MagneVie - Your head on holiday

Information

Campaign: Your head on holiday
Client: Sanofi România
Brand: MagneVie
Submitted by: Publicis România/Publicis One
Contributing Agency: OPTIMEDIA

Background/Objectives
Strategy
Results

Background/objectives:

MagneVie was the lastest player to come in the Magnesium food supplement category and, after a sales peak in spring, needed a big come-back in September, this time without the help of TV.

Strategy:

Connect with our White Collar audience in a key moment of their lives: the first days after coming back from holidays, when their heads are still on vacation, by using an interactive promoter-based platform around business centers and pharmacies.

Results:

Although the campaign lasted just one month, we had impressive results that helped MagneVie find new relevance.

INTERNET

2017_Effie_Magnevie_online banner

POP

2017_Effie_Magnevie_pharmacy counter display

2017_Effie_Magnevie_pharmacy gateway

2017_Effie_Magnevie_pharmacy product display

OTHER

2017_Effie_Magnevie_poster for business center activation 1

2017_Effie_Magnevie_poster for business center activation 2

Click to access the login or register cheese