Campaign: Vodafone Brand CampaignClient: Vodafone RomâniaBrand: VodafoneSubmitted by: McCann Worldgroup RomâniaContributing Agency: MEC GLOBAL ROMANIA
Background/objectives:Vodafone has been building on network superiority, promising “the best network”. But it was time to evolve. and talk about the brand philosophy and the whole experience coming out of the network.
Strategy:In an era of extremely fast globalization, Vodafone re-defined what Local Relevance means. In the last 3 years, Vodafone has adopted a Purposeful Brand philosophy that resolves social and cultural tensions of the Romanian People.
Results:The Campaign had an overall good performance, with excellent engagement and understanding on network/data speed, highly relevant especially for Digitalized audience.