, Digital Marketing Coordinator – Rompetrol // Rodica Militaru, Business Analyst – Rompetrol // Gabriela Budisteanu, Group Director PR & Communication – Rompetrol // Bogdan Coca, Program Manager – Rompetrol // Razvan Stanga, Senior back-end developer – GMP+WEBSTYLER // Aurel Petcu, IT Business Partner – Rompetrol // Adrian Nitu, Senior front-end developer – GMP+WEBSTYLER // Daniela Ioan, Account Director – GMP+WEBSTYLER // Andrei Ban, Project Manager – GMP+WEBSTYLER // Sasha Tanase, Art director – GMP+WEBSTYLER // Georgiana Cujba, Implementation Director – GMP+WEBSTYLER // Stefan Georgescu, Digital Planner – GMP+WEBSTYLER // Florian Langa, Copywriter – GMP+WEBSTYLER // Catalin Podeanu, UX designer – GMP+WEBSTYLER // Andrei Padureanu, Junior art – GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy – GMP+WEBSTYLER // Eugen Preda, Junior art – GMP+WEBSTYLER.



CARPE DIEM

SILVER
Campaign:
The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania – LEO BURNETT // Adina Redes, Brand Communication Director – LEO BURNETT // Rodica Mihalache, Head of Consumer & Business Insights – SAMSUNG ROMANIA // Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Miruna Potop, Copywriter – LEO BURNETT // Silvana Frinculescu, Art Director – LEO BURNETT // Andrei Nica, Group Creative Director – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Monica Iosif, Senior Brand Communication Manager – LEO BURNETT // Livia Fericean, Corporate Citizenship & Public Affairs Manager – SAMSUNG ROMANIA // Simona Panait, Marketing Director, Samsung Romania & Bulgaria – SAMSUNG ROMANIA // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT.



FINALIST

Campaign: The Gift of Listening

Brand: Coca-Cola

Client: The Coca-Cola Company România

Lead Agency: Publicis România

Contributing Agencies: UM România | Publicis Events

Team: Miruna Smeureanu, VP of Marketing – The Coca-Cola Company Romania // Adina Albu, Group Account Director – Publicis Romania // Oana Nuta, Sr. Brand Manager sparkling soft drinks – The Coca-Cola Company Romania // Ana Creih, Account Director – Publicis Romania // Alexandra Caraulani, Digital Manager – The Coca-Cola Company Romania // Alexandra Caciur, Digital Experience Director – Publicis Romania // Andreea Cotet, Social Media Manager – The Coca-Cola Company Romania // Alina Neagu, Digital strategist – Publicis Romania // Silviu Nedelschi, Creative Director – Publicis Romania // Adriana Dinu, Digital Account Manager – Publicis Romania // Andra Balan, Marketing Executive – The Coca-Cola Company Romania // Anamaria Taralunga, Group Creative Director – Publicis Romania // Camelia Efrimov, AV producer – Publicis Romania // Madalin Dragnea, Senior Art Director – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Dana Chitrusca, Account Director – UM Romania // Bogdan Voina, Events Director – Publicis Events // Vlad Socianu, Art Director – Publicis Romania // Ioana Mihai, Senior Brand Strategist – Publicis Romania.



POSITIVE CHANGE: SOCIAL GOOD – BRANDS

BRONZE

Campaign: #TimeToRead

Brand: Curtea Veche Publishing

Client: Curtea Veche Publishing

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice | STARCOM

Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Adriana Pașcan, Creative Director – LEO BURNETT // Silvia Grădinaru, Copywriter – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Fulvia Olaru, Brand Communication Manager – LEO BURNETT // Miruna Meirosu, PR Manager – Curtea Veche Publishing // Barna Nemethi, Executive Director – Curtea Veche Publishing.



BRONZE

Campaign: THE BURNOUT HOTLINE

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agency: Media Investment

Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Andreas Aron, Group Creative Director – LEO BURNETT // Viorel Holovach, Sr. Art Director – LEO BURNETT // Corina Bratu, Sr. Strategic Planner – LEO BURNETT // Victor Stroe, Head of Planning – LEO BURNETT // Mihai Lucanu, Head of Client Business Management – LEO BURNETT // Oana Nastase, Sr. Digital Planner – LEO BURNETT.



POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT

GOLD

Campaign: IRREPARABLE TRAUMA

Brand: ROMANIAN POLICE

Client: Romanian Police – Traffic Police Directorate

Lead Agency: Mercury360

Contributing Agencies: Road Accidents Victims’ Association | Autovit.ro

Team: George Grigore, Chief Commissioner, Deputy Director  – Traffic Police Directorate, Romanian Police – Traffic Police Directorate // Andrei Dumuta, Business Manager Auto – Autovit.ro // Ioana Gheorghita, Brand Strategist – Mercury360 // Bogdan Oproiu, Chief Commissioner, Head of Traffic Coordination Service within Traffic Police Directorate – Romanian Police – Traffic Police Directorate // Gabriel Popper, Deputy commissioner, Specialist Officer for Traffic Police Directorate – Romanian Police – Traffic Police Directorate // Liviu Turcanu, Creative Director – Mercury360 // Camelia Grad, Group Creative Director – Mercury360 // Mihaela Bourceanu, Client Service Director – Mercury360 // Loredana Hatingher, Account Director – Mercury360 // Raluca Blana, Sr. Account Manager – Mercury360 // Andreea Puscoci, Brand Manager – Autovit.ro // Catalin Codescu, President – Road Accidents Victims’ Association.



SILVER

Campaign: Vote Not Trade

Brand: Funky Citizens

Client: Funky Citizens

Lead Agency: Kubis Interactive

Team: Vlad Popovici, Managing Director – Kubis Interactive // Cosmin Pojoranu, Communication Director – Funky Citizens // Elena Calistru, CEO – Funky Citizens // Alin Marghidanu, Creative Director – Kubis Interactive // Sebastian Luba, Head of Social Media – Kubis Interactive // Carina Toma, Group Creative Director – Kubis Interactive // Marian Ciungu, Photographer – Kubis Interactive // Victor Firan, Art Director – Kubis Interactive // Stefania Bercu, Strategic Planner – Kubis Interactive // Oana Carcei, Logistics Manager – Kubis Interactive // Claudiu Mihalache, Logistics Manager – Kubis Interactive // Stefan Chiritescu, Head of Strategy – Kubis Interactive // Daniel Placinta, CTO – Kubis Interactive // Cristina Rugina, Front end developer – Kubis Interactive // Vlad Iosipescu, Social media manager – Kubis Interactive // Silviu Stefanescu, Front end developer – Kubis Interactive.



GRAND EFFIE 2020

Campaign: The Banknote Concerts

Brand: SAMSUNG

Client: SAMSUNG ROMÂNIA

Lead Agency: LEO BURNETT

Contributing Agencies: MSL The Practice


CLIENT OF THE YEAR: Telekom România & Samsung România

AGENCY OF THE YEAR: Leo Burnett România