Campaign: The SurvivorsClient: Romanian PoliceBrand: General Inspectorate of Romanian Police - Traffic Police DirectorateSubmitted by: Mercury 360 Communication
Background/objectives:The Romanian Police needed a persuasive angle to tell the same old story: seat belt means life. We developed an awareness campaign in order to show the terrible consequences for not wearing the seat belt.
Strategy:We brought to life the story of accidents through its real survivors, the car seats, in an Outdoor Museum of Car Seats. They narrated through technology the stories of the people who died sitting on them without wearing the seat belt.
Results:We reversed the deaths statistics for the first time in the last three years.