Telekom – Don’t let yourself be fooled

Telekom – Don’t Let Yourself Be Fooled Information Campaign: Don’t Let Yourself Be FooledBrand: TelekomClient: Telekom RomâniaSubmitted by: Leo Burnett România Background/Objectives Strategy Results Background/objectives: Boost mobile sales by convincing competitive users to switch to Telekom’s Postpaid plan. Strategy: Our strategy was to shake the people’s inertia, to wake them up and get them to […]

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