WWF - The NO-Forests Marathon

Public Case Summary

Campaign: The NO-Forests Marathon
Brand: WWF
Client: WWF Romania
Lead Agencies: Kubis & Rogalski Damaschin

Public Case Summary:
This case describes how WWF created a zero-budget campaign for the problem of illegal logging in Romania. We aimed to re-focus the media attention on the uncensored realities of illicit logging, create public pressure through the "STOP ILLEGAL LOGGING" petition, and force the government to take action.

Team: Alexandra Cristu // Copywriter Kubis, Andrei Deteșan // Senior Art Director Kubis, Cristina Schițco // Group Account Director Kubis, Camelia Matei // Account Director Kubis, Ionuţ Avădanei // Director of Photography Kubis, Bianca Manescu // Head of Strategy Kubis, Radu Melu // Manager Naţional al Departamentului de Păduri WWF România, Hanny Bratu // Manager Marketing şi Fundraising WWF România, Magda Munteanu // Specialist Comunicare Senior WWF România, Bianca Stefanut // Specialist Comunicare Senior WWF Rom

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