TUC - What Do You Put on TUC?

Information
Public Case Summary
Team

Campaign: What Do You Put on TUC?
Brand: TUC
Client: Mondelez
Lead Agency: Minio Studio
Contributing Agencies: New Frame | Land of Web | Fork Vision | Isobar România

Public Case Summary:
In a market growing double digits, TUC was barely growing with 7%. With less than 5.000 euros media budget per month and no communication platform, our mission was to revive the brand and put it back on growth. The campaign brought a +80% increase in sales during the campaign and the growing trend continued. The engagement rated went 11 times higher than the benchmark and the campaign concept became the ongoing TUC communication platform.

Team: Ioana Pana, Senior Brand Manager Biscuits Category - Mondelez // Ana Croveanu, (former) Graphic Designer - Minio Studio // Andreea Bogdan, Marketing Manager Biscuits SCE - Mondelez // Calin Ionescu, (former) Head of Accounts - Minio Studio // Teofan Gavriliu, (former) Art Director - Minio Studio // Andreea Vergelea, Junior Brand Manager Biscuits RO - Mondelez // Eustatiu (Mihai) Balan, Senior Art Director - Minio Studio // Ioana Mucenic, CEO - Minio Studio // Bogdan Alexandrescu, Chef | Food stylist | Foodpreneur - Fork Vision // Marius (Max) Amza, Senior DTP - Minio Studio // Paul Cotor, Head of Creatives - Minio Studio // Ana Velea, Head of Operations - Minio Studio // Ilinca Valeanu, (Former) Senior Account Manager - Minio Studio // Sabina Juncu, Account Director - Isobar Romania // Cristiana Pana, Head of Strategy & Growth - Minio Studio // Veronica Zirnea, Social Media Manager - Isobar Romania // Marius Marin, Reputation Manager - Minio Studio // Marius Cioroaba, (former) Copywriter - Minio Studio // Simona Bitanescu, Account Executive - Isobar Romania.

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