Lay’s – Which Lay’s is Yours?

Lay’s – Which Lay’s is Yours? Information Public Case Summary Team Campaign: Which Lay’s is Yours?Brand: Lay’sClient: PepsiCo RomâniaLead Agency: FriendsTBWAContributing Agency: OMD România Public Case Summary:Our goal was to drive excitement for the brand among a wide audience by evoking its sensorial appeal while making sure the 3 different product sub-lines (Lay’s Baked, Lay’s […]

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