effie awards

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Effie 2023 Entry Forms Templates & Entry Kit


Effie Awards Romania 2023 will continue with the online Effie Portal for the submission & judging process. Please read the full Entry Kit for details for all needed information & materials.

What’s new:


Added a short brand building statement

Simplified all questions, shifting instructional language to the entry kit.

Increased word counts to enable better storytelling.

Updated language to be consistent with updated Effie Framework of Marketing Effectiveness.

  • Section 2 rename: Insights & Strategic Idea -> Insights & Strategy
  • Section 3 Bringing Ideas to Life -> Bringing the Strategy & Idea to Life

Audience question moved from:

  • Section 1: Challenge, Context & Objectives to Section 2: Strategy & Insights
  • Section 3: Bringing the Strategy and Idea to Life has expanded to include three sub questions.

Removed rule about no screengrabs/images in the written response and instead each question says a max of 3 charts/visuals (was 3 charts/graphs)


Option to publish case after 3 years has been removed. There are now only two options:

  • Publish As Submitted
  • Published an Edited Version (may not redact entire results)




Product & Service Categories:

  • New Product or Service: Line Extension
  • Government & Public Service

Specialty Categories:

  • Data-Driven
  • Media Innovation
  • Positive Change: Social Good – Diversity, Equity & Inclusion 

3. Updates in the Entry Forms (Master Form for all categories and Sustained Success form) 

5. New judging process for Round 1:

Round 1 judging, inspired by suggestions from last year’s jurors. These changes are:

  • Judging will last 10 days in total, taking place during the jurors’ free time;
  • At the end of the 10 days a moderated case-by-case structured discussion will be held;
  • The duration of this discussion will remain the same: maximum 4 hours.

Round 2 keeping the same system as in the previous edition (in-person)


Please find below all templates for your cases. Teams should use these documents while crafting the submission to enable easy collaboration with team members and partner companies. Still, the submission will be made online here! All info will be added online, in the dedicated fields – you do not have to upload these templates (except for the Authorization & Verification Form – which you will be generated by the online platform, the one shown here is just for you to see the info required)

1. Download Entry Kit here

2. Download Entry Forms:

– for all categories (including Shopper Marketing) here

– dedicated to Sustained Success here

3. Download Authorization & Verification Form for all categories (including Sustained Success) here

! This is just for you to see the info required, the final Authorization & Verification Form will be generated by the online platform once you fill in all info.

You will download it from the platform, sign it and upload it there

! Signature: The form now requires 1 signature for the entry: The Authorization & Verification form must be signed off by an agency OR client executive in a departmental or account leadership position (e.g. Head of Account Planning, Head of Client Services, Group Account Director, etc.).

Useful tools for the entries:

1. Acclaim Video Tutorial about the Effie Online Portal – before joining the competition, see first this video tutorial for how this platform works. The tutorial is made Effie College 2022 – Tutorial Platforma Online (Acclaim), so keep in mind that:

a. small changes appeared from then

b. see it to understand better how to navigate the online platform, for Effie Romania rules & other requirements go back to the Entry Kit.

2. Multi-Category Submission Settings – Effie Romania Acclaim – see here the steps to use in the Effie Online Portal in order to enter multiple categories. The platform allows you to add one answer dedicated to one category and another answer for another category, while filling in the entry form at the same time for all chosen categories (since some questions will apply to multiple categories, others will be different, so you don’t need to copy-paste where the same answer applies)

3. Video 7 Tips for an Effective Effie Awards Entry here

Other useful info:

1. Payment – the payment will be made via bank transfer

2. After filling in the first answers in the Entry Form, the Summary section will appear in your form – this will let you know what questions still need an answer. Use if especially at the end of your submission, to make sure you can submit the entry

3. A set of research questions from Effie Worldwide are also included in each entry form, please fill in all required info for a better Effie 🙂

Please contact the Effie Team for any questions!

Ruxandra Radu

IAA Romania
Mobile phone (0040) 731 031151