EFFIE 2018 Winners

Packaged Food

BRONZE

Campaign: Natural, Without Compromises
Brand: Unisol
Client: Bunge România
Submitted by: Cohn & Jansen JWT

Personal Care Products & Services

SILVER
Campaign: Lullaby
Brand: Pampers
Client: P&G România
Submitted by: Leo Burnett Group/ Publicis One România

Alcoholic beverages – Beers

BRONZE

Campaign: The Beer That Cheers to Dads
Brand: Noroc
Client: Molson Coors
Submitted by: Leo Burnett Group / Publicis One România

Non-alcoholic beverages

BRONZE

Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

GOLD

Campaign: The Taste of Purity
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT

Durables

SILVER
Campaign: The Non-traditional Family
Brand: Savana
Client: Fabryo Corporation
Submitted by: Fabryo Corporation

Retail

BRONZE

Campaign: Animaterra
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România

Restaurants

SILVER

Campaign: CEVA / Something from KFC
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România

Financial Services

BRONZE

Campaign: Simple as ING
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising

SILVER

Campaign: Talking Salaries
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising

Campaign: Hats
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising

Campaign: The Entrepreneurial Bucharest
Brand: Banca Transilvania
Client: Banca Transilvania
Submitted by: Three & Next Advertising

Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România / Publicis One România

Telecommunications

GOLD
Campaign: #NETLIBERARE
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group/ Publicis One România

Campaign: Business Liber
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group/ Publicis One România

David vs Goliath

BRONZE
Campaign: What Can Patria Do for You
Brand: Patria Bank
Client: Patria Bank
Submitted by: GMP Advertising

New Product or Service Introductions

SILVER
Campaign: The Only Taco Bell On A 1208KM Radius
Brand: Taco Bell
Client: California Fresh Flavours
Submitted by: McCann Worldgroup România

BRONZE

Campaign: To find a house
Brand: Storia.ro
Client: OLX Online Services
Submitted by: Publicis România / Publicis One România

Brand Experience

GOLD
Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Campaign: Romania’s Next Big Vlogger
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Branded Content

BRONZE
Campaign: Awake Music Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
GOLD
Campaign: Time from Your Own Time
Brand: Avon
Client: Avon Cosmetics România
Submitted by: Jazz Communication

Positive Change – Brands (CSR)

BRONZE

Campaign: Help Romania Breathe
Brand: Auchan
Client: Auchan Retail România
Submitted by: Graffiti BBDO
SILVER
Campaign: Nest Address
Brand: Enel
Client: Enel România
Submitted by: Publicis România / Publicis One România

Positive Change – Non-Profit

GOLD
Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication

Media Idea

BRONZE

Campaign: Vlogger’s Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

GOLD
Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Engaged Communities

SILVER

Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication

GOLD
Campaign: Vloggers’ Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

Seasonal Marketing

SILVER
Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România / Publicis One România

Business to Business

SILVER

Campaign: Business Liber
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România

CLIENTUL ANULUI

Telekom România

BRANDUL ANULUI

Telekom

AGENŢIA ANULUI

Leo Burnett Group // Publicis One România

GRAND EFFIE 2018
Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication

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