BCR - The Money School

Public Case Summary

Campaign: The Money School
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen WT
Contributing Agency: Wavemaker România

Public Case Summary:
BCR wanted to become the leader in financial education for Romanians, the least financially educated people in Europe. Through emotional storytelling about the first financial lessons as kids and through fun workshops for people of all ages, BCR helped 136.000 Romanians learn how to be more responsible in their financial health. Also, it reached its objective, becoming the number 1 financial brand associated with financial education.

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