Campaign: The First Intelligent BankingBrand: GeorgeClient: BCRSubmitted by: Cohn & Jansen JWT
Background/objectives:BCR was perceived like an old-fashioned bank, so launching George successfully in Romania was key to improving the bank’s digital channels perception and usage.
Strategy:George is the first intelligent banking: it’s a piece of technology that acts like a human. He is greeted by cool tech brands, hangs out on Instagram with social influencers, goes out in town to get coffee, launches his T-Shirts collection etc.
Results:Right from its first launch campaign, George became the top of mind digital banking brand and it improved the BCR’s digital channels usage.