Napolact - Napolact Bio, the taste of pure nature

Information

Campaign: Napolact Bio, the taste of pure nature
Brand: Napolact
Client: Friesland Campina
Submitted by: Propaganda
Second Agency: V8
Third Agency: Front Line Marketing, GMP PR
Media Agency: Universal McCann

Background/Objectives

Strategy

Results

Background/objectives: Make Napolact Bio the indisputable leader in the bio dairy segment and a driver of sales for the brand overall.

Strategy: Build a strong image by educating people regarding the attributes of Napolact Bio products and generate sales by using tactical actions.

Results: Napolact Bio got the indisputable leadership in MS top bio players both in volume and value and succeeded to increase the bio dairies market overall, while becoming the most well-known bio brand and entering top 10 most consumed dairy brands (bio and non-bio).