Pampers – Lullaby

Pampers – Lullaby Information Campaign: LullabyBrand: PampersClient: P&GSubmitted by: Leo Burnett Group / Publicis One RomâniaContributing Agencies: MEDIACOM, Graffiti PR Background/Objectives Strategy Results Background/objectives:Pampers aimed to win Moms over with a genuine, emotional campaign that would also mark a change in the brand’s local communication strategy. Strategy:The song was efficiently seeded by using the most […]

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