Campaign: VloggemonGOBrand: TelekomClient: Telekom RomâniaSubmitted by: Leo Burnett România
Background/objectives:Telekom’s promise in the last 2 years was to liberate the internet for all Romanians. The new offer for prepaid was the best on the market, unlimited data for 5 euros. But people perceived it as an overpromising offer with a catch. We had to create trust in our offer and get people to understand the need of real unlimited.
Strategy:To get people to truly understand the power of our offer, we created an online-offline branded experience torture testing our product through the most data consuming feature on Social Media platforms - livestreaming. We created VloggemonGO – a real time livestreaming game, where fans played online by controlling the influencers offline actions.
Results:A successful brand building campaign – all campaign objectives achieved and surpassed.