Romanian Police - The Survivors

Information

Campaign: The Survivors
Client: Romanian Police
Brand: General Inspectorate of Romanian Police - Traffic Police Directorate
Submitted by: Mercury 360 Communication

Background/Objectives
Strategy
Results

Background/objectives:

The Romanian Police needed a persuasive angle to tell the same old story: seat belt means life. We developed an awareness campaign in order to show the terrible consequences for not wearing the seat belt.

Strategy:

We brought to life the story of accidents through its real survivors, the car seats, in an Outdoor Museum of Car Seats. They narrated through technology the stories of the people who died sitting on them without wearing the seat belt.

Results:
We reversed the deaths statistics for the first time in the last three years.

Outdoor

HOME PAGE WESITE

FACEBOOK POST

BANNER

BANNER INSTANCES

OUTDOOR

BOARD - SURVIVORS - OOH

OTHER

BOARD - SURVIVORS - PR

BOARD - SURVIVORS - GUERILLA

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