Kaufland – Bunorama

Kaufland – Bunorama Information Campaign: BunoramaBrand: KauflandClient: KauflandSubmitted by: Leo Burnett România Background/Objectives Strategy Results Background/objectives: Kaufland had to break the promotional clutter in its category through with a collectible campaign, that had to engage the kids and their parents; and generate extra-sales on top. Strategy: Turn the Kaufland’s collectible promotion into an enjoyable educational […]

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