Star Krax - STAR KRAX X JUNIMEA – BRANDED MEMES PARTNERSHIP
Campaign: STAR KRAX X JUNIMEA – BRANDED MEMES PARTNERSHIP
Brand: STAR KRAX
Client: PepsiCo
Lead Agency: Friends\TBWA
Contributing Agency: OMD România
Public Case Summary:
In 2019, after 7 years without any communication, Star Krax reached out to today’s teenagers, engaged them and proved it still speaks their language by partnering with Junimea (The FB/IG meme community) to create a series of branded memes. Because memes are heavily used by teens to express their feelings, they have a huge viral potential. Star Krax saw in memes an opportunity to connect to teenagers in their current language.
Team: Sorin Trâncă, Simplification Officer - Friends\TBWA // Dan Șendroiu, Head of Strategy - Friends\TBWA // Ioana Popescu, Account Manager - Friends\TBWA // Adrian Preda, Creative Director - Friends\TBWA // Cristina Olaru, Junior Account Executive - Friends\TBWA // Andreea Golban, Group Creative Director - Friends\TBWA // Nadia Nofal, Junior Digital Manager – PepsiCo // Alecsandra Apostolescu, Digital Strategist - Friends\TBWA // Gabriela Grosu, Media Manager - OMD Romania // Luiza Boerescu, Account Director - Friends\TBWA // Ciprian Odobescu, Copywriter - Friends\TBWA // Corina Ilie, Senior Brand Manager - PepsiCo // Teodor Chiripuci, Copywriter - Friends\TBWA // Laura Rizea, Brand Manager - PepsiCo // Vlad Vlădescu, Digital Marketing Manager - PepsiCo // Theodor Nistor, Art Director - Friends\TBWA // Carmen Privache, Media Director - OMD Romania // Ada Nicolescu, Social Media Manager - Friends\TBWA // Dana Constantin, Digital Manager - OMD Romania // Fesus Barna, Art Director - Friends\TBWA.
Creative Reel
Images of Creative Work
