Campaign: What can Patria do for youBrand: Patria BankClient: Patria BankSubmitted by: GMP AdvertisingContributing Agency: Media House
Background/objectives:This case tells the story of Patria Bank, a new brand bank launched in Romania in October 2017.
Strategy:Patria Bank decided to respond to the needs of the lesser known Romanians and it outsmarted the other market players creating its own new communication playground: “banking & financial inclusion”. In a cluttered environment, heavy advertised industry, the message “What can Patria do for you” convinced the target audience to visit our branches, get our products and drove important growth for the brand.
Results:Image and business objectives were surpassed making Patria Bank a brand that won trust and relevance in the first 2 months with just a fraction of the big players budgets.