Telekom - The internet is you

Information

Campaign: The internet is you
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Contributing agency: Media Investment

Background/Objectives
Strategy
Results

Background/objectives:
Winter is the peak season for telco brands compete in deals & promos, pushing smartphone offers as the perfect gift.

Strategy:
Telekom distinguished its Postpaid offer from the Xmas noise by positioning the benefit of Unlimited internet as the reflection of the Unlimited human spirit.

Results:
All objectives were surpassed with record sales.

Print Advertising

Poster

OOH

Internet Advertising

Landing Page

Online banners

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