ETI European Food - The Taste of Having Fun

Information

Campaign: The Taste of Having Fun
Client: ETI European Food
Brand: ETI Puf
Submitted by: Ogilvy România

Background/Objectives
Strategy
Results

Background/objectives:
Shape product credentials, build brand distinctiveness and raise awareness for ETI Puf in the crowded confectionary category, having never benefited of any communication in Romania before.

Strategy:
Make the teenagers choose ETI Puf as the snack that best represented their always playful and cool attitude - humanize the four marshmallows and turn them into the new music celebrities that teens would fall in love with.

Results:
We organically engaged the most unengageable audience and doubled our market share within 8 months.

TV

TVC - The Rap Battle

Play Video

OUTDOOR

OOH - Bus Shelter

OOH

OTHER

Amplification

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