HBO Romania – Family or the family?

HBO Romania – Family or the family? Information Campaign: Family or the family?Client: HBO RomâniaBrand: HBOEntrant Agency:Centrade IntegratedMedia Agency: Media Investment Background/Objectives Strategy Results “UMBRE” is an HBO locally produced action-drama series, with neo-noir comedy accents. One of the biggest challenges in promoting this new series was to show how “UMBRE” was miles-away different from […]

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