Alfers – The Power of Crunchiness

Alfers – The Power of Crunchiness Information Campaign: The Power of CrunchinessClient: ALKABrand: ALFERSSubmitted by: WOPA Background/Objectives Strategy Results Background/objectives: Multiple and radical changes in Alfers’ marketing mix resulted in market leadership loss and continuous market share decrease for 14 months. Strategy: Alfers aimed to re-conquer the non-coated wafers mainstream segment by anchoring its product […]

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