Campaign: The Note ChallengeBrand: SamsungClient: SamsungSubmitted by: Leo Burnett România
Background/objectives:Considering the aggressive competition, we had to define a role for Note9 as distinctive as possible locally, while using it as an image driver for the entire Samsung Mobile Category.
Strategy:THE NOTE CHALLENGE - THE FIRST ONLINE REALITY SHOW IN ROMANIAWe positioned Note9 as the enabler that can bring ideas to life, from the first plan, to reality.
Results:A positive impact across portfolio, increasing its distinctiveness, high quality image and leading-edge technology attributes. The digital results surpassed the benchmarks of the previous Note launch, with the same media budget.