Telekom - Turn On Magenta

Information

Campaign: Turn On Magenta
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler

Background/Objectives
Strategy
Results

Background/objectives: Launch Telekom Romania by creating a massive, memorable, engaging event-demonstration of the “Life Is For Sharing” brand and telecomm services promise

Strategy: Approach: Build brand momentum by making Romanians experience the sharing philosophy & brand promise: unlimited connectivity on all screens. Idea: co-launch the brand together with people through an interactive show, controlled by participants through a mobile app.

Results: All Engagement objectives were surpassed, with people witnessing and controlling the most interactive show in Romania. Telekom successfully positioned in the “Sharing” territory.

TV

Turn on Magenta

Play Video

OOH

Turn on Magenta

Online

Fanmagenta_website

Play Video

Hai! App

Play Video

Interactive Banner

Others

Launching Movie

Play Video

Lighting bracelet

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