P&G - Unforgettable memories

Information

Campaign: Unforgettable memories
Client: P&G
Brand: Lenor
Submitted by: Leo Burnett România/Publicis One
Contributing Agency: Mediacom

Background/Objectives
Strategy
Results

Background/objectives:

Our challenge was to reverse the negative sales trend and recover brand strength by reclaiming Lenor’s distinctive benefit & consolidating eroded equity.

Strategy:

For Lenor to get lost consumers back, it needed to make a strong statement about what used to be its core belief: perfume.
The local campaign engaged women with a moving, meaningful story around perfume,
in its own emotional Lenor way that people were so attached to.

Results:
All results exceeded campaign objectives.

TV

Lenor TVC Adela_30sec

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INTERNET

Facebook Canvas (Mobile only)

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Canvas mockup

Facebook Carousel

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Youtube Pre-Roll

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OTHERS

Adela Blog Digital activation video

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