Telekom - Vloggers’ Swap

Information

Campaign: Vloggers’ Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Contributing Agency: Media Investment

Background/Objectives
Strategy
Results

Background/objectives:
Filter bubble is one of the most talked about social media issues. Telekom had to take actions on this matter.

Strategy:
Using social media data analysis, we identified vloggers with the most different targets. We swapped vloggers in order to expose their communities to content as diverse as possible compared to the one they are usually consuming

Results:
One of the most visible and engaging social media campaign in 2017.

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