Cif Cleans Romania

Cif – Cif Cleans Romania Information Campaign: Cif Cleans RomaniaClient: Unilever South Central Europe (USCE)Brand: CifEntrant Agency: McCann Worldgroup BucharestMedia Agency: Mindshare Background/Objectives Strategy Results Background/objectives: In 2013, the household cleaning category was a dry land, driven by price and promotions. It was highly generic and functional. Strategy: We came up with a local initiative […]

Click to access the login or register cheese