Orange – Millidge and Doig

Orange – Millidge and Doig Information Campaign: Millidge and DoigBrand: OrangeClient: Orange RomâniaSubmitted by: Orange RomâniaSecond Agency: Wieden + KennedyThird Agency: Publicis RomâniaMedia Agency: Initiative Media Background/Objectives Strategy Results Background/objectives: To protect Orange market lead, the brand needed to sit above the confusing scramble with a clear and distinctive platform that could make them stand […]

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