Vodafone - Vodafone Brand Campaign

Information

Campaign: Vodafone Brand Campaign
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA

Background/Objectives
Strategy
Results

Background/objectives:

Vodafone has been building on network superiority, promising “the best network”. But it was time to evolve. and talk about the brand philosophy and the whole experience coming out of the network.

Strategy:

In an era of extremely fast globalization, Vodafone re-defined what Local Relevance means. In the last 3 years, Vodafone has adopted a Purposeful Brand philosophy that resolves social and cultural tensions of the Romanian People.

Results:

The Campaign had an overall good performance, with excellent engagement and understanding on network/data speed, highly relevant especially for Digitalized audience.

TV

Vodafone - Brand Campaign - Manifesto

Play Video

Vodafone - Brand Campaign - Traveler

Play Video

INTERNET

Vodafone Brand Campaign - Video Content Explorer

Play Video

Vodafon Brand Campaign - Video Content Photographer

Play Video

Vodafone Brand Campaign - Display Banner

PRINT

Vodafone Brand Campaign - Ceramics Print

Vodafone Brand Campaign - Takeover Print

Vodafone Brand Campaign - Traveler Print

OUTDOOR

Vodafone Brand Campaign - Outdoor Travler

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