Savana – The Non-traditional Family

Svana – The Non-traditional Family Information Campaign: The Non-traditional FamilyBrand: SavanaClient: Fabryo CorporationSubmitted by: Fabryo CorporationContributing Agencies: Papaya Advertising, Initiative Media, UM Romania, MRM Partners Background/Objectives Strategy Results Background/objectives:Savana, the leader of the decorative paints segment, a category driven by the product innovations, was challenged to defend its leadership position with half the main competitor’s […]

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