Vodafone – M-Pesa Launch

Vodafone – M-Pesa Launch Information Campaign: M-Pesa LaunchClient: Vodafone RomâniaBrand: VodafoneEntrant Agency: McCann Worldgroup BucharestMedia Agency: UM România Background/Objectives Strategy Results Vodafone was launching M-Pesa, an innovative service for domestic money transfers, which could be used from any mobile phone, with minimal background knowledge. M-Pesa enables Romanians to overcome personal barriers, through simple money transfers […]

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